Mein Real (stylized mein real, real until 2022 and real,- until 2017) is a chain of

hypermarket A hypermarket (sometimes called a hyperstore, supercentre or superstore) is a big-box store combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, includin ...

s in Germany, until 2020 owned by

Metro AG Metro AG is a German multinational company based in Düsseldorf which operates business membership only cash and carry stores primarily under the Metro brand. Until 2020 it was also active in general retail business through Real division, w ...

. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf. Until 2014 it was also active internationally, in Poland, Romania, Russia, Ukraine, and Turkey; most of these operations were bought by French retail company Auchan Group. In 2018, Metro decided to divest the Real chain and in 2021, the Real brand began to cease trading for hypermarkets as several markets were taken over by either Edeka,

Kaufland Kaufland is a German hypermarket chain, part of the Schwarz Gruppe which also owns Lidl. The hypermarket directly translates to English as 'buy-land'. It opened its first store in 1984 in Neckarsulm and quickly expanded to become a major chain ...

Globus Globus is Latin for ''sphere'' or ''globe''. It may also refer to: Business * Globus Medical, a medical device company in Audubon, PA * Globus (clothing retailer), an Indian clothing retail store * Globus (company), a Swiss department store ch ...

Rewe Rewe (stylized as REWE; ) is a supermarket chain in Germany and the main brand of Rewe Group headquartered in Cologne. The name originated from an abbreviation of the original name "Revisionsverband der Westkauf-Genossenschaften" (Audit union ...

or V-Markt and got

rebranded Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investor ...

with the brand of the respective new owner. The process of selling is expected to be finished by mid of 2022 with the remaining of 60 stores under the brand name of real. Real's former website (real.de) was replaced by

kaufland Kaufland is a German hypermarket chain, part of the Schwarz Gruppe which also owns Lidl. The hypermarket directly translates to English as 'buy-land'. It opened its first store in 1984 in Neckarsulm and quickly expanded to become a major chain ...

.de in 2021. The website for the store can be found at real-markt.de and meinreal.de.

History

In 2006, Metro acquired

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

's 85 stores in Germany and 26 Géant hypermarkets in Poland from the French retail group Groupe Casino. In November 2018, Metro sold its 91 Real hypermarkets in Poland, Romania, Russia and Ukraine to

Auchan Auchan () is a French multinational retail group headquartered in Croix, France. It was founded in 1961 by Gérard Mulliez and is owned by the Mulliez family, who has 95% stake in the company. With 354,851 employees, of which 261,000 have 5% ...

for €1.1 billion. In 2014, it sold its 12 Real hypermarkets in Turkey. In September 2018,

announced the split from Real and sale of all hypermarkets, and in February 2020, Real was sold to SCP. In April 2021, after the new owner SCP had decided to liquidate Real and sell all outlets, the Real brand starts to began to ceased being used as a brand for hypermarkets. 270 outlets were or will sell to other supermarket chaines and got rebranded with the brand of the respective new owner, while more than 40 markets were or will be closed. The previous owner's planned goal was to complete a liquidation of Real by the end of June 2022. Locations without subsequent use should be closed. In January 2022, however, it was announced that the remaining 60 Real stores that are not being sold will not be closed, but will continue to operate as real in the future. As planned, the previous owner is withdrawing from the plan to break up real on June 30, 2022, and is selling the remaining locations to a restructuring company headed by the Frankfurt lawyer Sven Tischendorf. Restructuring is planned to ensure long-term continuation under the real brand. The Real headquarters in Düsseldorf will be dissolved as planned, and a successor company under the name real Service und Verwaltungs GmbH in Frankfurt am Main will take over some of the tasks. Purchasing and logistics are taken over by an external provider. On April 13, 2022, the Federal Cartel Office approved a purchasing cooperation between

and Real. With the change of ownership of real, the brand identity also changes. The real brand will be given up on July 1, 2022, and the locations will present themselves as ''mein real'' (my real), the long-standing claim ''Einmal hin. Alles drin.'' becomes of ''alles was ich mag!''.

Logos

File:Real,-Logo.svg, Logo of real until 2017 File:Real Logo Clean.svg, Logo of real until 30 June 2022 File:Mein real-Logo.svg, Logo of mein real since 1 July 2022

Products

As well as food, Real also offers a wide assortment of household goods, electrical appliances, books, media, textiles and footwear (sports and regular footwear were concessions owned by Hamm Market Solutions GmbH & Co KG, based in Osnabruck, Germany), sports goods, and stationery. In addition to branded products, several

store brands A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

were offered including discount label ''TiP'' (''Toll im Preis'' - Great Price), mid-price ''real Quality'', premium brand ''realSelection'', ''real Bio'' organic products and ''Watson'' consumer electronics.

References

External links

*{{official, http://www.real-markt.de/ Retail companies established in 1992 Hypermarkets Supermarkets of Germany Companies based in North Rhine-Westphalia Metro Group German companies established in 1992

History

Logos

Products

See also

References

External links