is an American media company headquartered in Beverly
Hills, California, founded in 2004 by Lynwood Spinks and Ryan
Kavanaugh. The studio was the third largest mini-major globally until
bankruptcy on July 30, 2015. Its full-scale film studio acquires,
develops, produces and distributes films. The company's partners and
financial institutions have invested $20 billion as of 2012 in
entertainment investments with partners such as Citibank, Merrill
also works in
fashion, sports, digital and music.
On July 30, 2015, the company filed for Chapter 11 bankruptcy in the
Bankruptcy Court for the Southern District of New York
after lawsuits and missing loan
payments. The company
emerged from the bankruptcy in March 2016, but in May 2018
it filed for bankruptcy once again. The studio remains
open for business and is now being operated by its new parent company
2.1 Relativity Studios
Relativity Media Home Entertainment
Relativity Media International
2.4 Relativity Sports
2.5 Relativity Digital Studios
2.7 Relativity Education
5 External links
The studio was founded by
Ryan Kavanaugh and Lynwood Spinks in 2004 as
a middleman company arranging multi-film slate deals with studios then
arranging financial support through banks.
Relativity Media would
receive film equity, producer's credit and a fee. Initially, Stark
Investments, a Wisconsin-based hedge fund, funded the company's
single-picture business. By 2007, these investors stopped making
movie-finance deals. Elliott Management, a $16 billion New
York–based hedge fund run by Paul Singer, then took a minority share
of the company plus access to around $1 billion in capital and a
revolving credit line.
On January 4, 2009, the studio acquired the genre label Rogue from
Universal, for $150 million. Relativity oversaw Rogue's
2009 film offerings, which consisted of Last House On The Left, The
Unborn, Come Out Fighting, and My Soul to Take, as well as more than
30 projects in development. The deal also included the Rogue film
library, featuring such films as Assault On Precinct 13 and The
Strangers. On the same year, the Studio made a
Lionsgate under which they released "Brothers", "Season of
the Witch" and "The Spy Next Door".
Relativity Media ventured into India with the help of Asian
billionaire Keyur Patel who also owns two major TV Networks and has
major investments in India in satellite, theatre chain and media
On July 6, 2010, Relativity and
Netflix announced a five-year-plus
Pay-TV deal. The first two films to stream on
Netflix were The Fighter
On July 23, 2010, Relativity acquired the 45-person marketing and
distribution staff of Starz' Overture Films, making it a
"Mini-Major". The studio distributed its first film on
December 3, 2010.
The Warrior's Way
The Warrior's Way was directed by Sngmoo Lee and
starring Jang Dong-gun,
Geoffrey Rush and Kate Bosworth. On May 20,
2012, it was reported that Relativity and
EuropaCorp signed a
co-production and co-financing deal on two movies and Relativity will
distribute in U.S. Relativity also has
co-production deals with
Atlas Entertainment including
In September 2011, Robbie Brenner was promoted from Executive Vice
President, Production to President, Production.
On November 27, 2011 it was reported Ron Burkle loaned $200 million to
Relativity for Immortals and Mirror Mirror.
On August 14, 2011, it was reported that Relativity was investing in
SkyLand Film & Television Cultural Development Ltd, a China-based
production company, signaling new opportunities in the Chinese market.
One of the first arrangements was that the movie 21 and Over was
partially filmed in Dongshigu, China. On May 18, 2012, it
was reported that Relativity was in talks to buy German
producer-distributor Senator Entertainment.
On January 23, 2012, Burkle purchased a large equity stake in
Relativity Media from Elliot Capital Management (which was the second
largest shareholder after Ryan Kavanaugh) for at least $800
million. On May 31, 2012 Relativity and Ron
Burkle announced they raised $350 million in funding for films and
expansion. Ron Burkle will also join the board of Relativity, along
with Jason Colodne and Jason Beckman who are partners at Colbeck
On June 12, 2012,
Relativity Media and Rogue sold 30 of their films to
Manchester Library Company, which was acquired by Vine
Alternative Investments in April 2017.
In July 2012, Relativity merged its Rogue Sports, a basketball agency
with Maximum Sports Management, a football agency, and SFX Baseball
into Relativity Sports. On December 19, Relativity
announced a new division, Relativity International.
In April of 2013, Relativity partnered with Glenn Kalison to create a
start-up film and performing arts school that sought to revive the
tradition of a working studio and a school operating in sync.
 Today the school is called Studio School Los Angeles and
Variety has listed it in its Entertainment Education Report as a Best
Film School for 2019.
On January 6, 2016,
Relativity Media acquired Trigger Street
Kevin Spacey and
Dana Brunetti were given the
roles chairman and president of Relativity Studios,
respectively. That March, Spacey announced that he would
not accept Relativity's offer; Brunetti's position is still in
On January 26, 2016, Relativity Television, Relativity Media's
television division, became an independent company named Critical
Content after the post-bankruptcy.
On September 8, 2016, it launched R2 Entertainment which will be based
in Canada and is now an independent film distributor focused on
releasing films with budgets under $15 million. It will be co-headed
by Mark Kassen and Dana Brunetti.
On October 28, 2016, Kavanaugh announced that he was selling
Relativity to Singapore-based social networking platform
$250 million. Other companies have
attempted to bid, including Chinese technology company
Lenovo. On March 2, 2017,
YuuZoo announced they were
canceling the investment in the fledgling studio saying "conditions
precedent to the investment had not been met".
In May 2018 the company filed for bankruptcy once again and arranged
to sell all of its assets.
In August 2018, the US Bankruptcy court approved the sale of the
company to Ultra V Holdings.
Relativity Media has seven divisions: Relativity Studios, Relativity
Media Home Entertainment, Relativity International, Relativity Sports,
Relativity Digital Studios, Relativity
Music and Relativity Education.
It also has four subsidiaries: Rogue, Trigger Street Productions,
Madvine and R2 Entertainment, and one joint venture,
Relativity's film production division was its first and remains its
largest division. Relativity Studios has produced,
distributed or structured financing for nearly 200 motion pictures,
generating more than $17 billion in worldwide box-office revenue and
Academy Awards nominations.
Relativity Media Home Entertainment
Relativity Media Home Entertainment offers access to Relativity titles
across all major digital download, video-on-demand and DVD/Blu-ray
platforms. In addition to the studio's theatrical films, the division
also releases select titles from Relativity's partner
Relativity Media International
Relativity Media International oversees global sales and distribution
management of both the studio's own films as well as third-party
releases. To date, its pictures have grossed approximately $1 billion
at foreign box offices.
Relativity Sports is one of the largest professional sports agencies
in the world, providing more than 300 NBA,
MLB athletes with
services ranging from contract negotiation to custom film and
television content production. Relativity Sports and its
agents have negotiated contracts totaling in excess of $2.5
Relativity Digital Studios
Relativity Digital Studios is a production and graphics team that
produces, directs and edits web series and creates special effects. In
addition, the division creates with internet personalities campaigns
in support of Relativity films and develops branded entertainment
campaigns that marry brand partners with relevant Relativity
Main article: Relativity
Music provides in-house music supervision for films, in
addition to releasing soundtracks and score albums from both major and
studios and TV networks.
Relativity Education offers an array of film, media and performing
arts programs, ranging from long-term programs to summer
Relativity Media films
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Relativity Media on IMDb
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