Richard Nixon presidential campaign, 1968
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The 1968 presidential campaign of Richard Nixon, the 36th
vice president of the United States The vice president of the United States (VPOTUS) is the second-highest officer in the executive branch of the U.S. federal government, after the president of the United States, and ranks first in the presidential line of succession. The vice ...
, began when
Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
, the Republican nominee of 1960, formally announced his candidacy, following a year's preparation and five years' political reorganization after defeats in the 1960 presidential election and the
1962 California gubernatorial election The 1962 California gubernatorial election was held on November 6, 1962. The Democratic incumbent, Pat Brown, ran for re-election against former U.S. vice president and 1960 Republican presidential nominee Richard Nixon. In his concession spee ...
. ''En route'' to the Republican Party's presidential nomination, Nixon faced challenges from
Governor A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
George Romney of Michigan,
Governor A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
Nelson Rockefeller of New York,
Governor A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
Ronald Reagan of California, and Senator Charles Percy of
Illinois Illinois ( ) is a state in the Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolitan areas include, Peoria and Rockf ...
. Nixon won nine of the thirteen state primaries held that season, although due to the population of his state, Governor Reagan won the popular vote while carrying only California. These victories, along with pledged delegate support from states not holding primaries, secured Nixon the nomination on the first ballot of the Republican National Convention, where he named
Governor A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
Spiro Agnew Spiro Theodore Agnew (November 9, 1918 – September 17, 1996) was the 39th vice president of the United States, serving from 1969 until his resignation in 1973. He is the second vice president to resign the position, the other being John ...
of
Maryland Maryland ( ) is a state in the Mid-Atlantic region of the United States. It shares borders with Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware and the Atlantic Ocean to ...
as his
running mate A running mate is a person running together with another person on a joint ticket during an election. The term is most often used in reference to the person in the subordinate position (such as the vice presidential candidate running with a pr ...
. In the general election, Nixon emphasized "
law and order In modern politics, law and order is the approach focusing on harsher enforcement and penalties as ways to reduce crime. Penalties for perpetrators of disorder may include longer terms of imprisonment, mandatory sentencing, three-strikes laws a ...
", positioning himself as the champion of what he called the "
silent majority The silent majority is an unspecified large group of people in a country or group who do not express their opinions publicly. The term was popularized by U.S. President Richard Nixon in a televised address on November 3, 1969, in which he said, " ...
". Running well ahead of his opponent, incumbent Vice President
Hubert Humphrey Hubert Horatio Humphrey Jr. (May 27, 1911 – January 13, 1978) was an American pharmacist and politician who served as the 38th vice president of the United States from 1965 to 1969. He twice served in the United States Senate, representing Mi ...
, his support slipped in the polls following his refusal to partake in presidential debates, and following an announcement from President
Lyndon B. Johnson Lyndon Baines Johnson (; August 27, 1908January 22, 1973), often referred to by his initials LBJ, was an American politician who served as the 36th president of the United States from 1963 to 1969. He had previously served as the 37th vice ...
that a halt in the bombing of Vietnam had been negotiated. Winning a close election on November 5, 1968, Nixon and Agnew were
inaugurated In government and politics, inauguration is the process of swearing a person into office and thus making that person the incumbent. Such an inauguration commonly occurs through a formal ceremony or special event, which may also include an inaugur ...
as the 37th president of the United States and 39th
vice president of the United States The vice president of the United States (VPOTUS) is the second-highest officer in the executive branch of the U.S. federal government, after the president of the United States, and ranks first in the presidential line of succession. The vice ...
, respectively, on January 20, 1969. He was the first vice president since
Martin Van Buren Martin Van Buren ( ; nl, Maarten van Buren; ; December 5, 1782 – July 24, 1862) was an American lawyer and statesman who served as the eighth president of the United States from 1837 to 1841. A primary founder of the Democratic Party, he ...
in
1836 Events January–March * January 1 – Queen Maria II of Portugal marries Prince Ferdinand Augustus Francis Anthony of Saxe-Coburg-Gotha. * January 5 – Davy Crockett arrives in Texas. * January 12 ** , with Charles Darwin on board, re ...
to be elected president without first having succeeded to that office through the death of his predecessor, and the first non-incumbent vice president to be elected president.


