The Info List - Scholastic Press

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Scholastic Corporation
Scholastic Corporation
is an American multinational publishing, education and media company known for publishing, selling, and distributing books and educational materials for schools, teachers, parents, and children. Products are distributed to schools and districts, to consumers through the schools via reading clubs and fairs, and through retail stores and online sales. The business has three segments: Children Book
& Distribution (Trade, Book
Clubs and Book
Fairs), Education, and International. Scholastic holds the perpetual U.S. publishing rights to Harry Potter
Harry Potter
and The Hunger Games book series.[3][4] Scholastic is the world's largest publisher and distributor of children's books and a leader in print and digital educational materials for pre-K to grade 12. In addition to Harry Potter
Harry Potter
and The Hunger Games, the company is known for its school book clubs and book fairs, classroom magazine Scholastic News, and popular book series: Clifford the Big Red Dog, Goosebumps, The Magic School Bus, Captain Underpants, Animorphs, and I Spy. Scholastic also publishes instructional reading and writing programs, and offers professional learning and consultancy services for school improvement. Clifford the Big Red Dog
Clifford the Big Red Dog
serves as the mascot for Scholastic.


1 History 2 The Scholastic Art & Writing Awards 3 Imprints and corporate divisions 4 Selected list of publications 5 Scholastic Media 6 Book
clubs 7 Going Green 8 Scholastic Parents Media 9 Criticism 10 Key personnel 11 See also 12 References 13 External links

