In statistics, quality assurance, and survey methodology, sampling is the selection of a subset (a statistical sample) of individuals from within a statistical population to estimate characteristics of the whole population. Two advantages of sampling are that the cost is lower and data collection is faster than measuring the entire population. Each observation measures one or more properties (such as weight, location, colour) of observable bodies distinguished as independent objects or individuals. In survey sampling, weights can be applied to the data to adjust for the sample design, particularly stratified sampling. Results from probability theory and statistical theory are employed to guide the practice. In business and medical research, sampling is widely used for gathering information about a population. Acceptance sampling is used to determine if a production lot of material meets the governing specifications. The sampling process comprises several stages:
Defining the population of concern Specifying a sampling frame, a set of items or events possible to measure Specifying a sampling method for selecting items or events from the frame Determining the sample size Implementing the sampling plan Sampling and data collecting
1 Population definition 2 Sampling frame
2.1 Nonprobability sampling
3 Sampling methods
3.1 Simple random sampling
3.2 Systematic sampling
3.3 Stratified sampling
3.4 Probability-proportional-to-size sampling
3.5 Cluster sampling
3.6 Quota sampling
4 Replacement of selected units 5 Sample size determination
5.1 Steps for using sample size tables
6 Sampling and data collection 7 Applications of sampling 8 Errors in sample surveys
8.1 Sampling errors and biases 8.2 Non-sampling error
9 Survey weights 10 Methods of producing random samples 11 History 12 See also 13 Notes 14 References 15 Further reading 16 Standards
16.1 ISO 16.2 ASTM 16.3 ANSI, ASQ 16.4 U.S. federal and military standards
Population definition Successful statistical practice is based on focused problem definition. In sampling, this includes defining the population from which our sample is drawn. A population can be defined as including all people or items with the characteristic one wishes to understand. Because there is very rarely enough time or money to gather information from everyone or everything in a population, the goal becomes finding a representative sample (or subset) of that population. Sometimes what defines a population is obvious. For example, a manufacturer needs to decide whether a batch of material from production is of high enough quality to be released to the customer, or should be sentenced for scrap or rework due to poor quality. In this case, the batch is the population. Although the population of interest often consists of physical objects, sometimes we need to sample over time, space, or some combination of these dimensions. For instance, an investigation of supermarket staffing could examine checkout line length at various times, or a study on endangered penguins might aim to understand their usage of various hunting grounds over time. For the time dimension, the focus may be on periods or discrete occasions. In other cases, our 'population' may be even less tangible. For example, Joseph Jagger studied the behaviour of roulette wheels at a casino in Monte Carlo, and used this to identify a biased wheel. In this case, the 'population' Jagger wanted to investigate was the overall behaviour of the wheel (i.e. the probability distribution of its results over infinitely many trials), while his 'sample' was formed from observed results from that wheel. Similar considerations arise when taking repeated measurements of some physical characteristic such as the electrical conductivity of copper. This situation often arises when we seek knowledge about the cause system of which the observed population is an outcome. In such cases, sampling theory may treat the observed population as a sample from a larger 'superpopulation'. For example, a researcher might study the success rate of a new 'quit smoking' program on a test group of 100 patients, in order to predict the effects of the program if it were made available nationwide. Here the superpopulation is "everybody in the country, given access to this treatment" – a group which does not yet exist, since the program isn't yet available to all. Note also that the population from which the sample is drawn may not be the same as the population about which we actually want information. Often there is large but not complete overlap between these two groups due to frame issues etc. (see below). Sometimes they may be entirely separate – for instance, we might study rats in order to get a better understanding of human health, or we might study records from people born in 2008 in order to make predictions about people born in 2009. Time spent in making the sampled population and population of concern precise is often well spent, because it raises many issues, ambiguities and questions that would otherwise have been overlooked at this stage. Sampling frame Main article: Sampling frame In the most straightforward case, such as the sampling of a batch of material from production (acceptance sampling by lots), it would be most desirable to identify and measure every single item in the population and to include any one of them in our sample. However, in the more general case this is not usually possible or practical. There is no way to identify all rats in the set of all rats. Where voting is not compulsory, there is no way to identify which people will actually vote at a forthcoming election (in advance of the election). These imprecise populations are not amenable to sampling in any of the ways below and to which we could apply statistical theory. As a remedy, we seek a sampling frame which has the property that we can identify every single element and include any in our sample. The most straightforward type of frame is a list of elements of the population (preferably the entire population) with appropriate contact information. For example, in an opinion poll, possible sampling frames include an electoral register and a telephone directory. A probability sample is a sample in which every unit in the population has a chance (greater than zero) of being selected in the sample, and this probability can be accurately determined. The combination of these traits makes it possible to produce unbiased estimates of population totals, by weighting sampled units according to their probability of selection.
