Quiksilver is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

of surf-inspired

apparel Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...

and accessories that was founded in 1969 in

Torquay Torquay ( ) is a seaside town in Devon, England, part of the unitary authority area of Torbay. It lies south of the county town of Exeter and east-north-east of Plymouth, on the north of Tor Bay, adjoining the neighbouring town of Paig ...

Australia Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. With an area of , Australia is the largest country by ...

, but is now based in

Huntington Beach, California Huntington Beach is a seaside city in Orange County in Southern California, located southeast of Downtown Los Angeles. The city is named after American businessman Henry E. Huntington. The population was 198,711 during the 2020 census, mak ...

. It is one of the world's largest brands of surfwear and

boardsport Boardsports are active outdoor sports that are played with some sort of board as the primary equipment. These sports take place on a variety of terrain, from paved flat-ground and snow-covered hills to water and air. Most boardsports are considere ...

-related equipment. The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and

DC Shoes DC Shoes is an American company that specializes in footwear for action sports, including skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, tshirts, and posters. History The company was founded in ...

. In 2018, Boardriders acquired

Billabong International Limited Billabong International Limited is an Australian company focused on surfing, primarily a clothing retailer that also produces accessories, such as watches and backpacks, and skateboard and snowboard products under other brand names. Founded ...

, gaining the Billabong, Element,

Von Zipper VonZipper is a subsidiary of the American surfing brand Boardriders, Inc., and specializes in eyewear for surfing, skateboarding, skiing, and snowboarding - sunglasses, goggles, and optics. It was founded in 2000 in San Clemente, California ...

RVCA RVCA is a Costa Mesa, California–based clothing company owned by Boardriders. Etymology The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda (Λ). The 'V' character is really a "U". Occasionally "RV ...

and XCEL brands. Quiksilver manufactures and sells a wide range of products that include

sportswear Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments ...

(

swimsuit A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, ...

s),

clothing Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natura ...

(

T-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a '' crew neck'', which lacks a collar. T-shirts are genera ...

polo shirt A polo shirt, tennis shirt, golf shirt, or chukker shirt is a form of shirt with a collar. Polo shirts are usually short sleeved but can be long; they were used by Polo#Players, polo players originally in India in 1859 and in Great Britain durin ...

flannel Flannel is a soft woven fabric, of various fineness. Flannel was originally made from carded wool or worsted yarn, but is now often made from either wool, cotton, or synthetic fiber. Flannel is commonly used to make tartan clothing, blankets, ...

jacket A jacket is a garment for the upper body, usually extending below the hips. A jacket typically has sleeves, and fastens in the front or slightly on the side. A jacket is generally lighter, tighter-fitting, and less insulating than a coat, which ...

hoodie A hoodie (in some cases spelled hoody and alternatively known as a hooded sweatshirt) is a sweatshirt with a hood. Hoodies with zippers usually include two pockets on the lower front, one on either side of the zipper, while "pullover" hoodie ...

pants Trousers (British English), slacks, or pants are an item of clothing worn from the waist to anywhere between the knees and the ankles, covering both legs separately (rather than with cloth extending across both legs as in robes, skirts, and ...

shorts Shorts are a garment worn over the pelvic area, circling the waist and splitting to cover the upper part of the legs, sometimes extending down to the knees but not covering the entire length of the leg. They are called "shorts" because they ...

footwear Footwear refers to garments worn on the feet, which typically serves the purpose of protection against adversities of the environment such as wear from ground textures and temperature. Footwear in the manner of shoes therefore primarily serves ...

