Rover 800/Sterling
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The Rover 800 series is an
executive car Executive car is a British term for a large car which is equivalent to the European E-segment and American full-size classifications. Executive cars are larger than compact executive cars (and the non-luxury equivalent mid-size cars), and smal ...
(
E-segment The E-segment is the 5th category of the European segments for passenger cars, synonymous with the term executive car. E-Segment is a niche in Europe (2-3% penetration in 2010s). As of 2017, 2018, 2019 and 2020, E-segment sales account for 2.7 ...
in Europe) range manufactured by the Austin Rover Group subsidiary of
British Leyland British Leyland was an automotive engineering and manufacturing conglomerate formed in the United Kingdom in 1968 as British Leyland Motor Corporation Ltd (BLMC), following the merger of Leyland Motors and British Motor Holdings. It was partl ...
, and its successor the
Rover Group The Rover Group plc was the British vehicle manufacturing conglomerate known as "BL plc" until 1986 (formerly British Leyland), which had been a state-owned company since 1975. It initially included the Austin Rover Group car business (comprisi ...
from 1986 to 1999. It was also marketed as the Sterling in the United States. Co-developed with
Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a producti ...
, it was a close relative to the
Honda Legend :''Sections of this article are translated from Japanese Wikipedia''. The Honda Legend is a series of V6-engined executive cars/mid-size luxury sedans produced by Honda since 1985 which currently serves as its flagship vehicle. It is larger th ...
and the successor to the decade-old
Rover SD1 The Rover SD1 is both the code name and eventual production name given to a series of executive cars built by the Specialist Division (later the ''Jaguar-Rover-Triumph'' division) of British Leyland (BL), under the Rover marque. It was produc ...
.


Development


Partnership with Honda

The first product of the BL-Honda alliance was the Triumph Acclaim – and shortly after its launch the two companies mapped out an advisable strategy for future collaborative projects. Plans for a midsize car were investigated, but were dropped because BL already had the
Austin Maestro The Austin Maestro is a five-door hatchback small family car (and two-door van derivative) that was produced from 1982 to 1987 by British Leyland, and from 1988 until 1994 by Rover Group, as a replacement for the Morris Marina and Austin Alleg ...
and Austin Montego in the final stages of development. However both BL and Honda had a pressing need for a full-size executive car in their lineups. BL had to start planning for a successor to the Rover SD1, whilst Honda was keen to expand its presence in the lucrative North American market – something which it couldn't fully do unless it had a full-size luxury saloon (at that time the
Honda Accord The , also known as the in Japan and China for certain generations, is a series of cars manufactured by Honda since 1976, best known for its four-door sedan variant, which has been one of the best-selling cars in the United States since 1989. ...
was its biggest model) which would compete with similar large Japanese imports from
Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...
and
Datsun Datsun (, ) was an automobile brand owned by Nissan. Datsun's original production run began in 1931. From 1958 to 1986, only vehicles exported by Nissan were identified as Datsun. Nissan phased out the Datsun brand in March 1986, but relaunche ...
. Joint development of the car began in 1981 under the "XX" codename; the corresponding Honda version was known as the Honda Legend, and was codenamed as "HX". The development work was carried out at Rover's Cowley plant and Honda's Tochigi development centre. Both cars shared the same core structure and floorpan, but they each had their own unique exterior bodywork and interior. Under the agreement, Honda would supply the V6 petrol engine, both automatic and manual transmissions and the chassis design, whilst BL would provide the 4-cylinder petrol engine and much of the electrical systems. Honda and
Austin Rover The Austin Rover Group (abbreviated ARG) was a British motor manufacturer. It was created in 1982 as the mass-market car manufacturing subsidiary of British Leyland (BL). Previously, this entity had been known as BL Cars Ltd (formerly Leyland C ...
agreed that Legends would also be built in the
Cowley plant Plant Oxford located in Cowley, southeast Oxford, England, is a BMW car assembly facility where Mini cars are built. The plant forms the Mini production triangle along with Plant Hams Hall where engines are manufactured and Plant Swindon w ...
for the British market. The US-market ( Acura) Legends were built in Japan. Early Japanese models were built at the Honda Sayama Factory. It was finally launched on 10 July 1986, taking the place of the decade-old
Rover SD1 The Rover SD1 is both the code name and eventual production name given to a series of executive cars built by the Specialist Division (later the ''Jaguar-Rover-Triumph'' division) of British Leyland (BL), under the Rover marque. It was produc ...
. Rover's Special Vehicle Division considered building an estate version in 1992 as the 800 'Shooting Break'.


