Sega Racing Studio (abbreviated as SRS; also known as Sega Driving Studio) was a computer and video game developer established in 2005 (based in

Solihull Solihull (, or ) is a market town and the administrative centre of the wider Metropolitan Borough of Solihull in West Midlands County, England. The town had a population of 126,577 at the 2021 Census. Solihull is situated on the River Blyth ...

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...

) for the sole purpose of developing AAA Sega racing titles. The studio had radically expanded from a small group of people to a team of over 60 employees by the year 2007 drawing talent from other major British developers such as

Rockstar Games Rockstar Games, Inc. is an American video game publisher based in New York City. The company was established in December 1998 as a subsidiary of Take-Two Interactive, using the assets Take-Two had previously acquired from BMG Interactive. Foun ...

, Rare,

Codemasters The Codemasters Software Company Limited (trade name: Codemasters) is a British video game developer based in Southam, England, which is a subsidiary of American corporation Electronic Arts. Founded by brothers Richard and David Darling in Oct ...

, and

Criterion Games Criterion Games is a British video game developer based in Guildford. Founded in January 1996 as a division of Criterion Software, it was owned by Canon Inc. until Criterion Software was sold to Electronic Arts in October 2004. Many of Crit ...

. Its mission statement was to create driving games for the Western market while paying homage to Sega's legacy in the genre and developing new racing IPs. The development studio was aiming to become large enough to be able "to be a multi-sku, multi-game studio" and develop multiple titles at the same time. The team was called autonomous from Sega while still being part of the organization. The studio was headed by Guy Wilday, who was involved in the ''

Colin McRae Rally ''Dirt'' and ''Dirt Rally'' (stylized as ''DiRT'' and ''DiRT Rally'', formerly known as ''Colin McRae Rally''), also known as ''EA Sports Rally'', is a rally racing video game series developed by Codemasters and published by Electronic Arts und ...

'' games and was formerly the head of the studio behind the games and the series producer.

Acquisition by Codemasters

On April 8, 2008, Sega announced the closure of Sega Racing Studio, although no reason was specified for the closure, it has been assumed it was due to lacklustre sales of '' Sega Rally Revo''. At a later time, Sega announced none of the employees were folded into internal studios. On April 25, 2008,

announced that it had acquired Sega Racing Studio.IGN: Codemasters Buys SEGA Racing Studio
When '' Grid 2'' was announced, the studio was brought back up as Codemasters Racing.

Games developed

*'' Sega Rally Revo'' (2007) *'' Sega Rally 3'' (2008)

References

External links

Sega Racing Studio's official website
{{Authority control Racing Studio Video game development companies Video game companies established in 2005 Video game companies disestablished in 2008 Defunct video game companies of the United Kingdom Defunct companies based in the West Midlands (county) Companies based in Solihull 2005 establishments in England 2008 disestablishments in England