Samuel Flores Borrego
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Samuel Flores Borrego (a.k.a. Metro 3; 6 August 1972 – 2 September 2011) was a Mexican drug lord and high-ranking lieutenant of the Gulf Cartel. He was a former state judicial policeman who protected the ex-leader of the Gulf cartel,
Osiel Cárdenas Guillén Osiel Cárdenas Guillén (born 18 May 1967) is a Mexican drug lord and the former leader of the Gulf Cartel and Los Zetas. Originally a mechanic in Matamoros, Tamaulipas, he entered the cartel by killing Juan García Abrego's friend and comp ...
. Upon his arrest, Flores Borrego became the right-hand man of Jorge Eduardo Costilla Sánchez, the former leader of the criminal organization. Although born in Matamoros, Flores Borrego was closely linked to the city of
Reynosa, Tamaulipas Reynosa () is a border city in the northern part of the state of Tamaulipas, in Mexico. It is also the municipal seat of Reynosa Municipality. The city is located on the southern bank of the Rio Grande in the international Reynosa–McAllen Met ...
, where he served as the Gulf cartel's regional leader on and off for many years after serving as a policeman during the governorship of Tomás Yarrington (1998–2004) – the peak era of the Gulf cartel. The Mexican authorities believe that Flores Borrego is responsible for the split of the Gulf cartel and
Los Zetas Los Zetas (, Spanish for "The Zs") is a Mexican criminal syndicate, regarded as one of the most dangerous of Mexico's drug cartels. They are known for engaging in brutally violent "shock and awe" tactics such as beheadings, torture, and indiscr ...
, a cartel originally formed by deserters of the
Mexican Army The Mexican Army ( es, Ejército Mexicano) is the combined land and air branch and is the largest part of the Mexican Armed Forces; it is also known as the National Defense Army. The Army is under the authority of the Secretariat of National ...
Special Forces hired in the late 1990s as the private army of the Gulf cartel. While operating in Reynosa in early 2010, Flores Borrego ordered the abduction and execution of a leader of Los Zetas. After the slaying, Los Zetas demanded Flores Borrego's death and threatened to go to war if the Gulf cartel did not hand over the assassin. Nonetheless, Flores Borrego ignored their demands and consequently broke the organization's alliance. On 2 September 2011, Flores Borrego was found dead along with a local police officer on the outskirts of the border city of
Reynosa, Tamaulipas Reynosa () is a border city in the northern part of the state of Tamaulipas, in Mexico. It is also the municipal seat of Reynosa Municipality. The city is located on the southern bank of the Rio Grande in the international Reynosa–McAllen Met ...
. The Mexican authorities indicated that he had been killed by members within his own criminal group over disagreements and territorial disputes.


Gulf-Zeta cartels split

In the late 1990s,
Osiel Cárdenas Guillén Osiel Cárdenas Guillén (born 18 May 1967) is a Mexican drug lord and the former leader of the Gulf Cartel and Los Zetas. Originally a mechanic in Matamoros, Tamaulipas, he entered the cartel by killing Juan García Abrego's friend and comp ...
, the former leader of the Gulf Cartel, began recruiting members of the Mexican Army to protect his territory, personnel, and drug trafficking operations. These original deserters, who were known as
Los Zetas Los Zetas (, Spanish for "The Zs") is a Mexican criminal syndicate, regarded as one of the most dangerous of Mexico's drug cartels. They are known for engaging in brutally violent "shock and awe" tactics such as beheadings, torture, and indiscr ...
, came from the Special Forces squadron of the army, arguably the best trained branch of the Mexican military. Upon the arrest and extradition of Cárdenas Guillén in 2003 and 2007 respectively, Los Zetas strengthen its role in the Gulf cartel, but managed to retain its alliance. Nonetheless, that alliance lasted until early 2010, when disagreements reached a turning point. On 18 January 2010, several members of the Gulf cartel kidnapped Víctor Peña Mendoza, a leader of Los Zetas nicknamed ''Concord 3'' and a close associate and friend of
Miguel Treviño Morales Miguel Ángel Treviño Morales (born 18 November 1970), commonly referred to by his alias ''Z-40'', is a Mexican former drug lord and leader of the criminal organization known as Los Zetas. Considered a violent, resentful and dangerous crimin ...
, alias ''Z-40.'' When he was held captive, Peña Mendoza was asked to switch alliances and join the Gulf cartel, but he refused, earning a beating and an execution, presumably carried out by Flores Borrego. Treviño Morales heard about the incident and issued an ultimatum to Flores Borrego and Jorge Eduardo Costilla Sánchez: Both of the Gulf cartel leaders ignored the command, and Treviño Morales did not wait to avenge the death of his friend. On 30 January 2010, Treviño Morales kidnapped and slaughtered 16 Gulf cartel members in
Reynosa, Tamaulipas Reynosa () is a border city in the northern part of the state of Tamaulipas, in Mexico. It is also the municipal seat of Reynosa Municipality. The city is located on the southern bank of the Rio Grande in the international Reynosa–McAllen Met ...
, marking the start of the cartel war between the Gulf cartel and Los Zetas in the Mexican states of
Tamaulipas Tamaulipas (), officially the Free and Sovereign State of Tamaulipas ( es, Estado Libre y Soberano de Tamaulipas), is a state in the northeast region of Mexico; one of the 31 states which, along with Mexico City, comprise the 32 Federal Entiti ...
, Nuevo León, and
Veracruz Veracruz (), formally Veracruz de Ignacio de la Llave (), officially the Free and Sovereign State of Veracruz de Ignacio de la Llave ( es, Estado Libre y Soberano de Veracruz de Ignacio de la Llave), is one of the 31 states which, along with Me ...
that has left thousands of people killed. Los Zetas used violent and intimidation tactics to expand and gained a notorious reputation as Mexico's most violent drug trafficking organization. Over time, it managed to take control of most of the territories owned by the Gulf cartel when they had once essentially operated as a single organization.


