Ruth Kedar ( he, רות קדר; born 27 January 1955) is an artist and designer, best known for designing the
Google logo
The Google logo appears in numerous settings to identify the search engine company. Google has used several logo, logos over History of Google, its history, with the first logo created by Sergey Brin using GIMP. A revised logo debuted on Septemb ...
that was displayed from May 31, 1999 to September 1, 2015.
Larry Page
Lawrence Edward Page (born March 26, 1973) is an American business magnate, computer scientist and internet entrepreneur. He is best known for co-founding Google with Sergey Brin.
Page was the chief executive officer of Google from 1997 unt ...
and
Sergey Brin
Sergey Mikhailovich Brin (russian: link=no, Сергей Михайлович Брин; born August 21, 1973) is an American business magnate, computer scientist, and internet entrepreneur, who co-founded Google with Larry Page. Brin was the ...
were looking at designers to design their logo and website and Kedar was asked to present them with some preliminary design ideas. They liked her approach and design style and she was hired to design both. The design was accepted due to its playful design, the customized Catull typeface and unique visual expression.
Background
Born in
Campinas
Campinas (, ''Plains'' or ''Meadows'') is a Brazilian municipality in São Paulo State, part of the country's Southeast Region. According to the 2020 estimate, the city's population is 1,213,792, making it the fourteenth most populous Brazilian ...
,
São Paulo
São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...
,
Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
, she moved to
Israel
Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
where she received a degree in Architecture from the
Technion - Israel Institute of Technology. She moved to the
US to attend the
Stanford University
Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
Master's Program in Design.
Career
Her master's thesis was on
playing card
A playing card is a piece of specially prepared card stock, heavy paper, thin cardboard, plastic-coated paper, cotton-paper blend, or thin plastic that is marked with distinguishing motifs. Often the front (face) and back of each card has a fi ...
design, and she was commissioned by
Adobe Systems
Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware
and headquartered in San Jose, California. It has historically specialized in software for the crea ...
to be one of the designers of the Adobe Deck, a promotional deck of playing cards produced in 1988. She went on to design the award-winning Analog Deck and Duolog Deck.
She was a visiting art professor at the Stanford Art Department from 1988 to 1999. It was while at Stanford that she was commissioned to design the Google logo.
Kedar is one of the founders of Art.Net. She has been awarded several design awards and her artwork has been shown internationally.
Ruth practices the Martial Art of Aikido and holds the rank of Godan, 5th degree black belt. She teaches Aikido at Aikido West in Redwood City, CA.
References
External links
Kedar DesignsRuth Kedar ArtRuth Kedar Latest Art
on Instagram
Analog Playing CardsDuolog Playing CardsCalifornia Aikido Association Spotlight on Ruth Kedar - Featured Teacher
{{DEFAULTSORT:Kedar, Ruth
Brazilian designers
1955 births
Living people
Stanford University alumni