Example: We want to estimate the total income of adults living in a given street. We visit each household in that street, identify all adults living there, and randomly select one adult from each household. (For example, we can allocate each person a random number, generated from a uniform distribution between 0 and 1, and select the person with the highest number in each household). We then interview the selected person and find their income. People living on their own are certain to be selected, so we simply add their income to our estimate of the total. But a person living in a household of two adults has only a one-in-two chance of selection. To reflect this, when we come to such a household, we would count the selected person's income twice towards the total. (The person who is selected from that household can be loosely viewed as also representing the person who isn't selected.)
In the above example, not everybody has the same probability of
selection; what makes it a probability sample is the fact that each
person's probability is known. When every element in the population
does have the same probability of selection, this is known as an
'equal probability of selection' (EPS) design. Such designs are also
referred to as 'self-weighting' because all sampled units are given
the same weight.
Every element has a known nonzero probability of being sampled and involves random selection at some point.
Nonprobability sampling Main article: Nonprobability sampling Nonprobability sampling is any sampling method where some elements of the population have no chance of selection (these are sometimes referred to as 'out of coverage'/'undercovered'), or where the probability of selection can't be accurately determined. It involves the selection of elements based on assumptions regarding the population of interest, which forms the criteria for selection. Hence, because the selection of elements is nonrandom, nonprobability sampling does not allow the estimation of sampling errors. These conditions give rise to exclusion bias, placing limits on how much information a sample can provide about the population. Information about the relationship between sample and population is limited, making it difficult to extrapolate from the sample to the population.
Example: We visit every household in a given street, and interview the first person to answer the door. In any household with more than one occupant, this is a nonprobability sample, because some people are more likely to answer the door (e.g. an unemployed person who spends most of their time at home is more likely to answer than an employed housemate who might be at work when the interviewer calls) and it's not practical to calculate these probabilities.
Nonprobability sampling methods include convenience sampling, quota sampling and purposive sampling. In addition, nonresponse effects may turn any probability design into a nonprobability design if the characteristics of nonresponse are not well understood, since nonresponse effectively modifies each element's probability of being sampled. Sampling methods Within any of the types of frames identified above, a variety of sampling methods can be employed, individually or in combination. Factors commonly influencing the choice between these designs include:
Nature and quality of the frame Availability of auxiliary information about units on the frame Accuracy requirements, and the need to measure accuracy Whether detailed analysis of the sample is expected Cost/operational concerns
Simple random sampling
A visual representation of selecting a simple random sample
In a simple random sample (SRS) of a given size, all such subsets of the frame are given an equal probability. Each element of the frame thus has an equal probability of selection: the frame is not subdivided or partitioned. Furthermore, any given pair of elements has the same chance of selection as any other such pair (and similarly for triples, and so on). This minimizes bias and simplifies analysis of results. In particular, the variance between individual results within the sample is a good indicator of variance in the overall population, which makes it relatively easy to estimate the accuracy of results. SRS can be vulnerable to sampling error because the randomness of the selection may result in a sample that doesn't reflect the makeup of the population. For instance, a simple random sample of ten people from a given country will on average produce five men and five women, but any given trial is likely to overrepresent one sex and underrepresent the other. Systematic and stratified techniques attempt to overcome this problem by "using information about the population" to choose a more "representative" sample. SRS may also be cumbersome and tedious when sampling from an unusually large target population. In some cases, investigators are interested in "research questions specific" to subgroups of the population. For example, researchers might be interested in examining whether cognitive ability as a predictor of job performance is equally applicable across racial groups. SRS cannot accommodate the needs of researchers in this situation because it does not provide subsamples of the population. "Stratified sampling" addresses this weakness of SRS. Systematic sampling Main article: Systematic sampling
A visual representation of selecting a random sample using the systematic sampling technique
