Scholastic Corporation is an American multinational publishing,
education and media company known for publishing, selling, and
distributing books and educational materials for schools, teachers,
parents, and children. Products are distributed to schools and
districts, to consumers through the schools via reading clubs and
fairs, and through retail stores and online sales. The business has
three segments: Children
Publishing & Distribution (Trade,
Book Clubs and
Book Fairs), Education, and International. Scholastic
holds the perpetual U.S. publishing rights to
Harry Potter and The
Hunger Games book series. Scholastic is the world's largest
publisher and distributor of children's books and a leader in print
and digital educational materials for pre-K to grade 12.
In addition to
Harry Potter and The Hunger Games, the company is known
for its school book clubs and book fairs, classroom magazine
Scholastic News, and popular book series: Clifford the Big Red Dog,
Goosebumps, The Magic School Bus, Captain Underpants, Animorphs, and I
Spy. Scholastic also publishes instructional reading and writing
programs, and offers professional learning and consultancy services
for school improvement.
Clifford the Big Red Dog
Clifford the Big Red Dog serves as the mascot
2 The Scholastic Art & Writing Awards
3 Imprints and corporate divisions
4 Selected list of publications
5 Scholastic Media
7 Going Green
8 Scholastic Parents Media
10 Key personnel
11 See also
13 External links
In 1920, Maurice R. "Robbie" Robinson founded the business he named
Publishing Company in his hometown of Wilkinsburg, right
outside Pittsburgh, Pennsylvania. As a publisher of youth magazines,
the first publication was The Western
Pennsylvania Scholastic. It
covered high school sports and social activities and debuted on
October 22, 1920.
In 1926, Scholastic published its first book, Saplings, a collection
of selected student writings by winners of the Scholastic Writing
For many years the company continued its focus on serving the youth
market, publishing low-cost magazines and later paperback books. The
company continued under the name Scholastic Magazines throughout the
After World War II, cheap paperback books became available. In 1948,
Scholastic entered the school book club business with its division
T.A.B., or Teen Age
Book Club, offering classic titles priced at 25
In 1957, Scholastic established its first international subsidiary in
Toronto Scholastic Canada, later moving to Markham, Ontario.
By the 1960s, international publishing locations were added in England
(1964), New Zealand (1964) and Sydney (1968).
In 1974, Richard "Dick" Robinson, the son of founder M. R. Robinson,
President of Scholastic Inc. Named Chief Executive Officer in
Chairman in 1982, he remains in these positions.
During the 1970s, Scholastic was well known for Scholastic
a book purchasing service delivered through schools, and magazine
publications aimed at youths: Wow (preschoolers and elementary
schoolers), Dynamite (pre-teens), and Bananas (teens). Scholastic now
publishes 33 classroom magazines including Scholastic News, Action,
Scope, Storyworks, SuperScience, Science World, Math and more, that
reach 14 million readers.
The Scholastic Education business sells instructional reading and
writing programs such as Guided and leveled reading and print and
digital classroom magazines, along with professional learning programs
and consulting/training on Family & Community Engagement and
Learning Supports. Classroom Magazines have 15 million subscribers.
During the mid-1990s, Scholastic entered the educational technology
market, working with Dr. Ted Hasselbring of Vanderbilt University to
create READ 180, a blended-learning, reading intervention program for
students in grades 4 through 12 who are two or more grades below grade
level. Since then, READ 180 has been listed in the What Works
Clearinghouse and has a record of positive results in a wide range of
efficacy studies with various student populations, including special
education students and English language learners. Scholastic Education
has since created SYSTEM 44, a technology-based phonics program for
students in grades 3 through 12, iREAD, a supplemental educational
technology program for grades K-2, MATH 180, mathematics intervention
for middle school, and FasttMath, a technology based program to teach
basic math facts. The EdTech and Services business was sold to
Houghton Mifflin Harcourt in 2015 for $575 million.
To appeal to American children, in 1997, Scholastic (through Arthur A.
Levine Books) purchased the U.S. publication rights to the first Harry
Harry Potter and the Philosopher's Stone; it was renamed
Harry Potter and the Sorcerer's Stone. It continues to publish Harry
Potter books, each title a best seller.
Scholastic's growth has continued by acquiring other media companies.
In February 2012, it bought
Weekly Reader Publishing from Reader's
Digest Association, and announced in July that year that it planned to
discontinue separate issues of
Weekly Reader magazines after more than
a century of publication, and co-branded the magazines as "Scholastic
News/Weekly Reader". Other acquisitions include Klutz in 2002, and
the reference publisher Grolier, which publishes the Grolier
Multimedia Encyclopedia and The New
Book of Knowledge in 2000 and
Weston Woods Studios in 1996. In 2015, Scholastic acquired Troubadour,
Ltd. in the U.K.
