ScreenTonic SA is a Paris-based company founded in 2001. ScreenTonic is a

mobile advertising Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mo ...

company, and it has been a pioneer in the field. The most prominent product developed by ScreenTonic is the

STAMP technology platform Stamp or Stamps or Stamping may refer to: Official documents and related impressions * Postage stamp, used to indicate prepayment of fees for public mail * Ration stamp, indicating the right to rationed goods * Revenue stamp, used on documents t ...

, which allows the management and delivery of advertisements on mobiles. STAMP consists of a management platform, ad server, and reporting and billing tools. ScreenTonic was acquired by

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...

on May 3, 2007, and their technologies were merged into

Microsoft adCenter Microsoft Advertising (formerly Bing Ads, Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on the Bing, Yahoo!, and DuckDuckGo search engines. In 2021, Microsoft Advertising surpassed US$10 billion in annual ...

.Microsoft Acquires YaData - InternetNews:The Blog - Kenneth Corbin
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References

External links

Official Website
{{Microsoft Online advertising services and affiliate networks Microsoft acquisitions Microsoft subsidiaries