Salon Selectives is a line of hair care products, ranging from

shampoos Shampoo () is a hair care product, typically in the form of a viscous liquid, that is used for cleaning hair. Less commonly, shampoo is available in solid bar format. Shampoo is used by applying it to wet hair, massaging the product into the s ...

and

hair conditioners Hair conditioner is a hair care cosmetic product used to improve the feel, texture, appearance, and manageability of hair. Its main purpose is to reduce friction between strands of hair to allow smoother brushing or combing, which might otherwi ...

hair mousse Hair mousse, also referred to as styling foam, is a hairstyling product to protect, control, and style hair. "Mousse" originates from a French term meaning foam. Hair mousse originated in France and was brought to the North American retail ma ...

s, sprays, gels, and oils. Salon Selectives was the first salon-inspired mass market hair care brand, introduced by

Helene Curtis Helene Curtis Industries, Inc. was an American cosmetics and beauty parlor products firm based in Chicago. The company acquired a hair-coloring line through the acquisition of a competitor business. Later the retailer diversified into the field of p ...

in 1987. It was acquired by

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...

in 1996 and was restructured in 2000 with all-new products. In 2011, the line was relaunched again with 32-ounce bottles designed to give consumers salon grade product at everyday value pricing. Salon Selectives Family of Products 2011

Salon Selectives Family of Products 2011

Original level-based lineup (1987-2000)

When originally introduced in 1987, Salon Selectives was conceived as a level-based product line of shampoos, conditioners, and styling products. ''SS'' shampoos had rosy-red bottles with level numbers, while ''Salon Selectives'' conditioners were in lighter pink ones bearing letter labels signifying type. Popularized by Helene Curtis, the brand proved to be a success, with a 6.5 percent market share and annual sales of $275 million in the late 90s (making it the second most successful hair care brand in the US).

Revamped theme-based lineup (2000-2006)

During 2000, the ''Salon Selectives'' product line was revamped. Most notably, the product line was no longer sold in the distinctive red and pink bottles. The then-new theme-based product line was introduced in September 2000; products bore catchy names, and were all housed in clear containers.

The revitalization of the Salon Selectives brand (early 2011)

In 2010, the rights to the Salon Selectives brand was acquired by CLT International, a global health and beauty trader and brand acquisition company. CLT brought back a line of hair care products (including shampoo, conditioner, styling aids and hair brushes) in early 2011. The red and pink bottles and green apple scent have been restored. In addition to conventional advertising vehicles, CLT International is launching an aggressive social media campaign (featuring sites like Facebook and Twitter) to target a younger and broader demographic. Salon Selectives is, as of 2018, being marketed as a discount brand, with its standard size bottle available at a constant one-dollar price point.

Acquisition by ECB (2018)

Salon Selectives was acquired by Evergreen Consumer Brands on May 31, 2018.

External links

Official websiteBeauty Byte: Salon Selectives makes a comeback
{{Unilever

References

Products introduced in 1987 Hairdressing Shampoo brands Unilever brands