Rubixanthin, or natural yellow 27, is a natural

xanthophyll Xanthophylls (originally phylloxanthins) are yellow pigments that occur widely in nature and form one of two major divisions of the carotenoid group; the other division is formed by the carotenes. The name is from Greek (, "yellow") and (, "lea ...

pigment A pigment is a colored material that is completely or nearly insoluble in water. In contrast, dyes are typically soluble, at least at some stage in their use. Generally dyes are often organic compounds whereas pigments are often inorganic compou ...

with a red-orange color found in

rose hip The rose hip or rosehip, also called rose haw and rose hep, is the accessory fruit of the various species of rose plant. It is typically red to orange, but ranges from dark purple to black in some species. Rose hips begin to form after pollina ...

s. As a food additive it used under the E number E161d as a

food coloring Food coloring, or color additive, is any dye, pigment, or substance that imparts color when it is added to food or drink. They come in many forms consisting of liquids, powders, gels, and pastes. Food coloring is used in both commercial food ...

; it is not approved for use in the USA or EU but is approved in Australia and New ZealandAustralia New Zealand Food Standards Code where it is listed as 161d.

References

Carotenoids Food colorings Tetraterpenes Cyclohexenes {{organic-compound-stub