Mark I

At launch, the 2 litre versions of the 800 used two naturally aspirated 2.0 L 16-valve developments of British Leyland's stalwart O-series engine, dubbed the M series. However, in 1988 an 820 Fastback (no letter after the 820 badge), with a single carburettor version of the O series was launched for the fleet market. The M series was divided into two versions; the M16e fitted to the 820e/se, with single point injection, and the M16i which was fitted to the 820i/si with multi-point injection, i.e. 4 injectors – the engine management system derived from that used in the MG Maestro and MG Montego models. The top 2.5 litre versions (825i & Sterling) used a Honda designed V6 unit in 2.5 L capacity. Initially, only a four-door saloon body was offered; a five-door
liftback A liftback is a variation of hatchback with a sloping roofline between 45 and 5 degrees. Traditional hatchback designs usually have a 90 to 46 degree slope on the tailgate or rear door. As such the liftback is essentially a hatchback with a more ...
/ hatchback version – referred to as a fastback – became available in 1988. There were no V8 versions of the Rover 800 series, in contrast to earlier Rover saloons of this size, including its immediate predecessor, the SD1. Unlike its rear-wheel drive predecessor, it had front-wheel drive. Later, a
diesel Diesel may refer to: * Diesel engine, an internal combustion engine where ignition is caused by compression * Diesel fuel, a liquid fuel used in diesel engines * Diesel locomotive, a railway locomotive in which the prime mover is a diesel engin ...
version of the car was launched in 1990 using a 2498 cc engine from
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...
company
VM Motori VM Motori S.p.A. is an Italian diesel engine manufacturing company which is wholly owned by Stellantis. VM headquarters and main production facilities are located in Cento, in Emilia-Romagna, Italy. History VM Motori was founded by two entrep ...
, which was related to the slightly smaller engine used in the 2400 SD Turbo model of the Rover SD1, and
Range Rover Range may refer to: Geography * Range (geographic), a chain of hills or mountains; a somewhat linear, complex mountainous or hilly area (cordillera, sierra) ** Mountain range, a group of mountains bordered by lowlands * Range, a term used to ...
Turbo D. The Sterling badge was used in Europe and most global markets to denote the top saloon luxury version and the Vitesse badge used to denote the top fastback sporting version. The Vitesse became available at the same time as the 2675 cc Honda V6. Both of these top of the range models were initially only available in the UK with the V6. In some European markets, in particular Italy, the 2.0 litre petrol was badged as Sterling and later available (in turbo form) as Vitesse to avoid punitive duties that made engines over 2.0 litres non-viable for volume sales. At the time of the launch, the Sterling provoked controversy as it overlapped in price with the entry level versions of the
Jaguar XJ40 The Jaguar XJ (XJ40) is a full-size luxury sedan manufactured by Jaguar Cars between 1986 and 1994. It was officially unveiled on 8 October 1986 as an all-new, second generation of the XJ to replace the Series III, although the two model range ...
which was launched at the same time, and had been developed largely when Jaguar was still part of British Leyland. Towards the end of Mark 1 production the Vitesse had nearly as many "luxury" features as the Sterling (for example, electric front seats). There was also a brief run of just over 500 820 Turbo 16v cars using a turbocharged version of the M series developed with help from
Tickford Tickford is an automobile engineering and testing business in Newport Pagnell, Buckinghamshire, known for tuning and such products as the 140 mph Tickford Turbo Capri. Under the name Salmons & Sons and their Tickford products the firm has ...
, leading to this model often being referred to as the "Tickford Turbo". Utilising such enhancements as sodium-filled exhaust valves and Mahle forged pistons the car produced , although there is much speculation about this figure being severely held back by the electronics as not to step on the toes of the V6-engined models as well as to preserve the reliability of the gearbox. In the
USA The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
, the car was branded as the Sterling, not a Rover and was only available with the Honda V6 petrol engines. Initial sales in America were strong, and the design was well received. However, early vehicles were soon found to have build quality and reliability problems. Sales fell in the USA as the reputation of the model deteriorated, with J.D. Power surveys and journalists noting problems with the trim, electrics, paintwork and excessive corrosion. This was especially damaging as at the same time, the same core vehicle, the Acura Legend was doing well in America. Many mechanical parts for the Sterling 825/827 are still readily available as it was similar to the Acura Legend in these areas, save for braking systems. However, electrical, body, and interior parts are quite difficult to locate in the US now. Despite the problems in America, it was the best selling executive car in the UK for 8 years. In February 1988, the 2.5 L engine was enlarged to 2.7 L, the
Maestro Maestro (; from the Italian '' maestro'' , meaning "master" or "teacher") is an honorific title of respect (plural: maestros or maestri). The term is most commonly used in the context of Western classical music and opera, in line with the ubiqu ...
-derived instrumentation had been changed to gauges sourced from a different component-builder (losing the oil pressure gauge and voltmeter in the process) and build quality had vastly improved. A short-lived base model of the 800, using an eight-valve (as opposed to the usual 16-valve) version of the O-series engine was introduced. This was called M8, it differed from the O-series engine as the water pump was driven by the timing belt. The original version of the Rover 800 was one of the most popular cars in Britain's full-sized executive car market, which at this stage was effectively split into two strong sectors – mainstream brands such as
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
and
Vauxhall Vauxhall ( ) is a district in South West London, part of the London Borough of Lambeth, England. Vauxhall was part of Surrey until 1889 when the County of London was created. Named after a medieval manor, "Fox Hall", it became well known for ...
, and prestige brands such as BMW and
Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. Th ...
. It directly competed with the likes of the Ford Granada/Scorpio and
Vauxhall Carlton The Vauxhall Carlton is a series of large family car/executive car sold in two distinct generations by the Vauxhall division of GM Europe between 1978 and 1994. The Carlton was based on the Opel Rekord E (Mk.1) and Omega A (Mk.2). With the ...
.


