Sega Saturn
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The is a home video game console developed by
Sega is a Japanese multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, respectively. Its division ...
and released on November 22, 1994, in Japan, May 11, 1995, in North America, and July 8, 1995, in Europe. Part of the fifth generation of video game consoles, it was the successor to the successful
Sega Genesis The Sega Genesis, known as the outside North America, is a 16-bit Fourth generation of video game consoles, fourth generation home video game console developed and sold by Sega. It was Sega's third console and the successor to the Master Syst ...
. The Saturn has a dual-
CPU A central processing unit (CPU), also called a central processor, main processor or just processor, is the electronic circuitry that executes instructions comprising a computer program. The CPU performs basic arithmetic, logic, controlling, a ...
architecture and eight processors. Its games are in
CD-ROM A CD-ROM (, compact disc read-only memory) is a type of read-only memory consisting of a pre-pressed optical compact disc that contains data. Computers can read—but not write or erase—CD-ROMs. Some CDs, called enhanced CDs, hold both com ...
format, and its game library contains several ports of
arcade game An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily games of skill and include arcade vi ...
s as well as original games. Development of the Saturn began in 1992, the same year Sega's groundbreaking 3D Model 1 arcade hardware debuted. The Saturn was designed around a new CPU from the Japanese electronics company
Hitachi () is a Japanese multinational conglomerate corporation headquartered in Chiyoda, Tokyo, Japan. It is the parent company of the Hitachi Group (''Hitachi Gurūpu'') and had formed part of the Nissan ''zaibatsu'' and later DKB Group and Fuyo G ...
. Sega added another video display processor in early 1994 to better compete with
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
's forthcoming PlayStation. The Saturn was initially successful in Japan but failed to sell in large numbers in the United States, where it was hindered by a surprise May 1995 launch, four months before its scheduled release date. After the debut of the Nintendo 64 in late 1996, the Saturn rapidly lost market share in the U.S., where it was discontinued in 1998. Having sold 9.26 million units worldwide, the Saturn is considered a commercial failure; the cancellation of ''
Sonic X-treme ''Sonic X-treme'' was a platform game developed by Sega Technical Institute from 1994 until its cancellation in 1996. It was planned as the first fully 3D '' Sonic the Hedgehog'' game, taking Sonic into the 3D era of video games, and the fir ...
'', planned as the first 3D entry in Sega's popular ''
Sonic the Hedgehog is a Japanese video game series and media franchise created by Sega. The franchise follows Sonic, an anthropomorphic blue hedgehog who battles the evil Doctor Eggman, a mad scientist. The main ''Sonic the Hedgehog'' games are platformers m ...
'' series, is considered a factor in its performance. The Saturn was succeeded in 1998 by the
Dreamcast The is a home video game console released by Sega on November 27, 1998, in Japan; September 9, 1999, in North America; and October 14, 1999, in Europe. It was the first sixth-generation video game console, preceding Sony's PlayStation 2, Nint ...
. Although the Saturn is remembered for several well-regarded games, including '' Nights into Dreams'', the ''
Panzer Dragoon ''Panzer Dragoon'' is a series of video games by Sega. The first three games were developed in the 1990s by Sega's Team Andromeda for the Sega Saturn. The fourth, ''Panzer Dragoon Orta'' (2002), was developed by Sega's Smilebit team for the ...
'' series and the ''
Virtua Fighter is a series of fighting games created by Sega-AM2 and designer Yu Suzuki. The original '' Virtua Fighter'' was released in October 1993 and has received four main sequels and several spin-offs. The highly influential first ''Virtua Fighter'' ga ...
'' series, its reputation is mixed due to its complex hardware design and limited third-party support. Sega's management has been criticized for its decisions during the system's development and discontinuation.


History


Background

In the early 1990s, Sega had success with the
Genesis Genesis may refer to: Bible * Book of Genesis, the first book of the biblical scriptures of both Judaism and Christianity, describing the creation of the Earth and of mankind * Genesis creation narrative, the first several chapters of the Book of ...
(known as the Mega Drive in most countries outside of North America), backed by aggressive advertising campaigns and the popularity of its ''
Sonic the Hedgehog is a Japanese video game series and media franchise created by Sega. The franchise follows Sonic, an anthropomorphic blue hedgehog who battles the evil Doctor Eggman, a mad scientist. The main ''Sonic the Hedgehog'' games are platformers m ...
'' series. Sega also had success with
arcade game An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily games of skill and include arcade vi ...
s; in 1992 and 1993, the new
Sega Model 1 Sega is a video game developer, publisher, and hardware development company headquartered in Tokyo, Japan, with multiple offices around the world. The company's involvement in the arcade game industry began as a Japan-based distributor of c ...
arcade system board showcased
Sega AM2 previously known as is a video game development team within the Japanese multinational video game developer Sega. Yu Suzuki, who had previously developed arcade games for Sega including '' Hang-On'' and ''Out Run'', was the first manager of t ...
's ''
Virtua Racing ''Virtua Racing'', or ''V.R.'' for short, is a Formula One racing video game developed by Sega AM2 and released for arcades in 1992. ''Virtua Racing'' was initially a proof-of-concept application for exercising a new 3D graphics platform u ...
'' and ''
Virtua Fighter is a series of fighting games created by Sega-AM2 and designer Yu Suzuki. The original '' Virtua Fighter'' was released in October 1993 and has received four main sequels and several spin-offs. The highly influential first ''Virtua Fighter'' ga ...
'' (the first 3D
fighting game A fighting game, also known as a versus fighting game, is a genre of video game that involves combat between two or more players. Fighting game combat often features mechanics such as blocking, grappling, counter-attacking, and chaining atta ...
), which played a crucial role in popularizing 3D polygonal graphics. The Model 1 was expensive, so several alternatives helped bring Sega's newest arcade games to Genesis, such as the Sega Virtua Processor chip used for ''Virtua Racing'', and the
32X The 32X is an add-on for the Sega Genesis video game console. Codenamed "Project Mars", it was designed to expand the power of the Genesis and serve as a transitional console into the 32-bit era until the release of the Sega Saturn. The 32X u ...
add-on.