During the 2000 presidential election, Scholastic organized the
Scholastic News Kids Press Corps, which today includes more than 30
national and International kid reporters ages 10–14.
The Scholastic Art & Writing Awards
Founded in 1923 by Maurice R. Robinson, The Scholastic Art &
Writing Awards, administered by the Alliance for Young Artists &
Writers, have motivated more than 13 million students, recognized more
than 9 million young artists and writers, and provided more than $25
million in awards and scholarships. These Awards have been the largest
source of scholarship funding for teenage artists and writers, and the
nation's longest-running, most prestigious art and writing awards.
In the U.S.A, the process begins as young artists and writers submit
creative works to the Alliance's regional affiliates. The most
outstanding works of art and writing (Gold Key and Silver Key winners)
from each region are forwarded to the Alliance for Young Artists &
New York City
New York City to be reviewed on a national level. Panels of
professional jurors select the national award recipients. Regional
awards are administered by a network of nearly 100 affiliates that
include school systems and school boards, nonprofit organizations,
government agencies, foundations, arts agencies, businesses,
libraries, museums, teacher councils and institutions of higher
education, which share a commitment to identifying emerging local
artists and writers.
The Awards recognize written and artistic works in 30 categories,
including Architecture, Comic Art, Ceramics & Glass, Digital Art,
Design, Drawing, Fashion, Film & Animation, Jewelry, Mixed Media,
Painting, Photography, Printmaking, Sculpture, Video Games, Art
Portfolio, Photography Portfolio, Dramatic Script, Humor, Journalism,
Personal Essay/Memoir, Persuasive Writing, Poetry, Novel Writing,
Science Fiction/Fantasy, Short Story, Short, Short Story, General
Writing Portfolio, Nonfiction Portfolio, and Creativity &
Recipients of The Scholastic Art and Writing Awards include Richard
Anuszkiewicz, Richard Avedon, Harry Bertoia, Mel Bochner, Truman
Capote, Paul Davis, Frances Farmer, Red Grooms, Robert Indiana,
Bernard Malamud, Joyce Maynard, Joyce Carol Oates, Philip Pearlstein,
Peter S. Beagle, Sylvia Plath, Robert Redford, Jean Stafford, Mozelle
Thompson, Ned Vizzini, Kay WalkingStick, Andy Warhol, and Charles
White, all of whom won when they were in high school.
Imprints and corporate divisions
Publishing Imprints include:
Arthur A. Levine Books, which specializes in fiction and non-fiction
books for young readers. The imprint was founded at Scholastic in 1996
by Arthur Levine in New York City. The first book published by Arthur
A. Levine Books was When She Was Good by
Norma Fox Mazer in autumn of
1997. The imprint is most notable as the publisher for the American
editions of the
Harry Potter series by J. K. Rowling.
The Blue Sky Press
The Chicken House
Little Apple Books
Michael di Capua Books
Éditions Scholastic (French Canada)
Scholastic Australia made up of Koala Books, Margaret Hamilton Books,
Omnibus Books, and Scholastic Press.[non-primary source needed]
Scholastic en español
Publishing and Distribution
Children's Press (spelled until 1995 as Childrens Press). Founded in
1945 and originally based in Chicago, Illinois, this press
published the Rookie Read-About series and also has a secondary
imprint, Franklin Watts. In 1996, Children's Press became a division
of Grolier, which became an imprint of
Scholastic Corporation in 2000.
Scholastic Trade Publishing
Scholastic Classroom and Community Group (Classroom Books, Guided
Reading, www.scholastic.com/newsClassroom Magazines, Teaching
Resources and www.scholastic.com/FACEF.A.C.E. – Family &
Media, Licensing and Advertising (Scholastic Media, Consumer &
Professional Magazines, Scholastic National Partnerships)
Scholastic National Service Organization (Distribution center in
Jefferson City, MO)
Selected list of publications
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The 39 Clues
Adventure Time series
Allie Finkle's Rules for Girls series
The Baby-sitters Club
Back to the Future series
Book of World Records series
Captain Underpants series
Clifford the Big Red Dog
Clifford the Big Red Dog series
Flat Stanley series (2006; 2009–present)
Freak the Mighty
Freak the Mighty series
Geronimo Stilton series
Good Night, Sleep Tight
Grolier Multimedia Encyclopedia
Guardians of Ga'Hoole
Guardians of Ga'Hoole series
Harry Potter (American Version) series, by J.K. Rowling
The Hobbit (American Version) by J. R. R. Tolkien
The Lord of the Rings
The Lord of the Rings (American Version) series by J. R. R. Tolkien
Horrible Histories series
The Hunger Games
The Hunger Games series
I Spy series
Indiana Jones series
The Lego Movie
The Lego Movie series
Lego Legends of Chima series
Lego Ninjago series
The Magic School Bus series
Main Street series
Pirates of the Caribbean
Pirates of the Caribbean series
Pokémon (American Version) series by Satoshi Tajiri
Power Rangers series
The Raven Cycle
Ripley's Believe It or Not!