Systematic sampling (also known as interval sampling) relies on arranging the study population according to some ordering scheme and then selecting elements at regular intervals through that ordered list. Systematic sampling involves a random start and then proceeds with the selection of every kth element from then onwards. In this case, k=(population size/sample size). It is important that the starting point is not automatically the first in the list, but is instead randomly chosen from within the first to the kth element in the list. A simple example would be to select every 10th name from the telephone directory (an 'every 10th' sample, also referred to as 'sampling with a skip of 10'). As long as the starting point is randomized, systematic sampling is a type of probability sampling. It is easy to implement and the stratification induced can make it efficient, if the variable by which the list is ordered is correlated with the variable of interest. 'Every 10th' sampling is especially useful for efficient sampling from databases. For example, suppose we wish to sample people from a long street that starts in a poor area (house No. 1) and ends in an expensive district (house No. 1000). A simple random selection of addresses from this street could easily end up with too many from the high end and too few from the low end (or vice versa), leading to an unrepresentative sample. Selecting (e.g.) every 10th street number along the street ensures that the sample is spread evenly along the length of the street, representing all of these districts. (Note that if we always start at house #1 and end at #991, the sample is slightly biased towards the low end; by randomly selecting the start between #1 and #10, this bias is eliminated. However, systematic sampling is especially vulnerable to periodicities in the list. If periodicity is present and the period is a multiple or factor of the interval used, the sample is especially likely to be unrepresentative of the overall population, making the scheme less accurate than simple random sampling. For example, consider a street where the odd-numbered houses are all on the north (expensive) side of the road, and the even-numbered houses are all on the south (cheap) side. Under the sampling scheme given above, it is impossible to get a representative sample; either the houses sampled will all be from the odd-numbered, expensive side, or they will all be from the even-numbered, cheap side, unless the researcher has previous knowledge of this bias and avoids it by a using a skip which ensures jumping between the two sides (any odd-numbered skip). Another drawback of systematic sampling is that even in scenarios where it is more accurate than SRS, its theoretical properties make it difficult to quantify that accuracy. (In the two examples of systematic sampling that are given above, much of the potential sampling error is due to variation between neighbouring houses – but because this method never selects two neighbouring houses, the sample will not give us any information on that variation.) As described above, systematic sampling is an EPS method, because all elements have the same probability of selection (in the example given, one in ten). It is not 'simple random sampling' because different subsets of the same size have different selection probabilities – e.g. the set 4,14,24,...,994 has a one-in-ten probability of selection, but the set 4,13,24,34,... has zero probability of selection. Systematic sampling can also be adapted to a non-EPS approach; for an example, see discussion of PPS samples below. Stratified sampling Main article: Stratified sampling
A visual representation of selecting a random sample using the stratified sampling technique
When the population embraces a number of distinct categories, the frame can be organized by these categories into separate "strata." Each stratum is then sampled as an independent sub-population, out of which individual elements can be randomly selected. There are several potential benefits to stratified sampling. First, dividing the population into distinct, independent strata can enable researchers to draw inferences about specific subgroups that may be lost in a more generalized random sample. Second, utilizing a stratified sampling method can lead to more efficient statistical estimates (provided that strata are selected based upon relevance to the criterion in question, instead of availability of the samples). Even if a stratified sampling approach does not lead to increased statistical efficiency, such a tactic will not result in less efficiency than would simple random sampling, provided that each stratum is proportional to the group's size in the population. Third, it is sometimes the case that data are more readily available for individual, pre-existing strata within a population than for the overall population; in such cases, using a stratified sampling approach may be more convenient than aggregating data across groups (though this may potentially be at odds with the previously noted importance of utilizing criterion-relevant strata). Finally, since each stratum is treated as an independent population, different sampling approaches can be applied to different strata, potentially enabling researchers to use the approach best suited (or most cost-effective) for each identified subgroup within the population. There are, however, some potential drawbacks to using stratified sampling. First, identifying strata and implementing such an approach can increase the cost and complexity of sample selection, as well as leading to increased complexity of population estimates. Second, when examining multiple criteria, stratifying variables may be related to some, but not to others, further complicating the design, and potentially reducing the utility of the strata. Finally, in some cases (such as designs with a large number of strata, or those with a specified minimum sample size per group), stratified sampling can potentially require a larger sample than would other methods (although in most cases, the required sample size would be no larger than would be required for simple random sampling).
