Star Vijay is an Indian

Tamil language Tamil (; ' , ) is a Dravidian language natively spoken by the Tamil people of South Asia. Tamil is an official language of the Indian state of Tamil Nadu, the sovereign nations of Sri Lanka and Singapore, and the Indian territory o ...

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, b ...

channel owned by

Disney Star Disney Star Private Limited is an Indian media conglomerate and a wholly owned subsidiary of The Walt Disney Company India. It is headquartered in Mumbai, Maharashtra. Disney Star network runs more than 70 TV channels in eight languages, rea ...

(formerly Star India), a subsidiary of

Asianet Star Communications Asianet Star Communications, formerly Asianet Communications, is an Indian media company headquartered in Trivandrum owned by Disney Star, a wholly owned subsidiary of The Walt Disney Company. Asianet Star Communications operates Malayalam cha ...

. The channel's headquarters is in

Chennai Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of th ...

Tamil Nadu Tamil Nadu (; , TN) is a state in southern India. It is the tenth largest Indian state by area and the sixth largest by population. Its capital and largest city is Chennai. Tamil Nadu is the home of the Tamil people, whose Tamil language ...

. Star Vijay changed hands several times before being partly acquired by the Star India in 2001. The channel telecasts Tamil language programmes such as serials, reality shows and Tamil films.

History

The channel was first launched by N. P. V. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC).

United Breweries Group United Breweries Holdings Limited (UBHL), also called UB Group, is an Indian conglomerate headquartered in UB City, Bangalore, Karnataka. Its core business includes beverages and investments in various sectors. The company markets beer und ...

acquired the channel in 1995 and renamed it as Vijay TV. The UTV Group bought the controlling interest from United Breweries Group in 1999 for million. In 2001,

Star India Disney Star Private Limited is an Indian media conglomerate and a wholly owned subsidiary of The Walt Disney Company India. It is headquartered in Mumbai, Maharashtra. Disney Star network runs more than 70 TV channels in eight languages, rea ...

took over the channel and rebranded it as ''Star Vijay.'' Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent. In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores. This channel, along with Star One, was launched in

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a List of cities in China, city and Special administrative regions of China, special ...

in 2007. The high-definition feed, Star Vijay HD, was launched on 29 May 2016. On 25 August 2016, its sibling channel

Star Vijay Super Star Vijay Super, (formerly Vijay Super), is an Indian Tamil-Language Movie channel, operated by Disney Star. Star Vijay Super offers movies in Kollywood, Hollywood, Bollywood, Tollywood and Mollywood. It was launched as an entertainment chan ...

was launched, which airs non-stop films and legacy television shows and later got revamped into a full movie channel. On 25 June 2017, Star Vijay revamped its logo and branding to match its sister channels under

with a tagline "Edhilum Pudhumai Tamizhin Perumai". Now the channel is owned by

, a subsidiary of

that has control over the

Malayalam Malayalam (; , ) is a Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry ( Mahé district) by the Malayali people. It is one of 22 scheduled languages of India. Malayalam wa ...

Kannada Kannada (; ಕನ್ನಡ, ), originally romanised Canarese, is a Dravidian language spoken predominantly by the people of Karnataka in southwestern India, with minorities in all neighbouring states. It has around 47 million native s ...

and

Tamil Tamil may refer to: * Tamils, an ethnic group native to India and some other parts of Asia ** Sri Lankan Tamils, Tamil people native to Sri Lanka also called ilankai tamils **Tamil Malaysians, Tamil people native to Malaysia * Tamil language, na ...

language channels of the company. On 4 October 2020, it launched a music channel named Star Vijay Music. On 23 October 2022, Star Vijay revamped it's on-air graphics with a brand new tag line "Maarum Pudhumai Maaradha Perumai".

Logos

File:Star Vijay.png, Logo from 2001 to 2017. The old logo was discontinued before telecasting the Bigg Boss Tamil Season 1 Grand Launch File:Star Vijay logo 2017.png, Logo since 2017–present

Programming

Sister channels

Star Vijay Super

'', also known as ''Vijay Super'', is an Indian

movie genre television channel, operated by

. The channel has been officially launched on 25 August 2016.

Star Vijay Takkar

''Star Vijay Takkar'' (formerly ''Star Vijay Music'') is a 24×7 Indian

youth oriented entertainment television channel that has been launched on 10 October 2022, replacing former channel ''Star Vijay Music''. It is the second youth centric channel in Tamil after the ''Sun Life'' by Sun Network.

Star Vijay Music

''Star Vijay Music'' or ''Vijay Music'' was a 24×7 Indian

music channel that was launched on 4 October 2020 during the grand launch of Bigg Boss season 4 by

Kamal Haasan Kamal Haasan (born 7 November 1954) is an Indian actor, filmmaker, screenwriter, playback singer, television presenter and politician who works mainly in Tamil cinema and has also appeared in some Telugu, Malayalam, Hindi, Kannada and Bengali f ...

. The channel was replaced and rebranded as ''Star Vijay Takkar'' from 10 October 2022 onwards.

Reception

When Star India took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased. A revamp in 2017 brought with it a new logo and the launch of ''Bigg Boss Tamil Season 1'', after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel. In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time for the first time while being the second most watched Tamil GEC overall after Sun TV. In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (average minute audience (in hundreds)) being the fifth most watched Indian television channel.

References

External links

* {{Fox Entertainment Group Tamil-language television channels Television channels and stations established in 1994 Television stations in Chennai Disney Star