Sabras Radio is an Asian commercial radio station based in

Leicester Leicester ( ) is a city status in the United Kingdom, city, Unitary authorities of England, unitary authority and the county town of Leicestershire in the East Midlands of England. It is the largest settlement in the East Midlands. The city l ...

, England, available on 1260AM and

DAB DAB, dab, dabs, or dabbing may refer to: Dictionaries * '' Dictionary of American Biography'', published under the auspices of the American Council of Learned Societies * ''Dictionary of Australian Biography'', published since 1949 Places * Dą ...

. The radio station broadcasts to the East Midlands, Birmingham, Coventry, and Milton Keynes. It is also accessible online through SabrasRadio.com and through the mobile app SabraRadio, TuneIn and Simple Radio. Sabras Radio also hosts TV, Urban, Film, and many other great things. The presenters broadcast in Hindi and English covering topics of interest to the British Asian audience. The station features an "open-door policy", welcoming listeners from the street to join the presenters in the studio.

Background and History

Asian Sound Transdiffusion.org - Asian Sound
/ref> On 7th September 1981, new ILR station Centre Radio broadcast a programme called ''Sabras'' on its first day on air. This continued until Centre stopped broadcasting in September 1983. However the programme was picked up by its replacement

Leicester Sound Leicester Sound was an Independent Local Radio station which broadcast to Leicestershire. The station merged with two other East Midlands stations, Trent FM and Ram FM to form Capital FM East Midlands (part of Global's Capital FM Network) on M ...

and the new station aired the programme for two hours each weeknight with a three hour show on Sunday evenings. In 1988, Sabras was further extended when split programming was introduced. It aired on GEM-AM every day from 6pm (7pm on Sundays) until 10pm. In 1992 Leicester Sound announced that it was to launch a full time Asian station on MW and it decided to simulcast London's Sunrise Radio, thereby bringing Sabras to an end after 11 years on air. Sunrise East Midlands went on air on 15 September 1992. The following year saw the Leicester licenses come up for renewal and Sabras Sound, which was created by an early pioneer of Asian radio in Leicester, Don Kotak, was one of the bidders, and was successful and 14 years to the day after the sabras programme launched on Centre Radio, Sabras Sound went on air. The station was later renamed as Sabras Radio and broadcasts on AM in Leicester as well as on the county's DAB multiplex.

References

{{Reflist

External links

Watch Sabras Radio's 20 Year Journey
Leicester Radio stations established in 1995 Radio stations in Leicestershire Asian mass media in the United Kingdom British Indian mass media British Pakistani mass media British Bangladeshi mass media