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SABC 3 (stylised as S3) is a South African
free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscripti ...
public television network owned by the
South African Broadcasting Corporation The South African Broadcasting Corporation (SABC) is the public broadcaster in South Africa, and provides 19 radio stations ( AM/ FM) as well as six television broadcasts to the general public. It is one of the largest of South Africa's state ...
(SABC). It carries programming in English and, few in other South African languages. It has a number of its own reality and talk shows and had lately introduced a new series called “The Estate”. As of June 2018, it has been broadcasting in high definition. In April 2021, the channel rebranded and is stylised as S3.


History

On 1 January 1981, two services were introduced, TV2 broadcasting in Zulu and
Xhosa Xhosa may refer to: * Xhosa people, a nation, and ethnic group, who live in south-central and southeasterly region of South Africa * Xhosa language, one of the 11 official languages of South Africa, principally spoken by the Xhosa people See als ...
and TV3 broadcasting in Sotho and
Tswana Tswana may refer to: * Tswana people, the Bantu speaking people in Botswana, South Africa, Namibia, Zimbabwe, Zambia, and other Southern Africa regions * Tswana language, the language spoken by the (Ba)Tswana people * Bophuthatswana, the former ba ...
, both targeted at a Black urban audience. The main channel, now called TV1, was divided evenly between English and Afrikaans, as before. In 1986, a new service called TV4 was introduced, carrying sports and entertainment programming, using the channel shared by TV2 and TV3, which stopped broadcasting at 9:30pm. In 1991, TV2, TV3 and TV4 were combined into a new service called CCV (Contemporary Community Values). A third channel was introduced known as TSS, or TopSport Surplus, TopSport being the brand name for the SABC's sport coverage, but this was replaced by NNTV (National Network TV), an educational, non-commercial channel, in 1994. In 1996, the SABC reorganised its three TV channels with the aim of making them more representative of the various language groups. These new channels were called
SABC 1 SABC 1 is a South African public television network operated by the South African Broadcasting Corporation (SABC) which carries programming in English and Nguni. It was created in 1996, after the SABC restructured its television channels. SABC ...
,
SABC 2 SABC 2 is a South African family public television channel owned by the South African Broadcasting Corporation (SABC). SABC 2 broadcasts programming in English, Sepedi, Afrikaans, Venda, and Tsonga. As of August 2018, the channel started broad ...
and SABC 3. SABC3 inherited many of its programs from TV1,
South Africa's South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
apartheid Apartheid (, especially South African English: , ; , "aparthood") was a system of institutionalised racial segregation that existed in South Africa and South West Africa (now Namibia) from 1948 to the early 1990s. Apartheid was ...
-era "white" channel. SABC 3 is targeted at South Africa's affluent English-speaking community; the channel's primary target market is viewers aged 18 to 49. It screens a combination of international programming from the United States and United Kingdom, as well as locally produced
soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...
s,
talk show A talk show (or chat show in British English) is a television programming or radio programming genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Sh ...
s and
drama series In film and television, drama is a category or genre of narrative fiction (or semi-fiction) intended to be more serious than humorous in tone. Drama of this kind is usually qualified with additional terms that specify its particular super-ge ...
. SABC 3 ranks fourth out of South Africa's five analogue channels in audience ratings.


Programming

SABC3 is the only SABC channel to feature a large proportion of international series. It has deals with studio companies in the US and various television networks in the UK to air some series with a few months' delay from their international airdates.


