Schoolboy Records is an American

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the pr ...

established in 2007 by

Scooter Braun Scott Samuel "Scooter" Braun (born June 18, 1981) is an American entrepreneur, investor, and entertainment executive. Known as the manager for artists such as Ariana Grande, Justin Bieber, J Balvin, Demi Lovato, The Kid Laroi and other artists ...

through his Schoolboy Entertainment, part of SB Projects (now a subsidiary of Hybe America), a full-service entertainment and marketing company encompassing a wide range of ventures including Raymond Braun Media Group, SB Consulting, SB Management, and Sheba Publishing. The label has a special business arrangement with

Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch–American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...

. Schoolboy Records' success came with the signing of

Asher Roth Asher Paul Roth (born August 11, 1985) is an American rapper. He is best known for his debut single "I Love College". Roth released his debut studio album ''Asleep in the Bread Aisle'', on April 20, 2009, by Universal Motown, SRC, and School Bo ...

and his single "

I Love College "I Love College" is a song by American hip hop recording artist Asher Roth, released on January 13, 2009, as his commercial debut single by Schoolboy, SRC and Universal Motown. The song, which was produced by Mike Caren, Apathy, and Ben H. All ...

" followed by Roth's debut album ''

Asleep in the Bread Aisle ''Asleep in the Bread Aisle'' is the debut studio album by American hip hop recording artist Asher Roth. It was released on April 20, 2009, by School Boy, SRC and Universal Motown Records. The production on the album was largely contributed b ...

''.Scooter Braun.com: Asher Roth at Cushcon
/ref> Schoolboy Records also had early success with

Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...

's songs "

Baby An infant or baby is the very young offspring of human beings. ''Infant'' (from the Latin word ''infans'', meaning 'unable to speak' or 'speechless') is a formal or specialised synonym for the common term ''baby''. The terms may also be used to ...

" and " One Time",

Carly Rae Jepsen Carly Rae Jepsen (born November 21, 1985) is a Canadian singer and songwriter. After studying musical theatre for most of her school life and while in university, Jepsen garnered mainstream attention after placing third on the fifth season of ...

and her No. 1 hit song "

Call Me Maybe "Call Me Maybe" is a song recorded by Canadian singer-songwriter Carly Rae Jepsen for her EP '' Curiosity'' (2012) and later appeared on her second studio album and first international album ''Kiss'' (2012). The song was written by Jepsen and ...

", which has been certified diamond, as well as CL and her song "

The Baddest Female "The Baddest Female" (Korean: 나쁜 기집애; ''Nappeun Gijibae'') is a song by South Korean artist CL, a member of 2NE1. It was produced by long-time collaborator and fellow YG Entertainment label mate Teddy Park. The single was released on ...

". In September 2012, Braun signed Korean rapper

Psy Park Jae-sang (, ; born December 31, 1977), known professionally as Psy (stylized in all caps as PSY) (; ; ), is a South Korean singer, rapper, songwriter, and record producer. Psy is known domestically for his humorous videos and stage per ...

, whose hit "

Gangnam Style "Gangnam Style" ( ko, 강남스타일, ) is a K-pop song by South Korean rapper Psy, released on July 15, 2012, by YG Entertainment as the lead single of his sixth studio album, ''Psy 6 (Six Rules), Part 1'' (''Ssai Yukgap Part 1''). The ...

" topped multiple international charts. In late 2012,

Universal Republic Records Republic Records is a New York City–based American record label owned by Universal Music Group (UMG). It was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially an ...

converted back to

Republic Records Republic Records is a New York City–based American record label owned by Universal Music Group (UMG). It was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially an ...

, making all artists under the roster move to Republic. Schoolboy is now distributed by Republic Records.

Artists

Adapted from label's official website. *

Push Baby Push Baby (stylised in all lowercase) are a British pop duo from Manchester, England consisting of singer Jake Roche and multi-instrumentalist Charley Bagnall. They are signed to their own indie label, Wow, Big Legend. In 2012, the band start ...

(formerly known as Rixton) * Sheppard *

Tori Kelly Victoria Loren Kelly (born December 14, 1992) is an American singer-songwriter, and voice actress. She first gained recognition after posting videos on YouTube as a teenager, and made it through to Hollywood week on the ninth season of ''Americ ...

* CL *

Former artists

Amber Riley Amber Patrice Riley (born February 15, 1986), sometimes known mononymously as RILEY, is an American actress and singer. She is best known for her portrayal of Mercedes Jones on the Fox comedy-drama series '' Glee'' (2009–2015). For her perf ...

* Who Is Fancy *

Todrick Hall Todrick Hall (born April 4, 1985) is an American singer, choreographer, and YouTuber. He gained national attention on the ninth season of the televised singing competition ''American Idol''. Following this, he amassed a huge following on YouTu ...

Martin Garrix Martijn Gerard Garritsen (; born 14 May 1996), known professionally as Martin Garrix and also as Ytram and GRX, is a Dutch disc jockey and music producer who was ranked number one on ''DJ Mag''s Top 100 DJs list for three consecutive years—201 ...

* DEATHBYROMY

References

External links

Schoolboy Records / Schoolboy Entertainment official websiteScooter Braun official website
{{Authority control American record labels American subsidiaries of foreign companies Companies based in Santa Monica, California Contemporary R&B record labels Labels distributed by Universal Music Group Music publishing companies of the United States Pop record labels Publishing companies established in 2007 Record labels established in 2007 Schoolboy Records