Development

Development of the Saturn was supervised by Hideki Sato, Sega's director and deputy general manager of
research and development Research and development (R&D or R+D), known in Europe as research and technological development (RTD), is the set of innovative activities undertaken by corporations or governments in developing new services or products, and improving existi ...
. According to the project manager Hideki Okamura, the project started over two years before the Saturn was showcased at the Tokyo Toy Show in June 1994. The name "Saturn" was initially only the codename during development. In 1993, Sega and the Japanese electronics company
Hitachi () is a Japanese multinational conglomerate corporation headquartered in Chiyoda, Tokyo, Japan. It is the parent company of the Hitachi Group (''Hitachi Gurūpu'') and had formed part of the Nissan ''zaibatsu'' and later DKB Group and Fuyo G ...
formed a joint venture to develop a new CPU for the Saturn, which resulted in the creation of the "SuperH
RISC In computer engineering, a reduced instruction set computer (RISC) is a computer designed to simplify the individual instructions given to the computer to accomplish tasks. Compared to the instructions given to a complex instruction set comp ...
Engine" (or SH-2) later that year. The Saturn was designed around a dual-SH2 configuration. According to Kazuhiro Hamada, Sega's section chief for Saturn development during the system's conception, "the SH-2 was chosen for reasons of cost and efficiency. The chip has a calculation system similar to a DSP nowiki/>digital_signal_processor.html" ;"title="digital_signal_processor.html" ;"title="nowiki/>digital signal processor">nowiki/>digital signal processor">digital_signal_processor.html" ;"title="nowiki/>digital signal processor">nowiki/>digital signal processor but we realized that a single CPU would not be enough to calculate a 3D world." Although the Saturn's design was largely finished before the end of 1993, reports in early 1994 of the technical capabilities of Sony's upcoming PlayStation console prompted Sega to include another video display processor (VDP) to improve 2D performance and 3D texture mapping. Sega considered making CD-ROM-based and cartridge-only versions of the Saturn, but discarded the idea due to concerns over the lower quality and higher price of cartridge games. According to Sega of America president
Tom Kalinske Thomas Kalinske (born July 17, 1944) is an American businessman, best known as having worked for Mattel from 1972 to 1987, where he was credited with reviving the Barbie and Hot Wheels brands, launching Masters of the Universe, then being promoted ...
, Sega of America "fought against the architecture of Saturn for quite some time". Seeking an alternative graphics chip for the Saturn, Kalinske attempted to broker a deal with
Silicon Graphics Silicon Graphics, Inc. (stylized as SiliconGraphics before 1999, later rebranded SGI, historically known as Silicon Graphics Computer Systems or SGCS) was an American high-performance computing manufacturer, producing computer hardware and soft ...
, but Sega of Japan rejected the proposal. Silicon Graphics subsequently collaborated with
Nintendo is a Japanese multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produced handmade playing cards ...
on the Nintendo 64. Kalinske, Sony Electronic Publishing's Olaf Olafsson, and Sony America's Micky Schulhof had discussed development of a joint "Sega/Sony hardware system", which never came to fruition due to Sega's desire to create hardware that could accommodate both 2D and 3D visuals and Sony's competing notion of focusing on 3D technology. Publicly, Kalinske defended the Saturn's design: "Our people feel that they need the multiprocessing to be able to bring to the home what we're doing next year in the arcades." In 1993, Sega restructured its internal studios in preparation for the Saturn's launch. To ensure high-quality 3D games would be available early in the Saturn's life, and to create a more energetic working environment, developers from Sega's arcade division were asked to create console games. New teams, such as the ''
Panzer Dragoon ''Panzer Dragoon'' is a series of video games by Sega. The first three games were developed in the 1990s by Sega's Team Andromeda for the Sega Saturn. The fourth, ''Panzer Dragoon Orta'' (2002), was developed by Sega's Smilebit team for the ...
'' developer Team Andromeda, were formed during this time. In early 1994, the Sega Titan Video arcade system was announced as an arcade counterpart to the Saturn. In April 1994,
Acclaim Entertainment Acclaim Entertainment, Inc. was an American video game publisher based in Glen Cove, New York. Originally formed by Greg Fischbach, Robert Holmes and Jim Scoroposki out of an Oyster Bay storefront in 1987, the company established a worldwide ...
announced it would be the first American publisher to produce software for the Titan. In January 1994, Sega began to develop an add-on for the Genesis, the 32X, to serve as a less expensive entry into the
32-bit era The fifth-generation era (also known as the 32-bit era, the 64-bit era, or the 3D era) refers to computer and video games, video game consoles, and handheld gaming consoles dating from approximately October 4, 1993 to March 23, 2006. For home ...
. The decision to create the add-on was made by Sega CEO
Hayao Nakayama is a Japanese businessman and was the former President and CEO of Sega Enterprises, Ltd from 1983 to 1999. Early life and career Nakayama was born into a family of doctors, and was expected to pursue medicine as a career. However, Nakayama de ...
and widely supported by Sega of America employees. According to the former Sega of America producer Scot Bayless, Nakayama was worried that the Saturn would not be available until after 1994 and that the recently released
Atari Jaguar The Atari Jaguar is a home video game console developed by Atari Corporation and released in North America in November 1993. Part of the fifth generation of video game consoles, it competed with the 16-bit Sega Genesis, the Super NES and th ...
would reduce Sega's hardware sales. As a result, Nakayama ordered his engineers to have the system ready for launch by the end of the year. The 32X would not be compatible with the Saturn, but Sega executive Richard Brudvik-Lindner pointed out that the 32X would play Genesis games, and had the same system architecture as the Saturn. This was justified by Sega's statement that both platforms would run at the same time, and that the 32X would be aimed at players who could not afford the more expensive Saturn. According to Sega of America research and development head Joe Miller, the 32X served a role in assisting development teams to familiarize themselves with the dual SH-2 architecture also used in the Saturn. Because the machines shared many parts and were being prepared to launch around the same time, tensions emerged between Sega of America and Sega of Japan when the Saturn was given priority.


Launch

Sega released the Saturn in Japan on November 22, 1994, at a price of ¥44,800. ''Virtua Fighter'', a faithful port of the popular arcade game, sold at a nearly one-to-one ratio with the Saturn console at launch and was crucial to the system's early success in Japan. Though Sega had wanted to launch with ''
Clockwork Knight ''Clockwork Knight'' is a side-scrolling platform video game developed and published by Sega for the Sega Saturn. It was released in Japan in November 1994, in North America on the 1995 launch, and in Europe on July 8, 1995. Reviews were mixed, w ...
'' and ''Panzer Dragoon,'' the only other first-party game available at launch was ''Wan Chai Connection''. Boosted by the popularity of ''Virtua Fighter'', Sega's initial shipment of 200,000 Saturn units sold out on the first day. Sega waited until the December 3 launch of the PlayStation to ship more units; when both were sold side by side, the Saturn proved more popular. Meanwhile, Sega released the 32X on November 21, 1994, in North America, December 3, 1994, in Japan, and January 1995 in PAL territories, and was sold at less than half of the Saturn's launch price. After the holiday season, however, interest in the 32X rapidly declined. Half a million Saturn units were sold in Japan by the end of 1994 (compared to 300,000 PlayStation units), and sales exceeded 1 million within the following six months. There were conflicting reports that the PlayStation enjoyed a higher sell-through rate, and the system gradually began to overtake the Saturn in sales during 1995. Sony attracted many third-party developers to the PlayStation with a liberal $10 licensing fee, excellent development tools, and the introduction of a 7- to 10-day order system that allowed publishers to meet
