Ross Technology, Inc.
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Ross Technology, Inc. was a
semiconductor A semiconductor is a material which has an electrical conductivity value falling between that of a conductor, such as copper, and an insulator, such as glass. Its resistivity falls as its temperature rises; metals behave in the opposite way. ...
design and manufacturing company, specializing in
SPARC SPARC (Scalable Processor Architecture) is a reduced instruction set computer (RISC) instruction set architecture originally developed by Sun Microsystems. Its design was strongly influenced by the experimental Berkeley RISC system develope ...
microprocessors. It was founded in
Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...
in August 1988 by Dr. Roger D. Ross, a leading computer scientist who headed
Motorola Motorola, Inc. () was an American multinational telecommunications company based in Schaumburg, Illinois, United States. After having lost $4.3 billion from 2007 to 2009, the company split into two independent public companies, Motorol ...
's Advanced Microprocessor Division and directed the developments of Motorola's
MC68030 The Motorola 68030 ("''sixty-eight-oh-thirty''") is a 32-bit microprocessor in the Motorola 68000 family. It was released in 1987. The 68030 was the successor to the Motorola 68020, and was followed by the Motorola 68040. In keeping with genera ...
and RISC-based
88000 The 88000 (m88k for short) is a RISC instruction set architecture developed by Motorola during the 1980s. The MC88100 arrived on the market in 1988, some two years after the competing SPARC and MIPS. Due to the late start and extensive delays re ...
microprocessor families. Dr. Ross was accompanied by Carl Dobbs, Janet Sooch, Steve Goldstein and Travor Smith, who were from Motorola's High-end Microprocessor Division, and were involved in the development of the 88000 microprocessor. He was later was joined by
Am29000 The AMD Am29000, commonly shortened to 29k, is a family of 32-bit RISC microprocessors and microcontrollers developed and fabricated by Advanced Micro Devices (AMD). Based on the seminal Berkeley RISC, the 29k added a number of significant impro ...
engineer Raju Vegesna from
AMD Advanced Micro Devices, Inc. (AMD) is an American multinational semiconductor company based in Santa Clara, California, that develops computer processors and related technologies for business and consumer markets. While it initially manufactur ...
, who was originally hired by Dr. Ross at Motorola.
Cypress Semiconductor Cypress Semiconductor was an American semiconductor design and manufacturing company. It offered NOR flash memories, F-RAM and SRAM Traveo microcontrollers, PSoC programmable system-on-chip solutions, analog and PMIC Power Management ICs, Ca ...
provided initial funding. Original board members included Dr. Ross and well-known figures as Dr. T. J. Rodgers of Cypress Semiconductor,
John Doerr L. John Doerr (born June 29, 1951) is an American investor and venture capitalist at Kleiner Perkins in Menlo Park, California. In February 2009, Doerr was appointed a member of the President's Economic Recovery Advisory Board to provide the Pre ...
of Kleiner Perkins Venture Capital, and L. J. Sevin of Sevin Rosen Venture Capital, who also served as Board Chairman. Ross eventually became a subsidiary of Cypress.


Lawsuits

In September 1988, the company was tied up in a lawsuit launched by Motorola. Motorola alleged that Ross and the other former Motorola staff had proprietary marketing material as well as all the 68000 and 88000 technical data, and sought a
temporary injunction An injunction is a legal and equitable remedy in the form of a special court order that compels a party to do or refrain from specific acts. ("The court of appeals ... has exclusive jurisdiction to enjoin, set aside, suspend (in whole or in par ...
and $8 million in compensation and punitive damages. Motorola offered to settle the lawsuit without litigation if the former Motorola staff agreed not to work on modern computer architecture for 18 months. In late September 1988, Motorola withdrew the temporary injunction after former Motorola staff agreed not to compromise proprietary information regarding the 68000 and 88000 microprocessors. The lawsuit was settled in October. In mid-October, after the lawsuit from Motorola was settled, AMD launched a lawsuit over the hiring of Raju Vegesna, who was involved in the design of the Am29000. It was settled in late October, with AMD getting limited rights to inspect Ross' RISC-related designs.


Early products

Ross' first products were SPARC chip sets. On 23 April 1990, Cypress announced the CY7C611 a microprocessor developed by Ross for embedded applications. Later, Ross was tasked by Cypress to develop the ''Pinnacle'' microprocessor, a superscalar SPARC implementation intended to compete with the Sun Microsystems and
Texas Instruments Texas Instruments Incorporated (TI) is an American technology company headquartered in Dallas, Texas, that designs and manufactures semiconductors and various integrated circuits, which it sells to electronics designers and manufacturers globa ...
SuperSPARC. In May 1993, ''Pinnacle'' was revealed to be the hyperSPARC, and the microprocessor was announced in May 1993.


