SCHOLASTIC CORPORATION is an American multinational publishing,
education and media company known for publishing, selling, and
distributing books and educational materials for schools, teachers,
parents, and children. Products are distributed to schools and
districts, to consumers through the schools via reading clubs and
fairs, and through retail stores and online sales. The business has
three segments: Children
In addition to
* 1 History
The Scholastic Art & Writing Awards
* 3 Imprints and corporate divisions
* 4 Selected list of publications
* 5 Scholastic Media
In 1920, Maurice R. "Robbie" Robinson founded the business he named
Scholastic Publishing Company in his hometown of
In 1926, Scholastic published its first book, Saplings, a collection of selected student writings by winners of the Scholastic Writing Awards.
For many years the company continued its focus on serving the youth market, publishing low-cost magazines and later paperback books. The company continued under the name Scholastic Magazines throughout the 1970s.
After World War II, cheap paperback books became available. In 1948,
Scholastic entered the school book club business with its division
T.A.B., or Teen Age
By the 1960s, international publishing locations were added in England (1964), New Zealand (1964) and Sydney (1968).
In 1974, Richard "Dick" Robinson, the son of founder M. R. Robinson,
During the 1970s, Scholastic was well known for Scholastic Book Clubs, a book purchasing service delivered through schools, and magazine publications aimed at youths: Wow (preschoolers and elementary schoolers), Dynamite (pre-teens), and Bananas (teens). Scholastic now publishes 33 classroom magazines including Scholastic News, Action, Scope, Storyworks , SuperScience, Science World, Math and more, that reach 14 million readers.
The Scholastic Education business sells instructional reading and
writing programs such as Guided and leveled reading and print and
digital classroom magazines, along with professional learning programs
and consulting/training on Family it was renamed
Scholastic's growth has continued by acquiring other media companies.
In February 2012, it bought
Weekly Reader Publishing from Reader\'s
Digest Association , and announced in July that year that it planned
to discontinue separate issues of
Weekly Reader magazines after more
than a century of publication, and co-branded the magazines as
"Scholastic News/Weekly Reader". Other acquisitions include Klutz in
2002, and the reference publisher
During the 2000 presidential election , Scholastic organized the Scholastic News Kids Press Corps , which today includes more than 30 national and International kid reporters ages 10–14.
THE SCHOLASTIC ART & WRITING AWARDS
Founded in 1923 by Maurice R. Robinson, The Scholastic Art & Writing Awards , administered by the Alliance for Young Artists & Writers , have motivated more than 13 million students, recognized more than 9 million young artists and writers, and provided more than $25 million in awards and scholarships. These Awards have been the largest source of scholarship funding for teenage artists and writers, and the nation's longest-running, most prestigious art and writing awards.
In the U.S.A, the process begins as young artists and writers submit
creative works to the Alliance's regional affiliates. The most
outstanding works of art and writing (Gold Key and Silver Key winners)
from each region are forwarded to the Alliance for Young Artists &
New York City
The Awards recognize written and artistic works in 30 categories, including Architecture, Comic Art, Ceramics & Glass, Digital Art, Design, Drawing, Fashion, Film & Animation, Jewelry, Mixed Media, Painting, Photography, Printmaking, Sculpture, Video Games, Art Portfolio, Photography Portfolio, Dramatic Script, Humor, Journalism, Personal Essay/Memoir, Persuasive Writing, Poetry, Novel Writing, Science Fiction/Fantasy, Short Story, Short, Short Story, General Writing Portfolio, Nonfiction Portfolio, and Creativity ">
IMPRINTS AND CORPORATE DIVISIONS
Trade Publishing Imprints include:
* Arthur A. Levine Books, which specializes in fiction and
non-fiction books for young readers. The imprint was founded at
Scholastic in 1996 by Arthur Levine in
New York City
The Lord of the Rings
The Lego Movie
The Magic School Bus series
Scholastic Media is a corporate division led by
Deborah Forte since
1995. It covers "all forms of media and consumer products, and is
comprised of four main groups – Productions, Marketing TV serial
adaptations such as
Clifford the Big Red Dog ,
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Scholastic book clubs are offered at schools in many countries. Typically, teachers administer the program to the students in their own classes, but in some cases, the program is administered by a central contact for the entire school. Within Scholastic, Reading Clubs is a separate unit (compared to, e.g., Education). Reading clubs are arranged by age/grade.
Scholastic also offers a host of specialty book club fliers including CLUB LEO (Spanish language for grades K–8), and CLICK (Computer games and media for all ages).
Scholastic typically offers participating schools and classrooms 1 "point" for every dollar (or local unit of currency) of products ordered. Additional points may be earned during special promotion times, such as the beginning of the school year. Points may then be redeemed for books and school supplies at a rate of approximately 20 points to the dollar. At minimum, schools earn 5% of book orders in free products. With special promotions, return rate can be higher (15–100%).
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Under the guidance of the
SCHOLASTIC PARENTS MEDIA
Scholastic Parents Media publishes the Scholastic Parent border:solid #aaa 1px">
* Children\'s literature portal
* ^ "Scholastic Form 10-K Annual Report". Scholastic Corporation.
* ^ "Annual Report 2014" (PDF). Retrieved 2014-07-29.
* ^ "Scholastic profit rises on Hunger Games sales Reuters".
reuters.com. 2012-07-19. Retrieved 18 October 2012.
* ^ Reaney, Patricia (2012-07-31). "