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Search for Tomorrow
Search for Tomorrow
is an American television soap opera. It began its run on CBS
CBS
on September 3, 1951, and concluded on NBC
NBC
after 35 years on December 26, 1986. Search for Tomorrow
Search for Tomorrow
was created by Roy Winsor and was first written by Agnes Nixon
Agnes Nixon
(then known professionally as Agnes Eckhardt) for the series' first thirteen weeks and later by Irving Vendig. The program was one of several packaged from the 1950s through the 1980s by Procter & Gamble Productions, the broadcasting arm of the famed household products corporation, who were also responsible for the likes of Guiding Light, As the World Turns, The Edge of Night, and Another World.

Contents

1 Transition to tape 2 Reruns 3 Awards

3.1 Daytime Emmy Award wins

3.1.1 Drama performer categories 3.1.2 Other categories

3.2 Other awards

4 See also 5 References 6 External links

Transition to tape[edit] Search for Tomorrow
Search for Tomorrow
aired as a fifteen-minute serial from its debut in 1951 until 1968, at 12:30 p.m./11:30 a.m. Central Time. Procter & Gamble used the show to advertise mainly Joy dishwashing liquid and Spic and Span household cleaner. As the show's ratings increased, other sponsors began buying commercial time. Both "Joy" and "Spic and Span" continued to be the primary products Procter & Gamble advertised on the show, well into the 1960s. The serial discontinued live broadcasts in favor of recorded telecasts in March 1967, began broadcasting in color on September 11, 1967, and expanded to a half-hour on September 9, 1968, keeping the 12:30/11:30 slot while its old-15 minute partner, The Guiding Light, also expanded to 30 minutes, moved to the CBS
CBS
afternoon lineup at 2:30/1:30.[1] At the time, Search for Tomorrow
Search for Tomorrow
and The Guiding Light, which had shared the same half-hour for sixteen years, were the last two fifteen-minute soap operas airing on television. Search for Tomorrow
Search for Tomorrow
would remain the top-rated show at 12:30/11:30 until well into the late 1970s, despite strong competition from shows like NBC's The Who, What, or Where Game and ABC's Split Second and Ryan's Hope. In 1983 (by which time the show had spent more than one full year on NBC), both the master copy and the backup of an episode of Search for Tomorrow were lost, and on August 4, the cast was forced to do a live show for the first time since the transition sixteen years before (as well as the first live daytime drama since 1975).[citation needed] Many soap critics and daytime television insiders speculated that the live episode was most likely a stunt orchestrated by NBC
NBC
and Procter & Gamble to boost the show's sagging ratings. The show aired its final episode on December 26, 1986, after 35 years on the air. At the time of its cancellation, it was the longest-running daytime television program in history. It was replaced the following Monday in its timeslot by the game show Wordplay. Reruns[edit] From 1987 until summer 1989, reruns aired on cable TV in late night on the USA Network. The network aired episodes from the first three years (1982-1985) of the NBC
NBC
run. In 2006, P&G began making several of its soap operas available, a few episodes at a time, through America Online's AOL Video service, downloadable free of charge.[2] Reruns of Search for Tomorrow
Search for Tomorrow
episodes began with the October 5, 1984 show and ceased with the January 13, 1986 episode after AOL discontinued the P&G Soaps Channel on December 31, 2008.[3] Awards[edit] Daytime Emmy Award wins[edit] Drama performer categories[edit]

Category Recipient Role Year

Lead Actor Larry Haines Val Dufour Stu Bergman John Wyatt 1976[4] 1977[5]

Supporting Actor Larry Haines Stu Bergman 1981[6]

Other categories[edit]

1986 "Outstanding Achievement in Music Direction and Composition for a Drama Series" 1978 "Outstanding Individual Achievement in Daytime Programming: Costume Designer" (Connie Wexler)

Other awards[edit]

Writers Guild of America Award (1974, 1975, 1985)

See also[edit]

Soap operas portal

References[edit]

^ Soaps 1968 ^ "AOL to Launch New Video Portal," WebWire.com, July 31, 2006. ^ "PGP Classic Soap Channel," pgpclassicsoaps.com, January 1, 2009. ^ "Daytime Emmys – 1976". Internet Movie Database. Retrieved 2013-02-22.  ^ "Daytime Emmys – 1977". Internet Movie Database. Retrieved 2013-02-22.  ^ "Daytime Emmys – 1981". Internet Movie Database. Retrieved 2013-02-22. 

