, located in Chiyoda Tokyo, is a Japanese manufacturer of collectible plastic toys. The company's name is derived from a combination of the phrase "reform the entertainment", alluding to their desire for innovation in the toy market. Established in 1998, Re-Ment currently sells a line of highly detailed miniature food, furniture and animal figures as well as mobile phone charms, doll fashions and magnets. Re-Ment miniatures have been featured in two television advertisements by the

Kellogg Company The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toas ...

for their Pop-Tarts pastry product. In 2008, the company began a collaborative partnership with

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

on a popular line of miniature toys featuring Mickey Mouse and characters from

Toy Story ''Toy Story'' is a 1995 American computer-animated comedy film directed by John Lasseter (in his feature directorial debut), produced by Pixar Animation Studios and released by Walt Disney Pictures. The first installment in the '' Toy Story ...

Winnie-the-Pooh Winnie-the-Pooh, also called Pooh Bear and Pooh, is a fictional anthropomorphic teddy bear created by English author A. A. Milne and English illustrator E. H. Shepard. The first collection of stories about the character was the book ''Win ...

, Alice in Wonderland and other stories. In July 2009, Re-ment partnered with

Sanrio is a Japanese entertainment company. It designs, licenses, and produces products focusing on the ''kawaii'' ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are sold ...

on a line of

Hello Kitty , also known by her full name , is a fictional Character (arts), character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as an Anthropomorphism, anthropomorphi ...

miniatures. Re-Ment's most recent collaboration is with San-X on a line of Rilakkuma miniatures.

Company history

The following are major events in the company history: * May, 1998 - Re-Ment Co., Ltd is established in Chiyoda, Tokyo in Japan. * June, 2002 - The first Puchi Sample Series ''Japanese Meals'' is launched. * July, 2004 - The first Re-ment furniture, a pink refrigerator, is released. * July, 2006 - The first international office opened in Virginia Beach, Virginia (US). * May, 2007 - The first series created for the US market, ''Fun Meals'', is released. * January, 2008 - The first Re-Ment/Disney collaborative series ''Disney Cookie Mascots'' is released. * September, 2008 - The first pouch-packaged series, ''My Town Supermarket'', is released. * July, 2009 - The first Re-Ment/Sanrio collaborative series, ''Sanrio Cookie Mascots'', is released. * October, 2010 - The first Re-Ment/Sax-X collaborative series, ''Rilakkuma Warm & Fluffy Meals''''Rilakkuma Warm & Fluffy Meals''
re-ment.co.jp. is released.

Products

Puchi Sample Series

Puchi is a traditional Japanese word meaning "mini", "little" or "petite" in English. The food miniatures in Re-Ment's Puchi Sample Series resemble the plastic sample food found in the windows and display cases of restaurants throughout Japan. Targeted at the adult collecting community, these 1:6 scale toys are typically displayed in dioramas and

dollhouse A dollhouse or doll's house is a toy home made in miniature. Since the early 20th century dollhouses have primarily been the domain of children, but their collection and crafting is also a hobby for many adults. English-speakers in North America ...

s or used with action figures and fashion dolls such as Blythe or

Barbie Barbie is a fashion doll manufactured by American toy company Mattel, Inc. and launched on March 9, 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration. ...

. Typically, each Puchi Sample Series is packaged for retail sale in a display box containing 5, 6, 8, 9, 10 or 12 individually boxed sets. Each box contains the miniatures sealed in plastic and an informative paper insert. Initially, a piece of

ramune () is a Japanese carbonated soft drink. It was introduced in 1884 in Kobe by the British pharmacist Alexander Cameron Sim. Like Banta, an Indian lemon drink, is available in a Codd-neck bottle, a heavy glass bottle whose mouth is sealed by ...

candy was packaged in every box. Later releases occasionally included a piece of apple gum. Starting in 2008, Re-Ment began packaging some of their newly released sets in plastic pouches rather than individual boxes.

References

External links

RE-MENT Co., Ltd.
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Toy companies of Japan Japanese companies established in 1998 Toy companies established in 1998 Manufacturing companies based in Tokyo