Runnin' (Lose It All)
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"Runnin' (Lose It All)" is a song by British record producer
Naughty Boy Shahid Khan ( ur, شاهد خان; born 1 January 1981), better known by his stage name Naughty Boy, is a British DJ, record producer, songwriter and musician. In 2012, Khan signed a three–year publishing deal with Sony ATV, as well as a rec ...
, featuring American singer
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, and actress. Beyoncé's boundary-pushing artistry and vocals have made her the most influential female musician of the 21st century, according to ...
and British singer
Arrow Benjamin Dean McIntosh, known professionally as Arrow Benjamin, is an English singer and songwriter. He is known for collaborating with Naughty Boy and Beyoncé on the track "Runnin' (Lose It All)". Benjamin also co-wrote and performed backing vocals on t ...
. It was released online on 17 September 2015 as the first single from Naughty Boy's upcoming second studio album, ''Bungee Jumping''. Upon its release, the song received positive reviews from
music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...
, mostly praising the song's arrangements and Beyoncé's vocals. A
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
was directed by Charlie Robins and it depicted a woman and a man chasing each other underwater. Commercially, the track has reached number one in France and Scotland, the top 10 in the Czech Republic, New Zealand, Poland, Spain, and the United Kingdom, and the top 20 in Austria, Belgium, Hungary, Ireland, the Netherlands, and Portugal.


Background

On 16 September 2015,
Naughty Boy Shahid Khan ( ur, شاهد خان; born 1 January 1981), better known by his stage name Naughty Boy, is a British DJ, record producer, songwriter and musician. In 2012, Khan signed a three–year publishing deal with Sony ATV, as well as a rec ...
announced that he would release a song titled "Runnin' (Lose It All)" featuring
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, and actress. Beyoncé's boundary-pushing artistry and vocals have made her the most influential female musician of the 21st century, according to ...
and
Arrow Benjamin Dean McIntosh, known professionally as Arrow Benjamin, is an English singer and songwriter. He is known for collaborating with Naughty Boy and Beyoncé on the track "Runnin' (Lose It All)". Benjamin also co-wrote and performed backing vocals on t ...
. On the same date he shared the artwork for the single, its lyrics, a 15-second sound snippet along with a video through his
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
account and began a countdown until its online release. The video consisted of two humans floating alone, submerged underwater. The following day, on 17 September 2015, "Runnin premiered online. It was available for digital download on the
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
on 18 September 2015. According to
Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertainment news related to television programmes, ...
, a version of the song lacking Beyoncé's vocals leaked online in August 2015. The song was used in the trailer for the 2017 film '' Everything, Everything''.


Composition

"Runnin' (Lose It All)" is a
power ballad A sentimental ballad is an emotional style of music that often deals with romantic and intimate relationships, and to a lesser extent, loneliness, death, war, drug abuse, politics and religion, usually in a poignant but solemn manner.J. M. C ...
featuring elements of
drum and bass Drum and bass (also written as drum & bass or drum'n'bass and commonly abbreviated as D&B, DnB, or D'n'B) is a genre of electronic dance music characterized by fast breakbeats (typically 165–185 beats per minute) with heavy bass and sub-ba ...
. It was noted by Elle Hunt of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' to be established in the genre of British
dance music Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement. In terms of performance, the major categories are live dance music and recorded danc ...
. The song's composition consists of melancholy piano keys. It opens with Beyoncé singing the first verse over a piano track with lyrics such as "Nothing else matters now; you're not here. So where are you? I've been calling you, 'mmissing you". Following the
hook A hook is a tool consisting of a length of material, typically metal, that contains a portion that is curved or indented, such that it can be used to grab onto, connect, or otherwise attach itself onto another object. In a number of uses, one e ...
, the song's tempo increases and "Runnin continues with a
garage A garage is a covered structure built for the purpose of parking, storing, protecting, maintaining, and/or repairing vehicles. Specific applications include: *Garage (residential), a building or part of a building for storing one or more vehicle ...
break afterwards. During the chorus, Beyoncé sings about how she will stop running from herself as she repeats the lines "Ain't running from myself no more". The second verse is sung by Arrow Benjamin and the last chorus is sung as a duet between both singers. Eric Renner Brown from ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...
'' further found "typically soulful Beyoncé lyrics". Elle Hunt of ''The Guardian'' compared the song with Beyoncé's own "
Halo Halo, halos or haloes usually refer to: * Halo (optical phenomenon) * Halo (religious iconography), a ring of light around the image of a head HALO, halo, halos or haloes may also refer to: Arts and entertainment Video games * ''Halo'' (franch ...
" and "
Haunted Haunted or The Haunted may refer to: Books * ''Haunted'' (Armstrong novel), by Kelley Armstrong, 2005 * ''Haunted'' (Cabot novel), by Meg Cabot, 2004 * ''Haunted'' (Palahniuk novel), by Chuck Palahniuk, 2005 * ''Haunted'' (Angel novel), a 200 ...
" as well as Naughty Boy's previous collaborations with singer
Emeli Sandé Adele Emily Sandé, ( ; born 10 March 1987), known professionally as Emeli Sandé, is a Scottish singer and songwriter. Born in Sunderland, Tyne and Wear, and raised in Alford, Aberdeenshire, Scotland, by an English mother and a Zambian fathe ...
.