History[edit] In 1920, Maurice R. "Robbie" Robinson founded the business he named Scholastic Publishing
Company in his hometown of Wilkinsburg, right outside Pittsburgh, Pennsylvania. As a publisher of youth magazines, the first publication was The Western Pennsylvania
Scholastic. It covered high school sports and social activities and debuted on October 22, 1920.[5] In 1926, Scholastic published its first book, Saplings, a collection of selected student writings by winners of the Scholastic Writing Awards. For many years the company continued its focus on serving the youth market, publishing low-cost magazines and later paperback books. The company continued under the name Scholastic Magazines throughout the 1970s. After World War II, cheap paperback books became available. In 1948, Scholastic entered the school book club business with its division T.A.B., or Teen Age Book
Club, offering classic titles priced at 25 cents. In 1957, Scholastic established its first international subsidiary in Toronto Scholastic Canada, later moving to Markham, Ontario. By the 1960s, international publishing locations were added in England (1964), New Zealand (1964) and Sydney (1968).[6] In 1974, Richard "Dick" Robinson, the son of founder M. R. Robinson, became President
of Scholastic Inc. Named Chief Executive Officer in 1975 and Chairman
in 1982, he remains in these positions. During the 1970s, Scholastic was well known for Scholastic Book
Clubs, a book purchasing service delivered through schools, and magazine publications aimed at youths: Wow (preschoolers and elementary schoolers), Dynamite (pre-teens), and Bananas (teens). Scholastic now publishes 33 classroom magazines including Scholastic News, Action, Scope, Storyworks, SuperScience, Science World, Math and more, that reach 14 million readers. The Scholastic Education business sells instructional reading and writing programs such as Guided and leveled reading and print and digital classroom magazines, along with professional learning programs and consulting/training on Family & Community Engagement and Learning Supports. Classroom Magazines have 15 million subscribers. During the mid-1990s, Scholastic entered the educational technology market, working with Dr. Ted Hasselbring of Vanderbilt University to create READ 180, a blended-learning, reading intervention program for students in grades 4 through 12 who are two or more grades below grade level. Since then, READ 180 has been listed in the What Works Clearinghouse and has a record of positive results in a wide range of efficacy studies with various student populations, including special education students and English language learners. Scholastic Education has since created SYSTEM 44, a technology-based phonics program for students in grades 3 through 12, iREAD, a supplemental educational technology program for grades K-2, MATH 180, mathematics intervention for middle school, and FasttMath, a technology based program to teach basic math facts. The EdTech and Services business was sold to Houghton Mifflin Harcourt in 2015 for $575 million. To appeal to American children, in 1997, Scholastic (through Arthur A. Levine Books) purchased the U.S. publication rights to the first Harry Potter book, Harry Potter
Harry Potter
and the Philosopher's Stone; it was renamed Harry Potter
Harry Potter
and the Sorcerer's Stone. It continues to publish Harry Potter books, each title a best seller. Scholastic's growth has continued by acquiring other media companies. In February 2012, it bought Weekly Reader Publishing from Reader's Digest Association, and announced in July that year that it planned to discontinue separate issues of Weekly Reader magazines after more than a century of publication, and co-branded the magazines as "Scholastic News/Weekly Reader".[7] Other acquisitions include Klutz in 2002, and the reference publisher Grolier, which publishes the Grolier Multimedia Encyclopedia and The New Book
of Knowledge in 2000 and Weston Woods Studios in 1996. In 2015, Scholastic acquired Troubadour, Ltd. in the U.K. During the 2000 presidential election, Scholastic organized the Scholastic News Kids Press Corps, which today includes more than 30 national and International kid reporters ages 10–14. The Scholastic Art & Writing Awards[edit] Founded in 1923 by Maurice R. Robinson, The Scholastic Art & Writing Awards, administered by the Alliance for Young Artists & Writers, have motivated more than 13 million students, recognized more than 9 million young artists and writers, and provided more than $25 million in awards and scholarships. These Awards have been the largest source of scholarship funding for teenage artists and writers, and the nation's longest-running, most prestigious art and writing awards. In the U.S.A, the process begins as young artists and writers submit creative works to the Alliance's regional affiliates. The most outstanding works of art and writing (Gold Key and Silver Key winners) from each region are forwarded to the Alliance for Young Artists & Writers in New York City
New York City
to be reviewed on a national level. Panels of professional jurors select the national award recipients. Regional awards are administered by a network of nearly 100 affiliates that include school systems and school boards, nonprofit organizations, government agencies, foundations, arts agencies, businesses, libraries, museums, teacher councils and institutions of higher education, which share a commitment to identifying emerging local artists and writers. The Awards recognize written and artistic works in 30 categories, including Architecture, Comic Art, Ceramics & Glass, Digital Art, Design, Drawing, Fashion, Film & Animation, Jewelry, Mixed Media, Painting, Photography, Printmaking, Sculpture, Video Games, Art Portfolio, Photography Portfolio, Dramatic Script, Humor, Journalism, Personal Essay/Memoir, Persuasive Writing, Poetry, Novel Writing, Science Fiction/Fantasy, Short Story, Short, Short Story, General Writing Portfolio, Nonfiction Portfolio, and Creativity & Citizenship. Recipients of The Scholastic Art and Writing Awards include Richard Anuszkiewicz, Richard Avedon, Harry Bertoia, Mel Bochner, Truman Capote, Paul Davis, Frances Farmer, Red Grooms, Robert Indiana, Bernard Malamud, Joyce Maynard, Joyce Carol Oates, Philip Pearlstein, Peter S. Beagle, Sylvia Plath, Robert Redford, Jean Stafford, Mozelle Thompson, Ned Vizzini, Kay WalkingStick, Andy Warhol, and Charles White, all of whom won when they were in high school.[citation needed] Imprints and corporate divisions[edit] Trade Publishing
Imprints include:

Arthur A. Levine Books, which specializes in fiction and non-fiction books for young readers. The imprint was founded at Scholastic in 1996 by Arthur Levine in New York City. The first book published by Arthur A. Levine Books was When She Was Good by Norma Fox Mazer in autumn of 1997. The imprint is most notable as the publisher for the American editions of the Harry Potter
Harry Potter
series by J. K. Rowling.[8][9][10] The Blue Sky Press Cartwheel Books The Chicken House Franklin Watts Graphix Klutz Press Little Apple Books Little Shepherd Michael di Capua Books Orchard Books Point PUSH Éditions Scholastic (French Canada) Scholastic Australia made up of Koala Books, Margaret Hamilton Books, Omnibus Books, and Scholastic Press.[11][non-primary source needed] Scholastic en español Scholastic Paperbacks Scholastic Press Scholastic Reference

Corporate divisions:

