Sainsbury's Active Kids was a

voucher A voucher is a bond of the redeemable transaction type which is worth a certain monetary value and which may be spent only for specific reasons or on specific goods. Examples include housing, travel, and food vouchers. The term voucher is also ...

scheme run by

Sainsbury's J Sainsbury plc, trading as Sainsbury's, is the second largest chain of supermarkets in the United Kingdom, with a 14.6% share of UK supermarket sales. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company ...

. Nurseries, schools, Scout and Guide groups, and Clubmark-accredited sports clubs could redeem vouchers for sports & cooking equipment, alongside active experiences such as dance, martial arts and keeping fit. Starting in 2005, with the option of collecting vouchers for sports equipment, it expanded over the years to include cooking equipment. Sainsbury's donated over £185 million worth of equipment across the UK. In 2011, Sainsbury's introduced ambassadors to its Active Kids campaign to help increase participation starting with David Beckham. In 2014, it was announced that from 2015 Beckham would be replaced by footballer

Daniel Sturridge Daniel Andre Sturridge (; born 1 September 1989) is an English professional footballer who last played as a striker. As well as representing England, he has played in the Premier League for Manchester City, Chelsea, Bolton Wanderers, Liverpool ...

. * David Beckham 2011–2014 * Ellie Simmonds 2011–2017 *

Jonnie Peacock Jonathan Peacock MBE (born 28 May 1993) is an English sprint runner... An amputee, Peacock won gold at the 2012 Summer Paralympics and 2016 Summer Paralympics, representing Great Britain in the T44 men's 100 metres event. He won a Bronze m ...

2011–2017 *

2015–2017 *

Lucy Bronze Lucia Roberta Tough Bronze (born 28 October 1991), known as Lucy Bronze, is a professional footballer who plays as a right-back for Barcelona and the England national team. She has previously played for Sunderland, Everton, Liverpool, Lyon a ...

2015–2017 *

and Ellie Simmonds 2018-2019 The scheme was run annually, usually between the end of January and the beginning of May. The voucher scheme ended in 2018 and was replaced with the Active Kids Holiday Clubs, offering daily summer holiday childcare 70 locations across the UK. The holiday clubs cost £7.50 per day and can be paid for using

Nectar loyalty card Nectar is a loyalty card scheme in the United Kingdom run by Nectar 360 Ltd, a company wholly owned by Sainsbury's. The scheme is the largest in the United Kingdom, and comprises a number of partner companies including Sainsbury's, Esso and eBay. ...

points, money, or a combination of both.

References

External links

Sainsbury's

Active Kids website
{{Sainsbury's Sainsbury's

See also

References

External links