Kingpin Act sanction

On 24 March 2010, the
United States Department of the Treasury The Department of the Treasury (USDT) is the national treasury and finance department of the federal government of the United States, where it serves as an executive department. The department oversees the Bureau of Engraving and Printing and ...
sanctioned Flores Borrego under the
Foreign Narcotics Kingpin Designation Act The Foreign Narcotics Kingpin Designation Act, better known as the Kingpin Act, is landmark federal legislation in the United States intended to address international narcotics trafficking by imposing United States sanctions on foreign persons ...
(sometimes referred to simply as the "Kingpin Act"), for his involvement in drug trafficking along with fifty-three other international criminals and ten foreign entities. The act prohibited U.S. citizens and companies from doing any kind of business activity with him, and virtually froze all his assets in the U.S.


Assassination

On 2 September 2011, the Mexican authorities discovered the bullet-ridden corpse of Flores Borrego inside a Ford Lobo truck on a highway that connects Reynosa, Tamaulipas with the industrial city of Monterrey. His body was found along with the corpse of a policeman named Eloy Lerma García from
Gustavo Díaz Ordaz, Tamaulipas Gustavo Díaz Ordaz is a municipality located in the Mexican state of Tamaulipas. Towns and villages The largest localities (cities, towns, and villages) are:
. Before being executed, the two men were stripped to their underwear, severely beaten, tortured and then shot dead execution-style; their corpses were then left on the bed of the Ford Lobo along with a written message directed to the Gulf Cartel faction Flores Borrego commanded – a group known as Los Metros. Although the information was never confirmed, the Mexican Army alleges that Flores Borrego was killed by "members of his own cartel," presumably on orders from the Gulf Cartel leaders Juan Mejía González (''El R-1'') and
Rafael Cárdenas Vela Rafael Cárdenas Vela (a.k.a. ''El Junior'') is a former Mexican drug lord and high-ranking lieutenant of the Gulf Cartel. He is the nephew of Antonio and Osiel Cárdenas Guillén, two men who at one time led the criminal organization. Born an ...
(''El Junior''). After his death, several factions within the Gulf Cartel went to war with each other, resulting in the deaths and arrests of several high-ranking drug traffickers. An anonymous informant outside of law enforcement but with direct knowledge of the Gulf Cartel criminal workings suggests that ''El Metro 3'' was killed because Mejía González was appointed as the crime boss of " La Frontera Chica," a narrow stretch in the northern part of Tamaulipas, while Flores Borrego kept Reynosa, suggesting that he was above Mejía González in the cartel's structure. Other unconfirmed reports suggest that Cárdenas Vela teamed up with Mejía González to kill Flores Borrego because the former believed that the Gulf Cartel betrayed his uncle Antonio Cárdenas Guillén (''Tony Tormenta'') by leading the Mexican military to his whereabouts, and eventually killing him after a gun fight in November 2010 in Matamoros.
Mario Ramírez Treviño Mario Armando Ramírez Treviño (born 5 March 1962), commonly referred to by his aliases El Pelón and/or X-20, is a Mexican suspected drug lord and former leader of the Gulf Cartel, a drug trafficking organization. In the early 2000s, Ramír ...
, who had been working as the regional boss of Ciudad Victoria, Tamaulipas, was appointed within few hours of Flores Borrego's death as the new crime boss of Reynosa, and was given "explicit orders to make the rug marketprofitable again."