A stratified sampling approach is most effective when three conditions are met
Variability within strata are minimized Variability between strata are maximized The variables upon which the population is stratified are strongly correlated with the desired dependent variable.
Advantages over other sampling methods
Focuses on important subpopulations and ignores irrelevant ones. Allows use of different sampling techniques for different subpopulations. Improves the accuracy/efficiency of estimation. Permits greater balancing of statistical power of tests of differences between strata by sampling equal numbers from strata varying widely in size.
Requires selection of relevant stratification variables which can be difficult. Is not useful when there are no homogeneous subgroups. Can be expensive to implement.
Stratification is sometimes introduced after the sampling phase in a process called "poststratification". This approach is typically implemented due to a lack of prior knowledge of an appropriate stratifying variable or when the experimenter lacks the necessary information to create a stratifying variable during the sampling phase. Although the method is susceptible to the pitfalls of post hoc approaches, it can provide several benefits in the right situation. Implementation usually follows a simple random sample. In addition to allowing for stratification on an ancillary variable, poststratification can be used to implement weighting, which can improve the precision of a sample's estimates.
Choice-based sampling is one of the stratified sampling strategies. In choice-based sampling, the data are stratified on the target and a sample is taken from each stratum so that the rare target class will be more represented in the sample. The model is then built on this biased sample. The effects of the input variables on the target are often estimated with more precision with the choice-based sample even when a smaller overall sample size is taken, compared to a random sample. The results usually must be adjusted to correct for the oversampling. Probability-proportional-to-size sampling In some cases the sample designer has access to an "auxiliary variable" or "size measure", believed to be correlated to the variable of interest, for each element in the population. These data can be used to improve accuracy in sample design. One option is to use the auxiliary variable as a basis for stratification, as discussed above. Another option is probability proportional to size ('PPS') sampling, in which the selection probability for each element is set to be proportional to its size measure, up to a maximum of 1. In a simple PPS design, these selection probabilities can then be used as the basis for Poisson sampling. However, this has the drawback of variable sample size, and different portions of the population may still be over- or under-represented due to chance variation in selections. Systematic sampling theory can be used to create a probability proportionate to size sample. This is done by treating each count within the size variable as a single sampling unit. Samples are then identified by selecting at even intervals among these counts within the size variable. This method is sometimes called PPS-sequential or monetary unit sampling in the case of audits or forensic sampling.
Example: Suppose we have six schools with populations of 150, 180, 200, 220, 260, and 490 students respectively (total 1500 students), and we want to use student population as the basis for a PPS sample of size three. To do this, we could allocate the first school numbers 1 to 150, the second school 151 to 330 (= 150 + 180), the third school 331 to 530, and so on to the last school (1011 to 1500). We then generate a random start between 1 and 500 (equal to 1500/3) and count through the school populations by multiples of 500. If our random start was 137, we would select the schools which have been allocated numbers 137, 637, and 1137, i.e. the first, fourth, and sixth schools.
