Scott Mitchell Rosenberg
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Scott Mitchell Rosenberg is an American film, television, and comic book producer. He is the chairman of
Platinum Studios Platinum Studios, Inc. is a media company based in the United States. It controls a library of thousands of comic-book characters, which it seeks to adapt, produce, and license for all forms of media. The company has released films and/or telev ...
, an entertainment company that controls a library of comic-book characters and adapts them for film, television and other media. Through Platinum Studios he is affiliated with Moving Pictures Media Group. He is also the founder and former president of
Malibu Comics Malibu Comics Entertainment, Inc. (also known as Malibu Graphics) was an American comic book publisher active in the late 1980s and early 1990s, best known for its Ultraverse line of superhero titles. Notable titles published by Malibu included ' ...
, and is a former senior executive vice president for
Marvel Comics Marvel Comics is an American comic book publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Comics'' in ...
.Yanes, Nicholas
“Interview: Scott Rosenberg on Platinum Studios, Cowboys & Aliens, and the Future of the Comic Book Industry,”
SciPulse.net (May 4, 2011).
As a producer with Platinum Studios, Rosenberg has released films and television programming with
Universal Studios Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Americ ...
,
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
, DreamWorks, MGM, Showtime, and
Lions Gate Entertainment Lions Gate Entertainment Corporation, doing business as Lionsgate, is a Canadian-American entertainment company. It was formed by Frank Giustra on July 10, 1997, domiciled in Vancouver, British Columbia, Canada and is currently headquartered ...
. He has also developed film and television with several others including
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on Octobe ...
, Time-Warner’s New Line Films,
20th Century Fox 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Disn ...
and
Sony Pictures Entertainment Sony Pictures Entertainment Inc. (commonly known as Sony Pictures or SPE, and formerly known as Columbia Pictures Entertainment, Inc.) is an American diversified multinational mass media and entertainment studio Conglomerate (company), conglom ...
.


Biography


Early career

Rosenberg began his career in the comic-book industry at age 13 when he started a
mail order Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as: * Sending an order form in the mail * Placing a telephone call * Placing ...
company.Ehrenreich, Ben
"PHENOMENON; Comic Genius?" ''New York Times'' magazine (November 11, 2007).
/ref> Rosenberg graduated from the
University of Denver The University of Denver (DU) is a private research university in Denver, Colorado. Founded in 1864, it is the oldest independent private university in the Rocky Mountain Region of the United States. It is classified among "R1: Doctoral Univ ...
.


Sunrise Distribution and Malibu Comics

In the mid-1980s, Rosenberg ran the small
Commerce, California Commerce is a city located in southeast Los Angeles County, California, United States. The population was 12,823 at the 2010 census, up from 12,568 at the 2000 census. It is usually referred to as the City of Commerce to distinguish it from the ...
-based comics
distributor A distributor is an enclosed rotating switch used in spark-ignition internal combustion engines that have mechanically timed ignition. The distributor's main function is to route high voltage current from the ignition coil to the spark plug ...
Sunrise Distribution. In 1986, income from his distribution business allowed Rosenberg to finance
Malibu Comics Malibu Comics Entertainment, Inc. (also known as Malibu Graphics) was an American comic book publisher active in the late 1980s and early 1990s, best known for its Ultraverse line of superhero titles. Notable titles published by Malibu included ' ...
; and in 1987, he also pumped money into a number of other independent publishers, including
Eternity Comics Eternity Comics was a California-based comic book publisher active from 1986 to 1994, first as an independent publisher, then as an imprint of Malibu Comics. Eternity published creator-owned comics of an offbeat, independent flavor, as well as so ...
,
Aircel Comics Aircel Comics (Aircel Publishing) was a comic book publisher founded by Barry Blair, in Ottawa, Ontario in 1985. In 1988, it merged with American publisher Eternity Comics, itself an imprint of Malibu Comics, and in the late 1980s was taken over b ...
, and
Adventure Comics ''Adventure Comics'' is an American comic book series published by DC Comics from 1938 to 1983 and revived from 2009 to 2011. In its first era, the series ran for 503 issues (472 of those after the title changed from ''New Adventure Comics''), ...
. Malibu's first launch, ''
Ex-Mutants ''Ex-Mutants'' was a comic book series created by writer David Lawrence and artist Ron Lim along with editor David Campiti in 1986. It was first published by Eternity Comics and then Pied Piper Comics' black-and-white imprint, Amazing Comics (cont ...
'', as Rosenberg once said in an interview, "turned out to be a hit" and "all on a $400 marketing budget." During his time at Malibu, Rosenberg led comic
spin-offs Spin-off may refer to: *Spin-off (media), a media work derived from an existing work *Corporate spin-off, a type of corporate action that forms a new company or entity * Government spin-off, civilian goods which are the result of military or gov ...
into toys, television, and feature films, including the billion-dollar film and television franchise ''
Men in Black In popular culture and UFO conspiracy theories, men in black (MIB) are purported men dressed in black suits who claim to be quasi- government agents, who harass, threaten, or sometimes even assassinate unidentified flying object (UFO) witnesses ...
'', based on the Marvel/Malibu comic '' The Men in Black'' by
Lowell Cunningham Lowell Cunningham (born c. 1958/1959) is an American comic book author. He is best known for creating the comic book '' The Men in Black'', which later became the basis for a media franchise. Early life Lowell Cunningham was raised in Franklin, T ...
. Sunrise began to suffer cash-flow issues in 1987, and abruptly folded in 1988 during the "black-and-white implosion" and went out of business. This left a number of small publishers without the cash flow to continue, and they, too, went out of business. In 1992, Rosenberg brokered a deal in which seven top-selling artists defected from
Marvel Comics Marvel Comics is an American comic book publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Comics'' in ...
to form
Image Comics Image Comics is an American comic book publisher and is the third largest comic book and graphic novel publisher in the industry in both unit and market share. It was founded in 1992 by several high-profile illustrators as a venue for creator-o ...
. Rosenberg signed the artists to a label deal which made Malibu the
publisher of record Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...
for the first comics from Image, giving the upstart creator-run publisher access to the distribution channels. This subsequently led to Scott Rosenberg and his Malibu Comics breaking all sales records for independent comics; in 1992 Malibu grabbed almost 10% of the American comics market share, temporarily moving ahead of industry giant
DC Comics DC Comics, Inc. ( doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with the ...
. Malibu Comics' creator-friendly approach, savvy marketing, and willingness to take chances with new types of characters and stories made it the top independent comics publisher in the United States. By the middle of 1993, Image's financial situation was secure enough to publish its titles independently, and per the agreed upon distribution agreement with Malibu, ventured out on its own. During this period, Rosenberg also worked with
Adobe Photoshop Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc. for Windows and macOS. It was originally created in 1988 by Thomas and John Knoll. Since then, the software has become the industry standard not only in rast ...
software to develop the then-leading standard for the computer coloring of comic books. Rosenberg sold Malibu to
Marvel Comics Marvel Comics is an American comic book publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Comics'' in ...
in 1994. As part of the deal, Rosenberg was given the title senior executive vice president of Marvel.Press release
Scott Rosenberg Leaves Marvel; Acquires 50 Percent of Platinum Studios
''The Free Library'' (Jan. 16, 1997).


