SangSom (แสงโสม) is a

rum Rum is a liquor made by fermenting and then distilling sugarcane molasses or sugarcane juice. The distillate, a clear liquid, is usually aged in oak barrels. Rum is produced in nearly every sugar-producing region of the world, such as the Ph ...

from

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...

, distilled from

sugarcane Sugarcane or sugar cane is a species of (often hybrid) tall, perennial grass (in the genus '' Saccharum'', tribe Andropogoneae) that is used for sugar production. The plants are 2–6 m (6–20 ft) tall with stout, jointed, fibrous stalk ...

. It was introduced in November 1977 and has since become a dominant brand in the Thai spirits market. Over 70 million litres are sold in Thailand each year, achieving a market share of more than 70 percent in its category. "SangSom Special Rum", as it is called on its website, is distilled from molasses. Its alcohol content is 40 percent by volume. It is aged in charred oak barrels for five years before bottling. The drink won gold medals in liquor competitions in

Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = '' Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , ...

in 1982 and 1983, and again in

Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within c ...

in 2006. The medals are featured prominently on the product's packaging and have led to it being referred to locally as "SangSom Rianthong" (''SangSom Gold Medallion''). The beverage is virtually unheard of outside Thailand. The manufacturers, SangSom Company, export to around 20 countries, but export sales account for barely one percent of total sales. SangSom Company is a member of Thai Beverage Public Company, which itself is a group company of International Beverage Holdings Limited.

References

Rums Thai distilled drinks Thai drink brands Products introduced in 1977 {{Thai-cuisine-stub

See also

References