SUP (Russian: ''СУП'', which means 'soup') is an international
online media
Digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. ' ...
company, founded in Moscow in mid-2006 by
Andrew Paulson
Andrew Meredith Paulson (November 13, 1958 – July 18, 2017) was an American entrepreneur. Born in Champaign, Illinois, he was the son of noted American professor Ronald Paulson.
During his early years he worked with oncology and neurophysiology ...
and
Alexander Mamut
Alexander Leonidovich Mamut also spelled Aleksandr, (russian: Алекса́ндр Леони́дович Маму́т; born 29 January 1960, Moscow) is a Russian billionaire lawyer, banker and investor.
Used to be (until 2020) a co-owner of Ram ...
. Its ownership is split between Mamut, Kommersant Publishing House and management.
SUP's first major announcement was a licensing agreement with
Six Apart
Six Apart Ltd., sometimes abbreviated 6A, is a software company known for creating the Movable Type blogware, TypePad blog hosting service, and Vox (the blogging platform). The company also is the former owner of LiveJournal. Six Apart is he ...
that gave SUP rights to use the
LiveJournal
LiveJournal (russian: Живой Журнал), stylised as LiVEJOURNAL, is a Russian-owned social networking service where users can keep a blog, journal, or diary.
American programmer Brad Fitzpatrick started LiveJournal on April 15, 1999, as ...
brand, as well as operate portions of the LiveJournal service for LiveJournal's Russian users.
SUP subsequently purchased LiveJournal outright from its previous owners, Six Apart. Since its launch SUP has grown through acquisition and organically. In June 2008
Kommersant
''Kommersant'' (russian: Коммерсантъ, , ''The Businessman'' or Commerce Man, often shortened to Ъ) is a nationally distributed daily newspaper published in Russia mostly devoted to politics and business. The TNS Media and NRS Russia ...
, a leading Russian media company, acquired a significant minority stake in the business.
SUP is split into two business divisions, one is SUP Media, which includes
Gazeta.ru (a popular online news site); Championat.com (an online sports site); and LiveJournal.com (a widely used blogging platform). The other business line is SUP Advertising, which includes +SOL (an online sales house which sells SUP's inventory, Russian media sites and foreign media sites including Yahoo, the BBC, Last.fm and a number of newspaper sites) and Victory SA, a
digital marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development duri ...
agency.
In 2013, SUP was merged with
Rambler
Rambler or Ramble may refer to:
Places
* Rambler, Wyoming
* Rambler Channel (藍巴勒海峽), separates Tsing Yi Island and the mainland New Territories in Hong Kong
* The Ramble and Lake, Central Park, an area within New York City's Centr ...
.
References
External links
SUP corporate
SUP SUP media
LiveJournal.comChampionat.comGazeta.ruQuto.ruRedigo.ru
SUP advertising
+SOL Victory
Mass media companies established in 2006
Companies based in Moscow
Livejournal
Mass media companies of Russia
Internet in Russia
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