Background

Nixon was elected to the
United States House of Representatives The United States House of Representatives, often referred to as the House of Representatives, the U.S. House, or simply the House, is the lower chamber of the United States Congress, with the Senate being the upper chamber. Together they ...
in 1946, representing
California's 12th congressional district California's 12th congressional district is a congressional district in northern California. Speaker of the United States House of Representatives Nancy Pelosi, a Democrat, has represented the district since January 2013. She has represented ...
from 1947 until his election to the Senate in 1950. As a member of Congress, he gained a reputation as a firm anti-Communist. In
1952 Events January–February * January 26 – Black Saturday in Egypt: Rioters burn Cairo's central business district, targeting British and upper-class Egyptian businesses. * February 6 ** Princess Elizabeth, Duchess of Edinburgh, becomes m ...
, he was selected by General
Dwight D. Eisenhower Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; ; October 14, 1890 – March 28, 1969) was an American military officer and statesman who served as the 34th president of the United States from 1953 to 1961. During World War II, ...
, the Republican nominee for president, as his vice presidential nominee. Elected together with Eisenhower, he served as vice president during the height of the Cold War. In office, he traveled the world on "goodwill tours", promoting pro-American policies; he was re-elected with Eisenhower in
1956 Events January * January 1 – The Anglo-Egyptian Condominium ends in Sudan. * January 8 – Operation Auca: Five U.S. evangelical Christian missionaries, Nate Saint, Roger Youderian, Ed McCully, Jim Elliot and Pete Fleming, ar ...
. At the end of Eisenhower's second term in 1960, Nixon ran unopposed for the Republican nomination, which he received. He lost a close race to Senator
John F. Kennedy John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), often referred to by his initials JFK and the nickname Jack, was an American politician who served as the 35th president of the United States from 1961 until his assassination ...
of
Massachusetts Massachusetts (Massachusett: ''Muhsachuweesut Massachusett_writing_systems.html" ;"title="nowiki/> məhswatʃəwiːsət.html" ;"title="Massachusett writing systems">məhswatʃəwiːsət">Massachusett writing systems">məhswatʃəwiːsət'' En ...
, which many credited in part to his unhealthy appearance during the first televised debate. Nixon ran for Governor of California against incumbent
Pat Brown Edmund Gerald "Pat" Brown (April 21, 1905 – February 16, 1996) was an American lawyer and politician who served as the 32nd governor of California from 1959 to 1967. His first elected office was as district attorney for San Francisco, and he w ...
, and was defeated handily, leading the media to label him as a "loser". This defeat was widely believed to be the end of his career; in an impromptu concession speech the morning after the election, Nixon famously blamed the media for favoring his opponent, saying, "you won't have Nixon to kick around anymore because, gentlemen, this is my last press conference." In September, the ''
New York Post The ''New York Post'' (''NY Post'') is a conservative daily tabloid newspaper published in New York City. The ''Post'' also operates NYPost.com, the celebrity gossip site PageSix.com, and the entertainment site Decider.com. It was established ...
'' published an article claiming that campaign donors were buying influence with Nixon by providing him with a secret cash fund for his personal expenses. He moved to New York, joining the Mudge Rose Guthrie Alexander & Ferdon law firm, and regrouped, considering (but deciding against) a run for president in 1964, and beginning to plan for a 1968 presidential campaign.


Campaign developments


Early stages

On January 7, 1967, Nixon held a secret meeting with his closest advisers to discuss a potential campaign, brainstorming strategies to obtain sufficient delegates to win the Republican nomination. He asked the attendees not to discuss the meeting with anyone, but to spread subtle hints that he would run for president. The next month, during an interview with the '' Saturday Evening Post'', Nixon flatly denied he was running for president.Perlstein, p. 176 Nevertheless, polls suggested that he was the front-runner for the nomination. The
Gallup poll Gallup, Inc. is an American analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Starting in the 1980s, Gallup transitioned its ...
from February 1967 showed Nixon leading Governor George Romney, his closest rival, 52% to 40%. At this time he quietly began efforts to organize in
Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th s ...
,
Nebraska Nebraska () is a state in the Midwestern region of the United States. It is bordered by South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Kansas to the south; Colorado to the sout ...
,
New Hampshire New Hampshire is a state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec to the nor ...
,
Oregon Oregon () is a state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington, while the Snake River delineates much of its eastern boundary with Idaho. T ...
, and
Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
, positioning to secure victories in those states' primaries the following year. In March he gained the support of the
1964 Events January * January 1 – The Federation of Rhodesia and Nyasaland is dissolved. * January 5 - In the first meeting between leaders of the Roman Catholic and Orthodox churches since the fifteenth century, Pope Paul VI and Patriarc ...
Republican nominee, Senator Barry Goldwater of
Arizona Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a state in the Southwestern United States. It is the 6th largest and the 14th most populous of the 50 states. Its capital and largest city is Phoenix. Arizona is part of the Fou ...
. A "Nixon for President Committee" formed that month, and headquarters for the organization opened in
Washington D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, Na ...
in late May. During the spring and summer, Nixon traveled to
Eastern Europe Eastern Europe is a subregion of the European continent. As a largely ambiguous term, it has a wide range of geopolitical, geographical, ethnic, cultural, and socio-economic connotations. The vast majority of the region is covered by Russia, whic ...
and
Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
to bolster his foreign policy credentials. He returned in August to conduct meetings with his advisers to formulate a solid campaign strategy. Two days later, his campaign manager, Gaylord Parkinson, left his position to care for his ailing wife. Political commentators speculated that the vacancy built "an element of instability" for the campaign. The position was soon temporarily filled by former
Governor A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
Henry Bellmon Henry Louis Bellmon (September 3, 1921 – September 29, 2009) was an American Republican politician from the U.S. State of Oklahoma. A member of the Oklahoma Legislature, he went on to become both the 18th and 23rd governor of Oklahoma, mai ...
of Oklahoma. The next week, five staff members were fired after private investigators determined that information had been leaked to the campaigns of potential primary rivals Governors Rockefeller and Reagan. The news did not stall the progression of the campaign, and soon Nixon, Mudge, Rose, Guthrie & Alexander member Leonard Garment assembled an advertising team that included CBS Television president
Frank Shakespeare Francis Joseph Shakespeare (April 9, 1925 – December 14, 2022) was an American diplomat and media executive. He was the president of CBS before entering public service. He served as the United States ambassador to Portugal from 1985 to 1986 a ...
.Jamieson, p. 230