Mark II

17 major facelift Seventeen or 17 may refer to: *17 (number), the natural number following 16 and preceding 18 * one of the years 17 BC, AD 17, 1917, 2017 Literature Magazines *Seventeen (American magazine), ''Seventeen'' (American magazine), an American magazi ...
(1991-1999)

In the autumn of 1991, the 800 was reskinned and reengineered under the R17 codename, being launched on 12 November 1991. This saw the reintroduction of the traditional Rover grille and more curvaceous bodywork. The scope of the design change was restricted by the need to retain the core XX structure, including the door structure design. The redesign was a partial answer to major press and market criticism of the "folded paper" school of design and the quest for better aerodynamics that had led to many cars appearing very similar, especially from the front. The redesign found much favour and as a result the car's sales enjoyed a renaissance, the 800 series becoming Britain's best selling executive car in the early to mid-1990s, overtaking the Ford Granada which had been Britain's best-selling car in this sector almost continuously since its launch in 1972. Although the Granada's successor, the Scorpio, failed to sell well, mainly due to its controversial exterior design, the 800 was faced with stiff competition from 1994 in the shape of the Vauxhall Omega, as well as premium brand competitors including the
BMW 5 series The BMW 5 Series is an executive car manufactured and marketed by BMW since 1972, succeeding the New Class Sedans, and currently in its seventh generation. The 5 Series was initially available as a sedan, with a wagon/estate body style (market ...
. Following concerted efforts to learn from the problems that had hit the early model years, especially under the more extreme United States market and climatic conditions, quality in general had improved dramatically by this stage, but the decision to leave the US market had already been taken. However build quality problems such as trim rattles and electrical faults still remained. The 2.0 L T16 replaced the M16 found in pre-1992 cars, and came in both normally-aspirated and turbocharged forms. The 2.0 L turbo was fitted to the Vitesse and the later Vitesse Sport (1994–96), taking the place of the former 820 Turbo.


Coupé

A two-door three-box notchback coupé version was launched in early 1992, having debuted at the 1991 Motor Show. This specification had originally been developed with the American market in mind but was never sold there, with Rover having pulled out of the US market before the Coupé's launch. It was, however, sold to other export markets. Eighty percent of the interior and exterior of the 800 Coupé was finished by hand. The original Rover 800 had also formed the basis for the coupe version of the Honda Legend after its 1986 launch, but at the time Rover had decided against launching a coupe version of the 800 series. From February 1992 until 1996, the Rover 800 Coupe came exclusively with the 2.7 Honda V6 engine and 16" Rover 'Prestige' alloys. A four-speed automatic transmission came as standard, and the car was capable of well over 130 mph.


1996 minor facelift

A facelift in 1996 provided few exterior changes, the most noticeable being the painting of previously black rubbing strips on all models except the coupé and the revision of the suspension system. Grille fins became silver in colour, instead of their former black. Climate control, passive immobilisation and a passenger airbag became standard, and a 6-disc CD auto-changer was fitted to all models apart from the entry-level ("i") model. Security technology was upgraded with a change from infra red to radio frequency for the remote door key. Wood finishes were expanded, with a coachwork line and "ROVER" on the door cards, accentuating the new, pleated seat finishes and deep pile rugs along with pleated leather door cards, much of which was handmade with what Rover called in its advertising "the craftsman's touch". Post 1996 Vitesses were all "Sport" specification so the sport badge was dropped, also from 1996 the 2.0L T16 engines used
wasted spark A wasted spark system is a type of ignition system used in some four-stroke cycle internal combustion engines. In a wasted spark system, the spark plugs fire in pairs, with one plug in a cylinder on its compression stroke and the other plug in a ...
ignition instead of distributor. Non-sport Vitesse models have approx , whilst the sport has . Although the 800 had fallen behind the opposition considerably (few mechanical changes were made, apart from the introduction of the
Rover KV6 Engine The KV6 automotive petrol engine has a 24-valve quad-cam V6 configuration, and a pressurising variable-length intake manifold to add hot spots throughout the rev range. Variants exist in capacities. These were built initially by Rover Group, ...
which replaced the Honda 2.7 V6 in 1996), it was a steady seller until the spring of 1999, when it was replaced by the
Rover 75 The Rover 75 is an executive car manufactured initially by the Rover Group and later by MG Rover, under the Rover marque and available over a single generation with front-wheel drive in either saloon/sedan or station wagon/estate configura ...
.