demand In economics, demand is the quantity of a good that consumers are willing and able to purchase at various prices during a given time. The relationship between price and quantity demand is also called the demand curve. Demand for a specific item ...
more efficiently than the 10- to 12-week
lead time A lead time is the latency between the initiation and completion of a process. For example, the lead time between the placement of an order and delivery of new cars by a given manufacturer might be between 2 weeks and 6 months, depending on vari ...
s for cartridges that had previously been standard in the Japanese video game industry. In March 1995, Sega of America CEO Tom Kalinske announced that the Saturn would be released in the U.S. on "Saturnday" (Saturday) September 2, 1995. However, Sega of Japan mandated an early launch to give the Saturn an advantage over the PlayStation. At the first
Electronic Entertainment Expo E3 (short for Electronic Entertainment Expo or Electronic Entertainment Experience in 2021) is a trade event for the video game industry. The Entertainment Software Association (ESA) organizes and presents E3, which many developers, publishe ...
(E3) in Los Angeles on May 11, 1995, Kalinske gave a keynote presentation in which he revealed the release price of US$399 (including a copy of ''Virtua Fighter''), and described the features of the console. Kalinske also revealed that, due to "high consumer demand", Sega had already shipped 30,000 Saturns to
Toys "R" Us Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1957; its first store was built in April 1948, with its headquarters loca ...
,
Babbage's GameStop Corp. is an American video game, consumer electronics, and gaming merchandise retailer. The company is headquartered in Grapevine, Texas (a suburb of Dallas), and is the largest video game retailer worldwide. , the company operates 4,5 ...
,
Electronics Boutique EB Games (formerly known as Electronics Boutique and EB World) is an American computer and video games retailer. First established as an American company in 1977 by James Kim with a single electronics-focused location in the King of Prussia mall ...
, and Software Etc. for immediate release. The announcement upset retailers who were not informed of the surprise release, including
Best Buy Best Buy Co. Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebra ...
and
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
;cf.
KB Toys K·B Toys (also known as Kay Bee Toys) was an American chain of mall-based retail toy stores. The company was founded in 1922 as Kaufman Brothers, a wholesale candy store. The company opened a wholesale toy store in 1946, and ended its candy wh ...
responded by dropping Sega from its lineup. Sony subsequently unveiled the retail price for the PlayStation: Olaf Olafsson, the head of Sony Computer Entertainment America (SCEA), summoned Steve Race to the stage, who said "$299", and then walked away to applause. The Saturn's release in Europe also came before the previously announced North American date, on July 8, 1995, at a price of £399.99. European retailers and press did not have time to promote the system or its games, harming sales. The PlayStation launched in Europe on September 29, 1995; by November, it had already outsold the Saturn by a factor of three in the United Kingdom, where Sony had allocated £20 million of marketing during the holiday season compared to Sega's £4 million. The Saturn's U.S. launch was accompanied by a reported $50 million advertising campaign that included coverage in publications such as ''
Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San ...
'' and ''
Playboy ''Playboy'' is an American men's Lifestyle magazine, lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from H ...
''. Early advertising for the system was targeted at a more mature, adult audience than the Genesis ads. Because of the early launch, the Saturn had only six games (all published by Sega) available to start as most third-party games were slated to be released around the original launch date. ''Virtua Fighter''s relative lack of popularity in the West, combined with a release schedule of only two games between the surprise launch and September 1995, prevented Sega from capitalizing on the Saturn's early timing. Within two days of its September 9, 1995 launch in North America, the PlayStation (backed by a large marketing campaign) sold more units than the Saturn had in the five months following its surprise launch, with almost all of the initial shipment of 100,000 units being sold in advance, and the rest selling out across the U.S. A high-quality port of the
Namco was a Japanese multinational video game and entertainment company, headquartered in Ōta, Tokyo. It held several international branches, including Namco America in Santa Clara, California, Namco Europe in London, Namco Taiwan in Kaohsiun ...
arcade game ''
Ridge Racer is a racing video game series developed and published for arcade systems and home game consoles by Bandai Namco Entertainment, formerly Namco. The first game, ''Ridge Racer'' (1993), was originally released in arcades for the Namco System 22 ha ...
'' contributed to the PlayStation's early success, and garnered favorable media in comparison to the Saturn version of Sega's ''
Daytona USA is an arcade racing video game developed by Sega AM2 in 1993 and released by Sega in 1994. Players race stock cars on one of three courses. The first game released on the Sega Model 2 three-dimensional arcade system board, a prototype debute ...
'', which was considered inferior to its arcade counterpart. Namco, a longtime arcade competitor with Sega, also unveiled the Namco System 11 arcade board, based on raw PlayStation hardware. Although the System 11 was technically inferior to Sega's Model 2 arcade board, its lower price made it attractive to smaller arcades. Following a 1994 acquisition of Sega developers, Namco released ''
Tekken is a Japanese media franchise centered on a series of fighting video and arcade games developed and published by Bandai Namco Entertainment (formerly Namco). The franchise also includes film and print adaptations. The main games in the series ...
'' for the System 11 and PlayStation. Directed by former ''Virtua Fighter'' designer
Seiichi Ishii Seiichi Ishii (石井 精一 ''Ishii Seiichi'', born 18 August 1967) is a Japanese game designer. He is best known for the development of fighting games. Ishii was born in Ichinomiya City, Aichi Prefecture, Japan. He was a designer on groundbr ...
, ''Tekken'' was intended to be fundamentally similar, with the addition of detailed textures and twice the
frame rate Frame rate (expressed in or FPS) is the frequency (rate) at which consecutive images ( frames) are captured or displayed. The term applies equally to film and video cameras, computer graphics, and motion capture systems. Frame rate may also be ...
. ''Tekken'' surpassed ''Virtua Fighter'' in popularity due to its superior graphics and nearly arcade-perfect console port, becoming the first million-selling PlayStation game. On October 2, 1995, Sega announced a Saturn price reduction to $299. High-quality Saturn ports of the Sega Model 2 arcade hits ''
Sega Rally Championship ''SEGA Rally Championship'' is a 1994 racing video game developed by Sega AM3 and published by Sega. Originally released for arcades using the Sega Model 2 board, it was converted to the Sega Saturn in 1995 and Windows in 1997. The unique sellin ...
'', '' Virtua Cop'', and ''
Virtua Fighter 2 is a 1994 fighting video game developed by Sega. It is the sequel to 1993's '' Virtua Fighter'' and the second game in the '' Virtua Fighter'' series. It was created by Sega's Yu Suzuki-headed AM2 and was released for the arcades in 1994. Po ...
'' (running at 60 frames per second at a high resolution) were available by the end of the year, and were generally regarded as superior to competitors on the PlayStation. Notwithstanding a subsequent increase in Saturn sales during the 1995 holiday season, the games were not enough to reverse the PlayStation's decisive lead. By 1996, the PlayStation had a considerably larger library than the Saturn, although Sega hoped to generate interest with upcoming exclusives such as '' Nights into Dreams''. An informal survey of retailers showed that the Saturn and PlayStation sold in roughly equal numbers during the first quarter of 1996. Within its first year, the PlayStation secured over 20% of the entire U.S. video game market. On the first day of the May 1996 E3 show, Sony announced a PlayStation price reduction to $199, a reaction to the release of the Model 2 Saturn in Japan at a price roughly equivalent to $199. On the second day, Sega announced it would match this price, though Saturn hardware was more expensive to manufacture.