Fall 1967

By mid-September 1967, the Nixon campaign had organized headquarters in four states deemed critical to the Republican primaries. Nixon hoped this move would increase his delegate strength and demonstrate his "ability to win". He notified the media that his decision on whether to run for president would be formally announced at some time between early December and February. Meanwhile, Nixon and his staff discussed handling the topic of the Vietnam War. They advised him to soften his stance on the war, and encouraged him to shift his focus from foreign affairs to
domestic policy Domestic policy is a type of public policy overseeing administrative decisions that are directly related to all issues and activity within a state's borders. It differs from foreign policy, which refers to the ways a government advances its inter ...
to avoid the divisive war issue. Observers noted that this move potentially hurt Nixon by straying from his reputation "as a foreign policy expert". In October, political experts predicted that Nixon would gain delegates in the important states of New Hampshire, Wisconsin and Nebraska during the primary season, scheduled to begin in March 1968. They noted that in the other critical state of Oregon, Ronald Reagan would have an advantage due to the proximity of his home state. Like Nixon, rival George Romney began to organize in these states. Romney officially announced his candidacy in November, prompting Nixon to step up his efforts. He spent most of this period on the campaign trail in New Hampshire. Those following Nixon noted that during this period, he seemed more relaxed and easygoing than in his past political career. One commentator examined that he was not "the drawn, tired figure who debated Jack Kennedy or the angry politician who conceded his California ubernatorialdefeat with such ill grace." Making appearances at fundraisers in his adopted home state of New York, Nixon helped to raise $300,000 for the re-election campaign of Senator Jacob K. Javits. At the end of December, ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, ...
'' labeled Nixon as the "man to beat".


1968 begins

Nixon entered 1968 as the front-runner for the Republican nomination. However, polls suggested that in a head-to-head match up with incumbent President Lyndon Johnson, Nixon trailed 50% to 41%. Later in January, Nixon embarked on a tour of
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, where he lampooned President Johnson's
State of the Union address The State of the Union Address (sometimes abbreviated to SOTU) is an annual message delivered by the president of the United States to a joint session of the United States Congress near the beginning of each calendar year on the current conditi ...
, asking: "Can this nation afford to have four more years of Lyndon Johnson's policies that have failed at home and abroad?" At this time, reports suggested that Nixon would formally announce his bid in February.


