Roger Martin CM (born 4 August 1956) was the Dean of the Rotman School of Management at the University of Toronto from 1998 to 2013 and an author of several business books. Martin has expanded several important business concepts in use today, including integrative thinking. He has been recognized by several business publications as one of the field's most important thinkers.[1][2]


Martin began his career at Monitor Group, the global management consulting firm based in Cambridge, Massachusetts. He spent 13 years at Monitor, becoming a director, founding their Canadian office and their educational arm, Monitor University. He served as the co-head of the firm for two years.[3]

Martin was appointed dean of the Rotman School of Management in September 1998. He started his third term as dean in May 2011 but he announced his resignation a year early, to take effect on June 2013.

After he stepped down as dean of Rotman, he took up a leadership position at the Martin Prosperity Institute, where he will focus his research on the future of democratic capitalism.[4]

Martin currently served on several boards, including Thomson Reuters Corporation, the Skoll Foundation and Tennis Canada.[5] He was previously a director of BlackBerry Ltd (formerly Research In Motion Limited (RIM)) from 2007 until November 25, 2013.[6]

Writing and business experience

Martin is a regular columnist for Businessweek's Innovation and Design Channel,[7] the Washington Post’s On Leadership blog[8] and the Financial Times’ Judgement Call column.[8] He has written fifteen Harvard Business Review articles.[9]

He has focused much of his recent work and research on integrative thinking, business design and most recently corporate responsibility and more broadly the role of the corporation in our society. He has written four books, The Responsibility Virus (2003), The Opposable Mind (2009), The Design of Business (2009), and Fixing the Game (2011) and has co-authored books with Mihnea Moldoveanu, The Future of the MBA (2008) and Diaminds (2009), James Milway, Canada: What It Is, What It Can Be (2012),[10] and A.G. Lafley, former CEO of Procter & Gamble, Playing to Win (2013).

Business ideas

Martin’s two largest intellectual contributions to the business community have come from his work in integrative thinking and design thinking, both theories that he has helped to originate and develop.

Integrative thinking is the ability to balance two opposing models, and instead of choosing one at the expense of the other, generating a creative solution that contains elements of the individual models, but is superior to each. Martin argues that business leaders that master this mode of thinking have a unique ability to innovate and solve problems facing their company.

Design Thinking balances analytical thinking and intuitive thinking, enabling an organization to both exploit existing knowledge and create new knowledge. A design-thinking organization is capable of effectively advancing knowledge from mystery to heuristic to algorithm. The design-thinking organization is capable of achieving lasting and regenerating competitive advantage.

Both modes of thinking have become more prevalent in the business community in recent years with companies including Procter & Gamble, Four Seasons, and Research in Motion incorporating both design and integrative thinking into their business strategies.

In 2004, Martin collaborated with then-Conservative Party leadership candidate Tony Clement on a proposal for a lifetime income tax to reform Canada's taxation system.[11]

Martin's most recent work has centered around corporate responsibility and the company's role within our economic structure. He has argued for an overhaul in how we evaluate the success of companies, advocating a shift in focus from the stock market. He proposes several suggestions including an alteration in the current executive compensation models, and a renewed strategic focus aimed at benefiting customers and the community.[12] In one of his recent books, Fixing the Game, Martin notes that "the problem isn’t that Wall Street broke the rules to their own benefit, it’s that the rules themselves are unhelpful”, and suggests that the best solution is to eliminate short-term stock-based compensation.[3]

Personal life

In 2016, Martin was appointed to the Order of Canada as a member.[13]


  1. ^ "Businessweek - Bloomberg". Images.businessweek.com. Retrieved 2016-12-03. 
  2. ^ "Businessweek - Bloomberg". Images.businessweek.com. Retrieved 2016-12-03. 
  3. ^ a b Why Roger Martin believes the corporate world needs to be overhauled—starting with excessive CEO compensation, Toronto Life
  4. ^ "Rotman School Dean To Step Down - Rotman School of Management". Rotman.utoronto.ca. Retrieved 2016-12-03. 
  5. ^ BlackBerry Shakes Up Management, Wall Street Journal
  6. ^ Summers, Nick (2013-11-15). "BlackBerry loses its COO, CMO and board member Roger Martin, replaces CFO Brian Bidulka too". The Next Web. Retrieved 2016-12-05. 
  7. ^ "Archived copy". Archived from the original on 2011-06-28. Retrieved 2011-06-29. 
  8. ^ a b "Judgment Call". Ft.com. Retrieved 2016-12-03. 
  9. ^ "Roger Martin - Meet Roger". Rogerlmartin.com. Retrieved 2016-12-03. 
  10. ^ "Canada: What It Is, What It Can Be (Rotman-UTP Publishing): Roger Martin, James Milway: 9781442644656: Amazon.com: Books". Amazon.com. Retrieved 2016-12-03. 
  11. ^ Blackwell, Tom (10 February 2004). "Clement plan: No tax for young: Conservative candidate would base system on lifetime income - with first $250,000 free". National Post (National Edition). National Post (Canada). 
  12. ^ "The Age of Customer Capitalism". Harvard Business Review. Retrieved 2016-12-03. 
  13. ^ "Olympians, jurists, researchers among 113 new appointments to Order of Canada". CBC News. Canadian Broadcasting Corporation. Retrieved 2 July 2016. 

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