Roaming Hunger is a

food truck A food truck is a large motorized vehicle (such as a van) or trailer, equipped to cook, prepare, serve, and/or sell food. Some, including ice cream trucks, sell frozen or prepackaged food; others have on-board kitchens and prepare food from scratc ...

booking service that allows people to find food trucks in real time, book trucks for upcoming events, and engage food trucks for advertising and promotional purposes. It was founded in 2009 by Ross Resnick.

History

During a study abroad program in 2004 while attending

University of Southern California , mottoeng = "Let whoever earns the palm bear it" , religious_affiliation = Nonsectarian—historically Methodist , established = , accreditation = WSCUC , type = Private research university , academic_affiliations = , endowment = $8.1 ...

, Ross Resnick became immersed in

Asian Asian may refer to: * Items from or related to the continent of Asia: ** Asian people, people in or descending from Asia ** Asian culture, the culture of the people from Asia ** Asian cuisine, food based on the style of food of the people from Asi ...

street food Street food is ready-to-eat food or drinks sold by a hawker, or vendor, in a street or at other public places, such as markets or fairs. It is often sold from a portable food booth, food cart, or food truck and is meant for immediate consumpt ...

culture. Upon his return, Resnick began developing Roaming Hunger originally as the food truck industry started to emerge in 2009. Resnick took it on himself to compile an online directory of food trucks and carts across the US. Resnick did not initially have a

business model A business model describes how an organization creates, delivers, and captures value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010 in economic, soci ...

. As people began to seek his help to book trucks for events, and marketing campaigns, Resnick realized that he could turn his online directory into a business. As of June 2015, Roaming Hunger operates out of

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with 35 employees.

Divisions

Roaming Hunger is split into four divisions:

Corporate A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and r ...

Catering Catering is the business of providing food service at a remote site or a site such as a hotel, hospital, pub, aircraft, cruise ship, park, festival, filming location or film studio. History of catering The earliest account of major services be ...

, Public/Private Catering (which includes

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and receptions), Takeovers/Promotions and Marketplace designed to sell and lease food trucks.

Developments

Website

Roaming Hunger’s website displays real-time maps showing current locations of

food trucks A food truck is a large motorized vehicle (such as a van) or trailer, equipped to cook, prepare, serve, and/or sell food. Some, including ice cream trucks, sell frozen or prepackaged food; others have on-board kitchens and prepare food from scratc ...

in many major cities and areas, based on the schedules vendors themselves enter by registering on the site, or by data automatically interpreted from a vendor’s tweets. Each truck, trailer, and cart on the site has a profile with a picture, short description, and the option for the vendor to upload menus, descriptions, and pictures of the food. It also offers search functions to find vendors in an area, vendors serving specific types of food, or a specific truck, trailer, or cart. Website users may “love” and review a truck, find the top trucks in their area, set an alert to notify them when a favorite truck is serving in their area, and read articles on the Roaming Hunger

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order s ...

about vendors, food truck events, and food

recipes A recipe is a set of instructions that describes how to prepare or make something, especially a dish of prepared food. A sub-recipe or subrecipe is a recipe for an ingredient that will be called for in the instructions for the main recipe. Hist ...

. They may also suggest new trucks to the site, and submit catering requests.

App

Roaming Hunger's app launched in June 2011 for

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...

and November 2014 for Android, offers the same live maps as the website, as well as functionality to favorite vendors, view menus and photos, and read about each vendor. Roaming Hunger also offers a vendor app, for the vendors on their site to enter their service locations, schedule future services, and tweet to their followers.

References

{{reflist

External links

Roaming Hunger official website
Companies based in Santa Monica, California Food trucks