Ramly Processing Sdn. Bhd. (

doing business as A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...

Ramly) is a Malaysian frozen and

fast food Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredie ...

company founded by Ramly bin Mokni through Pemasaran Ramly Mokni Sdn. Bhd.

History

The company was founded by Ramly bin Mokni in 1984, with the aim of developing a clean and good-quality

halal ''Halal'' (; ar, حلال, ) is an Arabic word that translates to "permissible" in English. In the Quran, the word ''halal'' is contrasted with '' haram'' (forbidden). This binary opposition was elaborated into a more complex classification k ...

Western Western may refer to: Places *Western, Nebraska, a village in the US *Western, New York, a town in the US *Western Creek, Tasmania, a locality in Australia *Western Junction, Tasmania, a locality in Australia *Western world, countries that id ...

fast-food chain in Malaysia. Ramly started a business selling burgers with his wife from street food stalls in 1979. While working as a

butcher A butcher is a person who may slaughter animals, dress their flesh, sell their meat, or participate within any combination of these three tasks. They may prepare standard cuts of meat and poultry for sale in retail or wholesale food establishm ...

in a market, he discovered that it is unknown whether most fresh-meat sources were halal or not, leading to Ramly's decision to produce a halal-certified meat source for all Muslim consumers in Malaysia.

Expansion

As of 25 August 2015, the company has invested around

MYR The abbreviation Myr, "million years", is a unit of a quantity of (i.e. ) years, or 31.556926 teraseconds. Usage Myr (million years) is in common use in fields such as Earth science and cosmology. Myr is also used with Mya (million years ago). ...

1 billion to build a factory in the Halal Hub Industrial Park, Indah Island, Selangor, with a MYR2 billion revenue target once its factory opens in the latter half of 2017. The Ramly Group currently exports its products to

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Gui ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

Brunei Brunei ( , ), formally Brunei Darussalam ( ms, Negara Brunei Darussalam, Jawi: , ), is a country located on the north coast of the island of Borneo in Southeast Asia. Apart from its South China Sea coast, it is completely surrounded by th ...

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...

Myanmar Myanmar, ; UK pronunciations: US pronunciations incl. . Note: Wikipedia's IPA conventions require indicating /r/ even in British English although only some British English speakers pronounce r at the end of syllables. As John Wells explai ...

Cambodia Cambodia (; also Kampuchea ; km, កម្ពុជា, UNGEGN: ), officially the Kingdom of Cambodia, is a country located in the southern portion of the Indochinese Peninsula in Southeast Asia, spanning an area of , bordered by Thailand ...

, and

Bangladesh Bangladesh (}, ), officially the People's Republic of Bangladesh, is a country in South Asia. It is the eighth-most populous country in the world, with a population exceeding 165 million people in an area of . Bangladesh is among the mo ...

, and is planning to export its products to other Southeast Asian countries like

Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making ...

and the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

, and is looking into expanding into the

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabian Peninsula, Arabia (including the Arabian Peninsula and Bahrain), Anatolia, Asia Minor (Asian part of Turkey except Hatay Pro ...

ern and

East Asia East Asia is the eastern region of Asia, which is defined in both geographical and ethno-cultural terms. The modern states of East Asia include China, Japan, Mongolia, North Korea, South Korea, and Taiwan. China, North Korea, South Korea ...

n markets.

Products

Ramly Burger

Aside from producing burger meat and other frozen foods, the company is also known for its street stalls, which have sold the Ramly Burger in every state in Malaysia since 1979. The defining characteristic of a Ramly Burger is the patty itself wrapped in an

omelette In cuisine, an omelette (also spelled omelet) is a dish made from beaten eggs, fried with butter or oil in a frying pan (without stirring as in scrambled egg). It is quite common for the omelette to be folded around fillings such as chives ...

and topped with several condiments, which may include

ketchup Ketchup or catsup is a table condiment with a sweet and tangy flavor. The unmodified term ("ketchup") now typically refers to tomato ketchup, although early recipes used egg whites, mushrooms, oysters, grapes, mussels, or walnuts, among o ...

mayonnaise Mayonnaise (; ), colloquially referred to as "mayo" , is a thick, cold, and creamy sauce or dressing commonly used on sandwiches, hamburgers, composed salads, and French fries. It also forms the base for various other sauces, such as tarta ...

chili sauce Chili sauce and chili paste are condiments prepared with chili peppers. Chili sauce may be hot, sweet or a combination thereof, and may differ from hot sauce in that many sweet or mild varieties exist, which is typically lacking in hot sauces ...

, Worcestershire sauce, and/or Maggi seasoning, depending on the vendor. The term "Ramly Burger" has been used as a

genericized trademark A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products ...

for similarly-prepared burgers which are not necessarily made with the Ramly beef patty as well. They are considered a local favourite, especially by city dwellers. It is estimated that there are over 25,000 Ramly Burger stalls nationwide as of 2015, with the monthly average income of about RM 5,000. The burger (patties) has been banned in

due to the meat coming from sources which are not on the

Agri-Food and Veterinary Authority of Singapore The Agri-Food and Veterinary Authority of Singapore (AVA) was a statutory board under the Ministry of National Development that regulated food safety, safeguarded animal and plant health, and facilitated the agri-food and fisheries trade secto ...

approved list of Commercial Food Imports for Meats which could pose a potential health risk. Singaporean street vendors continue to use the Ramly Burger wrapper.

Slogans

* Pastikan Ramly Baru Beli

References

External links

* {{Portal bar, Malaysia, Companies, Food Fast-food franchises Frozen food brands Food and drink companies of Malaysia Food and drink companies established in 1984 Privately held companies of Malaysia Malaysian brands Malaysian cuisine Malaysian companies established in 1984 Companies based in Kuala Lumpur