Primary campaign

On February 1 in New Hampshire, Nixon announced his candidacy for the Republican nomination, commenting that problems "beyond politics" needed to be addressed. Immediately following his entrance, the media team prepared for an advertising campaign. They analyzed video of Nixon, determining that he was at his best when speaking spontaneously. The team organized a question and answer session with seven members of the New Hampshire Republican Party, taping Nixon's responses for editing and use in advertisements. He campaigned in the state, although polls suggested that he would easily win its primary. As a result, he began campaigning in Wisconsin where the second primary would be held. During a stop, he briefly discussed Vietnam, although not in detail, stating that the United States "must prevent
uch Uch ( pa, ; ur, ), frequently referred to as Uch Sharīf ( pa, ; ur, ; ''"Noble Uch"''), is a historic city in the southern part of Pakistan's Punjab province. Uch may have been founded as Alexandria on the Indus, a town founded by Alexan ...
confrontations", but that the nation must also "help people in the free world fight against aggression, but not do their fighting for them." He used those
dictatorships A dictatorship is a form of government which is characterized by a leader, or a group of leaders, which holds governmental powers with few to no limitations on them. The leader of a dictatorship is called a dictator. Politics in a dictatorship are ...
in Latin America as an example, stating: "I am talking not about marching feet but helping hands." As military operations increased in Vietnam in mid-February, Nixon's standing against President Johnson improved. A
Harris poll The Harris Poll (legal name: Harris Insights and Analytics) is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulti ...
showed that he trailed the president 43% to 48%. Near the end of the month, Nixon's opponent George Romney exited the race, mostly due to comments he made about being " brainwashed" during a visit to Vietnam. This left Nixon nearly unopposed for the upcoming primaries, narrowing his opponents to Nelson Rockefeller and Ronald Reagan, neither of whom had announced their candidacies. Due to Romney's exit, Nixon declared in early March that he would "greatly expand isefforts in the non-primary states", with ''Time'' observing that Nixon could now focus his political attacks solely on President Johnson. However, the void also caused problems for Nixon; ''Time'' argued that the prospect of soundly defeating second-tier candidates (such as former
Governor A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
Harold Stassen Harold Edward Stassen (April 13, 1907 – March 4, 2001) was an American politician who was the 25th Governor of Minnesota. He was a leading candidate for the Republican nomination for President of the United States in 1948, considered for a ti ...
of
Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...
) in the primaries would not "electrify the voters". The Nixon campaign countered this claim stating that Romney's withdrawal was a " TKO" at the hands of Nixon. Meanwhile, Rockefeller began to be viewed more as a candidate, articulating that while not wishing to split the party, he was "willing to serve...if called." As talks of other candidates persisted, Nixon continued with campaigning and discussion of the issues. He pledged to end the war in Vietnam, but would not go into detail, drawing some criticism. Nixon easily won the New Hampshire primary on March 12, pulling in 80% of the vote with a
write-in campaign A write-in candidate is a candidate whose name does not appear on the ballot but seeks election by asking voters to cast a vote for the candidate by physically writing in the person's name on the ballot. Depending on electoral law it may be poss ...
, while Rockefeller received 11%. At the end of March, Rockefeller announced that he would not campaign for the presidency, but would be open to being drafted. Nixon doubted the prospect of a draft, stating that it would only be likely if "I make some rather serious mistake." Reports suggested that the decision caused "Nixon's political stock oskyrocket." Polling by Gallup at this time revealed that Nixon led President Johnson 41% to 39% in a three-way race with
American Independent Party The American Independent Party (AIP) is a far-right political party in the United States that was established in 1967. The AIP is best known for its nomination of former Democratic Governor George Wallace of Alabama, who carried five states in t ...
candidate and former
Governor A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
George Wallace of
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. As the Wisconsin primary loomed in early April, Nixon's only obstacle seemed to be preventing his supporters from voting in the Democratic primary for Senator Eugene McCarthy of
Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...
as a protest against President Johnson. However, Johnson withdrew from the race before the primary, meanwhile Governor Reagan's name was on the ballot in Wisconsin, but he did not campaign in the state and was still not a declared candidate. Nixon won the primary with 80%, followed by Reagan with 11% and Stassen with 6%. With Johnson removed from the race, Nixon fell behind Democratic candidates Eugene McCarthy, Hubert Humphrey and
Robert F. Kennedy Robert Francis Kennedy (November 20, 1925June 6, 1968), also known by his initials RFK and by the nickname Bobby, was an American lawyer and politician who served as the 64th United States Attorney General from January 1961 to September 1964, ...
in head-to-head match-ups. At the end of April, Nixon called for a moratorium on criticism of the Johnson policy in Vietnam as negotiations were underway: "The one man who can do anything about peace is Lyndon Johnson, and I'm not going to do anything to undercut him." However, the Democratic candidates for president remained fair game for criticism. He argued that "A divided Democratic Party cannot unite a divided country; a united Republican Party can." He also began to discuss
economics Economics () is the social science that studies the production, distribution, and consumption of goods and services. Economics focuses on the behaviour and interactions of economic agents and how economies work. Microeconomics analyzes ...
more frequently, announcing plans to cut spending while criticizing the Democrats' policy of raising taxes. During a question and answer session with the
American Society of Newspaper Editors The American Society of News Editors (ASNE) was a membership organization for editors, producers or directors in charge of journalistic organizations or departments, deans or faculty at university journalism schools, and leaders and faculty of ...
, Nixon spoke out of turn, receiving numerous interruptions of applause. The largest came when he addressed the issue of crime, proclaiming that "there cannot be order in a free society without progress, and there cannot be progress without order." On the last day of April, Rockefeller announced that he would campaign for the presidency, despite his previous statement to the contrary. Immediately following his entrance, he defeated Nixon in the