Rooster statue

In January 2012 at the entrance of a neighborhood in
Reynosa, Tamaulipas Reynosa () is a border city in the northern part of the state of Tamaulipas, in Mexico. It is also the municipal seat of Reynosa Municipality. The city is located on the southern bank of the Rio Grande in the international Reynosa–McAllen Met ...
, where Flores Borrego was rumored to have lived and on one of Reynosa's busiest avenues, a bronze rooster statue was erected in tribute of him. It is not clear who placed the statue but it was adorned with a wreath of flowers bearing the name of "Samuel Flores Borrego." Nicknamed ''El Gallo de Vista Hermosa'' ("The Rooster of Vista Hermosa"), the statue mysteriously appeared overnight, and has worried, puzzled, and attracted curious residents of Reynosa. The rooster statue became a Twitter sensation, where Reynosa residents uploaded their own pictures of the monument and created a hashtag to specifically talk about it. During the first week, the residents showed fear of the statue, but that feeling quickly dissolved; one Twitter user said on his page that people were posing for pictures in front of the statue. In addition, a Twitter user noticed that the statue used its own light source at night, and wondered how it got connected and who was paying for the electric bill. A month later, however, the rooster was moved to the Reynosa Palenque, a rodeo arena and live-music venue a few blocks from its original location. Reportedly, the rooster statue once stood outside a restaurant located along a highway that connects Reynosa with
Nuevo Laredo Nuevo Laredo () is a city in the Municipality of Nuevo Laredo in the Mexican state of Tamaulipas. The city lies on the banks of the Rio Grande, across from Laredo, United States. The 2010 census population of the city was 373,725. Nuevo Lar ...
. The man who supposedly owned the restaurant was the slain boss of the Gulf cartel, Samuel Flores Borrego, ''El Metro 3''. The statue's location was found on the same highway where the banda singer
Valentín Elizalde Valentín Elizalde Valencia (; 1 February 1979 – 25 November 2006) was a Regional Mexican singer. Nicknamed "El Gallo de Oro" (The Golden Rooster), he was known for his off-key style and his biggest hits included: "Vete Ya," "Ebrio de Amor", " ...
(nicknamed the "Golden Rooster") was gunned down in November 2006. According to '' The Monitor'', it is rumored that Elizalde had close ties with the
Sinaloa Cartel The Sinaloa Cartel ( es, link=no, Cártel de Sinaloa), also known as the CDS, the Guzmán-Loera Organization, the Pacific Cartel, the Federation and the Blood Alliance, is a large, international organized crime syndicate that specializes in il ...
and that he was gunned down by Los Zetas, who were still under an alliance with the Gulf cartel – which was a bitter enemy of the Sinaloa cartel. The night he was killed, Elizalde had sung at a concert in Reynosa, but "had been warned not to sing that song in Reynosa..." because some speculated that the song mocked the Gulf cartel and Los Zetas and would lead to his assassination. Despite the threats, Elizalde did sing it and was killed; his slaying served as a symbolic blow of the Gulf cartel against the Sinaloa organization. But over the years, the alliances have broken and that sentiment has changed. The Gulf cartel and Los Zetas broke relations in early 2010, and the Sinaloa's battle against Los Zetas has "turned old enemies into friends." The rooster statue now serves as a symbolic reminder that the Sinaloa cartel is present in the area, with the flowers as a display that they have respect for the Gulf cartel.


Narco-Rap legacy

There are several Narco-Rap music videos on YouTube dedicated to Flores Borrego from a Reynosa hip-hop group composed of two rappers, Cano and Blunt. The song is called and praises the drug lord for his "ferocity and loyalty." The video consists of a handful of images of Cano and Blunt in gangster poses and in mafia outfits. The narco hip hop video also has photos of bullet-ridden SUV's, police checkpoints, and military convoys.


Shirt references

During a routine patrol in Reynosa on 10 February 2012, Mexico's
Federal Police A law enforcement agency (LEA) is any government agency responsible for the enforcement of the laws. Jurisdiction LEAs which have their ability to apply their powers restricted in some way are said to operate within a jurisdiction. LEAs ...
spotted six abandoned SUV's parked in the city's major avenue. Inside the vehicles – which turned out to be stolen – the police officers found several ammunition magazines and rounds. The most noteworthy finding in the seizure were several T-shirts, caps, and patches with the insignias bearing "CDG," the Spanish acronym for the Gulf Cartel. Some of the shirts found inside the vehicles, however, had references to Flores Borrego, who had been slain in September 2011.


