Robert W. Bly (born July 21, 1957) is an American writer on the subjects of
copywriting
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or ...
,
freelance writing
''Freelance'' (sometimes spelled ''free-lance'' or ''free lance''), ''freelancer'', or ''freelance worker'', are terms commonly used for a person who is self-employed and not necessarily committed to a particular employer long-term. Freelance ...
, and many other subjects from science and science fiction, to satire and small business. He is a copywriter.
Bly grew up in
Fair Lawn, New Jersey
Fair Lawn is a borough in Bergen County, New Jersey, United States, and a bedroom suburb located northwest of New York City. As of the 2020 United States Census, the borough’s population was 34,940, which constituted a 7.7% increase from 32, ...
.
[Eric Englund]
FLHS alumnus has 10th book under his belt
''The Shopper'', April 10, 1985. He got a degree in
chemical engineering
Chemical engineering is an engineering field which deals with the study of operation and design of chemical plants as well as methods of improving production. Chemical engineers develop economical commercial processes to convert raw materials in ...
in 1979 at the
University of Rochester
The University of Rochester (U of R, UR, or U of Rochester) is a private research university in Rochester, New York. The university grants undergraduate and graduate degrees, including doctoral and professional degrees.
The University of ...
, beginning his writing career with four intense years at the school's daily newspaper.
[Denise Bolger Kovnat]
Robert Bly '79
''Rochester Review'', Summer—Fall 1992. When he graduated, he began as a corporate writer for
Westinghouse Electric
The Westinghouse Electric Corporation was an American manufacturing company founded in 1886 by George Westinghouse. It was originally named "Westinghouse Electric & Manufacturing Company" and was renamed "Westinghouse Electric Corporation" in ...
and then worked for a New York engineering firm for a few years.
He published his first book in 1982, on technical writing.
In 1985, at the age of 27, he published his tenth book, ''The Copywriter's Handbook''.
Bly has worked as a freelance copywriter for the
AARP
AARP (formerly called the American Association of Retired Persons) is an interest group in the United States focusing on issues affecting those over the age of fifty. The organization said it had more than 38 million members in 2018. The magazi ...
,
, and
Lucent Technologies
Lucent Technologies, Inc. was an American multinational telecommunications equipment company headquartered in Murray Hill, New Jersey. It was established on September 30, 1996, through the divestiture of the former AT&T Technologies business u ...
, among others.
Bly has written more than 100 books including The Digital Marketing Handbook from Entrepreneur Press.
Bly also has an internet information marketing industry.
He lives in
Montville, New Jersey
Montville is a township in Morris County, New Jersey, United States. As of the 2010 United States Census, the township's population was 21,528, reflecting an increase of 689 (+3.3%) from the 20,839 counted in the 2000 Census, which had in tu ...
References
External links
*
Bob Bly's Home Page
{{DEFAULTSORT:Bly, Robert W.
Living people
American copywriters
University of Rochester alumni
1957 births