Massachusetts Massachusetts (Massachusett: ''Muhsachuweesut Massachusett_writing_systems.html" ;"title="nowiki/> məhswatʃəwiːsət.html" ;"title="Massachusett writing systems">məhswatʃəwiːsət">Massachusett writing systems">məhswatʃəwiːsət'' En ...
primary 30% to 26%. New Harris polls found that Rockefeller fared better against Democratic candidates than Nixon, but the outlook started to appear better for Nixon after he won the Indiana primary over Rockefeller. After that victory, Nixon campaigned in Nebraska where he criticized the three leading Democratic candidates as "three peas in a pod, prisoners of the policies of the past." He then proposed a plan to tackle crime that included
wiretapping Telephone tapping (also wire tapping or wiretapping in American English) is the monitoring of telephone and Internet-based conversations by a third party, often by covert means. The wire tap received its name because, historically, the monitorin ...
, legislation to reverse previous Supreme Court decisions, and the formation of a
congressional committee A congressional committee is a legislative sub-organization in the United States Congress that handles a specific duty (rather than the general duties of Congress). Committee membership enables members to develop specialized knowledge of the ...
targeting crime and reforms to the
criminal justice system Criminal justice is the delivery of justice to those who have been accused of committing crimes. The criminal justice system is a series of government agencies and institutions. Goals include the rehabilitation of offenders, preventing other ...
. He did not connect crime to racial rioting, drawing praise from
Civil Rights Civil and political rights are a class of rights that protect individuals' freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and political life o ...
leaders. Nixon won the primary in Nebraska, defeating the undeclared Reagan 71% to 22%. At the following primary in Oregon, Reagan seemed more willing to compete with Nixon, and Rockefeller sat out, but Nixon won with 72%, fifty points ahead of Reagan. In early June, Nixon continued to be regarded as the favorite to win the nomination, but observers noted that he had not yet locked up the nomination. He still faced challenges from Nelson Rockefeller and Ronald Reagan, and was not on the ballot in California, where Reagan won a large slate of delegates. Behind the scenes, Nixon staff lobbied for delegates from "
favorite son Favorite son (or favorite daughter) is a political term. * At the quadrennial American national political party conventions, a state delegation sometimes nominates a candidate from the state, or less often from the state's region, who is not a ...
" candidates, resulting, in the backing of Senator Howard Baker of
Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked state in the Southeastern region of the United States. Tennessee is the 36th-largest by area and the 15th-most populous of the 50 states. It is bordered by Kentucky to th ...
, and his 28 pledged delegates, as well as those 58 delegates supporting Senator Charles Percy of
Illinois Illinois ( ) is a state in the Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolitan areas include, Peoria and Rockf ...
. After the
assassination of Robert F. Kennedy On June 5, 1968, Robert F. Kennedy was shot by Sirhan Sirhan shortly after midnight at the Ambassador Hotel, Los Angeles. He was pronounced dead at 1:44 a.m. PDT the following day. Kennedy was a senator from New York and a candidate ...
, like the other candidates, Nixon took a break from campaigning. Reports suggested that the assassination all but assured his nomination. Upon returning to the trail, Nixon found that Rockefeller had begun attacking him. Rockefeller described Nixon as a man "of the old politics" who has "great natural capacity not to do the right thing, especially under pressure." Nixon refused to respond to the jabs, stating that he would not participate in attacks. As he edged closer to the nomination, discussions about his running mate arose. Republicans in the Midwest pushed for
Mayor In many countries, a mayor is the highest-ranking official in a municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilities of a mayor as well ...
John Lindsay John Vliet Lindsay (; November 24, 1921 – December 19, 2000) was an American politician and lawyer. During his political career, Lindsay was a U.S. congressman, mayor of New York City, and candidate for U.S. president. He was also a regular ...
of
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
. The endorsement of Nixon by Senator Mark Hatfield of Oregon raised speculation that he might be chosen. Congressman George Bush of Texas and Senator Percy were also mentioned as possible selections. At the end of the month, Nixon had two-thirds of the required 667 delegates necessary to win the nomination. On July 1, Nixon received the endorsement of Senator John G. Tower of Texas, handing him at least 40 delegates. With his nomination all but assured, Nixon's ad team began preparing for the general election. A series of advertisements featuring question and answer sessions with Nixon and friends of campaign staffers were filmed in New York. The tapes were sent to the swing states of Illinois, Michigan, and Ohio, giving Nixon the advantage of advertising long before the Democratic Party settled on a candidate. At this time, Nixon decided with a group of legislators that "crime and disorder" would be presented as the number one issue in the nation. This continued to be a major theme of the Nixon campaign, and would continue to be used extensively during the general election. Nixon publicly announced his opposition to the
military draft Conscription (also called the draft in the United States) is the state-mandated enlistment of people in a national service, mainly a military service. Conscription dates back to antiquity and it continues in some countries to the present day und ...
, proposing to replace the current system with a
volunteer army The Volunteer Army (russian: Добровольческая армия, translit=Dobrovolcheskaya armiya, abbreviated to russian: Добрармия, translit=Dobrarmiya) was a White Army active in South Russia during the Russian Civil War from ...
encouraged with higher pay. President Eisenhower endorsed Nixon in mid-July, breaking his tradition of waiting until after the primary, due to the election's importance. By July's end, reports circulated that Nixon had 691 probable delegates for the convention, placing him over the 667 delegate threshold; Rockefeller, however, disputed these numbers. Sources within Washington reported that Reagan caused greater concern for the Nixon campaign than Rockefeller. A possible scenario surfaced where Nixon's southern delegates would drop their support to back the more
conservative Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization in ...
Reagan. Nonetheless, Nixon staffers believed that if such a scenario occurred, liberal Rockefeller delegates in the Northeast would support Nixon to prevent a Reagan nomination.