The PPS approach can improve accuracy for a given sample size by concentrating sample on large elements that have the greatest impact on population estimates. PPS sampling is commonly used for surveys of businesses, where element size varies greatly and auxiliary information is often available—for instance, a survey attempting to measure the number of guest-nights spent in hotels might use each hotel's number of rooms as an auxiliary variable. In some cases, an older measurement of the variable of interest can be used as an auxiliary variable when attempting to produce more current estimates. Cluster sampling
A visual representation of selecting a random sample using the cluster sampling technique
Main article: Cluster sampling
Sometimes it is more cost-effective to select respondents in groups
('clusters'). Sampling is often clustered by geography, or by time
periods. (Nearly all samples are in some sense 'clustered' in time –
although this is rarely taken into account in the analysis.) For
instance, if surveying households within a city, we might choose to
select 100 city blocks and then interview every household within the
Clustering can reduce travel and administrative costs. In the example
above, an interviewer can make a single trip to visit several
households in one block, rather than having to drive to a different
block for each household.
It also means that one does not need a sampling frame listing all
elements in the target population. Instead, clusters can be chosen
from a cluster-level frame, with an element-level frame created only
for the selected clusters. In the example above, the sample only
requires a block-level city map for initial selections, and then a
household-level map of the 100 selected blocks, rather than a
household-level map of the whole city.
Are there controls within the research design or experiment which can serve to lessen the impact of a non-random convenience sample, thereby ensuring the results will be more representative of the population? Is there good reason to believe that a particular convenience sample would or should respond or behave differently than a random sample from the same population? Is the question being asked by the research one that can adequately be answered using a convenience sample?
In social science research, snowball sampling is a similar technique,
where existing study subjects are used to recruit more subjects into
the sample. Some variants of snowball sampling, such as respondent
driven sampling, allow calculation of selection probabilities and are
probability sampling methods under certain conditions.
The voluntary sampling method is a type of non-probability sampling. A
voluntary sample is made up of people who self-select into the survey.
Often, these subjects have a strong interest in the main topic of the
survey. Volunteers may be invited through advertisements on Social
Media Sites. This method is suitable for a research which can be
done through filling a questionnaire. The target population for
advertisements can be selected by characteristics like demography,
age, gender, income, occupation, education level or interests using
advertising tools provided by the social media sites. The
advertisement may include a message about the research and will link
to a web survey. After voluntary following the link and submitting the
web based questionnaire, the respondent will be included in the sample
population. This method can reach a global population and limited by
the advertisement budget. This method may permit volunteers outside
the reference population to volunteer and get included in the sample.
It is difficult to make generalizations about the total population
from this sample because it would not be representative enough.
This section needs expansion. You can help by adding to it. (July 2015)
Theoretical sampling occurs when samples are selected on the basis of the results of the data collected so far with a goal of developing a deeper understanding of the area or develop theories Replacement of selected units Sampling schemes may be without replacement ('WOR'—no element can be selected more than once in the same sample) or with replacement ('WR'—an element may appear multiple times in the one sample). For example, if we catch fish, measure them, and immediately return them to the water before continuing with the sample, this is a WR design, because we might end up catching and measuring the same fish more than once. However, if we do not return the fish to the water, this becomes a WOR design. Sample size determination Main article: Sample size determination Formulas, tables, and power function charts are well known approaches to determine sample size. Steps for using sample size tables
Postulate the effect size of interest, α, and β. Check sample size table
Select the table corresponding to the selected α Locate the row corresponding to the desired power Locate the column corresponding to the estimated effect size. The intersection of the column and row is the minimum sample size required.
Sampling and data collection Good data collection involves:
Following the defined sampling process Keeping the data in time order Noting comments and other contextual events Recording non-responses
Applications of sampling Sampling enables the selection of right data points from within the larger data set to estimate the characteristics of the whole population. For example, there are about 600 million tweets produced every day. It is not necessary to look at all of them to determine the topics that are discussed during the day, nor is it necessary to look at all the tweets to determine the sentiment on each of the topics. A theoretical formulation for sampling Twitter data has been developed. In manufacturing different types of sensory data such as acoustics, vibration, pressure, current, voltage and controller data are available at short time intervals. To predict down-time it may not be necessary to look at all the data but a sample may be sufficient. Errors in sample surveys Main article: Sampling error Survey results are typically subject to some error. Total errors can be classified into sampling errors and non-sampling errors. The term "error" here includes systematic biases as well as random errors. Sampling errors and biases Sampling errors and biases are induced by the sample design. They include:
Selection bias: When the true selection probabilities differ from
those assumed in calculating the results.