Children's Book
and Distribution Children's Press (spelled until 1995 as Childrens Press). Founded in 1945[12] and originally based in Chicago, Illinois, this press published the Rookie Read-About series and also has a secondary imprint, Franklin Watts. In 1996, Children's Press became a division of Grolier, which became an imprint of Scholastic Corporation
Scholastic Corporation
in 2000. Scholastic Trade Publishing Scholastic Book
Clubs Scholastic Book
Fairs Scholastic Education Scholastic Classroom and Community Group (Classroom Books, Guided Reading, www.scholastic.com/newsClassroom Magazines, Teaching Resources and www.scholastic.com/FACEF.A.C.E. – Family & Community Engagement) Scholastic International Media, Licensing and Advertising (Scholastic Media, Consumer & Professional Magazines, Scholastic National Partnerships) Scholastic National Service Organization (Distribution center in Jefferson City, MO) eScholastic

Selected list of publications[edit]

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The 39 Clues Adventure Time
Adventure Time
series Allie Finkle's Rules for Girls series Animorphs
series Avengers series The Baby-sitters Club Back to the Future series Bone series Book
of World Records series Captain Underpants
Captain Underpants
series Clifford the Big Red Dog
Clifford the Big Red Dog
series Flat Stanley
Flat Stanley
series (2006; 2009–present) Freak the Mighty
Freak the Mighty
series Geronimo Stilton
Geronimo Stilton
series Ghostbusters series Good Night, Sleep Tight Goosebumps
series Grolier Multimedia Encyclopedia Guardians of Ga'Hoole
Guardians of Ga'Hoole
series Harry Potter
Harry Potter
(American Version) series, by J.K. Rowling The Hobbit
The Hobbit
(American Version) by J. R. R. Tolkien

The Lord of the Rings
The Lord of the Rings
(American Version) series by J. R. R. Tolkien

Horrible Histories series The Hunger Games
The Hunger Games
series I Spy series Indiana Jones series The Lego Movie
The Lego Movie

Lego Legends of Chima series Lego Ninjago
Lego Ninjago

The Magic School Bus series Main Street
Main Street
series Pirates of the Caribbean
Pirates of the Caribbean
series Pokémon
(American Version) series by Satoshi Tajiri Portal
series Power Rangers
Power Rangers
series The Raven Cycle Ripley's Believe It or Not! Special
Edition (annual) The Royal Diaries series Scooby-Doo
series The Simpsons series Spirit Animals series Ulysses Moore
Ulysses Moore
series Wings of Fire series

Scholastic Media[edit] Scholastic Media is a corporate division[13] led by Deborah Forte since 1995. It covers "all forms of media and consumer products, and is comprised of four main groups – Productions, Marketing & Consumer Products, Interactive, and Audio." Weston Woods is its production studio, acquired in 1996, as was Soup2Nuts
from 2001–2015 before shutting down.[14] Scholastic has produced audiobooks such as the Caldecott/Newbery Collection;[15] TV serial adaptations such as Clifford the Big Red Dog, Animorphs, The Magic School Bus, and Goosebumps; and feature films such as Harry Potter, Tuck Everlasting, Clifford's Really Big Movie, Goosebumps, The Golden Compass, and Captain Underpants: The First Epic Movie. It will produce the 39 Clues and as Scholastic Productions produced the series Voyagers!, My Secret Identity, and Charles in Charge. Book

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Scholastic book clubs are offered at schools in many countries. Typically, teachers administer the program to the students in their own classes, but in some cases, the program is administered by a central contact for the entire school. Within Scholastic, Reading Clubs is a separate unit (compared to, e.g., Education). Reading clubs are arranged by age/grade. Scholastic also offers a host of specialty book club fliers including Club Leo (Spanish language for grades K–8), and Click (Computer games and media for all ages). Scholastic typically offers participating schools and classrooms 1 "point" for every dollar (or local unit of currency) of products ordered. Additional points may be earned during special promotion times, such as the beginning of the school year. Points may then be redeemed for books and school supplies at a rate of approximately 20 points to the dollar. At minimum, schools earn 5% of book orders in free products. With special promotions, return rate can be higher (15–100%). Going Green[edit]

