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"Rabbit rabbit rabbit" is a superstition found in Britain and North America wherein a person says or repeats the words " rabbit", "rabbits" and/or "white rabbits" aloud upon waking on the first day of a month, to ensure good luck for the rest of it.


Origins and history

The exact origin of the superstition is unknown, though it was recorded in ''
Notes and Queries ''Notes and Queries'', also styled ''Notes & Queries'', is a long-running quarterly scholarly journal that publishes short articles related to " English language and literature, lexicography, history, and scholarly antiquarianism".From the inne ...
'' as being said by children in 1909: In response to this note another contributor said that his daughter believed that the outcome would be a present, and that the word must be spoken up the chimney to be most effective; another pointed out that the word ''rabbit'' was often used in expletives, and suggested that the superstition may be a survival of the ancient belief in swearing as a means of avoiding evil. People continue to express curiosity about the origins of this superstition and draw upon it for inspiration in making calendars suggestive of the Labors of the Months, thus linking the ''rabbit rabbit'' superstition to seasonal fertility. It appeared in a work of fiction in 1922: Chapter 1 of the
Trixie Belden Trixie Belden is the title character in a series of "detective" mysteries written between 1948 and 1986. The first six books were written by Julie Campbell Tatham, who also wrote the Ginny Gordon series; the stories were then continued by variou ...
story ''The Mystery of the Emeralds'' (1962) is titled "Rabbit! Rabbit!" and discusses the tradition: In the United States the tradition appears especially well known in northern
New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York (state), New York to the west and by the Can ...
although, like all folklore, determining its exact area of distribution is difficult. The superstition may be related to the broader belief in the rabbit or hare being a "lucky" animal, as exhibited in the practice of carrying a rabbit's foot for luck. Rabbits have not always been thought of as lucky, however. In the 19th century, for example, fishermen would not say the word while at sea; in South
Devon Devon ( , historically known as Devonshire , ) is a ceremonial and non-metropolitan county in South West England. The most populous settlement in Devon is the city of Plymouth, followed by Devon's county town, the city of Exeter. Devo ...
, to see a white rabbit in one's village when a person was very ill was regarded as a sure sign that the person was about to die. During the mid-1990s, the American children's
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channel
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
helped popularize the superstition in the United States as part of its "Nick Days", where during commercial breaks it would show an ad about the significance of the current date, whether it be an actual holiday, a largely uncelebrated unofficial holiday, or a made-up day if nothing else is going on that specific day (the latter would be identified as a "Nickelodeon holiday"). Nickelodeon would promote the last day of each month as "Rabbit Rabbit Day" and to remind kids to say it the next day, unless the last day of that specific month was an actual holiday, such as Halloween or New Year's Eve. This practice stopped by the late 1990s.


In other traditions

There is another folk tradition which may use a variation "Rabbit", "Bunny", "I hate/love Grey Rabbits" or "White Rabbit" to ward off smoke that the wind is directing into your face when gathered around a campfire. It is thought that this tradition may be related to the tradition of invoking the rabbit on the first of the month. Others conjecture that it may originate with a North American
First Nation Indigenous peoples are culturally distinct ethnic groups whose members are directly descended from the earliest known inhabitants of a particular geographic region and, to some extent, maintain the language and culture of those original people ...
story about smoke resembling rabbit fur. This tradition may be more of a social tradition in a group setting than a genuine belief that certain words will change the wind direction, and may be more of a childhood tradition than an adult one. Children have sometimes adapted from Rabbit to "Pink Elephant" or other comical derivatives. Because of this more mutable usage, historical record of this is even more scarce than other more static meanings.


Variants

As with most
folklore Folklore is shared by a particular group of people; it encompasses the traditions common to that culture, subculture or group. This includes oral traditions such as tales, legends, proverbs and jokes. They include material culture, ranging ...
, which is traditionally spread by word of mouth, there are numerous variants of the superstition, in some cases specific to a certain time period or region. * "When I was a very little boy I was advised to always murmur 'White rabbits' on the first of every month if I wanted to be lucky. From sheer force of unreasoning habit I do it still—when I think of it. I know it to be preposterously ludicrous, but that does not deter me." – Sir Herbert Russell, 1925. * "Even Mr. Roosevelt, the President of the United States, has confessed to a friend that he says 'Rabbits' on the first of every month—and, what is more, he would not think of omitting the utterance on any account." – newspaper article, 1935. * "On the first day of the month say 'Rabbit! rabbit! rabbit!' and the first thing you know you will get a present from someone you like very much." Collected by the researcher Frank C. Brown in
North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia and ...
in the years between 1913 and 1943. * "If you say 'Rabbit, rabbit, rabbit' the first thing when you wake up in the morning on the first of each month you will have good luck all month." Collected by Wayland D. Hand in Pennsylvania before 1964. * "Say 'Rabbit, rabbit, rabbit' at the first of the month for good luck and money." Collected by Ernest W. Baughman in New Mexico before 1964. * "...it must be 'White Rabbit' ... but you must also say 'Brown Rabbit' at night and walk downstairs backwards." Reported in a small survey that took place in Exeter, Devon in 1972. *"Ever since I was 4 years old, I have said 'White Rabbits' at the very moment of waking on every single first day of every single month that has passed."
Simon Winchester Simon Winchester (born 28 September 1944) is a British-American author and journalist. In his career at ''The Guardian'' newspaper, Winchester covered numerous significant events, including Bloody Sunday and the Watergate Scandal. Winchester has ...
, 2006. * "...the more common version 'rabbit, rabbit, white rabbit' should be said upon waking on the first day of each new month to bring good luck." ''Sunday Mirror'', 2007.


See also

*
Three hares The three hares (or three rabbits) is a circular motif or meme appearing in sacred sites from East Asia, the Middle East and to the churches of Devon, England (as the " Tinners' Rabbits"), and historical synagogues in Europe. It is used as an ...
* Rabbit's foot * Stamping (custom) * "Pinch and a punch for the first of the month"


References


Further reading

* Cavendish, Richard – ''Man, Myth, & Magic'' Volume 9. BPC Publishing, 1970 * Cavendish, Richard – ''Man, Myth, & Magic'' Volume 17. BPC Publishing, 1970 * Knapp, Mary – ''One Potato, Two Potato: The Folklore of American Children'' W. W. Norton & Company, 1978 ()


External links


On the White Rabbit Theory
– An attempt to catalogue different "rabbit rabbit" variations and determine their origins.
The Psychic Well
Superstitions About Rabbits {{Superstitions Luck Superstitions of Great Britain Superstitions of the United States Leporidae