Non-sampling error Non-sampling errors are other errors which can impact the final survey estimates, caused by problems in data collection, processing, or sample design. They include:
Over-coverage: Inclusion of data from outside of the population. Under-coverage: Sampling frame does not include elements in the population. Measurement error: e.g. when respondents misunderstand a question, or find it difficult to answer. Processing error: Mistakes in data coding. Non-response or Participation bias: Failure to obtain complete data from all selected individuals.
After sampling, a review should be held of the exact process followed in sampling, rather than that intended, in order to study any effects that any divergences might have on subsequent analysis. A particular problem is that of non-response. Two major types of non-response exist: unit nonresponse (referring to lack of completion of any part of the survey) and item non-response (submission or participation in survey but failing to complete one or more components/questions of the survey). In survey sampling, many of the individuals identified as part of the sample may be unwilling to participate, not have the time to participate (opportunity cost), or survey administrators may not have been able to contact them. In this case, there is a risk of differences, between respondents and nonrespondents, leading to biased estimates of population parameters. This is often addressed by improving survey design, offering incentives, and conducting follow-up studies which make a repeated attempt to contact the unresponsive and to characterize their similarities and differences with the rest of the frame. The effects can also be mitigated by weighting the data when population benchmarks are available or by imputing data based on answers to other questions. Nonresponse is particularly a problem in internet sampling. Reasons for this problem include improperly designed surveys, over-surveying (or survey fatigue), and the fact that potential participants hold multiple e-mail addresses, which they don't use anymore or don't check regularly. Survey weights In many situations the sample fraction may be varied by stratum and data will have to be weighted to correctly represent the population. Thus for example, a simple random sample of individuals in the United Kingdom might include some in remote Scottish islands who would be inordinately expensive to sample. A cheaper method would be to use a stratified sample with urban and rural strata. The rural sample could be under-represented in the sample, but weighted up appropriately in the analysis to compensate. More generally, data should usually be weighted if the sample design does not give each individual an equal chance of being selected. For instance, when households have equal selection probabilities but one person is interviewed from within each household, this gives people from large households a smaller chance of being interviewed. This can be accounted for using survey weights. Similarly, households with more than one telephone line have a greater chance of being selected in a random digit dialing sample, and weights can adjust for this. Weights can also serve other purposes, such as helping to correct for non-response. Methods of producing random samples
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Notes The textbook by Groves et alia provides an overview of survey methodology, including recent literature on questionnaire development (informed by cognitive psychology) :
Robert Groves, et alia.
The other books focus on the statistical theory of survey sampling and require some knowledge of basic statistics, as discussed in the following textbooks:
David S. Moore and George P. McCabe (February 2005). "Introduction to
the practice of statistics" (5th edition). W.H. Freeman & Company.
Freedman, David; Pisani, Robert; Purves, Roger (2007).
The elementary book by Scheaffer et alia uses quadratic equations from high-school algebra:
Scheaffer, Richard L., William Mendenhal and R. Lyman Ott. Elementary survey sampling, Fifth Edition. Belmont: Duxbury Press, 1996.
