SEVERIN Elektrogeräte GmbH is a German manufacturer of electric

home appliance A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation. Appliances are divided into three ty ...

s with its headquarters in

Sundern Sundern is a town in the Hochsauerland district, in North Rhine-Westphalia, Germany. The name Sundern is common in Westphalia, as it means "ground given away for private usage" in the Westphalian dialect. Geography Sundern is situated approximate ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

History

The Severin company emerged from a

blacksmith shop A blacksmith is a metalsmith who creates objects primarily from wrought iron or steel, but sometimes from #Other metals, other metals, by forging the metal, using tools to hammer, bend, and cut (cf. tinsmith). Blacksmiths produce objects such ...

founded by Anton Severin in 1892. After the

First World War World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...

, the Anton Severin Metallfabrik was founded. With the production of curtain rods, it was one of several companies in Sundern specialising in this area of metalware production. In December 1921 the Severin Elektrogeräte GmbH was founded as A. Severin & Co Company. In 1922, the production site was relocated within the town and the manufacturing of aluminium tableware started. A short time later this product range was abandoned, and the production of cake plates, coasters and glass plates became more important. Later serving trolleys were added as well. After the end of the

Second World War World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

the course of business remained rather modest. This changed after the currency reform; the company benefited from the increasing demand for consumer goods. In 1948 a new factory building was erected. Since 1952, Severin has been producing electrical appliances, mainly for the household. Between 1956 and 1962 the company expanded strongly and four factory halls were added. In 1962 a branch factory was built in Wenholthausen, which initially produced drying hoods and fan heaters, but later mainly focused coffee machines. In 1966 another factory was built in Wallen near

Meschede Meschede () is a town in the Hochsauerland district, in North Rhine-Westphalia, Germany. It is the capital of the district Hochsauerlandkreis. Education One of the five branches of South Westphalia University of Applied Sciences (also: Fachhoc ...

. By 1967, the year of the 75th anniversary, 200 different types of small electrical appliances were produced. In order to produce plastic parts a plant was built in Berge near

in 1977. The plants in Wallen and Wenholthausen were closed in later years.

Today's structure

The product range includes items such as coffee machines, water kettles, toasters, egg cookers, electrical grills and raclette grills, mixers,

vacuum cleaner A vacuum cleaner, also known simply as a vacuum or a hoover, is a device that causes suction in order to remove dirt from floors, upholstery, draperies, and other surfaces. It is generally electrically driven. The dirt is collected by either a ...

s, hair and body care products. In total, more than 200 different electrical appliances are available in the product range. In 2011, the company had over 2,600 employees worldwide and is represented in over 80 countries. Severin has sales offices in France, Spain, Sweden, the Netherlands, Italy and Poland. Production has been taking place in production plants located in

Shenzhen Shenzhen (; ; ; ), also historically known as Sham Chun, is a major sub-provincial city and one of the special economic zones of China. The city is located on the east bank of the Pearl River estuary on the central coast of southern province ...

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

, since 1995. Production in Sundern was subsequently discontinued in 2020. In the summer of 2013, Severin reduced the number of employees in Sundern by 52 from 387 in 2012 to 335 due to low sales. In the 24 months to August 2014, Severin demonstrated innovative ability by launching over 60 new products and numerous

patent A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention."A p ...

s. In March 2015, the entrepreneurial family Knauf from Dortmund invested in Severin and acquired a 49% shareholding. On 1 May 2018, the Knauf family took over 100% of the company shares. In spring 2020, the company launched a new, innovative electrical grill platform on the market, which was awarded the Kitchen Innovation Prize.

Literatur

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References

External links

SEVERIN's official website
Companies based in North Rhine-Westphalia Home appliance manufacturers of Germany Electronics companies established in 1892 1892 establishments in Germany German brands {{Germany-company-stub