(

sneakers Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...

sandal Sandals are an open type of footwear, consisting of a sole held to the wearer's foot by straps going over the instep and around the ankle. Sandals can also have a heel. While the distinction between sandals and other types of footwear can ...

s), and accessories (

hat A hat is a head covering which is worn for various reasons, including protection against weather conditions, ceremonial reasons such as university graduation, religious reasons, safety, or as a fashion accessory. Hats which incorporate mecha ...

backpack A backpack—also called knapsack, schoolbag, rucksack, rucksac, pack, sackpack, booksack, bookbag or backsack—is, in its simplest frameless form, a fabric sack carried on one's back and secured with two straps that go over the shoulders ...

s, and

wallet A wallet is a flat case or pouch often used to carry small personal items such as paper currency, credit cards; identification documents such as driver's license, identification card, club card; photographs, transit pass, business cards and ...

s). The company also produces a line of apparel for young women, under the Roxy brand. Another line of apparel for women is sold under the brand Quiksilver Women. In 2013, Quiksilver initiated a turnaround plan after suffering financial losses for six years. However, by September 2015, the company filed for

bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the debto ...

. After emerging from bankruptcy in early 2016, the company once again became privately held, with Oaktree Capital Management as the majority shareholder.

Recent corporate history

Quiksilver purchased

Skis Rossignol Skis Rossignol S.A., or simply Rossignol, is a French manufacturer of alpine, snowboard, and Nordic equipment, as well as related outerwear and accessories, located in Isère, France. Rossignol was one of the first companies to produce plastic ...

for $560 million in 2005, but sold Rossignol on 12 November 2008 for $37.5 million (30 million euros) in cash and a $12.5 million note (10 million euro). Quiksilver owned golf-equipment maker Cleveland Golf until 31 October 2007, when it sold the company to a Japanese sporting-goods company. In 2009,

Moody's Moody's Investors Service, often referred to as Moody's, is the bond credit rating business of Moody's Corporation, representing the company's traditional line of business and its historical name. Moody's Investors Service provides internationa ...

included Quiksilver on its Bottom Rung list of companies most likely to default on its debt. As of 2013, Quiksilver operated 834 stand-alone stores in major cities across Australia, New Zealand, and the Pacific, Europe, North and South America, Asia, and Africa]. At that time, the two types of Quiksilver-operated stores were known as either "Boardriders Club" or "Factory" stores. Their products were also sold in many other outlets across the world, such as PacSun, the Fells Point Surf Company, and the Ron Jon Surf Shop. With PacSun's decline in retail prominence, Quiksilver and other brands suffered diminished sales. In addition, the company operated a number of separate Roxy and Quiksilver Youth stores. As of 2013, the company suffered a financial slump for six years and initiated a turnaround plan in an attempt to resolve this. In September 2015, the company filed for

Chapter 11 bankruptcy Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, whe ...

. Co-founder of Quiksilver Bob McKnight stepped down as CEO on 11 January 2013. He then acted as executive chairman, until retiring in October 2014.

Andy Mooney Andrew "Andy" P. Mooney (born 1955) is the CEO of Fender Musical Instruments Corporation and former chairman of Disney Consumer Products (DCP). Mooney joined the Walt Disney Company as president of DCP in December 1999 and was promoted to chairman ...

, who was formerly chairman of

Disney Consumer Products Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Parks, Experiences and Products segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Co ...

, served as CEO from 2013 to 2015. Mooney stepped down as the CEO of Quiksilver and was replaced in March 2015 by longtime Quiksilver employee Pierre Agnes to restructure the brand. In 2015, Pierre Agnes was promoted from president to CEO. Quiksilver emerged from bankruptcy in early 2016, and the company once again became privately held, with Oaktree Capital Management as the majority shareholder. By the end of 2016, their retail presence had significantly diminished after restructuring by Oaktree. The company's name was changed in March 2017 to Boardriders, Inc., and it is the owner of the Quiksilver, Roxy, and DC Shoes brands. Boardriders purchased

in 2018. On 30 January 2018, the global CEO of Boardriders, Pierre Agnes, was declared missing after his powerboat washed ashore without him near

Biarritz Biarritz ( , , , ; Basque also ; oc, Biàrritz ) is a city on the Bay of Biscay, on the Atlantic coast in the Pyrénées-Atlantiques department in the French Basque Country in southwestern France. It is located from the border with Spa ...