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Under the guidance of the Rainforest Alliance
Rainforest Alliance
and other environmental groups, Scholastic set a goal to have 30 percent of the publication paper it buys be Forest Stewardship Council-certified within five years. A quarter of the paper it uses also will be recycled, with 75 percent being post-consumer waste.[16] Scholastic Parents Media[edit] Scholastic Parents Media publishes the Scholastic Parent & Children Magazine. The group also specializes in online advertising sales and custom programs designed for parents and children ages 0–6.[17] Criticism[edit] Scholastic has been criticized for inappropriately marketing to children. Also, Scholastic now requires parents to submit children's names with birth dates to place online orders, creating controversy. A significant number of titles carried have strong media tie-ins and are considered relatively short in literary and artistic merit by some critics.[18] Consumer groups have also attacked Scholastic for selling too many toys and video games to children, rather than focusing on just books. In July, 2005, Scholastic determined that certain leases previously accounted for as operating leases should have been accounted for as capital leases. The cumulative effect, if recorded in the current year, would be material. As a result, it decided to restate its financial statements. Key personnel[edit]

Richard Robinson – Chairman
of the Board, President
and Chief Executive Officer, Scholastic Inc.[19] Kenneth Cleary – Chief Financial Officer, Scholastic Inc.[19] Ellie Berger – Executive Vice President
and President, Trade Publishing[19] Alan Boyko – President, Scholastic Book
Fairs[19] Kyle Good – Senior Vice President
Corporate Communications and Media Relations, Scholastic Inc.[19] Andrew Hedden – Executive Vice President, General Counsel[19] Nelson Hitchcock – Executive Vice President, President, International[19] Judy Newman – President, Book
Clubs and E-Commerce[19] Hugh Roome – Executive Vice President
and President, Consumer and Professional Publishing[19] Greg Worrell – President, Scholastic Education[19]

See also[edit]

Children's literature portal

Qubo Grolier List of English-language book publishing companies Books in the United States


^ "Scholastic Form 10-K Annual Report". Scholastic Corporation. Retrieved 2017-04-17.  ^ "Annual Report 2014" (PDF). Retrieved 2014-07-29.  ^ "Scholastic profit rises on Hunger Games sales Reuters". reuters.com. 2012-07-19. Retrieved 18 October 2012.  ^ Reaney, Patricia (2012-07-31). " J.K. Rowling
J.K. Rowling
launches Harry Potter book club online Reuters". reuters.com. Retrieved 18 October 2012.  ^ "About Scholastic People And History". Scholastic.com. Retrieved 2014-03-12.  ^ " United States
United States
Securities and Exchange Commission Form 10-K Annual Report pursuant to section 13 or 15(d) of the Securities exchange Act of 1934 For the fiscal year ended May 31, 2002 Commission File
No. 0-19860: Scholastic Corporation". 2002. pp. 6, 7. Retrieved 12 September 2015.  ^ "Scholastic to End Independent Publication of Weekly Reader – Bloomberg". bloomberg.com. 2012-07-23. Retrieved 16 November 2012.  ^ "Welcome To Arthur A. Levine Books!". Arthur A. Levine Books!. Retrieved 2016-01-03.  ^ "Potter Publisher Predicted Literary Magic". NPR.  ^ "The Wizardly Editor Who Caught the Golden Snitch". The Washington Post.  ^ " Publishing
Channel". www.scholastic.com.au. Scholastic Australia. Retrieved 12 September 2015.  ^ "Children's Press".  ^ "Welcome". Scholastic Corporation: About Scholastic. Retrieved 2012-04-20. ^ "Media & The Mission". Scholastic Corporation: About Scholastic. Retrieved 2012-04-20. ^ " Weston Woods Caldecott/Newbery Collection." Archived 2012-04-23 at the Wayback Machine. English language teaching: listening practice. Scholastic Corporation. Retrieved 2012-04-20. ^ "Maureen O'Connell – Senior Management – Scholastic Inc". Retrieved 28 September 2014.  ^ "Parent & Child Magazine". Scholastic.com. Retrieved 2014-03-12.  ^ Meltz, Barbara F. (2006-11-20). "''Boston Globe''". Boston.com. Retrieved 2014-03-12.  ^ a b c d e f g h i j "Scholastic Senior Management". Scholastic. Retrieved 2018-01-20. 

External links[edit]

Official website Scholastic Productions on Internet Movie Database

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