Scrubbing Bubbles is the brand name of a
bathroom cleaner produced by
S. C. Johnson & Son. The product was originally named Dow Bathroom Cleaner after the
Dow Chemical Company, its manufacturer at the time. After some consumer product lines were sold to S.C. Johnson in 1997, the product had to be
rebranded
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ...
and took the name of the product's longtime "Scrubbing Bubbles"
mascot
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...
s (smiling
anthropomorphic soap bubbles with
brush bristles
A bristle is a stiff hair or feather (natural or artificial), either on an animal, such as a pig, a plant, or on a tool such as a brush or broom.
Synthetic types
Synthetic materials such as nylon are also used to make bristles in items such as br ...
on their undersides creating a mass of
suds).
History
In the 1970s, the voice of the leader of the Scrubbing Bubbles in popular commercials for the product featured
Paul Winchell
Paul Winchell (''né'' Wilchinsky; December 21, 1922 – June 24, 2005) was an American actor, comedian, humanitarian, inventor and ventriloquist whose career flourished in the 1950s and 1960s. From 1950 to 1954, he hosted ''The Paul Winchell S ...
(best known as the voice of
Tigger
Tigger is a fictional character, an anthropomorphic stuffed tiger. He was originally introduced in the 1928 story collection '' The House at Pooh Corner'', the sequel to the 1926 book ''Winnie-the-Pooh'' by A. A. Milne. Like other Pooh char ...
in
Winnie the Pooh
Winnie-the-Pooh, also called Pooh Bear and Pooh, is a fictional Anthropomorphism, anthropomorphic teddy bear created by English author A. A. Milne and English illustrator E. H. Shepard.
The first collection of stories about the character w ...
cartoons). The bubble leader returned with the name "Scrubby" in future commercials. The animation for the commercials was done by
Tissa David, a female pioneer in animation. The
ad campaign was created by the
advertising agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...
of
Della Femina Travisano and Partners.
In 1995, pranksters at
MIT
The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of the m ...
placed 3D replicas of the Scrubbing Bubbles characters
on the outside of the windows of the school's
Media Lab building to celebrate the lab's tenth anniversary.
References
External links
Official website Official website (Japan)
Advertising characters
Cleaning product brands
S. C. Johnson & Son brands
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