Red Rock is a brand of

ginger ale Ginger ale is a carbonated soft drink flavoured with ginger. It is consumed on its own or used as a mixer, often with spirit-based drinks. There are two main types of ginger ale. The golden style is credited to the Irish doctor Thomas Joseph ...

and

cola Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imi ...

. The Red Rock Company was among the oldest producers of carbonated beverages in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

History

The Red Rock Company was founded in 1885 by Lee Hagan and G. T. Dodd of

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...

. Dodd initially introduced

as the company's first product, which became popular in the Southern U.S. By 1938, Red Rock was an early leader in the distribution of carbonated beverages, distributing 12-ounce bottles by way of a distribution network of 200 bottlers. By 1947, Red Rock products were bottled in 45 of the 48 U.S. states, but by 1958, the company's success began to decline. Red Rock Cola was endorsed by famous

baseball Baseball is a bat-and-ball sport played between two teams of nine players each, taking turns batting and fielding. The game occurs over the course of several plays, with each play generally beginning when a player on the fielding t ...

player

Babe Ruth George Herman "Babe" Ruth Jr. (February 6, 1895 – August 16, 1948) was an American professional baseball player whose career in Major League Baseball (MLB) spanned 22 seasons, from 1914 through 1935. Nicknamed "the Bambino" and "the Su ...

. Posters of his endorsement were printed in 1939.

Red Rock today

After the 1950s, the Red Rock Company seemed to vanish entirely and it is unknown when the company disestablished. An orphaned affiliate continued producing the product in the

Dominican Republic The Dominican Republic ( ; es, República Dominicana, ) is a country located on the island of Hispaniola in the Greater Antilles archipelago of the Caribbean region. It occupies the eastern five-eighths of the island, which it shares with ...

, and it is now distributed there by the Cervecería Nacional Dominicana. The formulas for Red Rock's carbonated beverage products survive and are now owned by Sensient Technologies of Indianapolis,

Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th s ...

, which has its own network of distributor

Clayton Distributors of Atlanta is a major distributor of Red Rock branded ginger ale and cola

External links

CokeGirl's Soda TraderZ page - Red Rock ColaSensient Technologies website
{{Ginger ales American cola brands Ginger ale