Platinum Studios

Rosenberg left Marvel in January 1997, and purchased half of
Platinum Studios Platinum Studios, Inc. is a media company based in the United States. It controls a library of thousands of comic-book characters, which it seeks to adapt, produce, and license for all forms of media. The company has released films and/or telev ...
from European rights agent
Ervin Rustemagić Ervin Rustemagić (born 1952) is a Bosnian comic book publisher, distributor, and rights agent, born in Sarajevo, Bosnia and Herzegovina, and currently based in Slovenia. He is the founder of Strip Art Features (SAF) in Sarajevo, as well as the m ...
. Platinum produces based on two distinctive categories: Those from the "Macroverse Bible," a multi-thousand-page bible of related comic characters created by Rosenberg, including titles such as ''
Cowboys & Aliens ''Cowboys & Aliens'' is a 2011 American science fiction film, science fiction Western film, Western action film directed by Jon Favreau and starring Daniel Craig, Harrison Ford, Olivia Wilde, Sam Rockwell, Adam Beach, Paul Dano, and Noah Ring ...
'', and properties acquired from other companies or creators such as '' Dylan Dog: Dead of Night'' and ''
Jeremiah Jeremiah, Modern:   , Tiberian: ; el, Ἰερεμίας, Ieremíās; meaning "Yah shall raise" (c. 650 – c. 570 BC), also called Jeremias or the "weeping prophet", was one of the major prophets of the Hebrew Bible. According to Jewis ...
''. Rustemagić left Platinum Studios in 2000. The company’s comic publishing philosophy is for the original publishers or rights holders to continue publishing their comics with Platinum Studios handling all other rights and development. Comics have been published based on Platinum’s properties continuously since inception, whether by Platinum itself or the original rights holders. Film productions in 2009–2011 were ''Cowboys & Aliens'' and ''Dylan Dog''. Platinum Studios posted net losses of $4.3 million in 2006 and $5.1 million in 2007, and grew to a revenue of $10.5 million."Business Update, and Outlook: Platinum Studios Reports Fiscal 2007 Financial Results,"
''Reuters'' (Apr. 1, 2008).
The company became a
public company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange ( ...
, trading continuously since February 2008. In early 2012, Platinum Studios moved to new offices in West Los Angeles. In 2014, 27 million shares of Platinum were acquired by KCG Holdings.MacDonald, Heidi
"Is a holding company acquiring what is left of Platinum Studios?,"
''The Beat'' (Mar. 4, 2014).


Filmography


Producer

* '' Ultraforce'' (1995) * ''
Men in Black In popular culture and UFO conspiracy theories, men in black (MIB) are purported men dressed in black suits who claim to be quasi- government agents, who harass, threaten, or sometimes even assassinate unidentified flying object (UFO) witnesses ...
'' (1997) (Special Thanks) * '' Night Man'' (1997) * ''
Jeremiah Jeremiah, Modern:   , Tiberian: ; el, Ἰερεμίας, Ieremíās; meaning "Yah shall raise" (c. 650 – c. 570 BC), also called Jeremias or the "weeping prophet", was one of the major prophets of the Hebrew Bible. According to Jewis ...
'' (2002–2004) * '' Dylan Dog: Dead of Night'' (2011) * ''
Cowboys & Aliens ''Cowboys & Aliens'' is a 2011 American science fiction film, science fiction Western film, Western action film directed by Jon Favreau and starring Daniel Craig, Harrison Ford, Olivia Wilde, Sam Rockwell, Adam Beach, Paul Dano, and Noah Ring ...
'' (2011)


References


External links

*
"Scott Mitchell Rosenberg: Chairman and Chief Executive Officer"
biography at Platinum Studios official site. Archived fro
the original
on November 5, 2015. * {{DEFAULTSORT:Rosenberg, Scott Mitchell Living people American film producers American television producers Place of birth missing (living people) Year of birth missing (living people) Comic book publishers (people) University of Denver alumni