Ribena
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Ribena ( ) is a brand of
blackcurrant The blackcurrant (''Ribes nigrum''), also known as black currant or cassis, is a deciduous shrub in the family Grossulariaceae grown for its edible berries. It is native to temperate parts of central and northern Europe and northern Asia, whe ...
-based
soft drink A soft drink (see § Terminology for other names) is a drink A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common t ...
(both uncarbonated and carbonated), and fruit drink concentrate designed to be mixed with water. It is available in bottles, cans and multi-packs. Originally of
British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...
origin, it was produced by British pharmaceutical company
GlaxoSmithKline GSK plc, formerly GlaxoSmithKline plc, is a British multinational pharmaceutical and biotechnology company with global headquarters in London, England. Established in 2000 by a merger of Glaxo Wellcome and SmithKline Beecham. GSK is the tent ...
(GSK) until 2013, when the brand was sold to Japanese beverage conglomerate
Suntory (commonly referred to as simply Suntory) is a Japanese multinational brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan, and makes Japanese whisky. I ...
. The brand originally had a strong reputation as a healthy product for children, stemming from its distribution to children as a
vitamin C Vitamin C (also known as ascorbic acid and ascorbate) is a water-soluble vitamin found in citrus and other fruits and vegetables, also sold as a dietary supplement and as a topical 'serum' ingredient to treat melasma (dark pigment spots) ...
supplement during
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
by the British government. Beecham, a company that has been part of GSK since 2000, bought the brand in 1955 and developed many
soft drink A soft drink (see § Terminology for other names) is a drink A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common t ...
versions. A series of scandals in the 2000s, concerning vitamin C levels, sugar levels, and the amounts of actual fruit in some of the brands, damaged its reputation as a healthy product. By 2013, the brand was widely regarded as a soft drink. In 2013, annual worldwide sales were around £500 million. That year, GSK sold Ribena and another consumer line, Lucozade, to the Japanese multinational
Suntory (commonly referred to as simply Suntory) is a Japanese multinational brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan, and makes Japanese whisky. I ...
for £1.35 billion. In April 2018, in the United Kingdom, Ribena's longstanding recipe was changed by the addition of artificial sweeteners in response to the introduction of a
sugary drinks tax A sugary drink tax, soda tax, or sweetened beverage tax (SBT) is a tax or surcharge (food-related fiscal policy) designed to reduce consumption of sweetened beverages. Drinks covered under a soda tax often include carbonated soft drinks, s ...
by the UK government.


History


Development

Ribena was originally manufactured in England by the
Bristol Bristol () is a City status in the United Kingdom, city, Ceremonial counties of England, ceremonial county and unitary authority in England. Situated on the River Avon, Bristol, River Avon, it is bordered by the ceremonial counties of Glouces ...
-based food and drink company HW Carter as a
blackcurrant The blackcurrant (''Ribes nigrum''), also known as black currant or cassis, is a deciduous shrub in the family Grossulariaceae grown for its edible berries. It is native to temperate parts of central and northern Europe and northern Asia, whe ...
squash Squash may refer to: Sports * Squash (sport), the high-speed racquet sport also known as squash racquets * Squash (professional wrestling), an extremely one-sided match in professional wrestling * Squash tennis, a game similar to squash but pla ...
. Development research into pure fruit syrups for the manufacture of
milkshake A milkshake (sometimes simply called a shake) is a sweet beverage made by blending milk, ice cream, and flavorings or sweeteners such as butterscotch, caramel sauce, chocolate syrup, fruit syrup, or whole fruit into a thick, sweet, cold mixtu ...
s had been done at the Long Ashton Agriculture and Horticulture Research Station in
North Somerset North Somerset is a unitary district in Somerset, South West England. Whilst its area covers part of the ceremonial county of Somerset, it is administered independently of the non-metropolitan county. Its administrative headquarters is in the ...
using a
pectinase Pectinases are a group of enzymes that breaks down pectin, a polysaccharide found in plant cell walls, through hydrolysis, transelimination and deesterification reactions. Commonly referred to as pectic enzymes, they include pectolyase, pectozyme, ...
enzyme process; Ribena was developed by biochemist Audrey Green and Vernon Charley (great-grandfather of pilot and Civil Engineer Peter Charley), a scientist at the
University of Bristol , mottoeng = earningpromotes one's innate power (from Horace, ''Ode 4.4'') , established = 1595 – Merchant Venturers School1876 – University College, Bristol1909 – received royal charter , type ...
in 1933. The blackcurrant variety was found to contain high levels of
vitamin C Vitamin C (also known as ascorbic acid and ascorbate) is a water-soluble vitamin found in citrus and other fruits and vegetables, also sold as a dietary supplement and as a topical 'serum' ingredient to treat melasma (dark pigment spots) ...
. The drink was named Ribena (from the botanical name of the blackcurrant, ''
Ribes nigrum The blackcurrant (''Ribes nigrum''), also known as black currant or cassis, is a deciduous shrub in the family Grossulariaceae grown for its edible berries. It is native to temperate parts of central and northern Europe and northern Asia, whe ...
''), by Mr S. M. Lennox of Bristol in 1938.


Second World War

During the
Second World War World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposi ...
, other fruits rich in vitamin C, like oranges, became very difficult to obtain in the United Kingdom, due to
German submarine U-boats were naval submarines operated by Germany, particularly in the First and Second World Wars. Although at times they were efficient fleet weapons against enemy naval warships, they were most effectively used in an economic warfare rol ...
attacks on cargo ships. Blackcurrant cultivation was encouraged by the government, and the yield of the nation's crop increased significantly. From 1942, almost the entire British blackcurrant crop was made into blackcurrant syrup (or cordial), almost all of it manufactured by Carters, and it was bought by the government and distributed to the nation's children for free, without the Ribena brand name, giving rise to the lasting popularity of blackcurrant flavourings in Britain.


