Robert M. Peak (May 30, 1927 – August 1, 1992) was an American commercial illustrator. He is best known for his developments in the design of the modern

film poster A film poster is a poster used to promote and advertise a film primarily to persuade paying customers into a theater to see it. Studios often print several posters that vary in size and content for various domestic and international markets. Th ...

. His artwork has been on the cover of ''Time'' magazine, ''

TV Guide TV Guide is an American digital media company that provides television program listings information as well as entertainment and television-related news. The company sold its print magazine division, TV Guide Magazine LLC, in 2008. Corpora ...

'', and ''

Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twi ...

''. He also illustrated advertisements and U.S.

postage stamps A postage stamp is a small piece of paper issued by a post office, postal administration, or other authorized vendors to customers who pay postage (the cost involved in moving, insuring, or registering mail), who then affix the stamp to the f ...

Early life

Bob Peak was born in

Denver, Colorado Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...

and grew up in

Wichita, Kansas Wichita ( ) is the largest city in the U.S. state of Kansas and the county seat of Sedgwick County. As of the 2020 census, the population of the city was 397,532. The Wichita metro area had a population of 647,610 in 2020. It is located in ...

. He knew from an early age that he wanted to be a commercial illustrator. He majored in

geology Geology () is a branch of natural science concerned with Earth and other astronomical objects, the features or rocks of which it is composed, and the processes by which they change over time. Modern geology significantly overlaps all other Ea ...

at the University of Wichita (nka

Wichita State University Wichita State University (WSU) is a public research university in Wichita, Kansas, United States. It is governed by the Kansas Board of Regents. The university offers more than 60 undergraduate degree programs in more than 200 areas of study in ...

) and got a part-time job in the art department of McCormick-Armstrong. After serving in the military during the

Korean War , date = {{Ubl, 25 June 1950 – 27 July 1953 (''de facto'')({{Age in years, months, weeks and days, month1=6, day1=25, year1=1950, month2=7, day2=27, year2=1953), 25 June 1950 – present (''de jure'')({{Age in years, months, weeks a ...

, Peak transferred to the

Art Center College of Design Art Center College of Design (stylized as ArtCenter College of Design) is a private art college in Pasadena, California. History ArtCenter College of Design was founded in 1930 in downtown Los Angeles as the Art Center School. In 1935, Fred ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

, graduating in 1951. In 1953, Peak moved to

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

and landed an Old Hickory Whiskey advertising campaign. His work went on to appear in major advertising and national magazines. He was the father of Matthew Peak, who is best known for illustrating posters for the ''Nightmare on Elm Street'' film series.

Career

United Artists United Artists Corporation (UA), currently doing business as United Artists Digital Studios, is an American digital production company. Founded in 1919 by D. W. Griffith, Charlie Chaplin, Mary Pickford, and Douglas Fairbanks, the stud ...

studio hired Peak in 1961 to design the poster images for the film ''

West Side Story ''West Side Story'' is a musical conceived by Jerome Robbins with music by Leonard Bernstein, lyrics by Stephen Sondheim, and a book by Arthur Laurents. Inspired by William Shakespeare's play '' Romeo and Juliet'', the story is set in the mid ...

''. The success of Peak's work on that film led to work on posters for designer

Bill Gold William Gold (January 3, 1921 – May 20, 2018) was an American graphic designer best known for thousands of film poster designs. During his 70-year career, Gold worked with some of Hollywood's greatest filmmakers, including Laurence Olivier, Cli ...

, including the big-budget musicals ''

My Fair Lady ''My Fair Lady'' is a musical based on George Bernard Shaw's 1913 play '' Pygmalion'', with a book and lyrics by Alan Jay Lerner and music by Frederick Loewe. The story concerns Eliza Doolittle, a Cockney flower girl who takes speech lessons ...

'' and ''

Camelot Camelot is a castle and court associated with the legendary King Arthur. Absent in the early Arthurian material, Camelot first appeared in 12th-century French romances and, since the Lancelot-Grail cycle, eventually came to be described as th ...

''. In the mid-1970s Peak's style would become familiar to fans of science fiction films when he created the poster art for the futuristic film '' Rollerball'' (1975), which was followed by the first six '' Star Trek'' films, '' Superman'' (1978), ''

Excalibur Excalibur () is the legendary sword of King Arthur, sometimes also attributed with magical powers or associated with the rightful sovereignty of Britain. It was associated with the Arthurian legend very early on. Excalibur and the Sword in th ...