Birthday banners

Early in the morning on 6 August 2012, several banners celebrating Flores Borrego's birthday were put up on bridges in several cities across Mexico by alleged members of the Gulf Cartel. In the border city of
Reynosa, Tamaulipas Reynosa () is a border city in the northern part of the state of Tamaulipas, in Mexico. It is also the municipal seat of Reynosa Municipality. The city is located on the southern bank of the Rio Grande in the international Reynosa–McAllen Met ...
, where Flores Borrego was killed in September 2011, a banner was hung from a major avenue. The written text, found below, was signed with several nicknames from alleged members of the cartel. A day after the banners were put up in the city of
Matamoros, Tamaulipas Matamoros, officially known as Heroica Matamoros, is a city in the northeastern Mexican state of Tamaulipas, and the municipal seat of the homonymous municipality. It is on the southern bank of the Rio Grande, directly across the border from ...
, gunfights broke out between the Metros and the Rojos. The fact that the Metros made a push into Matamoros serves as a sign that they are determined to kill off those who had turned against the Gulf cartel in the past – the Rojos. Reportedly, Jorge Eduardo Costilla Sánchez sent in several armed convoys of the Metros into the city with the backing of the
Sinaloa Cartel The Sinaloa Cartel ( es, link=no, Cártel de Sinaloa), also known as the CDS, the Guzmán-Loera Organization, the Pacific Cartel, the Federation and the Blood Alliance, is a large, international organized crime syndicate that specializes in il ...
.


Gulf Cartel infighting

The division of the Gulf Cartel into separate factions started in November 2010, following the death of drug lord Antonio Cárdenas Guillén, who was killed by the Mexican Navy in an eight-hour-long shootout in Matamoros. The gangsters loyal to the Cárdenas Guillén clan formed their own group: Los Rojos. Those remaining and loyal to Jorge Eduardo Costilla Sánchez (''El Coss'') started their own group too: Los Metros. The fight between these two factions began in September 2011, when alleged members of the Los Rojos cartel killed Flores Borrego. During the 1990s and early 2000s, however, the cartel was headed by the imprisoned
Osiel Cárdenas Guillén Osiel Cárdenas Guillén (born 18 May 1967) is a Mexican drug lord and the former leader of the Gulf Cartel and Los Zetas. Originally a mechanic in Matamoros, Tamaulipas, he entered the cartel by killing Juan García Abrego's friend and comp ...
, who "operated with a certain structure that allowed for rivalries among lieutenants to exist without affecting the organization as a whole". When he was arrested and extradited to the United States in 2003 and 2007 respectively, the remaining lieutenants in the Gulf Cartel fought for the leadership void left by Cárdenas Guillén. This resulted in the death of several leaders and in the split with
Los Zetas Los Zetas (, Spanish for "The Zs") is a Mexican criminal syndicate, regarded as one of the most dangerous of Mexico's drug cartels. They are known for engaging in brutally violent "shock and awe" tactics such as beheadings, torture, and indiscr ...
, the armed wing of the Gulf Cartel that was originally formed by soldiers who deserted the
Mexican Army The Mexican Army ( es, Ejército Mexicano) is the combined land and air branch and is the largest part of the Mexican Armed Forces; it is also known as the National Defense Army. The Army is under the authority of the Secretariat of National ...
to serve as bodyguards of Cárdenas Guillén. The Gulf Cartel maintains a strong operational control over Reynosa and
Matamoros, Tamaulipas Matamoros, officially known as Heroica Matamoros, is a city in the northeastern Mexican state of Tamaulipas, and the municipal seat of the homonymous municipality. It is on the southern bank of the Rio Grande, directly across the border from ...
, where they earn much of their income from the international narcotics trade and from human smuggling. They receive support from the
Sinaloa Cartel The Sinaloa Cartel ( es, link=no, Cártel de Sinaloa), also known as the CDS, the Guzmán-Loera Organization, the Pacific Cartel, the Federation and the Blood Alliance, is a large, international organized crime syndicate that specializes in il ...
and the
Knights Templar Cartel The Knights Templar Cartel (Spanish: ''Los Caballeros Templarios'') was a Mexican criminal organization originally composed of the remnants of La Familia Michoacana drug cartel based in the Mexican State of Michoacán. The Knights Templar Ca ...
in their fight against Los Zetas across northeastern Mexico. Los Metros gang of the Gulf Cartel, in particular, receives aid from the Sinaloa Cartel to confront Los Rojos.


References


Bibliography

* * {{DEFAULTSORT:Flores Borrego, Samuel 1972 births 2011 deaths People of the Mexican Drug War Gulf Cartel members People from Matamoros, Tamaulipas People sanctioned under the Foreign Narcotics Kingpin Designation Act