More mathematical statistics is required for Lohr, for Särndal et alia, and for Cochran (classic):
Cochran, William G. (1977). Sampling techniques (Third ed.). Wiley. ISBN 0-471-16240-X. Lohr, Sharon L. (1999). Sampling: Design and analysis. Duxbury. ISBN 0-534-35361-4. Särndal, Carl-Erik, and Swensson, Bengt, and Wretman, Jan (1992). Model assisted survey sampling. Springer-Verlag. ISBN 0-387-40620-4. CS1 maint: Multiple names: authors list (link)
The historically important books by Deming and Kish remain valuable
for insights for social scientists (particularly about the U.S. census
Institute for Social Research
Deming, W. Edwards (1966). Some Theory of Sampling. Dover Publications. ISBN 0-486-64684-X. OCLC 166526. Kish, Leslie (1995) Survey Sampling, Wiley, ISBN 0-471-10949-5
^ Lance, P. & Hattori, A. (2016). Sampling and Evaluation. Web: MEASURE Evaluation. pp. 6–8; 62–64. CS1 maint: Multiple names: authors list (link) ^ Salant, Priscilla, I. Dillman, and A. Don. How to conduct your own survey. No. 300.723 S3. 1994. ^ a b c d Robert M. Groves; et al. Survey methodology. ISBN 0470465468. ^ Lohr, Sharon L. Sampling: Design and analysis. ^ Särndal, Carl-Erik, and Swensson, Bengt, and Wretman, Jan. Model Assisted Survey Sampling. CS1 maint: Multiple names: authors list (link) ^ Scheaffer, Richard L., William Mendenhal and R. Lyman Ott. Elementary survey sampling. CS1 maint: Multiple names: authors list (link) ^ Scott, A.J.; Wild, C.J. (1986). "Fitting logistic models under case-control or choice-based sampling". Journal of the Royal Statistical Society, Series B. 48: 170–182. JSTOR 2345712. ^ a b
Lohr, Sharon L. Sampling: Design and Analysis. Särndal, Carl-Erik, and Swensson, Bengt, and Wretman, Jan. Model Assisted Survey Sampling. CS1 maint: Multiple names: authors list (link)
^ "Voluntary Sampling Method". ^ Lazarsfeld, P., & Fiske, M. (1938). The" panel" as a new tool for measuring opinion. The Public Opinion Quarterly, 2(4), 596–612. ^ a b Groves, et alia. Survey Methodology ^ "Examples of sampling methods" (PDF). ^ Cohen, 1988 ^ Deepan Palguna, Vikas Joshi, Venkatesan Chakaravarthy, Ravi Kothari and L. V. Subramaniam (2015). Analysis of Sampling Algorithms for Twitter. International Joint Conference on Artificial Intelligence. CS1 maint: Multiple names: authors list (link) ^ Berinsky, A. J. (2008). Survey non-response. In W. Donsbach & M. W. Traugott (Eds.), The SAGE handbook of public opinion research (pp. 309–321). Thousand Oaks, CA: Sage Publications. ^ a b Dillman, D. A., Eltinge, J. L., Groves, R. M., & Little, R. J. A. (2002). Survey nonresponse in design, data collection, and analysis. In R. M. Groves, D. A. Dillman, J. L. Eltinge, & R. J. A. Little (Eds.), Survey nonresponse (pp. 3–26). New York: John Wiley & Sons. ^ Dillman, D.A., Smyth, J.D., & Christian, L. M. (2009). Internet, mail, and mixed-mode surveys: The tailored design method. San Francisco: Jossey-Bass. ^ Vehovar, V., Batagelj, Z., Manfreda, K.L., & Zaletel, M. (2002). Nonresponse in web surveys. In R. M. Groves, D. A. Dillman, J. L. Eltinge, & R. J. A. Little (Eds.), Survey nonresponse (pp. 229–242). New York: John Wiley & Sons. ^ Porter, Whitcomb, Weitzer (2004) Multiple surveys of students and survey fatigue. In S. R. Porter (Ed.), Overcoming survey research problems: Vol. 121. New directions for institutional research (pp. 63–74). San Francisco, CA: Jossey Bass. ^ David S. Moore and George P. McCabe. "Introduction to the Practice of Statistics". ^ Freedman, David; Pisani, Robert; Purves, Roger. Statistics. ^ Anderson, Theodore (1951). "Classification by multivariate analysis". Psychometrika. 16 (1): 31–50. doi:10.1007/bf02313425. ^ Shahrokh Esfahani, Mohammad; Dougherty, Edward (2014). "Effect of separate sampling on classification accuracy". Bioinformatics. 30 (2): 242–250. doi:10.1093/bioinformatics/btt662. PMID 24257187.
