Rebel (formerly Rebel Sport) is an Australian sport equipment and related apparel chain.

History

Rebel Sport was established in 1985 with its first store in

Bankstown Bankstown is a suburb south west of Sydney, in the state of New South Wales, Australia. It is 16 kilometres south-west of the Sydney central business district and is located in the local government area of the City of Canterbury-Bankstown, hav ...

. After being listed on the

Australian Securities Exchange Australian Securities Exchange Ltd or ASX, is an Australian public company that operates Australia's primary securities exchange, the Australian Securities Exchange (sometimes referred to outside of Australia as, or confused within Australia as ...

in 1993, it was purchased by

Harvey Norman Harvey Norman is a large Australian-based, multi-national retailer of furniture, bedding, computers, communications and consumer electrical products. It mainly operates as a franchise, with the main brand and all company-operated stores owned ...

in July 2001. Archer Capital acquired

Amart Sports Amart Sports (formerly Amart All Sports) was an Australian sports equipment and related apparel chain and was part of the Super Retail Group. History Amart All Sports was founded in 1976 with the first store located in Underwood, Queensland. ...

in 2004. Amart was a big format sports store headquartered in

Queensland ) , nickname = Sunshine State , image_map = Queensland in Australia.svg , map_caption = Location of Queensland in Australia , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , establishe ...

. Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in

Western Australia Western Australia (commonly abbreviated as WA) is a state of Australia occupying the western percent of the land area of Australia excluding external territories. It is bounded by the Indian Ocean to the north and west, the Southern Ocean to t ...

South Australia South Australia (commonly abbreviated as SA) is a States and territories of Australia, state in the southern central part of Australia. It covers some of the most arid parts of the country. With a total land area of , it is the fourth-largest o ...

Northern Territory The Northern Territory (commonly abbreviated as NT; formally the Northern Territory of Australia) is an Australian territory in the central and central northern regions of Australia. The Northern Territory shares its borders with Western Aust ...

Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada * Victoria (mythology), Roman goddess of Victory * Victoria, Seychelle ...

and

Tasmania ) , nickname = , image_map = Tasmania in Australia.svg , map_caption = Location of Tasmania in AustraliaCoordinates: , subdivision_type = Country , subdi ...

to complement Amart Sports. Rowe & Jarman became known as

. In 2007, Archer Capital acquired Rebel Sports and consolidated its sports retail businesses into it. In 2011, Amart Sports was acquired by

Super Retail Group Super Retail Group Limited is an Australian-based company which owns and operates a portfolio of retail brands across Australia and New Zealand. The brands include automotive retailer Supercheap Auto, outdoor and leisure retailers Macpac and ...

. In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand. The merger was designed to allow a focus on a single sporting goods brand and reduce costs. Rebel stocks a number of well known international brands, including Nike, Asics,

Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacture ...

, PUMA and Under Armour. As a group, Rebel Sport (aka rebel) has more than 150 stores across Australia, and employ over 4,500 employees. In 2012, Rebel Sport dropped the word "

sport Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...

" from its name and adopted a new logo and black and yellow branding. Ell & Voo is a Activewear brand owned by Rebel.

Sponsorships

On 25 November 2015, rebel signed on as

Women's Big Bash League The Women's Big Bash League (known as the WBBL and, for sponsorship reasons, the Weber WBBL) is the Australian women's domestic Twenty20 cricket competition. The WBBL replaced the Australian Women's Twenty20 Cup, which ran from the 2007–08 ...

's naming rights sponsor and also become the official online retail store of

Cricket Australia Cricket Australia (CA), formerly known as the Australian Cricket Board (ACB), is the governing body for professional and amateur cricket in Australia. It was originally formed in 1905 as the 'Australian Board of Control for International Crick ...

References

{{reflist Clothing companies established in 1985 Clothing retailers of Australia Companies formerly listed on the Australian Securities Exchange Retail companies established in 1985 Sporting goods manufacturers of Australia Sporting goods retailers of Australia Super Retail Group 1985 establishments in Australia