Changes at Sega

Despite the launch of the PlayStation and Saturn, sales of 16-bit games and consoles continued to account for 64% of the video game market in 1995. Sega underestimated the continued popularity of the Genesis, and did not have the inventory to meet demand. Sega was able to capture 43% of the dollar share of the U.S. video game market and sell more than 2 million Genesis units in 1995, but Kalinske estimated that "we could have sold another 300,000 Genesis systems in the November/December timeframe." Nakayama's decision to focus on the Saturn over the Genesis, based on the systems' relative performance in Japan, has been cited as the major contributing factor in this miscalculation. Due to long-standing disagreements with Sega of Japan, Kalinske lost interest in his work as CEO of Sega of America. By early 1996, rumors were circulating that Kalinske planned to leave Sega, and a July 13 article in the press reported speculation that Sega of Japan was planning significant changes to Sega of America's management. On July 16, 1996, Sega announced that Kalinske would leave Sega after September 30, and that Shoichiro Irimajiri had been appointed chairman and CEO of Sega of America. A former
Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a producti ...
executive, Irimajiri had been involved with Sega of America since joining Sega in 1993. Sega also announced that David Rosen and Nakayama had resigned from their positions as chairman and co-chairman of Sega of America, though both remained with the company. Bernie Stolar, a former executive at Sony Computer Entertainment of America, was named Sega of America's executive vice president in charge of product development and third-party relations. Stolar, who had arranged a six-month PlayStation exclusivity deal for ''
Mortal Kombat 3 ''Mortal Kombat 3'' is a 1995 arcade fighting game developed by Midway Games and first released into arcades in 1995. It is the third main installment in the ''Mortal Kombat'' franchise and a sequel to 1993's ''Mortal Kombat II''. As in the prev ...
'' and helped build close relations with
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the ...
while at Sony, was perceived as a major asset by Sega officials. Finally, Sega of America made plans to expand its PC software business. Stolar was not supportive of the Saturn, feeling it was poorly designed, and publicly announced at E3 1997 that "the Saturn is not our future". While Stolar had "no interest in lying to people" about the Saturn's prospects, he continued to emphasize quality games for the system, and later said that "we tried to wind it down as cleanly as we could for the consumer". At Sony, Stolar had opposed the localization of Japanese games that he felt would not represent PlayStation well in North America, and advocated a similar policy for the Saturn, although he later sought to distance himself from this perception. These changes were accompanied by a softer image that Sega was beginning to portray in its advertising, including removing the "Sega!" scream and holding press events for the education industry. Marketing for the Saturn in Japan also changed with the introduction of
Segata Sanshiro is a character created by Sega to advertise the Sega Saturn in Japan between 1997 and 1998. He is a parody of Sugata Sanshirō, a legendary judo fighter from Akira Kurosawa's 1943 film '' Sanshiro Sugata''. In television and radio advertisem ...
(played by
Hiroshi Fujioka , better known by his stage name , is a Japanese actor known for playing the hero Takeshi Hongo in the tokusatsu superhero series ''Kamen Rider'', and later the Sega Saturn mascot Segata Sanshiro (jokingly revealed to be Takeshi Hongo himsel ...
), a character in a series of TV advertisements starting in 1997; the character eventually starred in a Saturn game. Temporarily abandoning arcade development, Sega AM2 head
Yu Suzuki is a Japanese game designer, producer, programmer, and engineer, who headed Sega's AM2 team for 18 years. Considered one of the first auteurs of video games, he has been responsible for a number of Sega's arcade hits, including three-dimen ...
began developing several Saturn-exclusive games, including a
role-playing game A role-playing game (sometimes spelled roleplaying game, RPG) is a game in which players assume the roles of characters in a fictional setting. Players take responsibility for acting out these roles within a narrative, either through literal ac ...
in the ''Virtua Fighter'' series. Initially conceived as an obscure prototype "The Old Man and the Peach Tree" and intended to address the flaws of contemporary Japanese RPGs (such as poor
non-player character A non-player character (NPC), or non-playable character, is any character in a game that is not controlled by a player. The term originated in traditional tabletop role-playing games where it applies to characters controlled by the gamemaster ...
artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech ...
routines), ''Virtua Fighter RPG'' evolved into a planned 11-part, 45-hour "revenge epic in the tradition of
Chinese cinema The cinema of China is one of three distinct historical threads of Chinese languages, Chinese-language cinema together with the cinema of Hong Kong and the cinema of Taiwan. Cinema was introduced in China in 1896 in China, 1896 and the first C ...
", which Suzuki hoped would become the Saturn's
killer app In marketing terminology, a killer application (commonly shortened to killer app) is any computer program or software that is so necessary or desirable that it proves the core value of some larger technology, such as computer hardware, a video game ...
. The game was eventually released as ''
Shenmue is an action-adventure game series created, produced and directed by Yu Suzuki. '' Shenmue'' (1999) and ''Shenmue II'' (2001) were developed by Sega AM2 and published by Sega for Dreamcast. '' Shenmue III,'' developed by Suzuki's company ...
'' for the Saturn's successor, the
Dreamcast The is a home video game console released by Sega on November 27, 1998, in Japan; September 9, 1999, in North America; and October 14, 1999, in Europe. It was the first sixth-generation video game console, preceding Sony's PlayStation 2, Nint ...
.