Soapies, dramas and telenovelas

The channel is known for its longest-running soapie ''
Isidingo ''Isidingo'' is a South African soap opera, with dialogue mostly in English and isiXhosa. The series premiered on SABC 3 in July 1998 and was broadcast evenings on SABC 3 from Monday to Friday at 19:00. Until 2001 it was titled ''Isidingo: The ...
'', and previously aired local dramas such as'' High Rollers'', and popular international soaps '' Days of Our Lives'' and ''
The Bold and the Beautiful ''The Bold and the Beautiful'' (often referred to as ''B&B'') is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. It premiered on March 23, 1987, as a sister show to the Bells' other soap opera ''The Yo ...
'', which SABC3 stopped airing because of financial constraints. This upset viewers fond of the soapie and started a petition to keep the show running. The channel currently offers international dramas such as ''
Knightfall "Knightfall" is a 1993–1994 Batman story arc published by DC Comics. It consists of a trilogy of storylines that ran from 1993 to 1994, consisting of "Knightfall", "Knightquest", and "KnightsEnd".On the comic book covers, only the third part ...
'', '' NCIS'', ''
House of Cards A house of cards (also known as a card tower or card castle) is a structure created by stacking playing cards on top of each other, often in the shape of a pyramid. "House of cards" is also an expression that dates back to 1645 meaning a structu ...
'', '' MotherFatherSon'', '' Line of Duty'', ''
El Chapo EL, El or el may refer to: Religion * El (deity), a Semitic word for "God" People * EL (rapper) (born 1983), stage name of Elorm Adablah, a Ghanaian rapper and sound engineer * El DeBarge, music artist * El Franco Lee (1949–2016), American po ...
'' & '' Killing Eve''. In April 2021, the channel introduced a new local drama "The Estate" as well as three new telenovelas like Orphans Of A Nation, The Bay and The Red Room.


Children and education

The channel has local children's content such as Challenge SOS, Talent on Track, Yum.Me and Hectic on 3, along with and international catalogue of kids and teens entertainment from
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
and
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
. This includes kids shows such as ''
Mickey Mouse Clubhouse ''Mickey Mouse Clubhouse'' is an American interactive computer-animated children's television series which aired from May 5, 2006, to November 6, 2016 on the Disney Channel. Produced by Disney Television Animation, it is the first computer-a ...
'', '' Go Jetters'' and '' My Friends Tigger & Pooh'', as well as teen shows such as ''
Victorious ''Victorious'' (stylized as ''VICTORiOUS'') is an American sitcom created by Dan Schneider that originally aired on Nickelodeon, debuting on March 27, 2010, and concluding on February 2, 2013 after four seasons. The series revolves around asp ...
'', '' iCarly'', ''
Wizards of Waverly Place ''Wizards of Waverly Place'' is an American fantasy teen sitcom created by Todd J. Greenwald that aired on Disney Channel for four seasons between October 2007 and January 2012. The series centers on Alex Russo (Selena Gomez), a teenage wiza ...
'', '' Shake It Up'', ''
Cory in the House ''Cory in the House'' is an American television sitcom which aired on the Disney Channel from January 12, 2007, to September 12, 2008, and was a spin-off from the Disney Channel show ''That's So Raven''. The show focuses on Cory Baxter, who m ...
'', '' Girl Meets World'', ''
Sam & Cat ''Sam & Cat'' is an American teen sitcom that originally aired from June 8, 2013, to July 17, 2014, on Nickelodeon. It is a spin-off of two TV shows ''iCarly'' and ''Victorious'', which Dan Schneider also created. It stars Jennette McCurdy as S ...
'', '' Winx Club'', '' Violetta'', '' Polly Pocket'', ''
Kuu Kuu Harajuku ''Kuu Kuu Harajuku'' is a Japanese-influenced animated children's television series created by singer-songwriter Gwen Stefani. It is based on her ''Harajuku Lovers'' merchandise brand, and the show doubles as a brand itself, with a line of tie-i ...
'', ''
Sanjay and Craig ''Sanjay and Craig'' is an American animated sitcom created by Jim Dirschberger, Jay Howell, and Andreas Trolf for Nickelodeon. Produced by Will McRobb and Chris Viscardi, the series revolves around Sanjay, voiced by Maulik Pancholy, and his be ...
'', '' Henry Danger'', '' Nowhere Boys'', '' Noah & Saskia'', '' Spellbinder'', '' Spellbinder: Land of the Dragon Lord'' and ''Hectic on 3''. Unlike its sister channels, SABC 3 has less programming from the SABC Education banner.