Chambers, R L, and Skinner, C J (editors) (2003), Analysis of Survey
Data, Wiley, ISBN 0-471-89987-9
Deming, W. Edwards (1975) On probability as a basis for action, The
American Statistician, 29(4), pp146–152.
Gy, P (1992) Sampling of Heterogeneous and Dynamic Material Systems:
Theories of Heterogeneity, Sampling and Homogenizing
Korn, E.L., and Graubard, B.I. (1999) Analysis of Health Surveys,
Wiley, ISBN 0-471-13773-1
Lucas, Samuel R. (2012). "Beyond the Existence Proof: Ontological
Conditions, Epistemological Implications, and In-Depth Interview
Research.", Quality & Quantity, doi:10.1007/s11135-012-9775-3.
Stuart, Alan (1962) Basic Ideas of Scientific Sampling, Hafner
Publishing Company, New York
Smith, T. M. F. (1984). "Present Position and Potential Developments:
Some Personal Views: Sample surveys". Journal of the Royal Statistical
Society, Series A. 147 (The 150th Anniversary of the Royal Statistical
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Smith, T. M. F. (1993). "Populations and Selection: Limitations of
ISO 2859 series ISO 3951 series
ASTM E105 Standard Practice for Probability Sampling Of Materials ASTM E122 Standard Practice for Calculating Sample Size to Estimate, With a Specified Tolerable Error, the Average for Characteristic of a Lot or Process ASTM E141 Standard Practice for Acceptance of Evidence Based on the Results of Probability Sampling ASTM E1402 Standard Terminology Relating to Sampling ASTM E1994 Standard Practice for Use of Process Oriented AOQL and LTPD Sampling Plans ASTM E2234 Standard Practice for Sampling a Stream of Product by Attributes Indexed by AQL
U.S. federal and military standards
v t e
arithmetic geometric harmonic
Variance Standard deviation Coefficient of variation Percentile Range Interquartile range
Central limit theorem Moments
Skewness Kurtosis L-moments
Index of dispersion
Grouped data Frequency distribution Contingency table
Pearson product-moment correlation Rank correlation
Spearman's rho Kendall's tau
Partial correlation Scatter plot
Bar chart Biplot Box plot Control chart Correlogram Fan chart Forest plot Histogram Pie chart Q–Q plot Run chart Scatter plot Stem-and-leaf display Radar chart
Population Statistic Effect size Statistical power Sample size determination Missing data
Standard error Opinion poll Questionnaire
Observational study Natural experiment Quasi-experiment
Population Statistic Probability distribution Sampling distribution
location scale shape
Likelihood (monotone) Location–scale family Exponential family
Completeness Sufficiency Statistical functional
Bootstrap U V
Efficiency Statistical distance
Maximum likelihood Method of moments M-estimator Minimum distance
Rao–Blackwellization Lehmann–Scheffé theorem
Confidence interval Pivot Likelihood interval Prediction interval Tolerance interval Resampling
1- & 2-tails Power
Uniformly most powerful test
Likelihood-ratio Wald Score
Z-test (normal) Student's t-test F-test
Goodness of fit
Chi-squared G-test Kolmogorov–Smirnov Anderson–Darling Lilliefors Jarque–Bera Normality (Shapiro–Wilk) Likelihood-ratio test Model selection
Cross validation AIC BIC
Signed rank (Wilcoxon)
Rank sum (Mann–Whitney) Nonparametric anova
1-way (Kruskal–Wallis) 2-way (Friedman) Ordered alternative (Jonckheere–Terpstra)
Credible interval Bayes factor Bayesian estimator
Maximum posterior estimator
Correlation Regression analysis
Errors and residuals Regression model validation Mixed effects models Simultaneous equations models Multivariate adaptive regression splines (MARS)
Simple linear regression Ordinary least squares General linear model Bayesian regression
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Category Portal Commons WikiProject
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Social survey research
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Graphical Log-linear Structural
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GND: 4191095-3 N