Republican National Convention

The
1968 Republican National Convention The 1968 Republican National Convention was held at the Miami Beach Convention Center in Miami Beach, Dade County, Florida, from August 5 to August 8, 1968, to select the party's nominee in the general election. It nominated former Vice Preside ...
was held from August 5 to 9 at the
Miami Beach Convention Center The Miami Beach Convention Center (originally the Miami Beach Exhibition Hall) is a convention center located in Miami Beach, Florida. Originally opened in 1958, the venue was renovated from 2015-2018 for $620 million. The re-imagined and enhance ...
in Miami Beach, Florida. At the convention, Richard Nixon won the nomination for president on the first ballot with 692 delegates. Behind him finished Governor Rockefeller, second with 277 delegates, followed by Governor Ronald Reagan, in third place, having just entered the race, accruing 182 delegates. Nixon's early nomination occurred partly because he held on to delegates in the South largely influenced by Senator Strom Thurmond of
South Carolina )'' Animis opibusque parati'' ( for, , Latin, Prepared in mind and resources, links=no) , anthem = " Carolina";" South Carolina On My Mind" , Former = Province of South Carolina , seat = Columbia , LargestCity = Charleston , LargestMetro = ...
, and delegate Charlton Lyons of
Louisiana Louisiana , group=pronunciation (French: ''La Louisiane'') is a state in the Deep South and South Central regions of the United States. It is the 20th-smallest by area and the 25th most populous of the 50 U.S. states. Louisiana is borde ...
. Following nomination, Nixon held his hands in the air with his trademark "V" sign of victory, delivering an acceptance speech written over the preceding weeks. In his speech, he remarked:
Tonight I do not promise the millennium in the morning. I don't promise that we can eradicate poverty and end discrimination in the space of four or even eight years. But I do promise action. And a new policy for peace abroad, a new policy for peace and progress and justice at home.
He called for a new era of negotiation with communist nations, and a strengthening of the criminal justice system to restore law and order. Marking himself as a champion of the American Dream, he stressed greater unity, invoking the
silent majority The silent majority is an unspecified large group of people in a country or group who do not express their opinions publicly. The term was popularized by U.S. President Richard Nixon in a televised address on November 3, 1969, in which he said, " ...
. Nixon also discussed economics, articulating his opposition to
social welfare Welfare, or commonly social welfare, is a type of government support intended to ensure that members of a society can meet basic human needs such as food and shelter. Social security may either be synonymous with welfare, or refer specifical ...
, advocating programs designed to help African Americans start their own small businesses. By the end of his address, he promised that "the long dark night for America is about to end." Following the speech, Nixon formally selected Governor Spiro Agnew of Maryland as his running mate, who received 1119 delegate votes, with the distant second being Governor Romney with 186. Agnew was relatively unknown nationally, and was selected due to his purported appeal to African Americans, and work for the Nixon campaign after an embarrassing experience as the head of the Draft Rockefeller movement. It was later noted that the convention had featured Nixon as the
centrist Centrism is a political outlook or position involving acceptance or support of a balance of social equality and a degree of social hierarchy while opposing political changes that would result in a significant shift of society strongly to Left-w ...
candidate with Rockefeller to his left and Reagan to his right. The same analysis applied to the general campaign, as commentators noted that Nixon would stand to the right of the still undecided Democratic nominee but would fall to the left of American Independent Party candidate George Wallace.


General election

As the general election season began, Nixon focused his efforts on the "big seven" states: California, Illinois, Michigan, New York,
Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...
, Pennsylvania, and Texas. He hired
Roger Ailes Roger Eugene Ailes (May 15, 1940 – May 18, 2017) was an American television executive and media consultant. He was the chairman and CEO of Fox News, Fox Television Stations and 20th Television. Ailes was a media consultant for Republica ...
, whom he had first encountered during an appearance on ''
The Mike Douglas Show ''The Mike Douglas Show'' was an American daytime television talk show that was hosted by Mike Douglas. It began as a local program in Cleveland before being carried on other stations owned by Westinghouse Broadcasting. The show went into natio ...
'', to produce one hour television programs to advertise the campaign in strategic regions. The campaign also continued to use televised town hall segments throughout the campaign, which aired live, featuring real voters who were instructed to ask tough questions, following the campaign's belief that Nixon would respond well to such questions. Starting the ground campaign tour, during his first stop in Springfield, Illinois, he discussed the importance of unity, stating that "America owneeds to be united more than any time since
Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the sixteenth president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincol ...
." He then traveled to Michigan, Ohio and Pennsylvania before returning to New York, meeting with Governor Rockefeller. In those Gallup polls following the convention, Nixon led Humphrey 45% to 29% and topped McCarthy 42% to 37%. At the end of the month, Hubert Humphrey narrowly won Democratic presidential nominee over McCarthy at the
Democratic convention The Democratic National Convention (DNC) is a series of presidential nominating conventions held every four years since 1832 by the United States Democratic Party. They have been administered by the Democratic National Committee since the 1852 ...
, which was filled with protest and riots. Analysts saw the Democrat's split, along with lacking "law and order" at the convention, positioning Nixon well. Shortly before the convention and throughout the general election, Nixon received regular briefings from President Johnson on developments in the Vietnam War. The President made it clear to Nixon that he did not want the war to be politicized, to which Nixon agreed, although questioning Humphrey's eventual compliance. Following the Democratic convention, Nixon was consistently labeled the favorite, described as "relaxed ndconfident", counter to his "unsure" self from 1960. Even observers speculated as to the President's possible favoring Nixon to Humphrey. In a visit to
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
shortly after the Democratic convention, Nixon received a large welcome and
ticker tape parade A ticker-tape parade is a parade event held in an urban setting, characterized by large amounts of shredded paper thrown onto the parade route from the surrounding buildings, creating a celebratory flurry of paper. Originally, actual ticker ta ...
, with crowds estimated at several hundred thousand. Before his visit, he called upon Senator
Edward Brooke Edward William Brooke III (October 26, 1919 – January 3, 2015) was an American politician of the Republican Party, who represented Massachusetts in the United States Senate from 1967 until 1979. Prior to serving in the Senate, he served as th ...
of Massachusetts, the highest ranking African American in U.S. government, to campaign with him on trips to Illinois and California. Referring to Brooke as "one of my top advisers," he accompanied campaign stops in Chicago and
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
, a move critics described as an attempt to further gain favor within the African American community.


