Samm Schwartz
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Samm Schwartz (October 15, 1920 – November 13, 1997)Social Security Death Index, for SS# 073-14-0718. was an American comic artist best known for his work in MLJ and Archie Comics, specifically on the character
Jughead Jones Forsythe Pendleton "Jughead" Jones III is one of the fictional characters created by Bob Montana and John L. Goldwater in Archie Comics who first appeared in the first Archie story, from '' Pep Comics'' #22 (December 1941). He is the drummer of ...
.


Biography

Schwartz was born in
Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
, where he took art instruction at the Pratt Institute. After working as an apprentice at a New York fashion studio and a part-time male model, he joined MLJ in 1942, shortly after the creation of Archie. Schwartz, who pencilled, inked, and lettered much of his own work, specialized in stories featuring Jughead, and was the lead artist on the '' Jughead'' solo title through much of the 1950s and early 1960s. His colleague and friend Joe Edwards recalled that it was Schwartz's work that turned the character from a second banana to a star: "He ''made'' Jughead! . . . He put in personality and that's what makes the haracterslive." One of the most popular ''Jughead'' supporting characters,
Big Ethel Ethel Muggs is a character frequently featured in Archie Comics. She is a student of Riverdale High School, sometimes known to her schoolmates by the nickname Big Ethel, though this nickname has largely fallen out of use since the 1980s. She w ...
, was designed by Schwartz. In 1965, Schwartz left Archie Comics to become an artist and editor at
Tower Comics Tower Comics was an American comic book publishing company that operated from 1965 to 1969, best known for Wally Wood's ''T.H.U.N.D.E.R. Agents'', a strange combination of secret agents and superheroes; and Samm Schwartz's ''Tippy Teen'', an Archi ...
, founded by former Archie editor
Harry Shorten Harry Shorten (1914–1991) was an American writer, editor, and book publisher best known for the syndicated gag cartoon ''There Oughta Be a Law!'', as well as his work with Archie Comics, and his long association with Archie's publishers Louis Si ...
. Schwartz helped edit ''
T.H.U.N.D.E.R. Agents ''T.H.U.N.D.E.R. Agents'' is a fictional team of superheroes that appeared in comic books originally published by Tower Comics in the 1960s. They were an arm of the United Nations and were notable for their depiction of the heroes as everyday pe ...
'', but his main project was '' Tippy Teen'', an Archie-style comic about the adventures of a spunky teenaged girl. The comic and its spinoff, ''Tippy's Friends Go-Go and Animal'', featured many stories drawn by Schwartz, as well as contributions from moonlighting Archie artists like Harry Lucey and
Dan DeCarlo Daniel S. DeCarlo (December 12, 1919 – December 18, 2001) was an American cartoonist best known for having developed the look of Archie Comics in the late 1950s and early 1960s, modernizing the characters to their contemporary appearance and es ...
. When Tower Comics folded, Schwartz spent a year at
DC Comics DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with thei ...
, drawing stories and covers for their teen humor titles, '' Date with Debbi'' and '' Debbi's Dates.'' In 1969 Schwartz returned to Archie Comics and once again became the main artist on '' Jughead''. He drew most issues of that title from 1970 to 1987, still doing his own inking and lettering, as well as contributing stories to other titles like '' Reggie and Me'' and ''
That Wilkin Boy ''That Wilkin Boy'' is a comic book series published by Archie Comics about a teenage boy, Bingo Wilkin, who lives in Midville, next door to his girlfriend, Samantha Smythe. ''That Wilkin Boy'' debuted with issue 1 dated January 1969 (so it was o ...
''. In 1987, ''Jughead'' was re-launched with new artists, but Schwartz continued to draw Jughead stories for the company, many of which appeared in Jughead digests. Schwartz's style is distinguished by his loose, rubbery character poses and skinny, simplified designs. One of his favorite techniques was presenting characters in silhouette: "Whenever in doubt, silhouette," he told editor
Victor Gorelick Victor Gorelick (April 5, 1941 – February 8, 2020) was an American comic book editor and executive. Working in a variety of roles for Archie Comics for over 60 years, he rose to the position of editor-in-chief. Career After studying at the Scho ...
. He also frequently drew without regard for the boundaries of the panels; his characters would stand on the dialogue balloon in the panel below, or their outstretched arms would protrude into the panel beside them. At other times, he would eliminate panel lines altogether and draw the characters in an open white space. Particularly after his return to Archie, he also liked to draw in his own gags or even silent mini-stories in the background. His scenes in the hall of Riverdale High School often feature explosions, pratfalls and other mishaps by characters who aren't directly involved in the story, and Edwards was particularly fond of a gag where Schwartz made it look like
Mr. Weatherbee Waldo Weatherbee is a fictional character in the Archie Comics universe. Mr. Weatherbee is the principal of Riverdale High School, where Archie Andrews is a student. To Riverdale students and (most) staff, he is commonly called Mr. Weatherbee, du ...
was making a rude gesture at a portrait on his office wall. Schwartz sometimes drew himself into his comics as a background character, particularly on posters asking Riverdale residents to "vote for Samm." Though Schwartz did not usually write his own stories, claiming that "it's much easier for me to draw a person doing something than describe it," he often rewrote the stories he was given, sometimes even including an "additional dialogue" credit for himself. When Schwartz did not like a script, Gorelick would tell him "if you don't like it, see what you want to do with it. If you can make it funny, good." Schwartz's first name was originally "Sam." He added the extra "m" to his signature to make his name seem more unusual.


References

{{DEFAULTSORT:Schwartz, Samm American comics artists People from Brooklyn 1920 births 1997 deaths Archie Comics Silver Age comics creators