, France, after he radioed in to delay his return in thick fog conditions. A search operation by air and sea was launched the same day. The search was called off a few days later, as he was declared lost at sea and presumed dead. Dave Tanner, the company's former chief turnaround officer, became CEO on 6 February 2018. Boardriders, Inc. currently owns these brands: Quiksilver, Roxy, DC Shoes,

Billabong Billabong ( ) is an Australian term for an oxbow lake, an isolated pond left behind after a river changes course. Billabongs are usually formed when the path of a creek or river changes, leaving the former branch with a dead end. As a result ...

, Element,

, and XCEL.

Roxy

In 1990, Quiksilver launched its sister brand for young women, Roxy. The brand was shuttered after the 1991 surf industry crash, but revived by Bob McKnight and Danny Kwock in 1992, signing Lisa Andersen in 1993. It was differentiated from the main Quiksilver line "for fear it would damage the men's brand", according to Randy Hild, the company's senior vice president of marketing. Roxy was chosen because it sounded like a punk band or club (likely

Roxy Music Roxy Music are an English rock band formed in 1970 by Bryan Ferry—who became the band's lead vocalist and principal songwriter—and bassist Graham Simpson. The other longtime members are Phil Manzanera (guitar), Andy Mackay (saxophone ...

and The Roxy respectively), and is also the name of the daughters of both CEO Bob McKnight and founder Alan Green. About 30% of Quiksilver's sales come from the Roxy line. Since inception, Roxy has grown to be the largest action sport fashion apparel company for young women. In addition to apparel, it now also produces accessories,

homeware Home accessories are furniture items which are easy to replace and easy to move, and include almost any items that are not strictly functionally necessary in a decorated space. These accessories include such items as curtains, sofa sets, cushions, t ...

s, hard goods (snow and surf),

wetsuit A wetsuit is a garment worn to provide thermal protection while wet. It is usually made of foamed neoprene, and is worn by surfers, divers, windsurfers, canoeists, and others engaged in water sports and other activities in or on water. It ...

s, footwear, and books. It has sub-brands for its children's ranges, Roxy Girl and Teenie Wahine. In the spring of 2013, the " DVF loves Roxy" collection was released as a one-time limited-edition collaboration line of swim and beach wear as well as accessories.

Brand image

The Quiksilver brand's logo, designed in 1973 by founders Alan Green and John Law, was inspired by Japanese painter

Hokusai , known simply as Hokusai, was a Japanese ukiyo-e artist of the Edo period, active as a painter and printmaker. He is best known for the woodblock print series '' Thirty-Six Views of Mount Fuji'', which includes the iconic print ''The Great W ...

's woodcut, ''

The Great Wave off Kanagawa is a woodblock print by Japanese ''ukiyo-e'' artist Hokusai, created in late 1831 during the Edo period of Japanese history. The print depicts three boats moving through a storm-tossed sea, with a large wave forming a spiral in the centre ...

''. It depicts a large wave with a mountain on a red background. Roxy's heart-shaped logo was created by duplicating and reflecting the Quiksilver logo and rotating both copies at a 45-degree angle.

References

External links

*
Boardriders
(parent corporation)
Official website (Roxy)
{{Authority control Clothing brands of Australia Surfwear brands Swimwear manufacturers Skateboarding companies Sporting goods manufacturers of Australia Snowboarding companies Manufacturing companies based in Greater Los Angeles Retail companies based in California Companies based in Huntington Beach, California Clothing companies established in 1969 Retail companies established in 1969 1969 establishments in Australia 1990s fashion 2000s fashion 2010s fashion Companies formerly listed on the New York Stock Exchange Companies that filed for Chapter 11 bankruptcy in 2015 Australian subsidiaries of foreign companies

Recent corporate history

Roxy

Brand image

See also

References

External links