Shaxian Delicacies () refers to a style of cuisine from
Shaxian District,
Sanming
Sanming (, Foochow Romanized: Săng-mìng), also known as Minzhong (), is a prefecture-level city in western Fujian province, China. It borders Nanping City to the north, Fuzhou City to the east, Quanzhou City to the southeast, Longyan City to ...
,
Fujian
Fujian (; alternately romanized as Fukien or Hokkien) is a province on the southeastern coast of China. Fujian is bordered by Zhejiang to the north, Jiangxi to the west, Guangdong to the south, and the Taiwan Strait to the east. Its cap ...
,
China.
Business expansion in mainland China
As a business model, Shaxian Delicacies has the character of "connected and not locked" and "family oriented". The business model is similar to Yellow Braised Chicken Rice (黄焖鸡米饭) and
Lanzhou Beef Noodles soup, and is mainly operated by Shaxian County locals. According to the tastes of various places, the dishes provided by "Shaxian Delicacies" are often adjusted accordingly, and are therefore welcomed and loved by many people.
In 1997, the government supported the expansion of Shaxian Delicacies across the country. Shaxian Delicacies eventually expanded from Fujian to the
Pearl River Delta, and then to Beijing and the Yangtze Delta, and eventually became a nationwide food product.
As of 1999 there were over 3,000 restaurants in Fujian Province serving Sha County cuisine.
[What makes Shaxian Delicacies so popular?]
'' CNTV''. December 15, 2011. Retrieved on December 5, 2014. As of 2007, about 13,000 restaurants throughout China, operated by natives of Sha County, serve the cuisine. Huang Fusong, an official of Fujian County, stated that 240 varieties of Shaxian Delicacies were national delicacies.
[Shan, Juan.]
Shaxian farmers snack their way to success
" ''China Daily
''China Daily'' () is an English-language daily newspaper owned by the Central Propaganda Department of the Chinese Communist Party.
Overview
''China Daily'' has the widest print circulation of any English-language newspaper in China. T ...
''. January 12, 2007. Retrieved on December 5, 2014. By 2011 there were over 4,000 restaurants under trademark from the Association of Shaxian Delicacies. There is a Fujian Shaxian Delicacies Development Office in existence.
[
At the end of 2015, the official authorized stores had reached more than 20,000, while the total number of stores estimated by the media in 2017 reached 60 to 80,000, and the size of the stores reached several times that of KFC. Because Shaxian is a place name, it is prohibited as a trademark by relevant laws in China. Only the one with the Pac-Man like graphic logo is the authentic Shaxian delicacies.]SASAC
The State-owned Assets Supervision and Administration Commission of the State Council (SASAC) is a special commission of the People's Republic of China, directly under the State Council. It was founded in 2003 through the consolidation of vario ...
. The owners of Shaxian delicacies store only have the right to operate their own store, and share the profits.
Overseas development
In overseas markets, the Shaxian Commerce Bureau stated that “Shaxian Delicacies” has settled in more than 60 countries and regions including Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
, Japan, Malaysia
Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...
, Singapore
Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
, Australia, the United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
, Macau
Macau or Macao (; ; ; ), officially the Macao Special Administrative Region of the People's Republic of China (MSAR), is a city and special administrative region of China in the western Pearl River Delta by the South China Sea. With a p ...
, United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
, etc., registered trademarks in 15 countries, and most countries abandoned the model that must be operated by Shaxian locals, its branch in Tokyo
Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...
, Japan became a "queued" store, and a set meal was about 860 yen.
On January 10, 2018, Shaxian Delicacies was selected as the representative of Chinese cuisine to participate in the 2018 Pyeongchang Winter Olympics Food Exhibition in Korea
Korea ( ko, 한국, or , ) is a peninsular region in East Asia. Since 1945, it has been divided at or near the 38th parallel, with North Korea (Democratic People's Republic of Korea) comprising its northern half and South Korea (Republic o ...
.
References
Fujian cuisine
Sanming
{{China-cuisine-stub