Post-war

Production moved to the new Royal Forest Factory at Coleford in the
Forest of Dean The Forest of Dean is a geographical, historical and cultural region in the western part of the county of Gloucestershire, England. It forms a roughly triangular plateau bounded by the River Wye to the west and northwest, Herefordshire to ...
in late 1947, where production takes place today. Carters was bought out by the
Beecham Group The Beecham Group plc was a British pharmaceutical company. It was once a constituent of the FTSE 100 Index. Beecham, after having merged with American pharmaceutical company SmithKline Beckman to become SmithKline Beecham, merged with Glaxo We ...
in 1955.. In 1989, Beecham and
SmithKline Beckman Smith, Kline & French (SKF) was an American pharmaceutical company. History In 1830, John K. Smith opened a drugstore in Philadelphia, and his younger brother, George, joined him in 1841 to form John K Smith & Co. In 1865, Mahlon Kline joined '' ...
merged to form SmithKline Beecham, and in 2000, SmithKline Beecham and GlaxoWellcome merged to form
GlaxoSmithKline GSK plc, formerly GlaxoSmithKline plc, is a British multinational pharmaceutical and biotechnology company with global headquarters in London, England. Established in 2000 by a merger of Glaxo Wellcome and SmithKline Beecham. GSK is the tent ...
(GSK). Through the years GSK and its predecessors developed many
soft drink A soft drink (see § Terminology for other names) is a drink A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common t ...
versions of Ribena but it retained an image as a "healthy food" in the UK and other Commonwealth countries.. In 2001, a formulation of the diluted Ribena cordial, sold as Ribena Toothkind (and endorsed by the
British Dental Association The British Dental Association (BDA) is a registered trade union for dentists in the United Kingdom. Its stated mission is to "promote the interests of members, advance the science, arts and ethics of dentistry and improve the nation's oral he ...
as being less damaging to teeth than other soft drinks), was judged by the United Kingdom Advertising Standards Authority to have been advertised in a misleading manner, and claims that the drink did not encourage tooth decay should be removed from the packaging. The opinion was upheld by a hearing in the High Court. In 2003, the Food Commission in the United Kingdom criticised the sugar levels in regular Ribena as contributing to
childhood obesity Childhood obesity is a condition where excess body fat negatively affects a child's health or well-being. As methods to determine body fat directly are difficult, the diagnosis of obesity is often based on BMI. Due to the rising prevalence o ...
. In 2004, two high school students in New Zealand conducted a science experiment to determine the vitamin C levels of their favourite fruit drinks. They discovered that the "Ready to Drink Ribena" product they tested had undetectable levels of vitamin C, counter to the brand's reputation and advertisements which said that "the blackcurrants in Ribena contain four times the vitamin C of oranges". They contacted GSK, which did not respond to them, and their story was picked up by the television consumer affairs show ''
Fair Go ''Fair Go'' is a New Zealand consumer affairs television programme hosted by Pippa Wetzell and Hadyn Jones. First aired in 1977, it is New Zealand's second longest-running local programme (after '' Country Calendar''). It is also highest-rated ...
'', which broadcast the story nationwide in October 2004. Following further testing, in March 2007, the
New Zealand Commerce Commission The Commerce Commission ( mi, Te Komihana Tauhokohoko) is a New Zealand government agency with responsibility for enforcing legislation that relates to competition in the country's markets, fair trading and consumer credit contracts, and regul ...
brought 15 charges in the Auckland District Court against GlaxoSmithKline under the Fair Trading Act. In March 2007, GSK pleaded guilty and was fined NZ$217,500 by Auckland District Court for misleading consumers, and were ordered to run a series of corrective advertisements and place a statement on its website. GSK maintained the issue only affects Australia and New Zealand, and Ribena products sold in other markets, such as the United Kingdom, contain the levels of vitamin C stated on the product label. In January 2007, a study conducted by the
Australian Consumers' Association Most commonly known as CHOICE (all capitals), the Australian Consumers' Association is an Australian not for profit consumer advocacy organisation. It is an independent membership based organisation founded in 1959 that researches and campai ...
for ''Choice'' magazine reported that blackcurrant juice (from concentrate) only constituted 5% of the Ribena fruit drink product. By 2013, the brand had annual worldwide sales of about £500 million. In April 2013, GSK put Ribena, along with Lucozade, up for sale to focus on its pharmaceutical business.. The eventual sale to Japanese company
Suntory (commonly referred to as simply Suntory) is a Japanese multinational brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan, and makes Japanese whisky. I ...
for £1.35 billion was announced in September 2013.. A sparkling version released in 2011 but discontinued in 2014. It was brought back to supermarket shelves in 2020, launching in two flavours, blackcurrant and raspberry. This was in response to growth in the flavoured carbonate market that year. In 2022, as part of a promotion with
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of K ...
, a Ribena themed Monopoly edition was created. This set was distributed to 10,000 customers through an online competition.


See also

*
Tango Tango is a partner dance and social dance that originated in the 1880s along the Río de la Plata, the natural border between Argentina and Uruguay. The tango was born in the impoverished port areas of these countries as the result of a combina ...
– similarly bought by Beecham in the 1950s but sold in 1986 * * * * *


References


External links

*
Ribena in court
{{Use dmy dates, date=December 2020 British brands Juice brands Soft drinks manufacturers GSK plc brands Suntory