SalesforceIQ (formerly RelateIQ), a subsidiary of

Salesforce.com Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, a ...

, was an American software company based in

Palo Alto, California Palo Alto (; Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a coastal redwood tree known as El Palo Alto. The city was es ...

. The company's software involved a relationship intelligence platform that combines data from email systems, smartphone calls, and appointments to augment or replace standard relationship management tools or database solutions. It scanned "about 10,000 emails, calendar entries, and other data points per minute at first run". Acquired by salesforce.com in 2014 for close to $400 million, the company's product was retired in 2020.

Technology

Unlike traditional relationship management systems, which rely on data input by users to keep their teams informed and run

predictive analytics Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events. In busine ...

, SalesforceIQ's platform automatically isolates and analyzes a user's professional emails and other interactions. In combining this data with information gleaned from other sources, such as LinkedIn and Facebook, SalesforceIQ leverages data science "to comb through emails, analyze them, and offer reminders and suggestions to busy salespeople." In March 2014, the company released "Closest Connections", a feature that "automates a normally time-consuming—and potentially erroneous—sales process" by identifying warm introductions for potential prospects based on real activity happening within a team's email inboxes, phones, calendars, and social networks.

History

The company was founded in July 2011 by Adam Evans and Steve Loughlin. At the end of July 2013, the company hired data scientist

DJ Patil Dhanurjay "DJ" Patil (born August 3, 1974) is an American mathematician and computer scientist who served as the Chief Data Scientist of the United States Office of Science and Technology Policy from 2015 to 2017. He is the Head of Technology f ...

as VP of Product. As part of the 2015 Dreamforce conference, RelateIQ was rebranded as SalesforceIQ. On March 13, 2020, the SalesforceIQ product was retired.

References

Salesforce Big data companies Data management software Enterprise software Business software Software companies based in the San Francisco Bay Area Software companies established in 2011 2011 establishments in California Companies based in Palo Alto, California Defunct software companies of the United States {{software-company-stub