September

In mid-September, Nixon's running mate Spiro Agnew went on the offensive against Humphrey; he referred to the Vice President as being "soft on
Communism Communism (from Latin la, communis, lit=common, universal, label=none) is a far-left sociopolitical, philosophical, and economic ideology and current within the socialist movement whose goal is the establishment of a communist society, a ...
", along with softness on
inflation In economics, inflation is an increase in the general price level of goods and services in an economy. When the general price level rises, each unit of currency buys fewer goods and services; consequently, inflation corresponds to a reduct ...
, and "law and order," comparing him to former British Prime Minister Neville Chamberlain. At this time Nixon sent his adviser, former Governor
William Scranton William Warren Scranton (July 19, 1917 – July 28, 2013) was an American Republican Party politician and diplomat. Scranton served as the 38th Governor of Pennsylvania from 1963 to 1967, and as United States Ambassador to the United Nations fr ...
of Pennsylvania, on a fact-finding trip to Europe to gather intelligence on
Western alliance The North Atlantic Treaty Organization (NATO, ; french: Organisation du traité de l'Atlantique nord, ), also called the North Atlantic Alliance, is an intergovernmental military alliance between 30 member states – 28 European and two No ...
and Soviet Union, Soviet issues. In response to Humphrey's calls for a face-to-face debate, Nixon remarked: "Before we can have a debate between Nixon and Humphrey, Humphrey's got to settle his debate with himself." Nixon campaigned in San Francisco in front of 10,000 supporters, amidst an array of protests. The candidate took on the protesters first-hand, and delivered his "forgotten American" speech, declaring that election day would be "a day of protest for the forgotten American", a group that included those that "obey the law, pay their taxes, go to church, send their children to school, love their country and demand new leadership." By month's end, many in the Nixon campaign believed his election was guaranteed, beginning to prepare for the United States presidential transition, transition period, despite Nixon's warning that "the one thing that can beat us now is overconfidence." Gallup showed Nixon leading Humphrey 43% to 28% at the end of September.


October

In early October commentators weighed Nixon's advantage, arguing that his placing of blame for the Vietnam War strictly on the Johnson administration, avoiding discussion of war with the excuse that he did not want to disrupt the peace talks in Paris, was shrewd and exploited his campaigning advantage, but was "deceptive". However, opposition to the U.S. involvement in the Vietnam War, anti-war protesters heckled him repeatedly on the campaign trail. Nixon addressed the American Conservative Union on October 9, and argued that George Wallace's American Independent Party candidacy could split the anti-Administration vote, and help the Democrats. The Union decided to back Nixon over Wallace, labeling the third party candidate's beliefs as "Populism, Populist". As Democratic vice presidential nominee Edmund Muskie criticized Nixon for his connections to Strom Thurmond, Nixon continued to oppose a possible debate with Humphrey and Wallace, as well as between running mates, on the basis that he did not want to give Wallace more exposure. It was also argued that Nixon opposition to debating was due to his experience during the 1960 encounter with John F. Kennedy, which many cited as a factor in his defeat. In another lesson learned from 1960, the campaign employed 100,000 workers to oversee Election Day (politics), election day Polling place, polling sites to prevent a recurrence of what many Republicans viewed as the stolen election of that year. Nixon went on a whistle-stop train tour of Ohio near the end of October. From the back of the "Nixon Victory Special" car, he attacked Vice President Humphrey as well as the United States Secretary of Agriculture, Secretary of Agriculture and United States Attorney General, Attorney General of the Johnson cabinet, over farmers' debt and rising crime. At this time, the campaign released two controversial television advertisements, juxtaposing a smiling Humphrey with images of the Vietnam War and the chaos at the 1968 Democratic National Convention; the advertisements aroused protests from the Humphrey campaign. By October's end, Nixon began to lose his edge over Humphrey; Gallup showing he led 44% to 36%, down five points from a few weeks earlier, a decline observers attributed to Nixon's refusal of a debate with Humphrey.


November

At the beginning of November, President Johnson announced that a bombing had been halted in Vietnam; observers noted that the development significantly helped Humphrey, although Nixon had endorsed such talks. In response, Nixon had employed operative Anna Chennault to tell the South Vietnamese that they could receive a better deal under Nixon. The White House initially learned of the Nixon machinations via a New York business contact and confirmed them via eavesdropping on the South Vietnamese embassy in Washington and South Vietnamese President Thieu’s office in Saigon. Johnson expressed his outrage to Nixon supporters Party leaders of the United States Senate, Senate Minority Leader Everett Dirksen and Senator George Smathers of Florida, but he did not go public because he did not have knowledge of Nixon’s personal involvement and did not want to disclose U.S. surveillance of its ally. (He also expressed outrage over claims by Nixon supporter and future United States Secretary of Defense, Secretary of Defense Melvin Laird that Johnson had misled Nixon in briefings on the war in Vietnam.) On the Sunday preceding the election, Nixon appeared on ''Meet the Press'', explaining that he would cooperate completely with Johnson, phoning the President shortly thereafter to personally reassure him. The final Harris poll before the election indicated that Nixon was trailing Humphrey 43% to 40%, but Gallup's final poll showed Nixon leading 42% to 40%. On the eve of the election, Nixon and Humphrey bought time on rival television networks, Nixon appearing on NBC, Humphrey on American Broadcasting Company, ABC, where each made his final appeal to voters. After Humphrey's polling surge following the bombing halt, Nixon used this appearance to claim that he had just received "a very disturbing report", which detailed that tons of supplies were being moved into South Vietnam by the North Vietnam, North. Humphrey labeled this charge as "irresponsible", causing Nixon to counter that Humphrey "doesn't know what's going on". Overall, Nixon spent $6,270,000 on television advertising, most of which was judged to have only reinforced supporters.


