"Ser o Parecer" (

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ...

: "To Be or to Seem") is a song by Mexican

Latin pop Latin pop (in Spanish and in Portuguese: Pop latino) is a pop music subgenre that is a fusion of US–style music production with Latin music genres from anywhere in Latin America and Spain. Originating in Spanish-speaking musicians, Latin ...

group RBD from their third studio

album An album is a collection of audio recordings issued on compact disc (CD), vinyl, audio tape, or another medium such as digital distribution. Albums of recorded sound were developed in the early 20th century as individual 78 rpm records c ...

Celestial Celestial may refer to: Science * Objects or events seen in the sky and the following astronomical terms: ** Astronomical object, a naturally occurring physical entity, association, or structure that exists in the observable universe ** Celes ...

'' (2006). The group also recorded a Portuguese version of the song for ''

Celestial (Versão Brasil) ''Celestial (Versão Brasil)'' (English: ''Heavenly (Brazil Version)'' and also known as ''Celestial (Versão Português)'' (EN: ''Heavenly (Portuguese Version'') in 2020 limited version) is the third and final studio album in Portuguese by Mexi ...

'' (2006). It was released on September 18, 2006, as the album's

lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release s ...

. The Portuguese version was released two days later.

Background and composition

"Ser o Parecer" was written and produced by Armando Ávila. The song narrate a classic story of unrequited love, it tells of a girl who has fallen for a guy who never pays any attention to her. The lyrics of the song describe the girl's unsuccessful attempts to catch the guy's attention and "''despertar el interés vacío''", or "awaken the empty interest".

Chart performance

In the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

, "Ser o Parecer" debuted and peaked at position number 84 on the ''Billboard'' Hot 100 on the week ending December 16, 2006. On the

Hot Latin Songs The ''Billboard'' Hot Latin Songs (formerly Hot Latin Tracks and Hot Latin 50) is a record chart in the United States for Latin songs, published weekly by ''Billboard'' magazine. Since October 2012, chart rankings are based on digital sales, ra ...

chart, "Ser o Parecer" entered at number five on the week ending October 28, 2006. In its six-week on the chart, the single climbed to the top position of the chart on the week ending December 2, 2006, topping the chart for two consecutive weeks. "Ser o Parecer" stayed within the top-ten positions of the chart for fifteen consecutive weeks, from October 2006 to February 2007.

Music video

EMI announced on October 2, 2006, that the accompanying

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devic ...

for "Ser o Parecer" was finished.

EMI Televisa Music EMI Televisa Music or Televisa EMI Music was a record label established in 2005 as a partnership between EMI Latin and Televisa. It focused on Latin American music. The joint venture between the two ended in 2009. Artists signed to this label * ...

officially released the video on

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

. It was directed by Esteban Madrazo and filmed in

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaW ...

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

while the group was touring the country. The video features all of the members of the group in trashy,

post-grunge Post-grunge is a derivative of grunge that has a less abrasive or intense tone than traditional grunge. Originally, the term was used almost pejoratively to label mid-1990s rock bands such as Bush, Candlebox and Collective Soul that emulated the ...

attire. The video illustrates how the members changed from virtual unknowns to international superstars. In addition, it features CGI monster-like creatures on the streets along with the group.

Awards and nominations

Charts

Weekly charts

Notes

{{DEFAULTSORT:Ser O Parecer 2006 singles RBD songs Spanish-language songs Songs written by Armando Ávila Articles containing video clips Song recordings produced by Armando Ávila