Special Edition (annual)
The Royal Diaries series
The Simpsons series
Spirit Animals series
Ulysses Moore series
Wings of Fire series
Scholastic Media is a corporate division led by Deborah Forte
since 1995. It covers "all forms of media and consumer products, and
is comprised of four main groups – Productions, Marketing &
Consumer Products, Interactive, and Audio."
Weston Woods is its
production studio, acquired in 1996, as was
Soup2Nuts from 2001–2015
before shutting down.
Scholastic has produced audiobooks such as the Caldecott/Newbery
Collection; TV serial adaptations such as Clifford the Big Red
Dog, Animorphs, The Magic School Bus, and Goosebumps; and feature
films such as Harry Potter, Tuck Everlasting, Clifford's Really Big
Movie, Goosebumps, The Golden Compass, and Captain Underpants: The
First Epic Movie. It will produce the 39 Clues and as Scholastic
Productions produced the series Voyagers!, My Secret Identity, and
Charles in Charge.
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may be challenged and removed. (September 2014) (Learn how and when to
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Scholastic book clubs are offered at schools in many countries.
Typically, teachers administer the program to the students in their
own classes, but in some cases, the program is administered by a
central contact for the entire school. Within Scholastic, Reading
Clubs is a separate unit (compared to, e.g., Education). Reading clubs
are arranged by age/grade.
Scholastic also offers a host of specialty book club fliers including
Club Leo (Spanish language for grades K–8), and Click (Computer
games and media for all ages).
Scholastic typically offers participating schools and classrooms 1
"point" for every dollar (or local unit of currency) of products
ordered. Additional points may be earned during special promotion
times, such as the beginning of the school year. Points may then be
redeemed for books and school supplies at a rate of approximately 20
points to the dollar. At minimum, schools earn 5% of book orders in
free products. With special promotions, return rate can be higher
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Under the guidance of the
Rainforest Alliance and other environmental
groups, Scholastic set a goal to have 30 percent of the publication
paper it buys be Forest Stewardship Council-certified within five
years. A quarter of the paper it uses also will be recycled, with 75
percent being post-consumer waste.
Scholastic Parents Media
Scholastic Parents Media publishes the Scholastic Parent &
Children Magazine. The group also specializes in online advertising
sales and custom programs designed for parents and children ages
Scholastic has been criticized for inappropriately marketing to
children. Also, Scholastic now requires parents to submit children's
names with birth dates to place online orders, creating controversy. A
significant number of titles carried have strong media tie-ins and are
considered relatively short in literary and artistic merit by some
critics. Consumer groups have also attacked Scholastic for selling
too many toys and video games to children, rather than focusing on
just books. In July, 2005, Scholastic determined that certain leases
previously accounted for as operating leases should have been
accounted for as capital leases. The cumulative effect, if recorded in
the current year, would be material. As a result, it decided to
restate its financial statements.
Richard Robinson –
Chairman of the Board,
President and Chief
Executive Officer, Scholastic Inc.
Kenneth Cleary – Chief Financial Officer, Scholastic Inc.
Ellie Berger – Executive Vice
President and President, Trade
Alan Boyko – President, Scholastic
Kyle Good – Senior Vice
President Corporate Communications and Media
Relations, Scholastic Inc.
Andrew Hedden – Executive Vice President, General Counsel
Nelson Hitchcock – Executive Vice President, President,
Judy Newman – President,
Book Clubs and E-Commerce
Hugh Roome – Executive Vice
President and President, Consumer and
Greg Worrell – President, Scholastic Education
Children's literature portal
List of English-language book publishing companies
Books in the United States
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J.K. Rowling launches Harry Potter
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^ "Scholastic to End Independent Publication of
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^ "Welcome To Arthur A. Levine Books!". Arthur A. Levine Books!.
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^ "The Wizardly Editor Who Caught the Golden Snitch". The Washington
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Scholastic Productions on Internet Movie Database
Wikimedia Commons has media related to Scholastic Building.
History of books