After hyperSPARC

Cypress had bet the company's success on the hyperSPARC, threatening to abandon SPARC in favor of Digital Equipment Corporation's Alpha if Sun did not endorse the design. Although International Computers Limited and
Meiko Scientific Meiko Scientific Ltd. was a British supercomputer company based in Bristol, founded by members of the design team working on the Inmos transputer microprocessor. History In 1985, when Inmos management suggested the release of the transputer b ...
were claimed by Cypress to be major customers of hyperSPARC, the microprocessor was used in small quantities and by a handful of small vendors. Repeated delays in shipping the design, as a result of design and fabrication problems at Cypress contributed to the small number of users. As the hyperSPARC had failed to win major customers, Cypress sold Ross to Fujitsu for $23 million on 12 May 1993."Cypress And Fujitsu Get Go-Ahead For Ross Sale" Fujitsu was interested in Ross for its hyperSPARC design, which it considered to be competitive. At the time, Fujitsu's SPARC business was limited to embedded designs after an unsuccessful attempt in the early 1990s to develop a high-end SPARC when the market for such designs was limited. After several government oversight committee hearings in Washington D.C., the sale was permitted to proceed. Under Fujitsu, the existing Board of Directors was replaced with its own members with the exception of Dr. Ross, who was named chairman. The company was taken public by Robertson, Stephens & Company on 7 November 1995, but Fujitsu kept a controlling interest in the company and continued to control the Board of Directors. Sun Microsystems also took a 10% interest in the company and was allowed to name a director as well. In February 1996, Ross Technology formed Ross Microcomputer in
Sonoma, California Sonoma is a city in Sonoma County, California, United States, located in the North Bay region of the San Francisco Bay Area. Sonoma is one of the principal cities of California's Wine Country and the center of the Sonoma Valley AVA. Sonoma's p ...
to produce workstations and servers for
value-added reseller A value-added reseller (VAR) is a company that adds features or services to an existing product, then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. This practice occurs commonly in the electronics or IT ...
s (VARs) and
original equipment manufacturer An original equipment manufacturer (OEM) is generally perceived as a company that produces non-aftermarket parts and equipment that may be marketed by another manufacturer. It is a common industry term recognized and used by many professional or ...
s (OEMs). Their first product, the hyperStation, was known since the division's creation and was introduced in June 1996. The systems used hyperSPARC microprocessors. In 1995, Sun Microsystems introduced the 64-bit
UltraSPARC The UltraSPARC is a microprocessor developed by Sun Microsystems and fabricated by Texas Instruments, introduced in mid-1995. It is the first microprocessor from Sun to implement the 64-bit SPARC V9 instruction set architecture (ISA). Marc Tr ...
microprocessor. As Sun was the dominant SPARC vendor, the majority of the market followed and began the migration to 64-bit SPARC. As a result, the 32-bit SPARC market began to decline. Ross did not have a 64-bit SPARC microprocessor and was at a disadvantage as a result. Combined with the creation of Ross Microcomputer earlier in the year, which incurred restructuring and other costs, they began to lose money. An effort to regain the company's competitiveness was active at the time, and it involved developing a new 64-bit microprocessor code-named ''Viper''. Fujitsu provided the initial funding for the project, and also agreed to provide Ross Technology with a loan so it could continue operating. The company's stock fell during this period, and there were several warnings from NASDAQ in 1997 that the company would be delisted, which Ross avoided until 1998, when the company's stock fell below NASDAQ requirements. In April 1998, the company began to consider its financial options, including a search for a buyer. In May, the company warned that a closing of operations was coming and in June 1998, the board of directors decided to begin closing down the company after there were no buyers. A new business unit called BridgePoint was formed at this time to manage the existing inventory, to meet the requirements of existing customers and to provide support for Ross products. Ross Technology closed down in 1998 and all its assets and patents became the property of Fujitsu Ltd.


Legacy

Ross was a significant part of the hardware ecosystem of Sun's SPARC-based systems of the time. They participated in the design of the MBus architecture, and it was Ross Technology's 605-based Pinnacle product line that launched Sun servers into the 2x and 4x multi-processor arena which prior to Ross were confined to single processor server offerings. The ''hyperSPARC'' processor developed by Ross, viewed first as a competitor to Sun's own SPARC processor designs, but eventually adopted by Sun and sold both as upgrades and system components. It was an emergency engineering-wide Ross hyperSPARC upgrade which enabled Steve Jobs'
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californ ...
to complete and deliver their animated movie ''
Toy Story ''Toy Story'' is a 1995 American computer-animated comedy film directed by John Lasseter (in his feature directorial debut), produced by Pixar Animation Studios and released by Walt Disney Pictures. The first installment in the '' Toy Story ...
'' to Disney on schedule after the existing Sun Microsystems machines were overwhelmed in the late product development stage by Pixar's demanding new technology.


References

{{Fujitsu Computer companies established in 1988 Companies disestablished in 1998 Fabless semiconductor companies Defunct semiconductor companies of the United States