Cancellation of ''Sonic X-treme''

As
Sonic Team is a video game developer owned by the Japanese video game company Sega as part of its Sega CS Research and Development No. 2 division. Sonic Team is best known for the long-running ''Sonic the Hedgehog'' series and games such as '' Nights int ...
was working on ''Nights into Dreams'', Sega tasked the U.S.-based
Sega Technical Institute Sega Technical Institute (STI) was an American video game developer owned by Sega. Founded by the Atari veteran Mark Cerny in 1990, STI sought to combine elite Japanese developers, including the Sonic Team programmer Yuji Naka and his team, wit ...
(STI) with developing the first fully 3D entry in its popular ''
Sonic the Hedgehog is a Japanese video game series and media franchise created by Sega. The franchise follows Sonic, an anthropomorphic blue hedgehog who battles the evil Doctor Eggman, a mad scientist. The main ''Sonic the Hedgehog'' games are platformers m ...
'' series. The game, ''
Sonic X-treme ''Sonic X-treme'' was a platform game developed by Sega Technical Institute from 1994 until its cancellation in 1996. It was planned as the first fully 3D '' Sonic the Hedgehog'' game, taking Sonic into the 3D era of video games, and the fir ...
'', was moved to the Saturn after several prototypes for other hardware (including the 32X) were discarded. It featured a fisheye lens camera system that rotated levels with
Sonic Sonic or Sonics may refer to: Companies *Sonic Drive-In, an American drive-in fast-food restaurant chain * Sonic (ISP), an Internet provider and CLEC, serving more than 100 California communities * Sonic Foundry, a computer software company wh ...
's movement. After Nakayama ordered the game be reworked around the
engine An engine or motor is a machine designed to convert one or more forms of energy into mechanical energy. Available energy sources include potential energy (e.g. energy of the Earth's gravitational field as exploited in hydroelectric power ...
created for its boss battles, the developers were forced to work between 16 and 20 hours a day to meet their December 1996 deadline. Weeks of development were wasted after Stolar rescinded STI's access to Sonic Team's ''Nights into Dreams'' engine following an ultimatum by ''Nights'' programmer
Yuji Naka , credited in some games as YU2, is a Japanese video game programmer, designer and producer. He is the former head of the Sega studio Sonic Team, where he was the lead programmer of the original '' Sonic the Hedgehog'' series on the Sega Mega ...
. After programmer Ofer Alon quit and designers Chris Senn and Chris Coffin became ill, ''Sonic X-Treme'' was cancelled in early 1997. Sonic Team started work on an original 3D ''Sonic'' game for the Saturn, but development shifted to the Dreamcast and the game became ''
Sonic Adventure is a 1998 platform game for Sega's Dreamcast and the first main ''Sonic the Hedgehog'' game to feature 3D gameplay. It follows Sonic the Hedgehog (character), Sonic the Hedgehog, Miles "Tails" Prower, Knuckles the Echidna, Amy Rose, Big the ...
''. STI was disbanded in 1996 as a result of changes in management at Sega of America. Journalists and fans have speculated about the impact a completed ''X-treme'' might have had on the market. David Houghton of ''
GamesRadar ''GamesRadar+'' (formerly ''GamesRadar'') is an entertainment website for video game-related news, previews, and reviews. It is owned by Future plc. In late 2014, Future Publishing-owned sites '' Total Film'', '' SFX'', '' Edge'' and '' Comput ...
'' described the prospect of "a good 3D ''Sonic'' game" on the Saturn as "a 'What if...' situation on a par with the dinosaurs not becoming extinct". '' IGNs Travis Fahs called ''X-treme'' "the turning point not only for Sega's mascot and their 32-bit console, but for the entire company", but noted that the game served as "an empty vessel for Sega's ambitions and the hopes of their fans". Dave Zdyrko, who operated a prominent Saturn fan website during the system's lifespan, said: "I don't know if 'X-treme''could've saved the Saturn, but ... ''Sonic'' helped make the Genesis and it made absolutely no sense why there wasn't a great new ''Sonic'' title ready at or near the launch of the aturn" In a 2007 retrospective, producer Mike Wallis maintained that ''X-treme'' "definitely would have been competitive" with Nintendo's ''
Super Mario 64 is a platform game developed and published by Nintendo for the Nintendo 64. It was released in Japan and North America in 1996 and PAL regions in 1997. It is the first ''Super Mario'' game to feature 3D gameplay, combining traditional ...
''. '' Next Generation'' reported in late 1996 that ''X-treme'' would have harmed Sega's reputation if it did not compare well to contemporary competition. Naka said he had been relieved by the cancellation, feeling that the game was not promising.


Decline

From 1993 to early 1996, although Sega's revenue declined as part of an industry-wide slowdown, the company retained control of 38% of the U.S. video game market (compared to Nintendo's 30% and Sony's 24%). Eight hundred thousand PlayStation units were sold in the U.S. by the end of 1995, compared to 400,000 Saturn units. In part due to an aggressive
price war A price is the (usually not negative) quantity of payment or compensation given by one party to another in return for goods or services. In some situations, the price of production has a different name. If the product is a "good" in the ...
, the PlayStation outsold the Saturn by two to one in 1996, while Sega's 16-bit sales declined markedly. By the end of 1996, the PlayStation had sold 2.9 million units in the U.S., more than twice the 1.2 million Saturn units sold. The Christmas 1996 "Three Free" pack, which bundled the Saturn with ''Daytona USA'', ''Virtua Fighter 2'', and ''Virtua Cop,'' drove sales dramatically and ensured the Saturn remained a competitor into 1997. However, the Saturn failed to take the lead. After the launch of the Nintendo 64 in 1996, sales of the Saturn and its games were sharply reduced, while the PlayStation outsold the Saturn by three-to-one in the U.S. in 1997. The 1997 release of ''
Final Fantasy VII is a 1997 role-playing video game developed by Square (video game company), Square for the PlayStation (console), PlayStation console. It is the seventh main installment in the ''Final Fantasy'' series. Published in Japan by Square, it was r ...
'' significantly increased the PlayStation's popularity in Japan. The game helped push PlayStation sales ahead of the Saturn in Japan, after the PlayStation and Saturn had been very close in Japan prior to the game's release. As of August 1997, Sony controlled 47% of the console market, Nintendo 40%, and Sega only 12%. Neither price cuts nor high-profile game releases proved helpful. Reflecting decreased demand for the system, worldwide Saturn shipments during March to September 1997 declined from 2.35 million to 600,000 versus the same period in 1996; shipments in North America declined from 800,000 to 50,000. Due to the Saturn's poor performance in North America, 60 of Sega of America's 200 employees were laid off in late 1997. As a result of Sega's deteriorating financial situation, Nakayama resigned as president in January 1998 in favor of Irimajiri. Stolar subsequently acceded to president of Sega of America. Following five years of generally declining profits, in the fiscal year ending March 31, 1998 Sega suffered its first parent and consolidated financial losses since its 1988 listing on the
Tokyo Stock Exchange The , abbreviated as Tosho () or TSE/TYO, is a stock exchange located in Tokyo, Japan. It is the third largest stock exchange in the world by aggregate market capitalization of its listed companies, and the largest in Asia. It had 2,292 listed ...
. Due to a 54.8% decline in consumer product sales (including a 75.4% decline overseas), the company reported a net loss of ¥43.3 billion () and a consolidated net loss of ¥35.6 billion (). Shortly before announcing its financial losses, Sega announced that it was discontinuing the Saturn in North America to prepare for the launch of its successor. Only 12 Saturn games were released in North America in 1998 ('' Magic Knight Rayearth'' was the final official release), compared to 119 in 1996. The Saturn would last longer in Japan. Between June 1996 and August 1998, the Saturn sold a further 1,103,468 consoles and 29,685,781 games in Japan, giving the Saturn a Japanese
attach rate The attach rate is a concept used broadly in business, especially in marketing, to represent the number of units of a secondary product/service sold as a direct or implied consequence of the sale of a primary product/service. It is often expressed ...
of 16.71 games per console, the highest of that generation. Rumors about the upcoming Dreamcast—spread mainly by Sega itself—were leaked to the public before the last Saturn games were released. The Dreamcast was released on November 27, 1998 in Japan and on September 9, 1999 in North America. The decision to abandon the Saturn effectively left the Western market without Sega games for over one year. Sega suffered an additional ¥42.881 billion consolidated net loss in the fiscal year ending March 1999, and announced plans to eliminate 1,000 jobs, nearly a quarter of its workforce. Worldwide Saturn sales include at least the following amounts in each territory: 5.75 million in Japan (surpassing the Genesis' sales of 3.58 million there), 1.8 million in the United States, 1 million in Europe, and 530,000 elsewhere. With lifetime sales of 9.26 million units, the Saturn is considered a commercial failure, although its install base in Japan surpassed the Nintendo 64's 5.54 million. Lack of distribution has been cited as a significant factor contributing to the Saturn's failure, as the system's surprise launch damaged Sega's reputation with key retailers. Conversely, Nintendo's long delay in releasing a 3D console and damage caused to Sega's reputation by poorly supported add-ons for the Genesis are considered major factors allowing Sony to gain a foothold in the market.


