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Rotosound is a British guitar and bass string manufacturing company based in England.


History

Rotosound was started in the late 1950s by James How, a musician and engineer by trade. How started manufacturing music strings for many famous artists across the world. As of 2022 It was still a family-run business, making all Rotosound strings in England. Rotosound's most famous string set, the''RS66 Swing Bass'', was first produced in 1966. John Entwistle of
The Who The Who are an English rock band formed in London in 1964. Their classic lineup consisted of lead singer Roger Daltrey, guitarist and singer Pete Townshend, bass guitarist and singer John Entwistle, and drummer Keith Moon. They are considered ...
came to the Rotosound factory looking for an even-sounding, heavy, roundwound bass string. Entwistle spent the afternoon there, trying string after string before settling on a set that would become known as Swing Bass 66. A fake jingle for Rotosound can be heard on The Who's 1967 album ''
The Who Sell Out ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...
'', immediately preceding "
I Can See for Miles "I Can See for Miles" is a song by the English rock band the Who, recorded for the band's 1967 album '' The Who Sell Out''. Written by guitarist Pete Townshend, it was the only song from the album to be released as a single. Recording Recorde ...
". This jingle would later be covered by the American band
Shellac Shellac () is a resin secreted by the female lac bug on trees in the forests of India and Thailand. It is processed and sold as dry flakes and dissolved in alcohol to make liquid shellac, which is used as a brush-on colorant, food glaze and ...
on their album ''
Excellent Italian Greyhound ''Excellent Italian Greyhound'' is Shellac's fourth album, released on June 5, 2007. The album's title is a reference to drummer Todd Trainer's Italian Greyhound, Uffizi, who appears on the album's cover. The album was recorded at Electrical A ...
'' and
Petra Haden Petra Haden (born October 11, 1971) is an American musician and singer. She is the daughter of the jazz bassist Charlie Haden, and is the triplet sister of bassist Rachel Haden (her bandmate in That Dog) and cellist Tanya Haden (married to ...
on '' Petra Haden Sings: The Who Sell Out''.


References

{{Reflist


External links


Official HomepageJason How Interview - NAMM Oral History Library (2008)Martyn How Interview - NAMM Oral History Library (2008)
Companies based in Kent Musical instrument manufacturing companies of the United Kingdom Sevenoaks