'' (1981), both '' Derek Flint'' films, ''

Apocalypse Now ''Apocalypse Now'' is a 1979 American epic war film produced and directed by Francis Ford Coppola. The screenplay, co-written by Coppola, John Milius and Michael Herr, is loosely based on the 1899 novella '' Heart of Darkness'' by Joseph ...

(1979)'', '' The Spy Who Loved Me'' and other

James Bond The ''James Bond'' series focuses on a fictional British Secret Service agent created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short-story collections. Since Fleming's death in 1964, eight other authors have ...

concepts. By the 1980s only the film poster artist Drew Struzan was in as much demand by film directors. Peak received a commission from the

U.S. Postal Service The United States Postal Service (USPS), also known as the Post Office, U.S. Mail, or Postal Service, is an independent agency of the executive branch of the United States federal government responsible for providing postal service in the U. ...

to design 30 stamps for the

1984 Summer Olympics The 1984 Summer Olympics (officially the Games of the XXIII Olympiad and also known as Los Angeles 1984) were an international multi-sport event held from July 28 to August 12, 1984, in Los Angeles, California, United States. It marked the sec ...

in Los Angeles and the

1984 Winter Olympics The 1984 Winter Olympics, officially known as the XIV Olympic Winter Games (Serbo-Croatian and Slovene: ''XIV. Zimske olimpijske igre''; Cyrillic: XIV Зимске олимпијске игре; mk, XIV Зимски олимписки игр ...

Sarajevo Sarajevo ( ; cyrl, Сарајево, ; ''see names in other languages'') is the capital and largest city of Bosnia and Herzegovina, with a population of 275,524 in its administrative limits. The Sarajevo metropolitan area including Sarajevo ...

Yugoslavia Yugoslavia (; sh-Latn-Cyrl, separator=" / ", Jugoslavija, Југославија ; sl, Jugoslavija ; mk, Југославија ;; rup, Iugoslavia; hu, Jugoszlávia; rue, label=Pannonian Rusyn, Югославия, translit=Juhoslavija ...

. From January 20 through April 17, 2011, the

Academy of Motion Picture Arts and Sciences The Academy of Motion Picture Arts and Sciences (AMPAS, often pronounced ; also known as simply the Academy or the Motion Picture Academy) is a professional honorary organization with the stated goal of advancing the arts and sciences of motio ...

presented the "Bob Peak: Creating the Modern Movie Poster" exhibit at its headquarters building in Beverly Hills. Peak taught in his own college and later at Art Students League of New York, Pratt Institute and

Famous Artists School Famous Artists School is an art correspondence course institution, in operation since 1948. The school was founded by members of the New York Society of Illustrators, principally Albert Dorne and Norman Rockwell. History The Famous Artists S ...

Notable Bob Peak Illustrations

* ''Apocalypse Now, movie poster illustration, 1979'' Depicting the memorable scene in Francis Ford Coppola's film where Col. Kurtz, played by Marlon Brando, confronts Capt. Benjamin L. Willard, played by

Martin Sheen Ramón Antonio Gerardo Estévez (born August 3, 1940), known professionally as Martin Sheen, is an American actor. He first became known for his roles in the films ''The Subject Was Roses'' (1968) and ''Badlands'' (1973), and later achieved wid ...

, Peak's haunting illustration shows Brando's clenched fist squeezing a wet rag over his bald head, with water dripping from his forehead downwards off his pale, gaunt face. On October 4, 2021, this poster sold for $212,500, a world record for this artist.

Awards

In 1961, Peak was named Artist of the Year by the Graphic Artists Guild New York chapter. He won eight Awards of Excellence and four gold medals from

Society of Illustrators The Society of Illustrators is a professional society based in New York City. It was founded in 1901 to promote the art of illustration and, since 1959, has held an annual exhibition. History Founding The Society of Illustrators was founded on ...

. In 1977, the Society of Illustrators inducted him to its Hall of Fame. ''

The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly larg ...

'' presented him the 1992 Key Art Award, now known as the

Clio Entertainment Awards The Clio Entertainment Awards (formerly the Key Art Awards) is an awards program by Clio that recognizes "excellence in marketing and communications" across the entertainment industry—i.e., the industries of film, television, live entertainmen ...

References

External links