Technical specifications

Featuring eight processors, the Saturn's
central processing unit A central processing unit (CPU), also called a central processor, main processor or just processor, is the electronic circuitry that executes instructions comprising a computer program. The CPU performs basic arithmetic, logic, controlling, a ...
s are two Hitachi SH-2 microprocessors clocked at 28.6  MHz and capable of 56 MIPS. It uses a
Motorola 68EC000 The Motorola 68000 (sometimes shortened to Motorola 68k or m68k and usually pronounced "sixty-eight-thousand") is a 16/32-bit complex instruction set computer (CISC) microprocessor, introduced in 1979 by Motorola Semiconductor Products Sector ...
running at 11.3 MHz as a sound controller; a custom sound processor with an integrated Yamaha FH1 DSP running at 22.6 MHz capable of up to 32 sound channels with both
FM synthesis Frequency modulation synthesis (or FM synthesis) is a form of sound synthesis whereby the frequency of a waveform is changed by modulating its frequency with a modulator. The frequency of an oscillator is altered "in accordance with the amplitud ...
and
16-bit 16-bit microcomputers are microcomputers that use 16-bit microprocessors. A 16-bit register can store 216 different values. The range of integer values that can be stored in 16 bits depends on the integer representation used. With the two ...
44.1 kHz
pulse-code modulation Pulse-code modulation (PCM) is a method used to digitally represent sampled analog signals. It is the standard form of digital audio in computers, compact discs, digital telephony and other digital audio applications. In a PCM stream, the ...
; and two video display processors: the VDP1 (which handles sprites and
polygons In geometry, a polygon () is a plane figure that is described by a finite number of straight line segments connected to form a closed '' polygonal chain'' (or ''polygonal circuit''). The bounded plane region, the bounding circuit, or the two ...
) and the VDP2 (which handles backgrounds). Its double-speed
CD-ROM drive A CD-ROM (, compact disc read-only memory) is a type of read-only memory consisting of a pre-pressed optical compact disc that contains data. Computers can read—but not write or erase—CD-ROMs. Some CDs, called enhanced CDs, hold both compute ...
is controlled by a dedicated Hitachi SH-1 processor to reduce load times. The System Control Unit (SCU), which controls all
buses A bus (contracted from omnibus, with variants multibus, motorbus, autobus, etc.) is a road vehicle that carries significantly more passengers than an average car or van. It is most commonly used in public transport, but is also in use for char ...
and functions as a co-processor of the main SH-2 CPU, has an internal DSP running at 14.3 MHz. It features a cartridge slot that allows for memory expansion, 16 
Mbit The megabit is a multiple of the unit bit for digital information. The prefix mega (symbol M) is defined in the International System of Units (SI) as a multiplier of 106 (1 million), and therefore :1 megabit = = = 1000 kilobits. The megabit ...
of work
random-access memory Random-access memory (RAM; ) is a form of computer memory that can be read and changed in any order, typically used to store working data and machine code. A random-access memory device allows data items to be read or written in almost the ...
(RAM), 12 Mbit of
video RAM Dual-ported video RAM, or VRAM, is a dual-ported variant of dynamic RAM (DRAM), which was once commonly used to store the framebuffer in graphics adapters. Note that most computers and game consoles do not use this form of memory, and dual-port ...
, 4 Mbit of RAM for sound functions, 4 Mbit of CD buffer RAM and 256  Kbit (32 KB) of
battery backup An uninterruptible power supply or uninterruptible power source (UPS) is an electrical apparatus that provides emergency power to a load when the input power source or mains power fails. A UPS differs from an auxiliary or emergency power syste ...
RAM. Its video output, provided by a stereo AV cable, displays at resolutions from 320×224 to 704×224
pixel In digital imaging, a pixel (abbreviated px), pel, or picture element is the smallest addressable element in a raster image, or the smallest point in an all points addressable display device. In most digital display devices, pixels are the ...
s, and can display up to 16.78 million
colors Color (American English) or colour (British English) is the visual perceptual property deriving from the spectrum of light interacting with the photoreceptor cells of the eyes. Color categories and physical specifications of color are associa ...
simultaneously. The Saturn measures . It was packaged with an instruction manual, control pad, stereo AV cable, and 100 V AC power supply, with a power consumption of approximately 15 W. The Saturn had technically impressive hardware at the time of its release, but its complexity made harnessing this power difficult for developers accustomed to conventional programming. The greatest disadvantage was that both CPUs shared the same bus and were unable to access system memory at the same time. Making full use of the 4 KB of
cache memory In computing, a cache ( ) is a hardware or software component that stores data so that future requests for that data can be served faster; the data stored in a cache might be the result of an earlier computation or a copy of data stored elsewher ...
in each CPU was critical to maintaining performance. For example, ''Virtua Fighter'' used one CPU for each character, while ''Nights'' used one CPU for 3D environments and the other for 2D objects. The Visual Display Processor 2 (VDP2), which can generate and manipulate backgrounds, has also been cited as one of the system's most important features. The Saturn's design elicited mixed commentary among game developers and journalists. Developers quoted by ''Next Generation'' in December 1995 described the Saturn as "a real coder's machine" for "those who love to get their teeth into assembly and really hack the hardware", with "more flexibility" and "more calculating power than the PlayStation". The sound board was also widely praised. By contrast, Lobotomy Software programmer Ezra Dreisbach described the Saturn as significantly slower than the PlayStation, whereas
Kenji Eno was a Japanese musician and video game designer. He gained a reputation as a maverick during the mid-1990s for creating unorthodox games like '' Real Sound'' and is perhaps best remembered today for his rebellious marketing techniques. Outside o ...
of
WARP Warp, warped or warping may refer to: Arts and entertainment Books and comics * WaRP Graphics, an alternative comics publisher * ''Warp'' (First Comics), comic book series published by First Comics based on the play ''Warp!'' * Warp (comics), a ...
observed little difference. In particular, Dreisbach criticized the Saturn's use of
quadrilateral In geometry a quadrilateral is a four-sided polygon, having four edges (sides) and four corners (vertices). The word is derived from the Latin words ''quadri'', a variant of four, and ''latus'', meaning "side". It is also called a tetragon, ...
s as its basic
geometric primitive In vector computer graphics, CAD systems, and geographic information systems, geometric primitive (or prim) is the simplest (i.e. 'atomic' or irreducible) geometric shape that the system can handle (draw, store). Sometimes the subroutines that d ...
, in contrast to the triangles rendered by the PlayStation and the Nintendo 64. Ken Humphries of
Time Warner Interactive Time Warner Interactive (Group) (TWI) was a studio within Time Warner and a predecessor of Warner Bros. Interactive Entertainment. It was formed in 1993 after Time Warner bought a controlling interest in Atari Games, and was active until 1996 w ...
remarked that compared to the PlayStation, the Saturn was worse at generating polygons but better at sprites. Third-party development was initially hindered by the lack of useful software libraries and development tools, requiring developers to write in
assembly language In computer programming, assembly language (or assembler language, or symbolic machine code), often referred to simply as Assembly and commonly abbreviated as ASM or asm, is any low-level programming language with a very strong correspondence b ...
. During early Saturn development, programming in assembly could offer a two-to-fivefold speed increase over higher-level languages such as C. The Saturn hardware is extremely difficult to emulate. Sega responded to complaints about the difficulty of programming for the Saturn by writing new graphics libraries which were claimed to make development easier. Sega of America also purchased a United Kingdom-based development firm, Cross Products, to produce the Saturn's development system. Despite these challenges,
Treasure Treasure (from la, thesaurus from Greek language ''thēsauros'', "treasure store") is a concentration of wealth — often originating from ancient history — that is considered lost and/or forgotten until rediscovered. Some jurisdictions le ...
CEO Masato Maegawa stated that the Nintendo 64 was more difficult to develop for than the Saturn.
Traveller's Tales Traveller's Tales is a British video game developer and a subsidiary of TT Games. Traveller's Tales was founded in 1989 by Jon Burton and Andy Ingram. Initially a small company focused on its own content, it grew in profile through developi ...
founder Jon Burton felt that while the PlayStation was easier "to get started on ... you quickly reach tslimits", whereas the Saturn's "complicated" hardware had the ability to "improve the speed and look of a game when all used together correctly". A major criticism was the Saturn's use of 2D sprites to generate polygons and simulate 3D space. The PlayStation used a different design, based entirely on 3D triangle-based polygonal rendering, with no direct 2D support. As a result, several analysts described the Saturn as an "essentially" 2D system. For example,
Steven L. Kent Steven L. Kent (born August 28, 1960), son of woodworker Ron Kent, is an American writer, known for both video game journalism and military science fiction novels. Career In 1993, Steven started work as a freelance journalist, writing monthly ...
stated: "Although Nintendo and Sony had true 3D game machines, Sega had a 2D console that did a good job with 3D objects but wasn't optimized for 3D environments." Several Saturn models were produced in Japan. An updated model in a recolored light gray (officially white) was released at ¥20,000 to reduce the system's cost and raise its appeal among women and younger children. Two models were released by third parties: Hitachi released the Hi-Saturn (a smaller model equipped with a car navigation function), while
JVC JVC (short for Japan Victor Company) is a Japanese brand owned by JVCKenwood corporation. Founded in 1927 as the Victor Talking Machine Company of Japan and later as , the company is best known for introducing Japan's first televisions and for ...
released the V-Saturn. Saturn controllers came in various color schemes to match different models of the console. The system also supports several accessories. A wireless controller powered by AA batteries uses infrared signal to connect. Designed to work with ''Nights'', the Saturn 3D Pad includes both a control pad and an analog stick for directional input. Sega also released several versions of arcade sticks as peripherals, including the Virtua Stick, the Virtua Stick Pro, the Mission Analog Stick, and the Twin Stick. Sega also created a
light gun A light gun is a pointing device for computers and a control device for arcade and video games, typically shaped to resemble a pistol. Early history The first light guns were produced in the 1930s, following the development of light-sensin ...
peripheral, the Virtua Gun, for shooting games such as ''Virtua Cop'' and ''The Guardian'', and the Arcade Racer, a wheel for racing games. The Play Cable connects two Saturn consoles to for multiplayer gaming across two screens, and a multitap connects up to six players to the same console. The Saturn was designed to support up to 12 players on a single console, by using two multitaps. RAM cartridges expand the memory. Other accessories include a keyboard, mouse, floppy disk drive, and movie card. Like the Genesis, the Saturn had an internet-based gaming service. The
Sega NetLink Sega Net Link (also called Sega Saturn Net Link) is an attachment for the Sega Saturn game console to provide Saturn users with internet access and access to email through their console. The unit was released in October 1996. The Sega Net Link fi ...
was a 28.8k
modem A modulator-demodulator or modem is a computer hardware device that converts data from a digital format into a format suitable for an analog transmission medium such as telephone or radio. A modem transmits data by modulating one or more c ...
that fit into the cartridge slot in the Saturn for direct dial multiplayer. In Japan, a pay-to-play service was used. It could also be used for web browsing, sending
email Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" mean ...
, and
online chat Online chat may refer to any kind of communication over the Internet that offers a real-time transmission of text messages from sender to receiver. Chat messages are generally short in order to enable other participants to respond quickly. Ther ...
. Because the NetLink was released before the Saturn keyboard, Sega produced a series of CDs containing hundreds of website addresses so that Saturn owners could browse with the joypad. The NetLink functioned with ''Daytona USA'', ''
Duke Nukem 3D ''Duke Nukem 3D'' is a first-person shooter video game developed by 3D Realms. It is a sequel to the platform games ''Duke Nukem (video game), Duke Nukem'' and ''Duke Nukem II'', published by 3D Realms. ''Duke Nukem 3D'' features the adventures ...
'', ''
Saturn Bomberman is an action video game by Hudson Soft for the Sega Saturn. The twelfth installment in the ''Bomberman'' series, it was first released in Japan on July 19, 1996, in North America on August 22, 1997 and in Europe in 1997. It is best known for its ...
'', ''Sega Rally'', and '' Virtual On: Cyber Troopers''. In 1995, Sega announced a variant of the Saturn featuring a built-in NetLink modem under the code name "Sega Pluto", but it was never released. Sega developed an arcade board based on the Saturn's hardware, the
Sega ST-V Sega is a video game developer, publisher, and hardware development company headquartered in Tokyo, Japan, with multiple offices around the world. The company's involvement in the arcade game industry began as a Japan-based distributor of c ...
(or Titan), intended as an affordable alternative to Sega's Model 2 arcade board and as a testing ground for upcoming Saturn software. The Titan was criticized for its comparatively weak performance compared to the Sega Model 2 arcade system by Yu Suzuki, and it was overproduced by Sega's arcade division. Because Sega already had the '' Die Hard'' license, members of
Sega AM1 is a development department within Japanese video game developer Sega that also previously existed as Wow Entertainment and AM1 spent most of its early existence under the leadership of Rikiya Nakagawa and developed a number of arcade game ...
working at the Sega Technical Institute developed ''
Die Hard Arcade ''Die Hard Arcade'', known as in Japan, is an arcade beat 'em up video game released by Sega. It was the first beat 'em up to use texture-mapped 3D polygon graphics, and used a sophisticated move set by contemporary beat 'em up standards, often b ...
'' for the Titan to clear excess inventory. ''Die Hard'' became the most successful Sega arcade game produced in the United States at that point. Other games released for the Titan include '' Golden Axe: The Duel'' and '' Virtua Fighter Kids''.


