The Seven Guide was a datacast channel provided by the

Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air television network. It is owned by Seven West Media Limited, and is one of five main free-to-air television networks in Australia ...

digital television Digital television (DTV) is the transmission of television signals using digital encoding, in contrast to the earlier analog television technology which used analog signals. At the time of its development it was considered an innovative adva ...

viewers in Australia. It began broadcasting on 6 September 2002. The channel was broadcast 24 hours a day. The channel was available to viewers on channel 77 in Sydney,

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

Brisbane Brisbane ( ) is the capital and most populous city of the Australian state of Queensland, and the third-most populous city in Australia and Oceania, with a population of approximately 2.6 million. Brisbane lies at the centre of the South ...

Adelaide Adelaide ( ) is the capital city of South Australia, the state's largest city and the fifth-most populous city in Australia. "Adelaide" may refer to either Greater Adelaide (including the Adelaide Hills) or the Adelaide city centre. The dem ...

and

Perth Perth is the capital and largest city of the Australian state of Western Australia. It is the fourth most populous city in Australia and Oceania, with a population of 2.1 million (80% of the state) living in Greater Perth in 2020. Perth i ...

. The guide was also modified for state-based news and program promotions. The guide initially launched in Sydney and

, with

and

launching the guide later in 2003. The channel ceased broadcasting on 4 July 2008.

Features

The Seven Guide featured a twenty-four-hour television guide for the programming of Channel Seven. The channel also provided realtime news twenty-four hours a day, which included breaking news reports and local news reports from state-based news rooms. Also, realtime weather reports for Australia, occasionally localised for state-based markets including wild weather alerts and traffic reports.

Live Preview

A live video preview of Seven was available on the Seven Guide. The live video preview was also accompanied by a Now On and Coming Up television guide.

Advertising

The Seven Guide advertised new and high rating television programs from Seven via a small billboard loop. The advertising contained program information and broadcast times, that were modified for different time zones and state-based programming. Following the introduction of Seven HD, the small billboard loop contained what's on during the week.

Identity

The Seven Guides' onair look changed several times since September 2002 when the channel launched. The channel initially had a Red and White theme, with a modern design. The channel featured a smaller 4:3 ratio preview of Seven, and a Seven news ticker at the bottom. In January 2005, the Seven Guide had a revamp of its on-air presentation. The design became simpler, and allowed for a higher concentration of text. The channel featured a larger 4:3 ratio preview of Seven, and a Seven News and weather ticker at the bottom. The new onair identity of the Seven Guide launched on 12 June 2008. However this identity was dropped for the previous identity on the right on 15 June 2008 for the closure of Seven Guide on 4 July.

References

{{Australian free-to-air television networks Seven Network Television channels and stations established in 2002 Television channels and stations disestablished in 2008 English-language television stations in Australia Digital terrestrial television in Australia Defunct Australian television channels 2002 establishments in Australia

Features

Live Preview

Advertising

Identity

See also

References