Critical reception

Elle Hunt from ''The Guardian'' praised "Runnin as "a shimmery club classic, the kind we've seen plenty of in the past 20 years".
CBS News CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ...
writer Andrea Park dubbed Beyoncé's vocals as "unmistakeable". ''
Exclaim! ''Exclaim!'' is a Canadian music and entertainment publisher based in Toronto, which features in-depth coverage of new music across all genres with a special focus on Canadian and emerging artists. The monthly Exclaim! print magazine publishes 7 ...
''s Alex Hudson also described the singer's voice as "powerful". Laura Bradley of ''
Slate Slate is a fine-grained, foliated, homogeneous metamorphic rock derived from an original shale-type sedimentary rock composed of clay or volcanic ash through low-grade regional metamorphism. It is the finest grained foliated metamorphic rock. ...
'' magazine noted that Beyoncé opened the song with "the kind of force few other singers can muster". She further compared it with the singer's own " XO", due to their reminiscent "triumphant, love-conquers-all spirit". Nick Levine of ''
NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...
'' described the song as "pleasant rather than transcendent", and that it "begins as a minimal piano ballad before Naughty Boy introduces some clattering
UK garage UK garage, abbreviated as UKG, is a genre of electronic dance music which originated in England in the early to mid-1990s. The genre was most clearly inspired by garage house, but also incorporates elements from dance-pop, R&B, and jungle. It ...
beats and it becomes, well, not a banger exactly, but definitely something you could tap your foot to under your desk."


Commercial performance

"Runnin' (Lose It All)" peaked at number four on the
UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
, becoming Naughty Boy's fifth, Beyoncé's 31st, and Arrow Benjamin's first top ten song in the UK. The song also reached number one on the Scottish Singles Chart and the French Singles Chart. It was certified platinum by the
British Phonographic Industry British Phonographic Industry (BPI) is the British recorded music industry's Trade association. It runs the BRIT Awards, the Classic BRIT Awards, National Album Day, is home to the Mercury Prize, and co-owns the Official Charts Company with th ...
(BPI) for sales of 600,000 copies. It also reached number one the UK
airplay Airplay is how frequently a song is being played through broadcasting on radio stations. A song which is being played several times every day (spins) would have a significant amount of airplay. Music which became very popular on jukeboxes, in n ...
chart. In the United States, the single peaked at number 90 on the ''Billboard'' Hot 100 chart issue dated 10 October 2015.


Music video

The
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
for the song was directed by Charlie Robins. It was released on Naughty Boy's official
Vevo Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...
account on 17 September 2015. It features freedivers
Guillaume Néry Guillaume Néry (born 11 July 1982) is a French free diver. Sports career Néry grew up in Nice, by the Mediterranean sea, and discovered freediving by accident when he was 14 years old. He then decided to join a freediving club, where he beg ...
and Alice Modolo as a man and a woman underwater running towards each other, trying to reunite. The video is inspired by the short film ''Ocean Gravity''. Discussing the conception of the video, Robins said: "In order to achieve the effect we were after we had to film in the middle of a fast, deep and quite dangerous current through a lagoon, this gave us the forward momentum you see in the film. They didn’t use tanks for air so everything you see in the film was done holding their breath, sometimes up to six minutes at a time. I still can’t quite believe how they do it. No CGI was used. Quite something." The video was filmed at
Rangiroa Rangiroa ( Tuamotuan for 'vast sky') or Te Kokōta (Cook Islands Māori for 'the Hyades star cluster') is the largest atoll in the Tuamotus and one of the largest in the world (smaller than Kwajalein in the Marshall Islands and Huvadhu in the M ...
, an atoll northeast of Tahiti in French Polynesia. The video was choreographed by Julie Gaultier, who co-directed ''Ocean Gravity'' with Néry, and was shot over four days. A ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' magazine writer described the clip as "a very serene underwater adventure". Alex Hudson from ''Exclaim!'' wrote that the visuals depicted a "dramatic underwater romance". Laura Bradley of ''Slate'' interpreted the video as "a surreal take on a classic premise — two people search for one another across great distances, and finally come together in an embrace". "Runnin' (Lose It All)" won a Bronze Lion award in the Excellence In Music Video category at the inaugural Cannes Lions Entertainment for Music, on 24 June 2016.


Usage in media

The song is featured in the trailer to the 2017 film '' Everything, Everything''. In August 2017, the song was also featured in the background for Chanel's "Gabrielle" television campaigns.


Charts


Weekly charts


Year-end charts


Certifications

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Release history


References


External links

* {{Beyoncé songs 2015 songs 2015 singles Beyoncé songs UK garage songs Breakbeat songs Naughty Boy songs Songs written by Naughty Boy Songs written by Beyoncé Virgin EMI Records singles Songs written by Carla Marie Williams Songs written by Jonny Coffer SNEP Top Singles number-one singles Number-one singles in Scotland