The service mark symbol (the letters in

small capitals In typography, small caps (short for "small capitals") are grapheme, characters typeset with glyphs that resemble letter case, uppercase letters (capitals) but reduced in height and weight close to the surrounding letter case, lowercase letters ...

and

superscript A subscript or superscript is a character (such as a number or letter) that is set slightly below or above the normal line of type, respectively. It is usually smaller than the rest of the text. Subscripts appear at or below the baseline, whil ...

style), is a

symbol A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship. Symbols allow people to go beyond what is known or seen by creating linkages between otherwise very different conc ...

used in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

and some other jurisdictions to provide notice that the preceding mark is a

service mark A service mark or servicemark is a trademark used in the United States and several other countries to identify a service rather than a product. When a service mark is federally registered, the standard registration symbol ® or "Reg U.S. ...

. This symbol may be used for service marks not yet registered with the relevant national authority. Upon successful registration, registered services are marked with the same symbol as is used for registered trademarks, the

registered trademark symbol The registered trademark symbol, , is a typographic symbol that provides notice that the preceding word or symbol is a trademark or service mark that has been registered with a national trademark office. A trademark is a symbol, word, or word ...

. The proper manner to display the symbol is immediately following the service name, in superscript style.

Computer systems

The service mark symbol is mapped in

Unicode Unicode, formally The Unicode Standard,The formal version reference is is an information technology Technical standard, standard for the consistent character encoding, encoding, representation, and handling of Character (computing), text expre ...

as , in the

Letterlike symbols Letterlike Symbols is a Unicode block containing 80 characters which are constructed mainly from the glyphs of one or more letters. In addition to this block, Unicode includes full styled mathematical alphabets, although Unicode does not expli ...

block. The HTML entity is ℠. Unlike the similar

trademark symbol The trademark symbol is a symbol to indicate that the preceding mark is a trademark, specifically an unregistered trademark. It complements the registered trademark symbol which is reserved for trademarks registered with an appropriate gov ...

, there is no simple way to type the service mark symbol on

Microsoft Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...

or Apple

MacOS macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and lapt ...

systems. However the symbol may be selected from the Windows Character Map or the MacOS ''Character Palette''. On

Linux Linux ( or ) is a family of open-source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically packaged as a Linux distribution, which ...

and similar systems with a

Compose key A compose key (sometimes called multi key) is a key on a computer keyboard that indicates that the following (usually 2 or more) keystrokes trigger the insertion of an alternate character, typically a precomposed character or a symbol. For insta ...

, it can be inserted using .

Related symbols

Registered trademark symbol The registered trademark symbol, , is a typographic symbol that provides notice that the preceding word or symbol is a trademark or service mark that has been registered with a national trademark office. A trademark is a symbol, word, or word ...

is also used for registered service marks *

Trademark symbol The trademark symbol is a symbol to indicate that the preceding mark is a trademark, specifically an unregistered trademark. It complements the registered trademark symbol which is reserved for trademarks registered with an appropriate gov ...

References

United States trademark law Services marketing Typographical symbols {{typ-stub

Computer systems

Related symbols

See also

References