ETX Studio, formerly known as Relaxnews is a French public relations firm which provides

advertorial An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau) of the words "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946. In printed publications, t ...

content to news providers.

History

Relaxnews was founded in

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...

in 1998 by Pierre Doncieux,« Relaxnews, les loisirs sur le fil »
'' Stratégie'' n°1392, page 27, 01 former editor-in-chief and associate editor of ''

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...

'' for men, Lui and VSD. Jérôme Doncieux, former Executive Director of Euro RSCG France, and Director of the Association of Agencies-advice in Communication ( AACC), joined his brother in the business in 2000. Member of the French Federation of News Agencies, Relaxnews is the first French

news agency A news agency is an organization that gathers news reports and sells them to subscribing news organizations, such as newspapers, magazines and radio and television broadcasters. A news agency may also be referred to as a wire service, newswir ...

to be dedicated to leisure news.Relaxnews Library House
The company has specialized in this field to meet the high demand for lifestyle and

leisure Leisure has often been defined as a quality of experience or as free time. Free time is time spent away from business, work, job hunting, domestic chores, and education, as well as necessary activities such as eating and sleeping. Leisur ...

news. According to a survey conducted by the Opinion Way Institute in May 2006, 79% of the French population is interested in news about

. , The company has received the RIAM Label which rewards innovative multimedia and audiovisual projects. Relaxnews’ project “Relaxmultimedia”,«Poursuite de l'action du RIAM en 2005 »
on the RIAM website has been realized with the contribution of the international news agency AFP (Agence France Presse) and the University of la Rochelle.

Products

* The "relaxwire" Launched in 2006, the « relaxwire » is the first newswire about

news. It covers four leisure categories:

well-being Well-being, or wellbeing, also known as wellness, prudential value or quality of life, refers to what is intrinsically valuable relative ''to'' someone. So the well-being of a person is what is ultimately good ''for'' this person, what is in th ...

, home,

entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...

and

tourism Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism mor ...

. * The "relax adhoc" The division focuses on editorial content (concepts, texts, pictures) as well as the production of customized pages, articles, dossiers, supplements and special issues. All the content is available for print, web or mobile use.

Notes

External links

* {{in lang, fr}
Relaxnews official website
News agencies based in France