External links[edit]

Wikimedia Commons has media related to Search for Tomorrow.

Search for Tomorrow
Search for Tomorrow
on IMDb Search for Tomorrow
Search for Tomorrow
at TV.com Search for Tomorrow
Search for Tomorrow
Script Collection at Syracuse University Special Collection Research Center – breakdowns and scripts from 550+ episodes, 1971–74 Soap Opera scripts, 1975–89 Billy Rose Theatre Division, The New York Public Library.

v t e

Daytime television soap operas in the United States

Current

The Bold and the Beautiful
The Bold and the Beautiful
(1987–present) Days of Our Lives
Days of Our Lives
(1965–present) General Hospital
General Hospital
(1963–present) The Young and the Restless
The Young and the Restless
(1973–present)

1940s debuts

Faraway Hill
Faraway Hill
(1946) Highway to the Stars (1947) These Are My Children (1949) A Woman to Remember (1949)

1950s debuts

As the World Turns
As the World Turns
(1956–2010) The Brighter Day
The Brighter Day
(1954–1962) The Edge of Night
The Edge of Night
(1956–1984) The First Hundred Years
The First Hundred Years
(1950–1952) First Love (1954–1955) From These Roots
From These Roots
(1958–1961) Golden Windows (1954–1955) Guiding Light
Guiding Light
(1952–2009) Hawkins Falls (1950–1955) Love of Life
Love of Life
(1951–1980) Miss Susan (1951) One Man's Family
One Man's Family
(1954–1955) Portia Faces Life
Portia Faces Life
(1954–1955) The Secret Storm
The Secret Storm
(1954–1974) Search for Tomorrow
Search for Tomorrow
(1951–1986) Three Steps to Heaven (1953–1954) Young Doctor Malone
Young Doctor Malone
(1958–1963)

1960s debuts

Another World (1964–1999) Bright Promise
Bright Promise
(1969–1972) The Clear Horizon (1960–1962) Dark Shadows
Dark Shadows
(1966–1971) Days of Our Lives
Days of Our Lives
(1965–present) The Doctors (1963–1982) A Flame in the Wind (1964–1966) General Hospital
General Hospital
(1963–present) Hidden Faces (1968–1969) Love is a Many Splendored Thing (1967–1973) Morning Star (1965–1966) Never Too Young (1965–1966) The Nurses (1965–1967) One Life to Live
One Life to Live
(1968–2012) Our Five Daughters
Our Five Daughters
(1962) Paradise Bay (1965–1966) Where the Heart Is (1969–1973) The Young Marrieds
The Young Marrieds
(1964–66)

1970s debuts

All My Children
All My Children
(1970–2011) The Best of Everything (1970) How to Survive a Marriage (1974–1975) Lovers and Friends (1977–1978) Return to Peyton Place (1972–1974) Ryan's Hope
Ryan's Hope
(1975–1989) Somerset (1970–1976) A World Apart (1970–1971) The Young and the Restless
The Young and the Restless
(1973–present)

1980s debuts

Another Life (1981–1984) The Bold and the Beautiful
The Bold and the Beautiful
(1987–present) Capitol (1982–1987) Generations (1989–1991) Loving (1983–1995) Rituals (1984–1985) Santa Barbara (1984–1993) Texas (1980–1982)

1990s debuts

The City (1995–1997) Passions
Passions
(1999–2008) Port Charles
Port Charles
(1997–2003) Sunset Beach (1997–1999) Swans Crossing (1992) Tribes (1990) Undressed
Undressed
(1999–2002)

2000s debuts

Spyder Games (2001)

Web series

All My Children
All My Children
(2013) Anacostia (2009–present) As the Cookie Crumbles
As the Cookie Crumbles
(2008) The Bay (2010–present) Beacon Hill (2014–present) The Cavanaughs (2010–2011) DeVanity
DeVanity
(2011–2014) East Los High
East Los High
(2013–present) EastSiders
EastSiders
(2012–present) Miss Behave (2010–2012) One Life to Live
One Life to Live
(2013) Ragged Isle
Ragged Isle
(2011–2014) River Ridge (2012) The Spot (1995–1997) Tainted Dreams
Tainted Dreams
(2013–2014) They Go On (1997) Venice: The Series (2009–present) What If... (2010) W

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