''Reinventing Fire: Bold Business Solutions for the New Energy Era'' is a 2011 book, by

Amory B. Lovins Amory Bloch Lovins (born November 13, 1947) is an American writer, physicist, and former chairman/chief scientist of the Rocky Mountain Institute. He has written on energy policy and related areas for four decades, and served on the US Nationa ...

and the Rocky Mountain Institute, that explores converting the United States to almost total reliance on

renewable energy Renewable energy is energy that is collected from renewable resources that are naturally replenished on a human timescale. It includes sources such as sunlight, wind, the movement of water, and geothermal heat. Although most renewable energy ...

sources, such as

solar energy Solar energy is radiant light and heat from the Sun that is harnessed using a range of technologies such as solar power to generate electricity, solar thermal energy (including solar water heating), and solar architecture. It is an essen ...

and

wind power Wind power or wind energy is mostly the use of wind turbines to generate electricity. Wind power is a popular, sustainable, renewable energy source that has a much smaller impact on the environment than burning fossil fuels. Historically ...

. Lovins says that renewable energy is already cheaper than

fossil fuels A fossil fuel is a hydrocarbon-containing material formed naturally in the Earth's crust from the remains of dead plants and animals that is extracted and burned as a fuel. The main fossil fuels are coal, oil, and natural gas. Fossil fuels ma ...

and his analysis predicts further reductions in renewable energy prices. ''Reinventing Fire'' was launched at the Washington

National Geographic Society The National Geographic Society (NGS), headquartered in Washington, D.C., United States, is one of the largest non-profit scientific and educational organizations in the world. Founded in 1888, its interests include geography, archaeology, ...

, in October 2011.

Bill Clinton William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and again ...

says the book is a “wise, detailed and comprehensive blueprint.” The book has forewords by Marvin Odum, from

Shell Oil Shell plc is a British multinational oil and gas company headquartered in London, England. Shell is a public limited company with a primary listing on the London Stock Exchange (LSE) and secondary listings on Euronext Amsterdam and the New ...

, and John W. Rowe, CEO of Exelon. The first paragraph of the preface says:

Imagine fuel without fear. No climate change. No oil spills, dead coal miners, dirty air, devastated lands, lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, for ever.

Fen Montaigne in ''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers '' The Observer'' and '' The Guardian Weekly'', ''The Guardian'' is part of the ...

'' has said that the book is impressive in both its scope and detail:

Lovins discusses everything from how to redesign heavy trucks to make them more fuel efficient to ways to change factory pipes to conserve energy — the book lays out a plan for the U.S. to achieve the following by 2050: cars completely powered by
hydrogen fuel cells A fuel cell is an electrochemical cell that converts the chemical energy of a fuel (often hydrogen) and an oxidizing agent (often oxygen) into electricity through a pair of redox reactions. Fuel cells are different from most batteries in requ ...
, electricity, and biofuels; 84 percent of trucks and airplanes running on biomass fuels; 80 percent of the nation's electricity produced by renewable power; $5 trillion in savings; and an economy that has grown by 158 percent.

By combining reduced energy use with energy efficiency gains, Lovins says that there will be a $5 trillion saving over the next 40 years and a faster-growing economy. This can all be done, the book jacket says, without "new federal taxes, subsidies, mandates, or laws. The policy innovations needed to unlock and speed it need no act of Congress." The profitable commercialization of existing energy-saving technologies, through market forces, can be led by business.

References

External links

Reinventing Fire at Google BooksWhat is Reinventing Fire?
{{Amory Lovins Books about energy issues 2011 non-fiction books Renewable energy commercialization Books by Amory Lovins

See also

References

External links