Election Day

On November 5, it was a three-way race between Nixon, Humphrey, and Wallace. The results were very close, and not until early the following morning could news organizations call the election. In the end, Nixon won 301 electoral votes, with Humphrey receiving 191, and Wallace receiving 46. Nixon edged Humphrey in the popular vote by a margin of 43.42% to 42.72%, with Wallace gaining 13.53%. Nixon's victory came with a margin of less than three percent in California, Illinois, and Ohio; had Humphrey carried those three, Nixon would have lost the election. Nixon won most of the West and mid-West, but lost Texas and parts of the Northeast to Humphrey and lost the deep South to Wallace. After the election was conceded by Vice President Humphrey, Nixon said the following in his press conference:
As you will probably have heard, I have received a very gracious message from the Vice President, congratulating me for winning the election. I congratulated him for his gallant and courageous fight against great odds ... I also told him that I know exactly how he felt. I know how it feels to lose a close one. - President-Elect Richard Nixon


Aftermath

Nixon and Agnew took office as president and vice president during First inauguration of Richard Nixon, their inauguration on January 20, 1969. Following the election, the slogan "Bring Us Together", referencing a poster held by a 13-year-old girl at a rally during his campaign, was used as a basis for the theme of his inauguration, although it would later be seized by Democrats to attack later Nixon policies. In his s:Richard Nixon's First Inaugural Address, inaugural address, Nixon said that "the greatest honor history can bestow is the title of peacemaker", outlining the direction Nixon sought to take, such as his 1972 Nixon visit to China, visit to the People's Republic of China in 1972, opening diplomatic relations between the two nations, and détente plus the Anti-Ballistic Missile Treaty with the Soviet Union, all in his first term. While overseeing an initial escalation of American involvement in the Vietnam War, he subsequently ended U.S. involvement in 1973, and eliminated the draft. Domestically, his administration generally embraced policies that New Federalism, transferred power from Washington to the states. Among other things, he initiated wars on War on Cancer, cancer and War on Drugs, drugs, imposed wage and price controls, enforced desegregation of Southern schools and established the Environmental Protection Agency. Though he presided over Apollo 11 and the Apollo program, subsequent lunar landings, he later scaled back manned space exploration. In 1972, he was 1972 United States presidential election, reelected by a landslide, the largest to that date. The Watergate scandal, which would consume the greater part of his second term, resulted in his ultimate resignation on August 9, 1974.


Endorsements

All individuals are members or supporters of the Republican Party, unless otherwise stated. ;Presidents of the United States *General of the Army (United States), General of the Army
Dwight D. Eisenhower Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; ; October 14, 1890 – March 28, 1969) was an American military officer and statesman who served as the 34th president of the United States from 1953 to 1961. During World War II, ...
, List of Presidents of the United States, 34th President of the United States ;U.S. Senators * Howard Baker (R-TN) * Barry Goldwater (R-AZ) * Mark Hatfield (R-OR) *Roman Hruska (R-NE) *Karl Earl Mundt (R-SD) *George Smathers (D-FL) * Strom Thurmond (R-SC) *John Tower (R-TX) ;U.S. Representatives *Leslie C. Arends (R-IL) *Joel Broyhill (R-VA) *George H. W. Bush (R-TX) *James G. Fulton (R-PA) * Charles Goodell, (R-NY) *Edward Gurney (R-FL) *Syd Herlong (D-FL) *Dan Kuykendall (R-TN) *Clark MacGregor (R-MN) *Catherine Dean May (R-WA) *F. Bradford Morse (R-MA) *Rogers Morton (R-MD) ;Statewide officeholders *Lieutenant Governor Robert Finch (American politician), Robert Finch (R-CA) ;Celebrities *Ray Bolger, actor *Ginger Rogers, actress *Rudy Vallée, entertainer *John Wayne, actor ;Writer * Ayn Rand ;Athletes *Joe Louis, boxer *Bart Starr, football player


See also

*1968 Republican Party presidential primaries *1968 Republican Party vice presidential candidate selection *
1968 Republican National Convention The 1968 Republican National Convention was held at the Miami Beach Convention Center in Miami Beach, Dade County, Florida, from August 5 to August 8, 1968, to select the party's nominee in the general election. It nominated former Vice Preside ...
*1968 United States presidential election *Presidential transition of Richard Nixon *First inauguration of Richard Nixon *Hubert Humphrey 1968 presidential campaign *Bring Us Together


References


Bibliography

* *McGinniss, Joe (1969), ''The Selling of the President 1968'', Trident Press. *


External links


'Law and order' Nixon commercialCommercial on youth culture
commercial
"Nixon's the One"
commercial focusing on foreign policy and the singular role of the US commander-in-chief *Video o
Nixon's response to the 1968 DNC
including footage of Nixon in Chicago and some of a campaign advertisement
Nixon's acceptance speech
{{DEFAULTSORT:Richard Nixon Presidential Campaign, 1968 Richard Nixon 1968 presidential campaign, Republican Party (United States) presidential campaigns