Reliability

The Rover KV6 and M-series engines in the 800 series was hampered by reliability problems and head gasket failures. Rover at the time, with no understanding of the problems, simply replaced the engines. In many cases repair would not have been an option due to liner problems. The KV6 engine was in most cases mated to a JATCO gearbox which also in some cases suffered from reliability issues. This was sometimes due to incorrect gearbox fluid changes. The Rover 820 Vitesse in most guises suffered from problems with gearbox bearings because of the large amount of power from the 2-litre turbo engine. The bearings can be replaced with more durable steel caged bearings.


Model designations

Unlike many other manufacturers who used numerical model naming systems, Rover never settled on a permanent standard for the majority of their cars. However, for the following designations are an approximate guide: * 820 – 4-cylinder 8-valve carburetted models (Rover O8) * 820e – 4-cylinder 16-valve single point injected models ( Rover M16e) * 820i – 4-cylinder 16-valve multi point injected models ( Rover M16i) Came in naturally aspirated form and turbocharged (Turbocharged model fitted to later 820 Turbo) * 825i – pre-1988 6-cylinder models ( Honda C25A) * 827i – post-1988 6-cylinder and US models ( Honda C27A) * Sterling – for most markets (except North America); luxury flagship model (Honda C25A then C27A after 1988) * Vitesse – for most markets; sports flagship model (Honda C27A) Following the 1992 R17 facelift, the convention was simplified to: * 820i/Si/SLi/sterling – 4-cylinder 16-valve multi point injected models (Rover T16) Came in naturally aspirated form and Turbocharged for the Vitesse. * 825D/SD – 4-cylinder diesel models (VM Motori 425) * 827i/Si/SLi/Sterling – 6-cylinder models (Honda C27A – before 1996) * 825i/Si/SLi/Sterling – 6-cylinder models ( Rover KV6 – after 1996) * Sterling – for most markets (except North America); luxury flagship model * Vitesse – for most markets; sports flagship model ( Rover T16)


Users

The 800 was a keystone of the British government's car fleet throughout its life, following a tradition of using British-made Rover and Jaguar models.
Tony Blair Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British former politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party from 1994 to 2007. He previously served as Leader of th ...
owned an early 800 soon after its launch, just a few years after becoming an MP. The car was also used by many British police forces as police cars. The fictional radio DJ
Alan Partridge Alan Gordon Partridge is a comedy character portrayed by the English actor Steve Coogan. A parody of British television personalities, Partridge is a tactless and inept broadcaster with an inflated sense of celebrity. Since his debut in 1991, h ...
drives an 825 saloon in the sitcom '' I'm Alan Partridge''.


Motorsport

On 6 June 1988,
Tony Pond Tony Pond (23 November 1945 – 7 February 2002) was a British rally driver. Career His first outings in a rally car were on the then regular (in the early '60s) Saturday night road rallies in the home counties around London, driving a Mini C ...
completed the first ever lap of the famous TT motorcycle course on the
Isle of Man ) , anthem = "O Land of Our Birth" , image = Isle of Man by Sentinel-2.jpg , image_map = Europe-Isle_of_Man.svg , mapsize = , map_alt = Location of the Isle of Man in Europe , map_caption = Location of the Isle of Man (green) in Europe ...
at an average of over in a car – a Rover 827 Vitesse, standard apart from safety features and racing tyres.


Production figures

Rover 800 production peaked in 1987, its first full year, but had dipped sharply by 1991 as a result of the
recession In economics, a recession is a business cycle contraction when there is a general decline in economic activity. Recessions generally occur when there is a widespread drop in spending (an adverse demand shock). This may be triggered by various ...
and the fact that it was being replaced by a facelifted model towards the end of the year. By 1998, yearly production figures had fallen to just over a tenth of its 1987 peak.


References


External links

{{Use dmy dates, date=December 2018 800 series Executive cars Front-wheel-drive vehicles Coupés Hatchbacks Sports sedans 1990s cars Cars introduced in 1986