RimZim is a brand of masala (mixed spice) soda currently owned and marketed by
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...
in
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
.
The brand was originally part of
Parle Bisleri
Bisleri International (formerly Parle Exports and Parle Bisleri) is an Indian company which is best known for the eponymous brand of bottled water. The company was started in the 1970s by Ramesh Chauhan, and sells bottled water and soft drinks.
...
since its launch in the 1980s and was sold to
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...
along with
Thums Up
Thums Up is an Indian multinational brand of cola in India. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to fight against Pepsi to c ...
,
Limca
Limca is an Indian multinational brand of lemon- and lime-flavoured carbonated soft drink made primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. The formula does not include fruit, relying instead on arti ...
,
Citra and
Gold Spot
Gold Spot was one of the three brands of carbonated soft drink started in India by Parle Bisleri under the initiative of its founder Ramesh Chauhan in 1977 after the exit of Coca-Cola. PepsiCo had already left the Indian market in 1962 due to sl ...
to
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...
in 1993. Apart from Thums Up and Limca, the rest of the Parle brands were withdrawn from the market by its new owners. In 2012, Coca-Cola announced that it was reviving RimZim for the North India market where it had a strong base when withdrawn.
References
{{Coca-Cola brands
Indian drink brands
Coca-Cola brands