Game library

Much of the Saturn's library comes from Sega's arcade ports, including ''Daytona USA'', '' The House of the Dead'', '' Last Bronx'', ''Sega Rally Championship'', the ''Virtua Cop'' series, the ''Virtua Fighter'' series, and ''Virtual-On''. Saturn ports of 2D
Capcom is a Japanese video game developer and publisher. It has created a number of multi-million-selling game franchises, with its most commercially successful being '' Resident Evil'', '' Monster Hunter'', '' Street Fighter'', ''Mega Man'', ''De ...
fighting games including ''
Darkstalkers 3 ''Vampire Savior'', also known as ''Darkstalkers 3'', is a fighting game developed and published by Capcom for arcades in 1997. It is the third game in the '' Darkstalkers'' series. The story centers around a demonic nobleman from Makai named J ...
'', ''
Marvel Super Heroes vs. Street Fighter is a crossover fighting video game developed and published by Capcom. It is the sequel to '' X-Men vs. Street Fighter'' and the second installment in the ''Marvel vs. Capcom'' series. The game was first released as an arcade game in 1997. It ...
'', and ''
Street Fighter Alpha 3 ''Street Fighter Alpha 3'', released as in Japan, Asia, South America, and Oceania, is a 2D fighting game originally released by Capcom for the arcade in 1998. It is the third and final installment in the ''Street Fighter Alpha'' sub-series, wh ...
'' were noted for their faithfulness to their arcade counterparts. ''
Fighters Megamix is a 1996 fighting video game developed by Sega AM2 for the Sega Saturn. It is a video game crossover of various 3D arcade blockbusters by Sega, from the complete cast of ''Virtua Fighter 2'' and '' Fighting Vipers'' to Janet from ''Virtua C ...
'', developed by Sega AM2 for the Saturn rather than arcades, combined characters from '' Fighting Vipers'' and ''Virtua Fighter'' to positive reviews. Highly rated Saturn exclusives include ''
Panzer Dragoon Saga ''Panzer Dragoon Saga'', known in Japan as is a 1998 role-playing video game developed by Team Andromeda and published by Sega for the Sega Saturn. The third in the ''Panzer Dragoon'' series, it replaced the games' rail shooter gameplay wit ...
'', '' Dragon Force'', ''
Guardian Heroes ''Guardian Heroes'' is a 2D side-scrolling beat 'em up video game in the vein of ''Final Fight'' or ''Golden Axe'', but with RPG elements. The development team called it a "fighting RPG". ''Guardian Heroes'' was developed by Treasure and release ...
'', ''Nights'', '' Panzer Dragoon II Zwei'', and ''
Shining Force III is a trilogy of fantasy turn-based tactics role-playing video games designed for the Sega Saturn. These games served as sequels to Shining the Holy Ark and were the final entries in the Shining series to be developed by Camelot Software Pla ...
''. PlayStation games such as '' Castlevania: Symphony of the Night'', ''
Resident Evil ''Resident Evil'', known in Japan as is a Japanese horror game series and media franchise created by Capcom. It consists of survival horror, third-person shooter and first-person shooter games, with players typically surviving in environments ...
'', and '' Wipeout 2097'' received Saturn ports with mixed results. The first-person shooter ''
PowerSlave ''Powerslave'' is the fifth studio album by the English heavy metal band Iron Maiden, released on 3 September 1984 through EMI Records in Europe and its sister label Capitol Records in North America. It was re-released by Sanctuary and Colum ...
'' featured some of the most impressive 3D graphics on the system, leading Sega to contract its developers, Lobotomy Software, to produce Saturn ports of ''
Duke Nukem 3D ''Duke Nukem 3D'' is a first-person shooter video game developed by 3D Realms. It is a sequel to the platform games ''Duke Nukem (video game), Duke Nukem'' and ''Duke Nukem II'', published by 3D Realms. ''Duke Nukem 3D'' features the adventures ...
'' and '' Quake''. While Electronic Arts' limited support for the Saturn and Sega's failure to develop a football game for late 1995 gave Sony the lead in the sports genre, "Sega Sports" published Saturn sports games including the well-regarded '' World Series Baseball'' and '' Sega Worldwide Soccer'' series. Due to the cancellation of ''Sonic X-treme'', the Saturn lacks an exclusive ''Sonic the Hedgehog'' platformer; instead it received a graphically enhanced port of the Genesis game ''
Sonic 3D Blast known in Europe and Japan as is a 1996 platform game in the ''Sonic the Hedgehog'' series for the Sega Genesis and Sega Saturn. As Sonic the Hedgehog, the player embarks on a journey to save the Flickies, birds enslaved by Doctor Robotnik. ...
'', the compilation ''
Sonic Jam ''Sonic Jam'' is a video game compilation developed by Sonic Team and published by Sega for the Sega Saturn. It was released in Japan in June 1997, and in North America and Europe two months later. It contains the four main ''Sonic the Hedgehog' ...
'', and a racing game, ''
Sonic R is a 1997 racing game developed by Traveller's Tales and Sonic Team and published by Sega for the Sega Saturn. It is the third racing game in the '' Sonic the Hedgehog'' series, and the first to feature 3D computer graphics. The player ra ...
''. The platformer ''
Bug! ''Bug!'' is a platform video game developed by Realtime Associates and published by Sega originally for its console, the Sega Saturn. It was first released in North America, in 1995, just weeks after the Saturn's launch there; in Europe on ...
'' received attention for its eponymous main character being a potential mascot for the Saturn, but it failed to catch on as the ''Sonic'' series had. Considered one of the most important Saturn releases, Sonic Team developed ''Nights into Dreams'', a
score attack In games, score refers to an abstract quantity associated with a player or team. Score is usually measured in the abstract unit of points (except in game shows, where scores often are instead measured in units of currency), and events in the ...
game that attempted to simulate both the joy of flying and the fleeting sensation of dreams. The gameplay of ''Nights'' involves steering the imp-like
androgynous Androgyny is the possession of both masculine and feminine characteristics. Androgyny may be expressed with regard to biological sex, gender identity, or gender expression. When ''androgyny'' refers to mixed biological sex characteristics in ...
protagonist, Nights, as it flies on a mostly 2D plane across surreal stages broken into four segments each. The levels repeat for as long as an in-game time limit allows, while flying over or looping around various objects in rapid succession earns additional points. Although it lacked the fully 3D environments of Nintendo's ''Super Mario 64'', ''Nights''' emphasis on unfettered movement and graceful acrobatic techniques showcased the intuitive potential of analog control. cf. cf. Sonic Team's ''
Burning Rangers is a 1998 action game developed by Sonic Team and published by Sega for the Sega Saturn. ''Burning Rangers'' is set in a futuristic society in which fire is the remaining danger. Players control one of an elite group of firefighters, the Burn ...
'', a fully 3D
action-adventure game The action-adventure genre is a video game hybrid genre that combines core elements from both the action game and adventure game genres. Typically, pure adventure games have situational problems for the player to solve to complete a story ...
involving a team of outer-space
firefighter A firefighter is a first responder and rescuer extensively trained in firefighting, primarily to extinguish hazardous fires that threaten life, property, and the environment as well as to rescue people and in some cases or jurisdictions als ...
s, garnered praise for its transparency effects and distinctive art direction, but was released in limited quantities late in the Saturn's lifespan and criticized for its short length. One of the biggest killer apps for the Saturn in Japan were the ''
Sakura Wars is a Japanese steampunk media franchise created by Oji Hiroi and owned by Sega. It is focused around a series of cross-genre video games. The first game in the series was released in 1996, with five sequels and numerous spin-off titles being ...
'' games. Co-developed by Sega and
Red Entertainment is a video game developer and publisher based in Japan. Originally founded in 1976 as (though it did not begin doing business until 1985), it was reorganized and succeeded by a new company on December 4, 2000, under its current moniker of Red E ...
, ''Sakura Wars'' mixed elements of tactical RPGs, anime cutscenes and visual novels. Despite games such as the ''
Sakura Wars is a Japanese steampunk media franchise created by Oji Hiroi and owned by Sega. It is focused around a series of cross-genre video games. The first game in the series was released in 1996, with five sequels and numerous spin-off titles being ...
'' series and ''
Grandia is a series of role-playing video games developed by Game Arts and published over the years by Entertainment Software Publishing, Sony Computer Entertainment, Ubisoft, Hudson Soft, Enix, Square Enix and GungHo Online Entertainment. Games in th ...
'' helping make the Saturn popular in its homeland, they never saw a Western release due to Sega of America's policy of not localizing RPGs and other Japanese games that might have damaged the system's reputation in North America. Despite appearing first on the Saturn, games such as '' Dead or Alive'', ''Grandia'', and '' Lunar: Silver Star Story Complete'' only saw a Western release on the PlayStation.
Working Designs Working Designs was an American video game publisher that specialized in the localization of Japanese role-playing video games, strategy video games and top-down shooters for various platforms. Though the company had published many cult hits, i ...
localized several Japanese Saturn games before a public feud between Sega of America's Bernie Stolar and Working Designs president Victor Ireland resulted in the company switching their support to the PlayStation. According to the review aggregator
GameRankings GameRankings was a video gaming review aggregator that was founded in 1999 and owned by CBS Interactive. It indexed over 315,000 articles relating to more than 14,500 video games. GameRankings was discontinued in December 2019, with its staff bei ...
, ''Panzer Dragoon Saga'' is the most acclaimed Saturn game; it was praised for its cinematic presentation, evocative plot, and unique battle system. However, Sega released fewer than 20,000 retail copies in North America in what ''IGN'''s Levi Buchanan characterized as an example of the Saturn's "ignominious send-off" in the region. Similarly, only the first of three installments of ''Shining Force III'' was released outside Japan. The Saturn's library also garnered criticism for its lack of sequels to high-profile Genesis-era Sega franchises, with Sega of Japan's cancellation of a planned third installment in Sega of America's popular ''
Eternal Champions ''Eternal Champions'' is a 1993 fighting game developed and published by Sega for the Sega Genesis. It was one of the few fighting games of its time developed from the ground up as a home console title, rather than being released in arcades firs ...
'' series cited as a significant source of controversy. Later ports of Saturn games including ''Guardian Heroes'', ''Nights'', and '' Shin Megami Tensei: Devil Summoner: Soul Hackers'' continued to garner positive reviews. Partly due to rarity, Saturn games such as ''Panzer Dragoon Saga'' and '' Radiant Silvergun'' are noted for their
cult following A cult following refers to a group of fans who are highly dedicated to some person, idea, object, movement, or work, often an artist, in particular a performing artist, or an artwork in some medium. The lattermost is often called a cult classic. ...
. Due to the system's commercial failure and hardware limitations, Saturn projects such as ''
Resident Evil 2 ''Resident Evil 2'' is a 1998 survival horror video game developed and published by Capcom for the PlayStation (console), PlayStation. The player controls Leon S. Kennedy and Claire Redfield, who must escape Raccoon City after its citizens a ...
'', ''
Shenmue is an action-adventure game series created, produced and directed by Yu Suzuki. '' Shenmue'' (1999) and ''Shenmue II'' (2001) were developed by Sega AM2 and published by Sega for Dreamcast. '' Shenmue III,'' developed by Suzuki's company ...
'', ''Sonic Adventure'', and ''
Virtua Fighter 3 is the sequel to 1994's ''Virtua Fighter 2'' and the third fighting game in the ''Virtua Fighter'' series, developed by Sega AM2 and published by Sega in 1996. It was the first arcade game to run on the Sega Model 3 system board. Like its pred ...
'' were cancelled and moved to the Dreamcast.


