Brasil Kirin was a Brazilian

brewery A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of bee ...

and drink company, the second largest in the country after AmBev. Founded in 1939 as Schincariol, the company was purchased in 2011 by the

Kirin Company is a Japanese integrated beverages company. It is a subsidiary of Kirin Holdings Company, Limited. Its major operating units include Kirin Brewery Company, Limited, Mercian Corporation and Kirin Beverages Company, Limited. Kirin is a member o ...

. In 2017, Kirin sold the company to Heineken N.V. of the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

, and is now fully integrated into Heineken's Brazil operations.

History

The company was founded in 1939 as Schincariol. In October 2011, the courts allowed the

Kirin Brewery Company is a Japanese integrated beverages company. It is a subsidiary of Kirin Holdings Company, Limited. Its major operating units include Kirin Brewery Company, Limited, Mercian Corporation and Kirin Beverages Company, Limited. Kirin is a member o ...

to buy a majority stake in Schincariol. Kirin bought a 50.45 percent stake in 2011, valued at $2.6 billion. In November 2011, Kirin agreed to buy out the shareholders in Schincariol, completing its biggest acquisition as it sought growth in emerging markets. $1.35 billion was paid for the 49.54 percent stake, giving it control of all outstanding shares. In November 2012, Kirin changed Schincariol's name to Brasil Kirin. On February 13, 2017,

Heineken International Heineken N.V. () is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. , Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality be ...

announced the purchase of Brasil Kirin for 664 million euros. There are 13 Brasil Kirin factories/breweries around Brazil and 10 distribution centers, with the company headquarters situated at the city of

Itu The International Telecommunication Union is a specialized agency of the United Nations responsible for many matters related to information and communication technologies. It was established on 17 May 1865 as the International Telegraph Unio ...

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...

state. The company produces about 3.0 billion liters of beer a year, and exports its products to

Mercosul The Southern Common Market, commonly known by Spanish abbreviation Mercosur, and Portuguese Mercosul, is a South American trade bloc established by the Treaty of Asunción in 1991 and Protocol of Ouro Preto in 1994. Its full members are Argentina ...

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...

and

Oceania Oceania (, , ) is a geographical region that includes Australasia, Melanesia, Micronesia, and Polynesia. Spanning the Eastern and Western hemispheres, Oceania is estimated to have a land area of and a population of around 44.5 million ...

. By 2011, it had 10.4% of the beer market share in Brazil.

Products

The brewery uses the brand names Schin, Glacial, Nobel, Devassa, Baden-Baden, and Foster's, the latter under license from Foster's Brewing International. The ''cerveja'' (beer, in Portuguese) Nova Schin Pilsen is Schincariol's main product in the hot Brazilian beer market. Nova Schin has 14% of the Brazilian beer market. They also make Nobel, a premium beer made with hops from

Hallertau The Hallertau or Holledau is an area in Bavaria, Germany. With an area of 178 km², it is listed as the largest continuous hop-planting area in the world.Bentley, James; Catling, Christopher; & Locke, Tim (1994). ''Munich and Bavaria''. Chicago: ...

, Germany, and Glacial, a lighter and cheaper beer. The brand Nobel was acquired by Schincariol in 2007. Schin Malzbier (a black and sweeter beer), Schin Munich (a light darker beer), the non-alcoholic Schin and the popular, Schin chopp (a lighter and fresher draft version of

Pilsner Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (german: Pilsen), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Bre ...

) are the other varieties brewed by the Schincariol family. Other brands include Baden-Baden, purchased from

Campos do Jordão Campos do Jordão () is a municipality in the state of São Paulo in southeastern Brazil. It is part of the Metropolitan Region of Vale do Paraíba e Litoral Norte. The population is 52,405 (2020 est.) in an area of . The city is situated above s ...

, with a range including Pilsen Cristal, Premium Bock, Premium Red Ale, Stout Dark Ale, Weiss Beer, Golden, 1999, Celebration Inverno (winter beer), Celebration Verão (summer beer) and Celebration Christmas. Devassa, a

lager Lager () is beer which has been brewed and conditioned at low temperature. Lagers can be pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer. The term "lager" comes from the German for "storag ...

microbrewery, originally from

Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a ...

, was also bought by the Schincariol Group in 2007. It comes in 4 tropical flavours: blonde, dark, red and Indian. Brasil Kirin makes tutti-frutti soft drink, Itubaína, which has been produced and distributed nationally since 1954. Makers of the traditional Guaraná Schin, a soft drink, as well as

cola Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imi ...

orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower *Orange (colour), from the color of an orange, occurs between red and yellow in the visible spectrum * ...

lemon The lemon (''Citrus limon'') is a species of small evergreen trees in the flowering plant family Rutaceae, native to Asia, primarily Northeast India (Assam), Northern Myanmar or China. The tree's ellipsoidal yellow fruit is used for culin ...

, apple,

citrus ''Citrus'' is a genus of flowering trees and shrubs in the rue family, Rutaceae. Plants in the genus produce citrus fruits, including important crops such as oranges, lemons, grapefruits, pomelos, and limes. The genus ''Citrus'' is native to ...

, cola-citrus,

tonic water Tonic water (or Indian tonic water) is a carbonated soft drink in which quinine is dissolved. Originally used as a prophylactic against malaria, tonic water usually has a significantly lower quinine content and is consumed for its distinctive ...

and diet soft drinks. Primo Schincariol also produces

bottled water Bottled water is drinking water (e.g., well water, distilled water, mineral water, or spring water) packaged in plastic or glass water bottles. Bottled water may be carbonated or not. Sizes range from small single serving bottles to lar ...

and an energy recovery drink, Skinka. In 2007, the group announced the launching of a new line of carton fruit juices, called Fruthos. They are available in 6 flavours: mango, passion fruit, grape, orange, peach and guava.

Brands

* Eisenbahn * Baden Baden * Devassa * Foster's * Schin * Nobel

References

{{reflist

External links

Official website

RateBeer
Beer in Brazil Companies based in São Paulo (state) Kirin Group Brazilian subsidiaries of foreign companies Food and drink companies established in 1939 Food and drink companies disestablished in 2017 1939 establishments in Brazil 2017 disestablishments in Brazil

History

Products

Brands

See also

References

External links