Series

SABC3 used to license and produce local versions of international series like
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
's '' The Apprentice'',
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
's '' The Weakest Link'' and Bravo's ''
Top Chef ''Top Chef'' is an American reality competition television series which premiered on Bravo on March 8, 2006. The show features chefs competing against each other in culinary challenges. The contestants are judged by a panel of professional ch ...
''. The South African adaptions of ''The Apprentice'' and ''The Weakest Link'' have been off air and out of production for longer than 10 years. In 2017, Hlaudi Motsoeneng who was then COO of the SABC, decreed that SABC TV stations should broadcast 90% local content. The decree turned out to be unsuccessful, as the local productions were the least watched on the channel. After some time, their flagship international series returned, such as Survivor and The Amazing Race. The channel currently has reality series such as Judge Faith, Ready for Love and Christina Milian:Turned up. The channel also offers nature documentaries from National Geographic and
BBC Earth BBC Earth is a brand used by BBC Studios since 2009 to market and distribute the BBC's natural history content to countries other than the United Kingdom. BBC Studios is the commercial arm of the public service broadcaster. BBC Earth commercia ...
.


Music

The channel also focuses on adult contemporary and urban music and has music specials from local and international artists. Shows like The Mic, Base 3 and Tapestry are aired on the channel. SABC 3 broadcasts Koze Kuse from
SABC 1 SABC 1 is a South African public television network operated by the South African Broadcasting Corporation (SABC) which carries programming in English and Nguni. It was created in 1996, after the SABC restructured its television channels. SABC ...
from August 2019 to April 2021.


Talk and magazine

SABC 3 has a heavy focus on local and international talk and magazines such as the breakfast show Expresso, Afternoon Express,
The Real In continental philosophy, the Real refers to the remainder of reality that cannot be expressed, and which surpasses reasoning. In Lacanianism, it is an "impossible" category because of its opposition to expression and inconceivability. I ...
, The Scoop and Harry (talk show).


Sports

SABC3 broadcasts All
Cricket South Africa Cricket South Africa (CSA) is the governing body for both professional and amateur cricket in South Africa. In 1991, the separate South African Cricket Union and the South African Cricket Board merged to form the United Cricket Board of South Afr ...
Inbound Tours Of The Momentum Proteas And Proteas Men's Team.It Also Broadcasts The
Bundesliga The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany. At the top of the German football league system, the Bundesliga is Germany's primary footba ...
On Weekends, Women's Super League The Sasol League And The Hollywoodbets Super League.It Also Broadcasts LFC TV On It's Sports Show Sports Arena Including WSB Horseracing, Formula E, FIA WRC,
Extreme E Extreme E is an FIA-sanctioned international off-road racing series that uses spec silhouette electric SUVs to race in remote parts of the world, such as the Saudi Arabian desert or the Arctic. All racing locations are chosen to raise awarenes ...
And Sports Highlights. The Channel Also Provides Overflow Space For CAF Competitions And
Premier Soccer League Premier is a title for the head of government in central governments, state governments and local governments of some countries. A second in command to a premier is designated as a deputy premier. A premier will normally be a head of governm ...
Matches.


News and current affairs

The channel serves news for English speakers, simulcasting news broadcasts with their SABC NEWS CHANNEL. It also has local and international current affairs and documentaries. SABC 3 also broadcast Deutsche Welle &
DW News ''DW News'' is a global English-language news TV program broadcast by German public international broadcaster Deutsche Welle (DW). The first program aired the summer of 2015. History DW News was launched on 22 June 2015 and replaced DW progr ...
all the way from Germany in English. In April 2021, SABC 3 has a new current affairs news programme called Prime NEWS On 3, now it will be broadcasting Weekdays at 8pm & Weekends at 6pm.


Movies

The channel provides action, horror, drama, comedy, sci-fi, adventure, thriller, romance and fantasy movies during primetime. SABC 3 is well known for broadcasting popular
Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...
movies in their original
Hindi Hindi ( Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been ...
& Tamil soundtrack.


See also

* List of South African media


References


External links

* {{DEFAULTSORT:Sabc 3 Television stations in South Africa Television channels and stations established in 1996 English-language television stations in South Africa Afrikaans-language television