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Richard Sambrook is a British journalist, academic and a former BBC executive. He is Emeritus Professor in the School of Journalism, Media and Culture at
Cardiff University.
For 30 years, until February 2010, he was a
BBC #REDIRECT BBC #REDIRECT BBC
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journalist
A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalis ...
and later, a news executive.
Early life and career
Sambrook was educated at
Maidstone
Maidstone is the largest town in Kent, England, of which it is the county town. Maidstone is historically important and lies 32 miles (51 km) east-south-east of London. The River Medway runs through the centre of the town, linking it wi ...
Technical High School, at the
University of Reading
The University of Reading is a public university in Reading, Berkshire, England. It was founded in 1892 as University College, Reading, a University of Oxford extension college. The institution received the power to grant its own degrees in 192 ...
(BA in English) and at
Birkbeck College, University of London
, mottoeng = Advice comes over nightTranslation used by Birkbeck.
, established =
, type = Public research university
, endowment = £4.3 m (2014)
, budget = £109 ...
(MSc in politics). His career began in local newspapers in South Wales.
His 30 years at the BBC was almost entirely in news. He was successively a programme editor, news editor and Head of Newsgathering when the Corporation won a number of awards for its international news coverage. He merged radio and television news, and domestic and World Service newsgathering during this time, resulting in the world's largest broadcast news operation. He was acting Director of Sport in 2000, and became Director of News in 2001.
Sambrook defended in June/July 2003 what became the highly controversial ''
Today
Today (archaically to-day) may refer to:
* Day of the present, the time that is perceived directly, often called ''now''
* Current era, present
* The current calendar date
Arts, entertainment, and media Films
* ''Today'' (1930 film), a 1930 ...
'' programme report that the
Blair government had in its ''
September Dossier
''Iraq's Weapons of Mass Destruction: The Assessment of the British Government'', also known as the ''September Dossier'', was a document published by the British government on 24 September 2002 on the same day of a recall of Parliament to dis ...
'' knowingly exaggerated claims relating to Iraq's supposed possession of
weapons of mass destruction
A weapon of mass destruction (WMD) is a chemical, biological, radiological, nuclear, or any other weapon that can kill and bring significant harm to numerous individuals or cause great damage to artificial structures (e.g., buildings), natu ...
. On 20 July, he confirmed that
Dr. David Kelly had been the source of the news item. He later gave evidence to the
Hutton Inquiry
The Hutton Inquiry was a 2003 judicial inquiry in the UK chaired by Lord Hutton, who was appointed by the Labour government to investigate the controversial circumstances surrounding the death of Dr David Kelly, a biological warfare expert and ...
into Kelly's apparent suicide.
He spent ten years on the management board of the BBC becoming successively Director of
BBC Sport
BBC Sport is the sports division of the BBC, providing national sports coverage for BBC television, radio and online. The BBC holds the television and radio UK broadcasting rights to several sports, broadcasting the sport live or alongside flag ...
, Director of
BBC News
BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broad ...
and finally Director of the
World Service
The BBC World Service is an international broadcasting, international broadcaster owned and operated by the BBC, with funding from the Government of the United Kingdom, British Government through the Foreign Secretary, Foreign Secretary's o ...
and Global News in September 2004. He oversaw major restructuring of the World Service, and its opening of Arabic and Persian television, as well as commercial interactive services.
Other and subsequent roles
From 2010 until 2012, he was Global Vice Chairman and Chief Content Officer of the
Edelman public relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...
agency. From January 2010 until 2017, he was a Visiting Research Fellow at the
Reuters Institute for the Study of Journalism
The Reuters Institute for the Study of Journalism (RISJ) is a UK-based research centre and think tank founded in 2006, which operates Thomson Reuters Journalism Fellowship Programme, also known as the Reuters Fellowship.
History
The institute ...
at the
University of Oxford
, mottoeng = The Lord is my light
, established =
, endowment = £6.1 billion (including colleges) (2019)
, budget = £2.145 billion (2019–20)
, chancellor ...
as well as Professor of Journalism at Cardiff University. He has published several books and research papers on journalism including on international news, the future of TV News and the role of impartiality in digital news. In 2020 the BBC commissioned him to review staff use of
social media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
.
He is a Director of The
Bureau for Investigative Journalism
The Bureau of Investigative Journalism (typically abbreviated to TBIJ or "the Bureau") is a nonprofit news organisation based in London. It was founded in 2010 to pursue "public interest" investigations. [Frontline Club
The Frontline Club is a media club and registered charity located near Paddington Station in London. With a strong emphasis on conflict reporting, it aims to champion independent journalism, provide an effective platform from which to support div ...]
– London's press club for independent journalists. He is also Chair of the DMA Media group – a media services company.
He was a Trustee of the
WWF-UK from 2012 until 2018 and of the International News Safety Institute for which he led an inquiry into the deaths of journalists around the world. From 2006 to 2009, he was Vice President of the
European Broadcasting Union and represented public broadcasters on the advisory group to the
UN's Internet Governance Forum
The Internet Governance Forum (IGF) is a multistakeholder governance group for policy dialogue on issues of Internet governance. It brings together all stakeholders in the Internet governance debate, whether they represent governments, the priv ...
. He was a member of the leadership committee of the
Global Media AIDS Initiative, established by
UN Secretary General
Kofi Annan
Kofi Atta Annan (; 8 April 193818 August 2018) was a Ghanaian diplomat who served as the seventh secretary-general of the United Nations from 1997 to 2006. Annan and the UN were the co-recipients of the 2001 Nobel Peace Prize. He was the founde ...
in 2004. He was on the advisory board of the
British Council
The British Council is a British organisation specialising in international cultural and educational opportunities. It works in over 100 countries: promoting a wider knowledge of the United Kingdom and the English language (and the Welsh lan ...
and was formerly Chairman of the BBC's international charity, the World Service Trust, and a trustee of the free-speech
NGO
A non-governmental organization (NGO) or non-governmental organisation (see spelling differences) is an organization that generally is formed independent from government. They are typically nonprofit entities, and many of them are active in h ...
Article 19. He is a Fellow of the
Royal Television Society and of the
Royal Society of Arts.
Personal life
Sambrook is married with two children.
Publications
*
*
*
*
References
External links
Are Foreign Correspondents Redundant? (Reuters Institute)BBC press office biographyKilling The Messenger report for INSIInterview in the GuardianInterview by Ray Snoddy, the IndependentColumbia University Poliak Lecture , 2005Speaking at European Journalism Centre ConferenceSambrook to review BBC's social media use
{{DEFAULTSORT:Sambrook, Richard
1956 births
Living people
British male journalists
Alumni of the University of Reading
Alumni of Birkbeck, University of London
BBC executives
Journalism academics
Academics of Cardiff University