Reception and legacy

At the time of the Saturn's release, ''
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'' awarded it 24 out of 40, higher than the PlayStation's 19 out of 40. In June 1995, Dennis Lynch of the ''
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'' and Albert Kim of ''
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'' praised the Saturn as the most advanced console available; Lynch praised the double-speed CD-ROM drive and "intense surround-sound capabilities" and Kim cited ''Panzer Dragoon'' as a "lyrical and exhilarating epic" demonstrating the ability of new technology to "transform" the industry. In December 1995, ''Next Generation'' gave the Saturn three and a half stars out of five, highlighting Sega's marketing and arcade background as strengths but the system's complexity as a weakness. Four critics in ''
Electronic Gaming Monthly ''Electronic Gaming Monthly'' (often abbreviated to ''EGM'') is a monthly American video game magazine. It offers video game news, coverage of industry events, interviews with gaming figures, editorial content and product reviews. History The ...
''s December 1996 ''Buyer's Guide'' rated the Saturn 8, 6, 7, and 8 out of 10 and the PlayStation 9, 10, 9, and 9. By December 1998, ''EGM''s reviews were more mixed, with reviewers citing the lack of games as a major problem. According to ''EGM'' reviewer Crispin Boyer, "the Saturn is the only system that can thrill me one month and totally disappoint me the next". Retrospective feedback of the Saturn is mixed, but generally praises its game library. According to Greg Sewart of 1UP.com, "the Saturn will go down in history as one of the most troubled, and greatest, systems of all time". In 2009, IGN named the Saturn the 18th-best console of all time, praising its unique game library. According to the reviewers, "While the Saturn ended up losing the popularity contest to both Sony and Nintendo ... ''Nights into Dreams'', the ''Virtua Fighter'' and ''Panzer Dragoon'' series are all examples of exclusive titles that made the console a fan favorite." ''
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'' noted that "hardened loyalists continue to reminisce about the console that brought forth games like ''Burning Rangers'', ''Guardian Heroes'', ''Dragon Force'' and ''Panzer Dragoon Saga''". In 2015, ''
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''s Keith Stuart wrote that "the Saturn has perhaps the strongest line-up of 2D shooters and fighting games in console history". ''
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''s Damien McFerran wrote: "Even today, despite the widespread availability of sequels and re-releases on other formats, the Sega Saturn is still a worthwhile investment for those who appreciate the unique gameplay styles of the companies that supported it." IGN's Adam Redsell wrote " ega'sdevil-may-care attitude towards game development in the Saturn and Dreamcast eras is something that we simply do not see outside of the indie scene today." Necrosoft Games director Brandon Sheffield felt that "the Saturn was a landing point for games that were too 'adult' in content for other systems, as it was the only one that allowed an 18+ rating for content in Japan ... some games, like ''
Enemy Zero is a 1996 horror-themed adventure video game for the Sega Saturn, developed by Warp and directed by Kenji Eno. Players assume the role of an astronaut who awakens from cryogenic sleep to find her spaceship overrun by invisible creatures who ar ...
'' used it to take body horror to new levels, an important step toward the expansion of games and who they served." Sewart praised the Saturn's first-party games as "Sega's shining moment as a game developer", with Sonic Team demonstrating its creative range and AM2 producing numerous technically impressive arcade ports. He also commented on the many Japan-exclusive Saturn releases, which he connected with a subsequent boom in the game import market. IGN's Travis Fahs was critical of the Saturn library's lack of "fresh ideas" and "precious few high-profile franchises", in contrast to what he described as Sega's more creative Dreamcast output. Sega has been criticized for its management of the Saturn. McFerran felt its management staff had "fallen out of touch with both the demands of the market and the industry". Stolar has also been criticized; according to Fahs, "Stolar's decision to abandon the Saturn made him a villain to many Sega fans, but ... it was better to regroup than to enter the next fight battered and bruised. Dreamcast would be Stolar's redemption." Stolar defended his decision, saying, "I felt Saturn was hurting the company more than helping it. That was a battle that we weren't going to win." Sheffield said that the Saturn's quadrilaterals undermined third-party support, but because "
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invested in quads" at the same time, there had been "a remote possibility" they could have "become the standard instead of triangles ... if somehow, magically, the Saturn were the most popular console of that era." Speaking more positively, former Working Designs president Victor Ireland described the Saturn as "the start of the future of console gaming" because it "got the better developers thinking and designing with parallel-processing architecture in mind for the first time". In
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, Justin Towell wrote that the Saturn's 3D Pad "set the template for every successful controller that followed, with analog
shoulder triggers A gamepad is a type of video game controller held in two hands, where the fingers (especially thumbs) are used to provide input. They are typically the main input device for video game consoles. Features Gamepads generally feature a set of ...
and left thumbstick ... I don't see any three-pronged controllers around the office these days." Douglass C. Perry of
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noted that, from its surprise launch to its ultimate failure, the Saturn "soured many gamers on Sega products". Sewart and IGN's Levi Buchanan cited the failure of the Saturn as the major reason for Sega's downfall as a hardware manufacturer, but USgamer's Jeremy Parish described it as "more a symptom ... than a cause" of the decline, which began with add-ons for the Genesis that fragmented the market and continued with Sega of America's and Sega of Japan's competing designs for the Dreamcast. Sheffield portrayed Sega's mistakes with the Saturn as emblematic of the broader then-decline of the Japanese gaming industry: "They thought they were invincible, and that structure and hierarchy were necessary for their survival, but more flexibility, and a greater participation with the West could have saved them." According to Stuart, Sega "didn't see ... the roots of a prevailing trend, away from arcade conversions and traditional role-playing adventures and toward a much wider console development community with fresh ideas about gameplay and structure." Pulp365 reviews editor Matt Paprocki concluded that "the Saturn is a relic, but an important one, which represents the harshness of progress and what it can leave in its wake".


Notes


References


Bibliography

* * * * {{DEFAULTSORT:Sega Saturn 1990s toys CD-ROM-based consoles Fifth-generation video game consoles Home video game consoles Products and services discontinued in 1998 Products and services discontinued in 2000 Products introduced in 1994 Products introduced in 1995 SuperH-based game consoles