Rugby Ralph Lauren
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Rugby Ralph Lauren was an American clothing brand launched in 2004 under the management of parent company
Polo Ralph Lauren Ralph Lauren Corporation is an American public company, publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren. The company is headquartered in New York City, producing products ranging from the mid-ra ...
, the line has been retired. The brand specialised in
Preppy Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture A subculture is a group of people within a culture that differentiates itself from the parent culture to which it belongs, often maintain ...
/ Rugby inspired lifestyle apparel for male and female clientele ages 16 through 25. Rugby also encompassed Rugby Food & Spirits, a small
café A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced coffee and iced tea, as well as other non-caf ...

café
modeled after the brand and offering dining inspired by the Rugby theme. Rugby merchandise was available at twelve stores throughout the United States, as well as one in Covent Garden in London, UK. By August, 2008 merchandise was also available online at Rugby.com. In November 2012, it was announced that Ralph Lauren would be ending the Rugby line by February 2013. On February 5, the Rugby.com website was closed with only links to Ralph Lauren.com remaining.


Brand history and identity

{{See also, Ralph Lauren, Polo Ralph Lauren Rugby Ralph Lauren was a concept created by luxury lifestyle
apparel Clothing (also known as clothes, apparel, and attire) are items worn on the human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials ...
designer A designer is a person who plans the form or structure of something before it is made, by preparing drawings or plans. In practice, anyone who creates tangible or intangible objects, products, processes, laws, games, graphics, services, or exp ...

designer
,
Ralph Lauren Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his co ...
. The brand's first location opened at 342
Newbury Street Newbury Street is located in the Back Bay Back Bay is an officially recognized Neighborhoods in Boston, neighborhood of Boston, Massachusetts, built on Land reclamation, reclaimed land in the Charles River basin. Construction began in 1859, ...
in
Boston Boston (), officially the City of Boston, is the capital city, state capital and List of municipalities in Massachusetts, most populous city of the Commonwealth (U.S. state), Commonwealth of Massachusetts, as well as the cultural and financ ...

Boston
,
Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...

Massachusetts
on October 23, 2004. Rugby's lower price point and edgier styling catered to a younger shopper than Lauren's other luxury clothing brands. Though the company experimented with logos, most of the clothing either carried a small embroidered rugby player, "R.L.F.C", or a skull and crossbones motif. Similarly, the brand adopted its signature colours of yellow and navy stripes on its shopping bags, tags and other promotional material. The brand consisted of a line of rugby shirts, polos, jackets, suits, dresses, outerwear and accessories, all with a distressed or embellished flair, as well as Rugby Ralph Lauren signature Rugby Football shirts that could be customized by buying patches in-store. Tying in with the brand name, the staple of the concept was the rugby shirt. Originally, these rugby shirts were created in the school colors in the college towns that the Rugby stores resided. Rugby also had a full book of patches that customers could purchase to personalize their rugby shirt in-store. Typically, there were also multiple luxury items in each line such as leather jackets and blazers.


Store locations

Rugby was available through its network of stores or on its website RUGBY.com. The brand held eleven stores and one flagship. Stock was also available in limited quantities in Ralph Lauren Outlet stores.


Store locations

* 342
Newbury Street Newbury Street is located in the Back Bay Back Bay is an officially recognized Neighborhoods in Boston, neighborhood of Boston, Massachusetts, built on Land reclamation, reclaimed land in the Charles River basin. Construction began in 1859, ...
in
Boston Boston (), officially the City of Boston, is the capital city, state capital and List of municipalities in Massachusetts, most populous city of the Commonwealth (U.S. state), Commonwealth of Massachusetts, as well as the cultural and financ ...

Boston
,
Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...

Massachusetts
- Rugby Ralph Lauren flagship. * 43 King Street,
Covent Garden Covent Garden is a district in London, on the eastern fringes of the West End, between St Martin's Lane and Drury Lane. It is associated with the former fruit-and-vegetable market in the central square, now a popular shopping and tourist si ...

Covent Garden
in
London, United Kingdom London is the capital and largest city of England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies ...

London, United Kingdom
—First European Rugby Ralph Lauren store (Opened September 3, 2011) * 1065
Wisconsin Avenue Wisconsin Avenue is a major thoroughfare in Washington, D.C., and its Maryland suburbs. The southern terminus begins in Georgetown, Washington, D.C., Georgetown just north of the Potomac River, at an intersection with K Street (Washington, DC), ...
in Georgetown, Washington, D.C. - The only store to include Rugby Food & Spirits. *
Stanford Shopping Center Stanford Shopping Center is an upscale open air shopping mall located on Route 82 ( El Camino Real) at Sand Hill Road in Palo Alto, California. It is on the campus of Stanford University although the university only owns the land and not th ...
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Palo Alto, California Palo Alto (; Spanish language, Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree kno ...

Palo Alto, California
—Closed January 2010 * 2071 Union Street in
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San Francisco, California
* 115 Elm Street in
New Canaan, Connecticut New Canaan () is a New England town, town in Fairfield County, Connecticut, United States. The population was 20,622 according to the 2020 United States Census, 2020 census. About an hour from Manhattan by train, the town is considered part of G ...
* 195 Greenwich Avenue in
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* 1000 West Armitage in
Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

Chicago, Illinois
* 1123 Emmet St N in
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* 99 University Place in
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* 380 & 390 Bleecker St. in
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* Highland Park Village in
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* University Village in
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Seattle, Washington
—Closed January 2009 * Main Street in
East Hampton, New York The Administrative divisions of New York#Town, Town of East Hampton is located in southeastern Suffolk County, New York, Suffolk County, New York (state), New York, at the eastern end of the South Shore (Long Island), South Shore of Long Island. I ...
* Natick Collection in
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(now closed) *
Omotesando
Omotesando
, Shibuya-Ku in
Tokyo, Japan Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...

Tokyo, Japan
* The Mall at Short Hills in
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* Franklin Street in Chapel Hill, NC All of these locations were closed by February 2013, when the brand ceased trading. A promotional rugby football was produced and used as a display in the stores. On it was written on the blue side, Ralph Lauren, the other blue side ESTABD 2004 and on both yellow sides of the football RUGBY. This football was located at the Boston store on Newbury Street, Boston, MA.


External links


www.rugby.com - Rugby Ralph Lauren official site
Clothing brands of the United States Sportswear brands